Copywriter Job Description: Top Duties and Qualifications

A Copywriter, or Technical Author, is responsible for creating content that is typically used across a range of media including printed materials, packaging and digital advertising, They write for articles for local press, for websites and for direct communications between businesses and their customers.

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Copywriter duties and responsibilities

Some Copywriters specialise in specific types of writing such as blogging, technical writing or articles about a specific subject, but others work on a variety of projects. Their typical duties can include:

  • Checking briefs from clients to ensure that the scope of the project is clearly defined and the outcome is identified
  • Referring, sometimes contributing to, in-house style guides to ensure that all content is consistent
  • Liaising with suppliers and clients to ensure that product information is correct
  • Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project
  • Re-writing and updating information on websites and in company materials
  • Producing instructions, advisory inserts and other written materials that are supplied with products
  • Writing high-engagement social media content that reflects the brand voice

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What does a Copywriter do?

Many Copywriters are employed directly by businesses, taking responsibility for a brand’s written materials including web pages, customer emails, brochures and sales copy. Many Copywriters author blog posts and articles related to their industry while some manage social media accounts for full or part-time employers.

Some Copywriters are employed by agencies, working with a number of assignments and Project Managers at once. This can mean working on a specific campaign or completing a range of ad hoc writing projects as required. Copywriters can also be self-employed and work on a freelance basis, dealing directly with their own clients.

Copywriter skills and qualifications

A Copywriter needs to have a thorough understanding of the correct use of language and the creativity needed to write engaging and interesting content. Those writing for websites should have some understanding of search engine optimisation and best practices for online writing. A successful Copywriter candidate will have various prerequisite skills and qualifications that include:

  • Grammar and punctuation
  • Priority management to complete assignments on a scale of importance
  • Proficiency in sales and how such persuasion applies in writing
  • Editing and proofreading their own work and that of others
  • Condensing complicated ideas into short, comprehensible clauses
  • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint and Outlook
  • Exceptional skill with the nuances of social media writing including using hashtags,emojis and acronyms

Copywriter experience requirements

Most Copywriter positions require applicants to have experience of commercial writing and using an appropriate tone of voice for their intended audience. Industry experience and knowledge of the subject matter is an advantage, but strong research skills and the ability to retain useful information are also important. Previous roles in marketing or design are a plus. Many Copywriters have their own blogs or websites that showcase their work or portfolios with examples of their previous work to demonstrate their skills.

Copywriter education and training requirements

Copywriters typically have a Degree in English, Journalism, Communication Studies or a related subject. They can sometimes have a Diploma from a Technical College.Some only have a high-school diploma. Specialist Copywriters have a degree in a particular subject and additional writing qualifications. Qualifications in social media, website design and technical writing are a bonus for Copywriters in specialised sectors.

Copywriter salary expectations

According to Indeed Salaries, the average salary for a Copywriter is £29,259 per year. This varies depending on whether they are employed directly, working for an agency or freelance.

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Copywriter job description FAQs

What are the different types of Copywriter?

Some Copywriters specialise in a particular style or tone of writing, such as satire, persuasive writing or news reporting. For example, Technical Copywriters have specific skills in writing instructions and directions for products and services that are designed to convey information in a defined format. Others specialise according to subject matter such as medicine where a Copywriter uses detailed knowledge to produce documents for use in medical trials, information for pharmacists and describe the outcomes of research.

What qualities does a good Copywriter have?

Being able to convey information concisely is a key quality of a good Copywriter. The Copywriter needs to have the ability to transform facts and figures into content that captures a readers’ attention. Copywriters also need to be organised and methodical in order to ensure that they are writing accurate and interesting content while meeting tight deadlines and word counts.

What makes a good Copywriter job description?

The Copywriter job description should include the level of industry expertise and experience required. Be specific about the channels they’ll use such as social media, white papers, news articles. Include details of the company’s core values and culture, as well as information about your consumer—to encourage a wide range of candidates to apply.

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