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Digital Marketing Manager Job Description: Top Duties and Qualifications

A Digital Marketing Manager, or Digital Marketing Executive, creates, plans and manages a business or brand’s marketing campaigns on the web, social media and other digital marketing platforms. Their duties include identifying market trends, planning campaigns and using web analytic tools to analyse the performance of marketing campaigns.

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Digital Marketing Manager duties and responsibilities

A Digital Marketing Manager works with marketing teams to promote a business or brand’s products and services through social media, websites and apps. Their main duties and responsibilities include:

  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
  • Building and maintaining a brand’s presence across multiple social media channels
  • Creating, executing and monitoring marketing campaign budgets
  • Collaborating with media and sales teams to improve marketing results
  • Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
  • Coordinating with the digital marketing team to identify innovative growth strategies
  • Preparing reports on the performance of marketing campaigns
  • Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
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Digital Marketing Manager Job Description Examples:

Example 1

Disturbia is looking to employ a talented and highly motivated Digital Marketing Manager to join our quickly growing team.

Key responsibilities:

  • To develop, manage and execute the digital marketing strategy, including SEO, email, social media and display advertising campaigns.
  • Grow web traffic and enable digital growth.
  • Manage our social media platforms and team, which include Instagram, Facebook, Twitter and Pinterest; with a combined reach of 1.5 million followers.
  • Administrate the creation and publishing of relevant, original, high-quality content based on a planned, regular publishing schedule, that builds meaningful connections and encourages community members to take action.
  • Development of brand awareness and online reputation.
  • Utilize strong analytical ability to evaluate customer experience across channels, and to action improvements and solutions.
  • Develop and monitor ad campaigns and budget.
  • To identify new markets, channels and strategies for online growth.

    Requirements:

  • Marketing degree or relevant field.
  • Minimum of 2 years experience in a similar position.
  • Demonstrate industry experience in digital marketing strategy, SEO, email, social media and display advertising campaigns.
  • Monitor social media platforms, outside of standard 9-5 office hours.
  • Maintains excellent writing and language skills.
  • Highly organised and able to communicate effectively with all members of the team.
  • Strong leadership skills.
  • Enjoys a working knowledge of the blogosphere relevant to the company’s field.
  • Effectively communicate information and ideas in written and graphic format.
  • Proficient with Photoshop.

  • Sound and up-to-date knowledge of latest trends and best practices in digital marketing.

    Benefits:

  • Fun, fast-paced, creative environment.
  • Competitive salary to skill level and location with potential overtime bonus.
  • Generous staff allowance and discount.
  • Pension scheme.
  • Team outings and events.
  • Regular pay reviews.

  • Free fresh fruit, snacks and drinks.

    About Disturbia:

    Disturbia is a fast growing, independent UK brand specialising in alternative, subculture led fashion.
    We are looking for like minded individuals who will thrive in an independent, creative role who want to have a vital part in the management and development of the brands digital marketing channels.

    Job Types: Full-time, Permanent

    Salary: £15,360.00-£45,677.00 per year

    Schedule:
  • 8 hour shift

    Education:
  • Bachelor's marketing: 2 years (required)

    • Example 2

    We are looking for a Digital Marketing Manager to join our organization based in Staffordshire. You will not just be joining a team, we treat each other like family and trust and respect each other. Your main responsibility is to bring our brand to life, nurture and create relationships and market our business through all digital channels. You must have experience in a similar digital role, with PPC, SEO and CRM knowledge. We want someone analytical, strategic and driven and who has the ability to influence internal and external stakeholders to support our vision.

    We offer hybrid/ remote working to suit – must be based in the UK

    Responsibilities

    · Implementing the digital marketing strategy

    · Delivering the SEO strategy to drive traffic and revenue

    · Monitoring SEO performance

    · Creating engaging content for all digital channels

    · Create and nurture relationships

    · Lead generation

    · Increase traffic

    · Tracking and reporting

    · Achieve agreed KPIs

    · Blogs, social media, PPC

    · Implementing PR strategy

    Qualifications / Skillset

    · Degree in Marketing/ business or similar

    · Experience in a similar digital role

    · Excellent verbal and written communication skills

    · Experience with Google analytics/Adwords

    · Experience with SEO / PPC

    · Experience with CRM

    · A/B Testing

    · Management skills

    · Budget management

    · Strategic

    · Driven

    Salary / Benefits

    · Salary up to 40k (negotiable)

    · Pension

    · Benefits tbc on successful application

    · Remote/Hybrid working

    · Great working culture/ environment

    Job Type: Full-time

    Salary: £35,000.00-£42,000.00 per year

    Benefits:
  • Work from home
    Schedule:
  • Monday to ID: kt/c

    • Example 3

    Website and Digital Marketing Manager

    We’re on the lookout for a talented digital marketeer, with a focus on website and E-commerce expertise. We are in the process of building a market leading E-commerce product to complement our enterprise offering, and are on the hunt for someone who can take the project to the next level, developing the website and customer journeys into a high conversion digital shop front. Working with the marketing team, you will have a great deal of freedom to express yourself and given an opportunity deliver on your ideas and creativity.

