Creative Director Job Description: Top Duties and Qualifications

A Creative Director, or Director of Creative Services develops and maintains a consistent creative vision for a company’s brand and projects. Their duties include guiding a creative team, establishing budgets, timeframes and managing client relationships.


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Creative Director duties and responsibilities

The duties of a Creative Director depend on factors like the type and size of the company they work for. Those who work for smaller companies, for instance may need to take on the duties of other roles, such as an Art Director or Lead Designer. Generally their daily tasks include:

  • Meeting with clients or executives to discuss their requirements and vision
  • Brainstorming with a creative team to develop ideas for campaigns and projects
  • Deciding on the layout for publications or product designs and choosing visuals like photographs, artwork, graphics and designs
  • Pitching concepts to clients or directors by means of innovative presentations
  • Constantly liaising with clients during a project regarding progress, issues and changes
  • Ensuring that projects are completed within time, scope and budget and in accordance with stakeholders’ expectations
  • Nurturing a work environment that is conducive to creative thinking
  • Hiring, managing and motivating a creative team 


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Creative Director Job Description Examples:


Example 1

Are you a talented, driven hair stylist who wants to develop and excel in your career? Then Macadamia Hair Spa could be the perfect place for you! If you have the expertise, ambition and desire to run a successful column, then we would love to hear from you. You must be able to: * Create Balayage techniques * Work with Colour correction * Fit Hair Extensions * Create Hair up's * Cut Gents hair In return, you will benefit from: What we can offer [website] * working in at attractive salon environment. * Fun lively team * company awards and events * great basic salary * great commission * flexible hours * company pension * job security * progression opportunities Job Types: Full-time, Permanent Salary: £10.00-£13.00 per hour Additional pay: * Bonus scheme * Commission pay * Performance bonus Benefits: * Company events * Company pension * Employee discount * Flexible schedule * Wellness programmes Experience: * stylist: 4 years (required) * Hairdressing: 4 years (required) * Hairdressing NVQ/SVQ Level 2 (preferred) Work remotely: * No

Example 2

The Creative Engagement Group is an unusually shaped communications group that creates experiences that inspire lasting change. We partner with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. We engage internal and external audiences through the creation and delivery of live & virtual experiences, film, branded content, immersive and interactive content. At The Creative Engagement Group, we work with an international blue-chip client base across business categories with a particular strength in healthcare. Our business is made up of seven divisions: WRG, The Moment, Forty1, Logicearth Learning Services, Axiom, Cormis & Just Communicate. A bit about the [website] Based in either our London, Plymouth or Manchester office, we require a self-driven, passionate and creative short form content maker who's passionate about film and enjoys working Someone with a level head, who's calm under pressure and hopefully has a good sense of humour. At TCEG, we leave our egos at the door and collectively work towards a shared set of Family Values which support us to communicate, collaborate, think agnostically, create excellence, challenge ourselves and have a fair amount of fun along the way. Our 'work with, not for' philosophy is key to who we are. What will you be [website] Oversee the development of creative work within the Film Team Respond to briefs with compelling pitches and proposals Oversee executions to ensure they are best-in-class Collaborate with the wider TCEG Creative Team to help drive the overall quality of the work. What do you need to [website] A proven track record of writing, presenting and winning creative treatments and film proposals across multiple platforms The ability to excite and motivate teams and encourage creative thinking Experience briefing and reviewing work and giving constructive feedback Ability to understand and apply brand guidelines A high level of attention to detail Happy to multi-task across a range of projects If you're the right person you are: Creatively ambitious Actively interested in industry innovations and techniques A great collaborator who can help build and mentor a team Always willing to help any creative who comes to you for opinions, advice and help Comfortable presenting to and working with clients Always invested in the work that goes out of the door A positive force who everyone wants to work with (a nice person who has great ideas) A strategic thinker who sees how content and creative mesh together to create impact A lover of Film

