What does a Content Manager do?
A Content Manager oversees the operations of the content creation team. They are responsible for planning an editorial calendar that allows branded content to be published across a wide range of different platforms. They use information, such as metrics and statistics about the target customers’ preferences and demographics to create multimedia content that increases brand awareness. They also liaise between different departments such as marketing or public relations. Content Managers can work on video production, podcasts, blog content for a company’s website, guest posts for websites, articles for newspapers and more.
Content Manager skills and qualifications
A Content Manager needs exceptional communication skills and impressive knowledge of media and content publication channels to succeed in the job. A successful Content Manager candidate will have various prerequisite skills and qualifications that typically include:
- Ability to be creative and to produce innovative content
- Excellent knowledge of the industry alongside business and marketing acumen
- Proficiency with content management platforms such as WordPress
- Ability to use analytical tools, such as Google Analytics to generate accurate reporting
- Excellent knowledge of social media platforms and digital media outlets
- Excellent knowledge of traditional media and PR outlets, such as newspapers and television news cycles
- Ability to work well with others
- Time management skills
Content Manager experience requirements
A Content Manager must have at least two years of experience working in a content creation role. Ideally, they must have experience in a managerial role with proven success managing a team to reach targets. They must also have several years of experience working in journalistic, marketing or PR positions. Some employers prefer candidates who have extensive experience across communications and media channels. Experience working with senior management teams on long term strategies is ideal too.
Content Manager education and training requirements
A Content Manager needs to show strong results in English literature and English language at both GCSE and A-level. Many employers prefer candidates who hold a bachelor’s degree in marketing, media studies, mass communication, journalism, English or creative writing. Some employers require candidates to complete training on specific content management systems. Continuing education with courses, workshops and professional development opportunities is required for most content managers. Candidates may also consider postgraduate courses in marketing, media or journalism for career progression.
Content Manager salary expectations
According to Indeed Salaries, the average salary of a Content Manager in the UK is £35,249 per year. This figure varies depending on factors, including the experience, location and company.
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