Community Manager Job Description: Top Duties and Qualifications

A Community Manager, or Community Supervisor builds, maintains and regulates a brand’s communication with its online audiences in order to grow brand awareness and loyalty. Their duties include measuring the level of interaction between a company and its online communities, researching target audiences and investigating the online activity of competitors.


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Community Manager duties and responsibilities

The range of a Community Manager’s duties varies depending on their work environment. Those who work for large organisations typically form part of a marketing team, which allows them to focus on community building and engagement. In smaller setups, a Community Manager may have a wider scope of duties, which could include tasks that a Social Media Manager would typically perform. Generally their day-to-day activities include:

  • Gauging customers’ views of a brand by using listening tools that monitor feedback and engagement
  • Developing social media and communication campaigns that align with a company’s marketing strategies
  • Creating engaging content, including text, images and videos, across various social media platforms
  • Responding to customers’ comments and queries in a timely and professional manner
  • Working closely together with Marketing, Public Relations and Communications Specialists to ensure brand consistency
  • Liaising with product development, sales and marketing departments to stay updated regarding a company’s products and services
  • Staying up to date with digital technology trends
  • Preparing detailed weekly and monthly reports on a company’s social media activity


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Community Manager Job Description Examples:


Example 1

Community Relations Manager Location London, GB Department Name Eastern Region About Network Rail Network Rail is dedicated to becoming one of Britain’s best employers and believe this starts with placing people at the heart of everything we do. Our ambition is to be responsive to passengers, freight users and empower our staff to do the right thing for those who use and are impacted by the rail network. We actively challenge unsafe practices and take ownership for addressing risks, resolving issues and protecting safety and wellbeing. We are one of Britain’s biggest neighbours but sometimes we are a ‘noisy neighbour’. As well as our improvement projects, we maintain the railway 24/7 and sometimes make repairs at short notice for safety reasons. We do our best to keep noise and disruption to a minimum and expect employees and contractors to treat customers and communities with politeness and respect. Brief Description We are looking for a Community Relations Manager for our Anglia route. Part of the Eastern Region, it’s an incredibly busy route, operating some of the busiest rail lines in the country, covering Norfolk, Suffolk, Essex and parts of Cambridgeshire, Hertfordshire and Greater London. You’ll be responsible for leading a team managing our relationships with the thousands of people who contact us via our helpline, as well as working with our infrastructure teams to help keep our neighbours informed about how our work may impact them. About the role (External) Every day, you'll be involved in activities such as: Working with your team of Executives to develop and implement a strategy to communicate effectively with our neighbours. Maintaining relationships with colleagues across the business to provide customers with prompt, excellent quality service. Managing incoming enquiries and ensuring they’re responded to with a consistent, sensitive approach. Working with the Senior Public Affairs Manager to identify and resolve sensitive or recurring complaints before they’re escalated to political stakeholders. Actively representing our customers and neighbours throughout the business, striving for continuous improvement in the way we communicate with them. Representing Network Rail at community events and public meetings as required and advise colleagues on the most effective way to engage, warn and inform people of planned works. We are looking for someone who can demonstrate the following: High standards of written and spoken communication Experience of managing a team The experience and personal credibility to work effectively with senior managers Strong influencing skills Proven ability to grasp, understand and resolve complex and sensitive issues in a sensible way Ability to develop and maintain a wide network of internal and external contacts Network Rail encourages applications regardless of age, disability, marital status (including civil partnerships), pregnancy or maternity, race, religion or belief, sexual orientation, transgender status, sex (or gender), employment status, trade union affiliation, or other relevant factor. We will interview all disabled applicants who meet the essential criteria. We positively embrace flexible working recognising that employees may wish to balance work and home life. Enter key information about the role including 4-5 main day-to-day Think about what background the ideal candidate will have including essential skills, experience and qualifications. Job ad content is your opportunity to market the role, to attract people to be interested in the opportunity and apply. A copy and paste of the job description won't engage a diverse audience. And don't forget to get creative and use plain English. Use the Speak Passenger guide. Make it short, make it clear, make it warm. Describe the job opportunity in a way that makes sense to anyone reading it. Make sure the content is accessible to everyone. How to apply (External) Keeping people safe on the railway is at the heart of everything we do, safe behaviour is therefore a requirement of working for Network Rail. Applicants should demonstrate their personal dedication to safety in their application! Network Rail can offer you a rewarding career with competitive pay and excellent benefits including a choice of contributory pension schemes, a generous annual leave package, a bonus scheme and an annual 75% subsidy on season tickets costing up to £3,333 (to a maximum amount of £2,500). We follow a structured pay framework, any salary offered will be within the following pay range: Band 4B; £32,740 - £36,832. Closing date: 24-June-2021. Late applications will not be accepted, and Network Rail retain the right to close the advert early based on application volumes.

What does a Community Manager do?

Social media platforms have transformed traditional marketing strategies by allowing companies to reach their target audiences effectively. In turn, its allowed the voices of customers to be heard, as they’re able to interact with brands directly on social media sites. 

Community Managers actively listen to what a brand’s audience has to say and use this information to better align a company’s marketing strategies with their customers’ needs. These professionals act as a brand ambassador and build trusting relationships with their customers by interacting with them on online platforms. 


Community Manager skills and qualifications

An important aspect of the job of a Community Manager is relationship building with customers, fellow employees and other industry professionals. To build strong and effective relationships, Community Managers need excellent interpersonal and communication skills. Apart from having to actively listening to stakeholders, including community members, these professionals must provide prompt and effective feedback. A successful Community Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Excellent organisational skills, as they need to monitor and facilitate communication across multiple social media accounts
  • A working understanding of business operations and processes
  • A willingness to remain up-to-date regarding the latest industry developments
  • Solid computer skills, including knowledge of relevant software programs and tools, such as analytics tools
  • Solid knowledge of social media platforms and social media management tools
  • Excellent grammar and spelling skills and the ability to create engaging content


Community Manager experience requirements

The experience a Community Managers needs varies depending on the position. In general, Community Managers typically have a background in public relations or marketing. Employers may want to see experience in social media management and a solid track record of launching successful community initiatives. 


Community Manager education and training requirements

Although there are no fixed education requirements for this occupation, Community Managers often hold a bachelor’s degree in advertising, marketing, public relations, digital and social media marketing, journalism or a related field. Candidates can develop their knowledge and skills in the field by obtaining professional certification. The Chartered Institute of Marketing (CIM) for instance, offers relevant qualifications like a Level 4 or 5 Certificate in Professional Digital Marketing. Candidates can also obtain relevant skills through a Digital Community Manager higher apprenticeship.


Community Manager salary expectations

According to Indeed Salaries, the average salary for a Community Manager in the UK is £31,032 per year. Salaries vary, depending on factors like location and employer.


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Community Manager job description FAQs


What's the difference between a Social Media Manager and a Community Manager?

Although these two roles may overlap or even merge into one role in some work settings, they are actually different. Both jobs involve raising awareness of a brand by engaging with community members. However, whereas Social Media Managers act as the voice of a brand, Community Managers act as normal users. Their more personal online presence makes for more effective consumer engagement.


What are the hours of a Community Manager?

The hours of a Community Manager vary depending on their position. Whereas some have a Monday to Friday, 40-hours office schedule, others may work remotely and have more flexible work time. Although the job requires real-time analysis of online community engagement, the use of analytics and automation tools can save these professionals a lot of time.


Who does a Community Manager report to?

Community Managers typically report to a Social Media or Marketing Director.

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