Example 3

Position Summary We are an award winning agency specialising in packaging and branding design. With extensive experience in all areas of brand and retail communication we offer a global service. Are you Creative Director looking to work on some fantastic retail/FMCG clients? Do want want a lead role in which you will confidently mentor and develop a team? Are you a strategist? Do you have a portfolio that will impress? We are looking for someone, ideally, with strong food and retail experience in particular food art direction, an ability to present well to the client, communicate well with teams across the globe and execute the creative brief, creative strategy and creative solution for numerous projects. This role can be based at either our Nottingham or Manchester studios. #LI-DB JOB Responsibilities Promotes, monitors, and champions the Equator process for best practice Create timelines, oversee creative and design direction, ensures deadlines are achievable and met, liaising directly with clients to ensure they are satisfied with the results and troubleshooting any issues that arise during the duration of the project Main client contact with support form the wider team Client facing on all accounts if needed Ensuring the high creative standard is maintained across all projects. Oversees projects from strategic direction, reviewing concepts through to completion to ensure the project stays on track Supports and regularly communicates with Creative Directors of other sites Visits other sites to share learnings and align on common global goals Mentoring the senior team to ensure they have the necessary support to work efficiently and effectively Strong presentation skills, confident in presenting at boardroom level relaying the unique qualities of the project and Equators unique way of working to deliver Strong strategic and conceptual thinker Approaches and sets foundations for project with a strategic focus with the upmost creativity Professional skill set in promoting Equator and it’s goals Mentors and inspires Creative, Client Services and Production team members Full knowledge of print and technical production Takes accountability for staff and freelance budgets Act as quality control for their projects by reviewing and editing the team’s final products before presentation Working together with the Sales and PR teams to deliver on new business pitches and promoting the Equator brand Facilitating working business practices to ensure efficiency and effectiveness Introducing innovative solutions to working practices and championing existing processes Leads, develops and increases the skill base through appraisals and career development Helps facilitate the global company strategy and goals Drives efficiencies and best practices through design team - tracks and reports to Global Creative Director Ensuring there is a clear line of communication between departments and sites Working with directors and senior managers in Client Services, Sales, Production throughout the company to ensure company objectives are achieved Helps facilitate working practices to ensure projects can easily move between departments and sites. Recruitment and team structure building Managing staff to integrating teams to work as global teams Oversees traffic Oversees photography studio Oversees multiple sites design resource Qualifications / Requirements
  • Bachelor’s Degree in Art, Design, Marketing or related field
  • Creative design experience
  • Experience in a leadership role
  • Or equivalent combination of education and experience
  • Periodic travel either locally, nationally, and/or internationally may be required.
  • High degree of proficiency MS Office Suite, Outlook, Adobe & Internet applications
  • Strong understanding of effective Creative Design practices, trends, techniques, and processes across various touchpoints or mediums [website] packaging, in-store, online, mobile, print, direct).
  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
  • Ability to work well autonomously and within a team in a fast-paced and environment.
  • Ability to work with and influence peers and senior management
  • Self-motivated with critical attention to detail, deadlines and reporting Equator is a retail brand design agency that is part of SGK. SGK is a global leader in the design of high performance marketing ecosystems, the creation of content that scales consumer experiences with brands, and the integration of technologies to enable collaborative digital networks. SGK is a Matthews International company.
  • Example 4

    Introduction to Ogilvy: At Ogilvy we make brands matter. We make them matter for years, for quarters and for right now. There is a prevailing wisdom or narrative that perhaps brands no longer matter as much in the era of technology and perfect data. But we believe that brands have never mattered more as navigation aids and beacons of trust for consumers. We are 1000 creative problem solvers working together to get to less ordinary answers to client’s challenges. If that sounds like somewhere you want to be, read on… Your Role at Ogilvy: The Opportunity We’re looking for a fantastic creative duo. A team who thinks differently, who will approach ideas from different perspectives to make a positive impact. You’ll be interested in learning about all the ways people interact with brands. At every level. From how they first hear about them, to what it feels like to shop with them for the thousandth time. And you’ll be itching to inject creativity into every interaction. You’ll be drawn to understanding and solving problems for our clients. You’ll embrace every brief as an opportunity to break the mould. And you’ll have ambitions as big as your ideas. Craft is important. So at least one of you should have an eye for making things beautiful. And at least one of you should really love writing. We’ll help you grow those skills. Of course, this isn’t a one-way street. We expect to learn from you too. Introduce us to things we didn’t know yet, or people we hadn’t heard of yet, or worlds we haven’t visited yet. Aim to be the most interesting and interested people in the department (no easy feat). And you’ll be joining a team of talented designers, creatives and makers. How you’ll make an impact: Draw on new trends and influences that can enhance an idea or add value to a client’s business You’ll bring a natural curiosity for the many different ways customers interact with brands Bringing enthusiasm and continuously to expand on skills in branding work, social campaigns, or other as yet undefined ways of communications More about the role: You’ll interrogate a creative brief and find the potential, asking questions to better understand You’ll demonstrate initiative in responding to briefs, bringing ideas to life with an enthusiastic and proactive approach You’ll take responsibility for your work and be able to prioritise projects in an organised manner, managing expectations across teams You’ll demonstrate originality in ideas, amending and redeveloping creative work in response to creative direction provided by senior creatives