    The role will be working closely with our existing Marketing team, who hold a driven aspiration to be the most revered marketing operators in the sector. We are looking for someone to bring ideas and passion, as well as having sound technical digital skills to come on this journey with us.

    What you’ll do

    · Own the development of the website, using your skills to ensure the website meets the strategic goals of the business.

    · Reviewing website content and navigation effectiveness, working to identify and make improvements to drive engagement and enhance customer journeys.

    · Create high quality landing pages for campaigns

    · Work with our digital marketeers, creating digital campaigns, including PPC, paid social GDN etc.

    · Present to key stakeholders your vision.

    · Work with the copy and design leads to ensure consistent tone of voice, brand look and feel of website content.

    · Identifying opportunities to create new content or to improve content and navigation that will drive increased engagement.

    · Monitoring key competitor and market activity and making recommendations for improvement where necessary.

    · Working with colleagues in the business to ensure new content is accurately updated to the websites as planned and to relevant visual standards.

    · Designing relevant KPI tracking and overseeing the delivery of MI reporting of website traffic across sites.

    · Build market automation journeys for retargeting and upsell purposes

    · Finally, we want you to bring ideas. Ideas that you think will make us better.

    What you’ll bring

    We’re an inclusive and friendly business—everyone mucks in with a positive and enthusiastic attitude. We are therefore looking for enthusiastic, business minded and hard-working individuals. You will be a confident self-starter, proactive in your approach, who thrives working on your own initiative.

    A few other key essentials:

    · Experience of building and developing high quality websites, you will need to be doing and not briefing an agency here.

    · Experience of working with E-commerce websites

    · 2-3 years experience in a digital marketing role.

    · Great interpersonal and communication skills to build and maintain relationships

    · Excellent organisational and planning skills

    · A starter and a get-stuff-done attitude

    · Creativity

    · Attention to detail

    · Ideally at least an A in GCSE Maths and English

    · Experience in the pub/restaurant/hospitality sector would prove useful but not essential

    · Ideally you will want to develop and stretch yourself

    · Ideally full clean driving licence

    Job Types: Full-time, Permanent

    Salary: £40,000.00 per year

    Additional pay:
  • Bonus scheme
    Benefits:
  • Casual dress
  • Company events
  • Company pension
  • Cycle to work scheme
  • Discounted or free food
  • Life insurance
  • On-site parking
  • Private dental insurance
  • Private medical insurance
  • Referral programme
  • Sick pay
    Schedule:
  • Monday to Friday

    Education:
  • GCSE or equivalent (required)

    Experience:
  • E-commerce website: 1 year (required)
  • Digital marketing: 2 years (required)

    Work authorisation:
  • United Kingdom (required)

    Application deadline: start date: 25/07/2022

    • Example 4

    Digital Marketing Manager

    Hours : Full Time 37.5 hours per week
    Fixed Term Contract for 3 Months
    *
    *
    Do you have the website, social media, copywriting and strategic marketing experience to raise our charity’s profile, increase our reach and attract donations to support local people with life-limiting illness?

    We are looking for an enthusiastic, experienced and forward-thinking individual to be the Digital Marketing Manager for our organisation to help us raise our profile and engage with the audiences that matter to us – our patients, and their families, in the community we serve as well as volunteers and supporters.

    You are someone who is happy working ‘hands on’, but is also able to analyse our digital marketing activity and make recommendations for the future. You are able to disseminate complex information into layman’s terms and teach other members of the charity about the principles of digital marketing. You also have the people management skills to deputise for our Head of Marketing & Communications when needed.

