Communications Manager Job Description: Top Duties and Qualifications

A Communications Manager, or Communications Director is responsible for all internal and external communications within a company. Their duties include scheduling emails, delivering presentations and arranging public relations (PR) opportunities.


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Communications Manager duties and responsibilities

A Communications Manager usually works in-house in either the public or private sectors, from the media and utility sectors to non-profit and voluntary organisations. Some Communications Managers are based in consultancies. Their role is very varied and the duties and responsibilities depend on the company, industry and where they operate. However, their main tasks usually include:

  • Planning and approving regular communications to be sent out to employees, including staff newsletters and company news reports
  • Developing a company’s voice that’s in line with branding and values
  • Liaising with PR or marketing teams to create external communication campaigns
  • Developing and distributing materials that may convey or explain the organisation’s policies, position or position on issues
  • Communicating with customers to generate more business and attending trade, PR or customer-focused events
  • Creating and managing release dates for recurring publications 
  • Developing long-term communications strategies 
  • Directing public relations and marketing staff or providing communications training for employees
  • Supervising projects to make sure all content is publication-ready 


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Communications Manager Job Description Examples:


Example 1

*Applicants should apply online at *[website] *Brief overview of role* The OGA is looking for an experienced communications and public relations professional with a successful track record. The Communications Manager is a crucial role which will grow the OGA’s communications activity in order to support the successful delivery of the OGA's priorities. The post holder will be responsible for shaping the development and implementation of a powerful press relations and digital media programme. We’re looking for a confident, enthusiastic and highly motivated individual who can hit the ground running and make an immediate impact. The Communications Manager will support the delivery of a captivating internal communications campaign and be a guardian of the OGA brand and values in all external communications. The post holder will bring strong creativity and messaging skills to support the planning and delivery of high-quality publications, articles, speeches, presentations, social media content and events. The Communications Manager will draw on links to key journalists and publications and will proactively seek out new opportunities to maximise the positive impact of the OGA’s work. Working with industry and across government, the Communications Manager will help protect and enhance the OGA’s reputation, ensuring our stakeholders are engaged and understand our work. The successful candidate would be expected to have substantial experience from a background which could include: media/journalism; public relations; external affairs; digital and/or corporate communications. The post holder should be focused, highly motivated and have outstanding written and influencing skills. The Communications Manager will report to the Head of Communications and External Affairs. *Detailed job description and key responsibilities* * Build strong relationships internally and externally to proactively identify news, source content and plan media activities to tell the OGA's story, maximise impact and ensure OGA priorities are communicated and understood. * A first point of contact for press; support the development and implementation of media communications strategy and maintain forward plan * Establish and maintain strong links with key journalists in relevant national, broadcast and trade media * Evaluate and monitor the impact of media strategy and social media performance * Draft clear, concise and compelling written content for use in print and online publications, speeches and presentations * Owner of OGA’s online social presence; maintain the OGA's digital channels – develop online presence with engaging content * Take part in an out-of-hours on call rota *Person specification* * Competence 1: Collaborating and Partnering - The ability to develop strong working relationships across a wide range of senior level stakeholders both internally and externally to ensure outcomes are achieved. * Competence 2: Leading and Communicating - Communicate in a succinct, engaging manner and stand ground when needed. Communicate using appropriate styles, methods and timing, including digital channels, to maximise understanding and impact. Have exceptional interpersonal skills, enabling constructive engagement at all levels. * Competence 3: Delivering at Pace: Timely performance with energy, taking responsibility and accountability for quality outcomes. * Competence 4: Seeing the Bigger Picture - Understanding the impact of technological, economic and social developments to develop opportunities and realise potential. Bringing together differing views and perspectives to gain a broader understanding. *Specialist Skills, Qualifications, Experience, Licenses, Memberships or Language * *Essential: *
  • Substantial experience of working in communications: gained from journalism, public relations, public/external affairs, corporate communications or a busy press office environment
  • Project planning and track record of delivering effective communications campaigns
  • Outstanding written, editing and presentation skills, including powerpoint
  • Ability to work to tight deadlines, plan and prioritise workload
  • Meticulous attention to detail
  • Experience of producing clear and well-crafted copy for a variety of different audiences and platforms, including print and online
  • Ability to absorb and interpret complex information and translate into clear, simple messages
  • Social media savvy, with demonstrable experience in creating and delivering social media strategies
  • Experience of crisis communications and/or successfully managing sensitive issues
  • Ability to build strong relationships internally, across government and in industry *Desirable: *
  • Experience of working in the energy industry
  • Membership of Chartered Institute of Public Relations or equivalent professional body
  • Working knowledge of graphic design software packages
  • Video/photography experience desirable but not essential Reference ID: OGA207 Application deadline: 22/06/2021 Job Types: Full-time, Permanent Salary: £46,598.00 per year Additional pay: * Performance bonus Benefits: * Bike to work scheme * Company pension * Flexible schedule * Sick pay Schedule: * Monday to Friday Work remotely: * Temporarily due to COVID-19
  • Example 2

