Content Manager Job Description: Top Duties and Qualifications

A Content Manager, or Content & PR Manager develops a consistent brand identity for an organisation and establishes its online presence. Their primary duties include planning an editorial calendar, commissioning content and identifying PR opportunities for the company.


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Content Manager duties and responsibilities

Content Managers usually work in the office. They work alongside Social Media Managers, Writers, Marketing Managers, Graphic Designers, Web Developers and Web Designers. They usually work 40 hours per week and overtime if deadlines need to be met. Their main duties and responsibilities include:

  • Assigning content production tasks to team members and commissioning articles, videos and other content from external Freelancers
  • Attending meetings with the partners, clients and technical team
  • Approving content to be published and ensuring it meets all quality control checks
  • Developing the company’s voice and image in-line with branding and company goals
  • Identifying new opportunities for content creation such as an emerging social media platform
  • Seeking out PR opportunities to produce branded content for media outlets
  • Analysing content reach and prepare reports for senior management
  • Strategising long term content creation plans with senior management teams and other departments


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What does a Content Manager do?

A Content Manager oversees the operations of the  content creation team. They are responsible for planning an editorial calendar that allows branded content to be published across a wide range of different platforms. They use information, such as metrics and statistics about the target customers’ preferences and demographics to create multimedia content that increases brand awareness.  They also liaise between different departments such as marketing or public relations.  Content Managers can work on video production, podcasts, blog content for a company’s website, guest posts for websites, articles for newspapers and more. 


Content Manager skills and qualifications

A Content Manager needs exceptional communication skills and impressive knowledge of media and content publication channels to succeed in the job. A successful Content Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Ability to be creative and to produce innovative content 
  • Excellent knowledge of the industry alongside business and marketing acumen
  • Proficiency with content management platforms such as WordPress
  • Ability to use analytical tools, such as Google Analytics to generate accurate reporting
  • Excellent knowledge of social media platforms and digital media outlets
  • Excellent knowledge of traditional media and PR outlets, such as newspapers and television news cycles
  • Ability to work well with others
  • Time management skills


Content Manager experience requirements

A Content Manager must have at least two years of experience working in a content creation role. Ideally, they must have experience in a managerial role with proven success managing a team to reach targets. They must also have several years of experience working in journalistic, marketing or PR positions. Some employers prefer candidates who have extensive experience across communications and media channels. Experience working with senior management teams on long term strategies is ideal too. 


Content Manager education and training requirements

A Content Manager needs to show strong results in English literature and English language at both GCSE and A-level. Many employers prefer candidates who hold a bachelor’s degree in marketing, media studies, mass communication, journalism, English or creative writing. Some employers require candidates to complete training on specific content management systems. Continuing education with courses, workshops and professional development opportunities is required for most content managers. Candidates may also consider postgraduate courses in marketing, media or journalism for career progression. 


Content Manager salary expectations

According to Indeed Salaries, the average salary of a Content Manager in the UK is £35,249 per year. This figure varies depending on factors, including the experience, location and company. 


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Content Manager job description FAQs


What's the difference between a Content Manager and a Web Content Manager?

Web Content Managers are only responsible for the digital content produced by a company. They often update a company’s blog or website with regular content. A Content Manager has more wide-reaching responsibilities and duties, not limited to digital content creation. 


Who reports to a Content Manager?

A Content Manager is in charge of a content creation team. Content Creators, such as Writers, Editors, Web Developers and Video Producers report to Content Mangers. Content Managers may also have staff from marketing or advertising reporting in to them. 


Who does a Content Manager report to?

A Content Manager reports to members of the senior management team or Board of Directors. A Content Manager needs to work closely with the Director of Communications or the Head of PR to strategise on long term communications plans. 

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