    What does a Creative Director do?

    Creative Directors occupy a senior position in creative industries, including advertising, arts, fashion, music, film and publishing. They develop and lead creative projects, such as advertising and branding campaigns and provide creative direction and vision from the earliest through to the final stages of a project. Some Creative Directors lead in-house marketing teams, whereas others work for advertising agencies where they have various clients. Regardless of where they work, the job of a Creative Director involves collaborating with various creatives, including Graphic Designers, Fine Artists, Copywriters, Filmmakers, Producers and Photographers.


    Creative Director skills and qualifications

    The job of a Creative Director involves working with people whether they’re meeting with clients, leading a team of creatives or reporting to management, so they must have excellent interpersonal skills. They also need great communication skills to effectively collaborate with others and ensure consistency across all brand touchpoints. A successful Creative Director will have various prerequisite skills and qualifications that typically include: 

    • A creative mind to invent innovative concepts and campaigns
    • Strong leadership to ensure that all stakeholders work towards a common brand or project vision
    • Excellent time-management and organisational skills, as they often work on multiple projects simultaneously
    • Staying up-to-date with the latest trends in advertising and design
    • The ability to cope well under pressure 
    • Knowledge of relevant software programs, for instance, graphic design packages
    • Good presentation skills to present effective pitches
    • A solid understanding of the commercial aspects of an agency or marketing department


    Creative Director experience requirements

    Creative Directors typically need a solid background in advertising, marketing or design. They need an outstanding track record in leading creative teams and developing compelling concepts and campaigns. Candidates may also need to show knowledge of content marketing, relevant software packages, social media platforms, web design principles and copywriting.


    Creative Director education and training requirements

    Although it’s not a requirement, many Creative Directors have a bachelor’s degree in graphic design, fine arts or another creative field. Candidates also sometimes hold a degree in marketing or advertising, or a Master of Business Administration (MBA). There are a variety of professional qualifications that these professionals can pursue. The Chartered Institute of Marketing (CIM), for instance offers various marketing qualifications, such as a Level 6 Diploma in Professional Marketing.


    Creative Director salary expectations

    According to Indeed Salaries, the average salary for a Creative Director in the UK is £59,123 per year. Salaries vary,  depending on factors like location and employer.


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    Creative Director job description FAQs


    What are the hours of Creative Directors?

    Creative Directors typically have normal Monday-to-Friday, 40-hour work schedules. However, the job may involve working longer hours during major campaigns and big projects. The job also often involves attending industry events in the evenings and travelling is common.


    What's the difference between an Art Director and a Creative Director?

    Although these two roles may overlap or merge into one role in smaller work environments, they are two distinct occupations. Whereas a Creative Director is involved with strategy, campaign execution, art direction and more, an Art Director focuses solely on the aesthetic aspects of a project. This means a Creative Director has a more senior role and a far bigger scope of responsibilities.


    Who does a Creative Director report to?

    The reporting structure of Creative Director positions depends on the type and size of the company where they’re employed. Those who work at agencies may report to a team of Chief Creative Officers, whereas in-house Creative Directors can report to a Vice President of Marketing or a Chief Marketing Officer.

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