    Closing date: 20 June 2021 An exciting opportunity has arisen for an experienced digital communications professional, to join the Business Development and Marketing department. Reporting to the Head of Communications, the Digital Communications Manager will be responsible for the management of Hugh James’ internal and external digital communication platforms. Other responsibilities include: Supporting delivery of the firm’s overarching strategy, including the internal communications approach, through developing new and effective ways to digitally engage and connect a hybrid workforce. Maintain a high standard of content across our digital platforms and provide strategic advice and guidance to others on how to communicate digitally Collaborate with external suppliers and internal stakeholders on software development, upgrades, issues, and compliance Assist wider team with lead generation campaigns, SEO activity and related projects. Provide help, training, and guidance to content authors across the firm Support wider PR, Marketing and Communication activities where required. The successful candidate will have the ability to combine excellent content generation and technical skills to develop functionality and design that best communicates and interacts with digital audiences. Working knowledge of HTML and CSS, experience of web development, and a track record in working with and configuring content management systems is essential. We are looking for a driven and organised individual with excellent communication skills and the ability to prioritise and balance many concurrent tasks to meet strict deadlines. The ideal candidate will also have experience in mobile applications and a good understanding of responsive web design, and proficient in using web analytic tools, email marketing solutions and social media monitoring tools. Thank you for taking the time to consider this opportunity, I look forward to receiving your application, Hannah Ribeyro. Hugh James is an equal opportunities and disability confident employer

    Example 3

    *Oxford SU is seeking an experienced Communications Manager to join our team! *As a membership organisation, charity and commercial enterprise, a Student Union is a dynamic and different place to work. Serving over 24,000+ members, our elected Sabbatical Officers make our charity truly student-led and as Communications Manager we will rely on your creativity and expertise to communicate the amazing work they do. *Job Purpose: * To bring the work of Oxford SU elected representatives and members to life. Ensure that we effectively communicate with students (our members) and increase engagement metrics year on year with our key stakeholder groups. Have creative and operational control of the digital and physical comms output for the SU including marketing, press, PR and digital. The role holder will be a natural collaborator, seek opportunities to reach diverse audiences and have strong EDI values. As a member of the management team in Oxford SU, the post holder will carry influence and sway, assisting in all areas related in communications including advising the Board of Trustees on writing statements and sharing their expertise in management and all team meetings. The post holder will line manage a Communications Coordinator directly with expansion. *To apply visit [website] we will not accept applications via Indeed* We are working in a more agile way since the pandemic and we welcome applications from all walks of life and especially want to hear from those with protected characteristics! We are a diverse and friendly team and will do whatever we can to accommodate different working requirements, all we ask is that you are within a fair travelling distance from Oxford as this role will require in-office or other-site working across the beautiful University of Oxford on occasion. Laptop will be provided to successful applicants. Previous sector experience isn't a pre-requisite for success in this role, we want you to bring your spark. Application deadline: 02/07/2021 Job Types: Full-time, Permanent Salary: per year Benefits: * Additional leave * Casual dress * Company pension * Flexible schedule * Free or subsidised travel * Sick pay * Work from home Schedule: * Monday to Friday COVID-19 considerations: We are conducting interviews via MS Teams or Zoom Work remotely: * Yes

