What does a Content Writer do?
Content Writers create written material for online and offline publications. They focus on writing clear and actionable copy that is easily understood by the public. They follow established style guides and company requirements, including assignment brief guidelines. Researching their topics carefully helps Content Writers create factually accurate content. Including keywords in their online content, this boosts search engine optimisation for more web traffic and sales. Content Writers proofread all their content to make sure it’s free of errors. Some Content Writers create a range of content while others specialise in areas such as fashion and technology.
Content Writer skills and qualifications
Content Writers rely on various skills in their careers. A successful Content Writer candidate will have various prerequisite skills and qualifications that include:
- Grammar, including a history of editing based on the parts of speech in English
- Content creation, structuring articles, choosing consumer titles and assigning SEO keywords
- Specialisation in a specific market, niche or industry
- Market research and analysis skills to identify trending, in-market topics
- Advanced computer literacy like short keys, HTML coding and internet publishing
- Quantitative and qualitative research, identifying credible sources and web-friendly links
Content Writer experience requirements
Experience is often more important for Content Writers than a university education. While there are some Junior Content Writer roles, many Content Writers take entry-level roles in marketing departments or enter specialised marketing agencies after graduating. Working in a relevant junior position, such as a Marketing or Social Media Assistant, gives Content Writers the ideal writing experience. It also helps them understand content’s role in a marketing strategy.
Content Writer education and training requirements
Content Writers usually need a bachelor’s degree. Many Content Writers hold a degree in English, journalism or communications. Some content writers need degrees for the subject matter they’ll write about. Science and mathematics degrees are common areas of expertise along with finance and entrepreneurship. Content Writers can gain training from completing content writing offered by online learning institutions.
Content Writer salary expectations
According to Indeed Salaries, the average salary for a Content Writer is £24,359 per year. Salary may be dependent on experience, location and company.
Job description samples for similar positions
Many jobs involve content creation, so a Content Writer may not be what you need. Reviewing these job descriptions for similar positions may help your job posting: