Content Manager Job Description: Top Duties and Qualifications

A Content Manager, or Content & PR Manager develops a consistent brand identity for an organisation and establishes its online presence. Their primary duties include planning an editorial calendar, commissioning content and identifying PR opportunities for the company.

 

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Content Manager duties and responsibilities

Content Managers usually work in the office. They work alongside Social Media Managers, Writers, Marketing Managers, Graphic Designers, Web Developers and Web Designers. They usually work 40 hours per week and overtime if deadlines need to be met. Their main duties and responsibilities include:

  • Assigning content production tasks to team members and commissioning articles, videos and other content from external Freelancers
  • Attending meetings with the partners, clients and technical team
  • Approving content to be published and ensuring it meets all quality control checks
  • Developing the company’s voice and image in-line with branding and company goals
  • Identifying new opportunities for content creation such as an emerging social media platform
  • Seeking out PR opportunities to produce branded content for media outlets
  • Analysing content reach and prepare reports for senior management
  • Strategising long term content creation plans with senior management teams and other departments

 

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Content Manager Job Description Examples:

 

Example 1

Need a holiday? So does the rest of the world. We're preparing for the biggest travel rebound the industry has ever seen. This is your chance to be part of it.
There's no 'typical day' in the product marketing team at Triptease. You could be planning the launch of a new product, contributing to an investment pitch or helping to design the agenda for our global Direct Booking Summit conference.
At Triptease, Marketing sits at the heart of the action. We're not stuck creating keyword lists or MQLs all day - we work side-by-side with Product, Sales, Customer Success and Senior Leadership, powering cross-team initiatives and driving the business forward to exponential growth.
We're looking for a Product Marketing Manager who is excited by the prospect of lots of autonomy and the opportunity to significantly influence the direction of our business. You'll be surrounded by the best team you've ever worked with - we're only slightly biased - and you won't be held back by unnecessary processes or red tape. You'll have the freedom to make big decisions and have a big impact, but we're always there to help you when you need it: whether it's checking in at daily stand-ups or using your annual learning budget to invest in a new skill, we'll give you the support and resources you need to make this role your own.
If you want to accelerate your development as a Product Marketer, you couldn't find a better place to learn and grow. By working closely with our founders, you'll get first-hand insight into the decisions that turn an entrepreneurial idea into a high-growth start-up.
Get in touch and let us know what you could bring to the team. We can't wait to hear from you!
Requirements

  • Communicate the story and vision of our products across our internal and external channels, and work with the wider marketing team to ensure that customers understand the value of all parts of the Triptease Platform.
  • Own the go-to-market strategy for new product feature launches. You will closely coordinate with the Product Engineering team and your designated Product Manager. You will have to understand the technical complexity of new features and be in position to translate it into easy-to-digest concepts for our Sales & Customer Success teams, our existing customers and our prospects.
  • Influence product development, by ensuring the voice of hoteliers is heard among all parts of the business. You will be the connecting point between our client-facing teams (Sales & CS) and our Product Engineers, compiling and communicating feedback in both directions, and taking part in key quarterly business planning and product roadmaps.
  • Craft convincing, persuasive sales enablement material for our global sales teams in New York, London and Singapore. Think sales pitches, one-pagers, event presentations, case studies, bespoke sales material for high-value prospects and upsell opportunities and much more. You will be the voice of our Paid search and Re-targeting products across the entire organisation!
  • Gather marketplace intelligence, conduct ongoing industry and customer research and carry-out competitor analysis to inform strategy and train internal stakeholders.
  • Produce high-quality content (blogs, emails, website content, and more) that engages hotels and generates inbound interest. You'll also help to plan and develop our editorial calendar and regular newsletter comms. Content creation is a big part of this role, so bringing excitement around hotel industry news, coupled with the ability to produce original, intriguing, thought-provoking pieces of content would be a big plus!

    Benefits
    Our start-up culture means everybody's contribution matters and is celebrated. We set ourselves ambitious goals and are proud of our ability to deliver those through smart working.

  • Hybrid working model, childcare flexibility & regular in and out office social events
  • £50 monthly health & wellness scheme, £250 yearly learning scheme, tech product scheme & electric car scheme
  • 25 days annual leave + life event leave, monthly wellness day, make a difference day + all public holidays
  • Employer matched pension, cycle to work scheme, refer a friend incentive & weekly in office breakfast and snacks!!

    Something important to you that's not on this list, talk to us.
    Triptease is proud to be an equal opportunity employer and we welcome applications from diverse and non-traditional backgrounds. Applicants will not be discriminated against on the basis of any protected characteristic(s) in terms of the Equality Act (2010).

    Job Type: £45,000.00 per year
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    What does a Content Manager do?

    A Content Manager oversees the operations of the  content creation team. They are responsible for planning an editorial calendar that allows branded content to be published across a wide range of different platforms. They use information, such as metrics and statistics about the target customers’ preferences and demographics to create multimedia content that increases brand awareness.  They also liaise between different departments such as marketing or public relations.  Content Managers can work on video production, podcasts, blog content for a company’s website, guest posts for websites, articles for newspapers and more. 

     

    Content Manager skills and qualifications

    A Content Manager needs exceptional communication skills and impressive knowledge of media and content publication channels to succeed in the job. A successful Content Manager candidate will have various prerequisite skills and qualifications that typically include:

    • Ability to be creative and to produce innovative content 
    • Excellent knowledge of the industry alongside business and marketing acumen
    • Proficiency with content management platforms such as WordPress
    • Ability to use analytical tools, such as Google Analytics to generate accurate reporting
    • Excellent knowledge of social media platforms and digital media outlets
    • Excellent knowledge of traditional media and PR outlets, such as newspapers and television news cycles
    • Ability to work well with others
    • Time management skills

     

    Content Manager experience requirements

    A Content Manager must have at least two years of experience working in a content creation role. Ideally, they must have experience in a managerial role with proven success managing a team to reach targets. They must also have several years of experience working in journalistic, marketing or PR positions. Some employers prefer candidates who have extensive experience across communications and media channels. Experience working with senior management teams on long term strategies is ideal too. 

     

    Content Manager education and training requirements

    A Content Manager needs to show strong results in English literature and English language at both GCSE and A-level. Many employers prefer candidates who hold a bachelor’s degree in marketing, media studies, mass communication, journalism, English or creative writing. Some employers require candidates to complete training on specific content management systems. Continuing education with courses, workshops and professional development opportunities is required for most content managers. Candidates may also consider postgraduate courses in marketing, media or journalism for career progression. 

     

    Content Manager salary expectations

    According to Indeed Salaries, the average salary of a Content Manager in the UK is £35,249 per year. This figure varies depending on factors, including the experience, location and company. 

     

    Job description samples for similar positions

    If Content Manager isn’t the exact job you are searching for, then other job description samples are available too:

     

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    Content Manager job description FAQs

     

    What's the difference between a Content Manager and a Web Content Manager?

    Web Content Managers are only responsible for the digital content produced by a company. They often update a company’s blog or website with regular content. A Content Manager has more wide-reaching responsibilities and duties, not limited to digital content creation. 

     

    Who reports to a Content Manager?

    A Content Manager is in charge of a content creation team. Content Creators, such as Writers, Editors, Web Developers and Video Producers report to Content Mangers. Content Managers may also have staff from marketing or advertising reporting in to them. 

     

    Who does a Content Manager report to?

    A Content Manager reports to members of the senior management team or Board of Directors. A Content Manager needs to work closely with the Director of Communications or the Head of PR to strategise on long term communications plans. 

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