What does a Communications Manager do?
Communications Managers correspond with a company’s employees and external stakeholders to keep them informed of recent company developments. They also develop strategies to improve employee awareness and productivity. Externally, Communications Manager collaborate with the media and other interested parties to publicise new products and discuss organisational changes in a way that maintains the company’s positive image. Communications Manager work full time, usually from 9 a.m. to 5:30 p.m. However, they may need to attend events in the evening or be on call during weekends or holidays.
Communications Manager skills and qualifications
A successful Communications Manager candidate will have various prerequisite skills and qualifications that include:
- Excellent verbal and written communications skills
- Ability to make presentations and speak publicly
- Excellent business and marketing acumen
- Ability to create engaging emails, social media posts and blogs
- Ability to strategise and think about the larger brand image
- Ability to lead and develop a successful communications team
- In-depth knowledge of PR channels, such as newspapers, magazines and TV networks
- Interpersonal skills and creativity
Communications Manager experience requirements
Communications Managers must have at least seven years of experience working in communications, PR or marketing roles. At least two of those years must have been spent working in a management or leadership role. A Communications Manager must also have extensive experience across multiple communications channels. They must also have some experience working on long-term strategies as part of a successful marketing campaign. Experience working with senior management is a plus.
Communications Manager education and training requirements
Most entry-level roles in communications require a bachelor’s degree. To advance into the role of Communications Manager, experience is required and a postgraduate degree may be preferred. A major in marketing, communications and public relations is usually preferred. Some employers require candidates to complete a training programme. Larger companies usually offer training schemes, which provide candidates with a structured programme of skills development and work experience. However, much of the training will be on the job working with more experienced employees, with the candidates’ responsibility being extended gradually as their ability improves and opportunities occur.
Communications Manager salary expectations
According to Indeed Salaries, the average salary of a Communications Manager in the UK is £39,975 per year. This figure varies depending on several factors, including the company, geographical location and experience.
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