Content Manager Job Description: Top Duties and Qualifications

A Content Manager, or Content & PR Manager develops a consistent brand identity for an organisation and establishes its online presence. Their primary duties include planning an editorial calendar, commissioning content and identifying PR opportunities for the company.


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Content Manager duties and responsibilities

Content Managers usually work in the office. They work alongside Social Media Managers, Writers, Marketing Managers, Graphic Designers, Web Developers and Web Designers. They usually work 40 hours per week and overtime if deadlines need to be met. Their main duties and responsibilities include:

  • Assigning content production tasks to team members and commissioning articles, videos and other content from external Freelancers
  • Attending meetings with the partners, clients and technical team
  • Approving content to be published and ensuring it meets all quality control checks
  • Developing the company’s voice and image in-line with branding and company goals
  • Identifying new opportunities for content creation such as an emerging social media platform
  • Seeking out PR opportunities to produce branded content for media outlets
  • Analysing content reach and prepare reports for senior management
  • Strategising long term content creation plans with senior management teams and other departments


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Content Manager Job Description Examples:


Example 1

We are retained by a world leading major health tech brand, supporting their Global Events Team to deliver amazing experiences for their audiences/customers at exhibitions and live events worldwide and Customer Experience Centres, to include consumer exhibitions, B2B trade shows and C-suite events. We are looking for a dynamic Project Manager to join our team. * Manage projects to ensure they are delivered on time and on budget * Create detailed project briefs with input from all stakeholders * Manage the production of content creation for live and digital environments * Work with and manage the output of external agencies, freelancers and suppliers involved in each project * Manage creative sign off process with stakeholders * Communicate and collaborate with internal teams and multiple stakeholders * General administrative duties Knowledge AND Skills: * Ideally previous experience working agency side: experiential, live events, digital content, * virtual events * Innovative & creative * Sharp attention to detail and ability to work at pace * Ability to manage several projects simultaneously and remain calm under pressure * Be a dynamic and confident individual with excellent interpersonal, organisational, and written skills * Enjoy working collaboratively and on own initiative * Excellent verbal and written skills * Competent in working remotely Experience * Ideally 2 + years experience in creative agency in similar role * Excellent MS Office skills, with high level of efficiency using PowerPoint and Excel Location Remote/home working. Travelling to events when the world opens up again Warning You must be great at your job with a real ‘can do’ attitude. Willing to go to extraordinary lengths to deliver an exceptional end result. We work long hours and although the money is good, the reward is the success we achieve. The client is great fun to work with, but has VERY high standards. This role is not for the faint hearted! Contract length: 3-6 months Job Types: Full-time, Contract Salary: £150.00-£250.00 per day Benefits: * Work from home Schedule: * Monday to Friday Work remotely: * Yes

Example 2

Job Description Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next Content Manager. About us Private Equity Insights is the world's leading Private Equity community. We connect and develop more than 240,000 investment professionals across the world, through our platforms, which include conferences, webinars, magazines and news reports. For more than 10 years, PEI has helped Investors, Fund Managers and CXOs rethink what it takes to fundraise, invest, operate and exit in Private Equity, and does so via online engagement and cutting edge conferences in Singapore, UK, France, Poland & CEE, Benelux, Switzerland, Iberia, Germany, Italy, Nordics and DACH. What we offer you As our Content Manager you get the unique opportunity to be a key player in building the greatest brand within Private Equity. By providing you with the ownership of our content, we want to constantly push you out of your comfort zone. You'll be working out of our HQ in London and to ensure a never ending growth curve, we provide you with: An opportunity for getting operational experience in a scale-up where both your work and the results are highly tangible and matters to the business A chance to work closely together with the CEO on our content Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally Your Your will vary; however, some of them will be to: Taking responsibility for the content team as a whole making sure the team is performing Help drive the direction, build the strategy and implement KPI's for the content team to ensure full alignment and performance Report directly to the CEO and Board of Directors Create and deliver cross-platform content that engages with prospects, existing customers and our community. Utilise data and analytics to identify trends and content ideas whilst driving traffic and engagement that translates to sales and brand promotion. What we expect from you You possess an unparalleled work ethic with a high sense of urgency. You have a relentless drive and desire to be the very best at what you do. You take ownership of everything you do, are proactive and follow through on commitments. Moreover, you're humble and you share our passion for building and executing new businesses. Furthermore, we expect that you: Have acquired a bachelor's or master's degree with outstanding results Have an UK work permit Are curious about people and love to speak, build and nurture relations Are an excellent communicator (especially) verbally and in writing Are well-organised and display the ability to structure and prioritise your work Start date As soon as possible.