    Example 4

    Job details Job reference REQ000135 Date posted 28/05/2021 Application closing date 01/07/2021 Location Woking Salary £37,679 Package Blank Job category/type Communications Senior Communications Manager (12 month Maternity Contract) Job description If you’re skilled at developing and executing high-impact communications strategies, this is an incredible opportunity to use your expertise to fight for your world. You can play a pivotal role as part of the team at WWF-UK. We work in partnership with businesses in order to achieve our mission of building a future where people and nature thrive. Collaborating with some of the biggest brands, we’re accelerating sustainable business practices and engaging new audiences to join the fight. As Senior Communications Manager, you will lead the communications for a small portfolio of WWF-UK’s corporate partnerships, developing strategies to engage and inspire a wide range of stakeholders – from mainstream consumer audiences to policymakers, partner employees and other businesses. Leading the development of integrated communications activities, you will ensure we achieve joint WWF and partner objectives through our partnership comms. You will work closely with colleagues internally and externally, including WWF’s media, brand, digital and content teams, as well as experts from our environmental and sustainable business programmes. You must have a successful track record in developing and executing high profile communications strategies and experience in delivering communications campaigns within a complex stakeholder landscape. You must have broad experience that includes corporate and business-to-business communications. If you have the skills to help us achieve our mission, please visit our website via the link to complete the online registration and submit a copy of your CV with cover letter highlighting why this role is for you. Every role at WWF is open to applications from all sections of society. We believe in the potential of everyone regardless of; race, religion or belief, ethnic origin, different physical ability, family structure, age, nationality or citizenship, marital, domestic or civil partnership, sexual orientation, gender identity, or any other aspect that makes you, well you. Here at WWF we’re committed to conscious inclusion that helps cultivate an ethos of belonging, connection, and shared purpose. We believe that the more diverse we are the better we become; this brings us together and empowers us to develop, engage and inspire; and critically to help build a future where people can live in harmony with nature. Our policies and benefits reflect the importance of people being able to have a good work-life balance and being able to bring their ‘full self’ to work. Our world needs you like never before. We are the first generation to know we are destroying the world and we could be the last that can do anything about it. We’re looking for people who are passionate about making it politically, socially and economically unacceptable to destroy our planet’s natural resources. We need you to join us in the fight for our world.

    What does a Communications Manager do?

    Communications Managers correspond with a company’s employees and external stakeholders to keep them informed of recent company developments. They also develop strategies to improve employee awareness and productivity. Externally, Communications Manager collaborate with the media and other interested parties to publicise new products and discuss organisational changes in a way that maintains the company’s positive image. Communications Manager work full time, usually from 9 a.m. to 5:30 p.m. However, they may need to attend events in the evening or be on call during weekends or holidays. 


    Communications Manager skills and qualifications

    A successful Communications Manager candidate will have various prerequisite skills and qualifications that include:

    • Excellent verbal and written communications skills
    • Ability to make presentations and speak publicly 
    • Excellent business and marketing acumen
    • Ability to create engaging emails, social media posts and blogs
    • Ability to strategise and think about the larger brand image
    • Ability to lead and develop a successful communications team
    • In-depth knowledge of PR channels, such as newspapers, magazines and TV networks
    • Interpersonal skills and creativity


    Communications Manager experience requirements

    Communications Managers must have at least seven years of experience working in communications, PR or marketing roles. At least two of those years must  have been spent working in a management or leadership role. A Communications Manager must also have extensive experience across multiple communications channels. They must also have some experience working on long-term strategies as part of a successful marketing campaign. Experience working with senior management is a plus. 


    Communications Manager education and training requirements

    Most entry-level roles in communications require a bachelor’s degree. To advance into the role of Communications Manager, experience is required and a postgraduate degree may be preferred. A major in marketing, communications and public relations is usually preferred. Some employers require candidates to complete a training programme. Larger companies usually offer training schemes, which provide candidates with a structured programme of skills development and work experience. However, much of the training will be on the job working with more experienced employees, with the candidates’ responsibility being extended gradually as their ability improves and opportunities occur. 


    Communications Manager salary expectations

    According to Indeed Salaries, the average salary of a Communications Manager in the UK is £39,975 per year. This figure varies depending on several factors, including the company, geographical location and experience. 


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    Communications Manager job description FAQs


    Who does a Communications Manager report to?

    A Communications Manager often reports to a Director of Communications, who has overall charge of a company’s communications policies, branding and media. They also report to the Chief Executive Officer (CEO) and other members of the company’s board or senior management. 


    Who reports to a Communications Manager?

    A Communications Manager is in charge of a wider communications team or an entire communications department, depending on the size of the company. Team members will often report to the Communications Manager for final approval before publication of communications. 


    What makes a good Communications Manager job description?

    A good Communications Manager job description combines a little bit of marketing, the necessary competencies and skills and the reality of the role. It also  emphasises the mission, culture and values of the company, to help find the perfect fit.


    What is the difference between a Communications Manager and a Communications Officer?

    A Communications Manager works to propel a company’s image through regular messaging and strategy. They manage everything from the creation of brand collateral to developing marketing strategies and internal and external communications. A Communications Officer focuses on creating communications content,  they develop blog content, write press releases and create social media posts. 

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