Example 3

Role: CMS Content Manager Location: Uxbridge ROLE Mission Working in partnership with our client, We are looking for an experienced CMS Specialist who is passionate about web marketing, user experience and mobile destinations. As an expert in web surfaces, you will build, launch, maintain and optimize customized landing environments to educate and delight our client's international automotive customers. THIS ROLE IS RIGHT FOR YOU [website] You are someone who likes to work in close collaboration with clients and brands. You are entrepreneurial and relish the opportunity to be a part of something new and dynamic. ABOUT THE TEAM YOU WILL BE Joining You will be based at the client's International Head Office in Uxbridge and will be an integral member of the Hertz Engine Team. WHAT YOU WILL BE DOING IN YOUR ROLE Create, manage and launch content to the client's public B2C website using their proprietary homegrown content management system. Build web pages based on existing or new HTML components/templates Support cross-channel marketing efforts through minor editing of content and publishing across email, blog and web. Implement technical SEO best practices including content structure, tags and data cataloguing. Adhere to the client's brand and content standards and guidelines. Implement web analytics tags and tracking. Work cross-functionally with US Head Office, European markets, creative and technical teams. Test new web UI functionality and write non-technical documentation. Edit image and video assets to be web-optimized and abide by company's brand guidelines. WHAT Skills WILL HELP YOU BE Successful 5+ years of experience, and high level of proficiency Experience in using Adobe Experience Manager 6.5 and Google Ad Manager Experience in using other bespoke Content Management Systems also desirable Experience with HTML & CSS preferred. Experience with marketing and advertising preferred. Experience implementing web analytics packages preferred. Experience in managing client relationships with external agencies and suppliers. Excellent communication and project management skills. Ability to multi-task and effectively operate in a fast-paced, constantly evolving environment. Good team player with passion, energy and a sense of humour. ABOUT OUR Company Adjust Your Set is an award-winning strategic and creative agency, with a team united by a shared passion for culture and content. Through our editorial mindset, we connect brands to their audiences, in ways that drive opportunity and change. We deliver this across three simple steps: think, make, optimise. We work with progressive global brands to build bespoke teams that help to transform their communications and develop powerful content and experiences. These teams live and work right at the very heart of our clients' organisations; bringing expertise, agility, and pace to work side by side with client teams. This business model creates a truly entrepreneurial, fast-paced, challenging, and rewarding environment to work in. OUR Values We are a company built on our values; we have given you a brief overview below but would love to tell you more. Be Ambitious – to succeed Be Imaginative - to push the boundaries of what's possible Be Inspirational - to do groundbreaking work Be always learning and listening - to understand Be Results-focused - to exceed expectations As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

What does a Content Manager do?

A Content Manager oversees the operations of the  content creation team. They are responsible for planning an editorial calendar that allows branded content to be published across a wide range of different platforms. They use information, such as metrics and statistics about the target customers’ preferences and demographics to create multimedia content that increases brand awareness.  They also liaise between different departments such as marketing or public relations.  Content Managers can work on video production, podcasts, blog content for a company’s website, guest posts for websites, articles for newspapers and more. 


Content Manager skills and qualifications

A Content Manager needs exceptional communication skills and impressive knowledge of media and content publication channels to succeed in the job. A successful Content Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Ability to be creative and to produce innovative content 
  • Excellent knowledge of the industry alongside business and marketing acumen
  • Proficiency with content management platforms such as WordPress
  • Ability to use analytical tools, such as Google Analytics to generate accurate reporting
  • Excellent knowledge of social media platforms and digital media outlets
  • Excellent knowledge of traditional media and PR outlets, such as newspapers and television news cycles
  • Ability to work well with others
  • Time management skills


Content Manager experience requirements

A Content Manager must have at least two years of experience working in a content creation role. Ideally, they must have experience in a managerial role with proven success managing a team to reach targets. They must also have several years of experience working in journalistic, marketing or PR positions. Some employers prefer candidates who have extensive experience across communications and media channels. Experience working with senior management teams on long term strategies is ideal too. 


Content Manager education and training requirements

A Content Manager needs to show strong results in English literature and English language at both GCSE and A-level. Many employers prefer candidates who hold a bachelor’s degree in marketing, media studies, mass communication, journalism, English or creative writing. Some employers require candidates to complete training on specific content management systems. Continuing education with courses, workshops and professional development opportunities is required for most content managers. Candidates may also consider postgraduate courses in marketing, media or journalism for career progression. 


Content Manager salary expectations

According to Indeed Salaries, the average salary of a Content Manager in the UK is £35,249 per year. This figure varies depending on factors, including the experience, location and company. 


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Content Manager job description FAQs


What's the difference between a Content Manager and a Web Content Manager?

Web Content Managers are only responsible for the digital content produced by a company. They often update a company’s blog or website with regular content. A Content Manager has more wide-reaching responsibilities and duties, not limited to digital content creation. 


Who reports to a Content Manager?

A Content Manager is in charge of a content creation team. Content Creators, such as Writers, Editors, Web Developers and Video Producers report to Content Mangers. Content Managers may also have staff from marketing or advertising reporting in to them. 


Who does a Content Manager report to?

A Content Manager reports to members of the senior management team or Board of Directors. A Content Manager needs to work closely with the Director of Communications or the Head of PR to strategise on long term communications plans. 

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