    This is an exciting opportunity for someone to transform our online presence, strengthen our brand and reach new communities. If you believe you have the experience and passion to deliver this step change, please apply today.
    We Offer

  • Superb professional development opportunities
  • Excellent working environment that is supported by an open culture of learning and development for all our staff and volunteers.
  • Workplace pension with Peace Hospice Care matching contributions up to 7%.
  • Generous annual leave entitlement – 27 days annual leave per year rising to 30 days after 5 years’ service plus Bank Holidays (pro rata for part time employees)
  • Employee benefits including Cycle to Work and Computer purchase schemes
  • Employee Assistance Programme

    For more details about the role please contact Shirley Burns or HR on 01923 330 330 or contact the HR Department by email: [website]

    Our Commitment to Equality and Diversity
    Peace Hospice Care is an organisation that strives continuously to demonstrate our Values of ‘Integrity, ‘Quality, ‘Compassion and ‘Collaboration. These values are embedded in our recruitment and selection processes and we are fully committed to equality, diversity and inclusion in both our workforce and within our culture.
    The aim is for our workforce to be truly representative of all sections of society, and for every employee and volunteer to feel respected and supported to perform at their best, and achieve their full potential. We welcome applications from everyone in our community; please contact a member of the HR team for more information on our commitment to deliver equality throughout a diverse workforce.

    Please Note: We reserve the right to close the advert at any time so interested applicants are encouraged to apply early.

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    Location
    Watford

    Department
    Engagement and Marketing

    Job Title
    Digital Marketing Manager

    Salary
    £29,871 - £34,772 pa

    City
    Watford

    Country
    UK

    Job Types: Full-time, Contract

    Salary: per year

    • Example 5

    We are looking for a Digital Marketing Manager to run PPC campaigns and monitor paid search budgets.

    In this role, you should be well-versed in the principles of search engine marketing (SEM) including search engine optimisation (SEO.) You should also be analytical and good with numbers.

    Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

    Responsibilities

  • Participate in forming effective paid search strategies
  • Launch and optimise various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google Ads, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

    Some of the work can be done remotely.

    Great bonuses for the right candidate.

    Job Type: Full-time

    Salary: £20,000.00-£35,000.00 per year

    Benefits:
  • On-site parking
    Schedule:
  • 10 hour shift
  • Monday to Friday
    Supplemental pay types:
  • Commission pay

    Ability to commute/relocate:
  • London: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's (preferred)

    Experience:
  • Google Ads: 1 year (required)
  • Marketing: 1 year Location: One location

    • What does a Digital Marketing Manager do?

    A Digital Marketing Manager helps a company or brand market its products or services via digital platforms. They plan digital marketing campaigns and maintain social media presence across multiple digital channels. The Digital Marketing Manager also implements search engine optimisation (SEO) strategies, email marketing, pay-per-click advertising and influencer marketing. They track, measure, improve and report the performance of digital marketing campaigns. They also work with marketing teams and other creatives such as Graphics Designers and Freelance Writers to create, launch and manage online marketing campaigns.

    Digital Marketing Manager skills and qualifications

    A successful Digital Marketing Manager candidate will have various prerequisite skills and qualifications that include: 

    • A Bachelor’s degree in marketing, journalism or other relevant fields
    • Experience in a digital marketing or advertising role
    • In-depth knowledge of HTML, CSS and JavaScript
    • Working experience with website analytics, social media platforms and digital advertising best practices
    • Excellent written and oral communication skills
    • Knowledge of the latest digital marketing trends and technologies
    • Strong analytical thinking skills
    • Excellent leadership skills and the ability to work as part of a team

    Digital Marketing Manager experience requirements

    A Digital Marketing Manager must have experience in digital marketing, including social media marketing and SEO. Some employers prefer candidates who understand website analytics tools, paid advertising and content marketing. Experience with website building, content strategy and working with freelance creatives is beneficial. Candidates must also have experience working with different departments to develop marketing campaigns. They should also have experience using various ad serving tools such as Atlas and setting up A/B and multivariate experiments.

    Digital Marketing Manager education and training requirements

    Digital Marketing Managers usually need a bachelor’s degree or higher national diploma in marketing, management, public relations or business studies. Some employers prefer candidates with a Level 3 Diploma in Digital Marketing. They also consider candidates who have completed a digital marketer advanced or degree apprenticeship or junior advertising creative advanced apprenticeship. Many employers prefer candidates with industry-recognised certifications from various institutions, including the Institute of Data and Marketing, the Chartered Institute of Public Relations and the Chartered Institute of Marketing. Certificates in social media, data and analytics, email marketing, customer relations management and copywriting are a plus.

    Digital Marketing Manager salary expectations

    According to Indeed Salaries, the average salary of a Digital Marketing Manager in the UK is £26,386 per year. Actual salary may depend on the employer, location, level of experience, qualification and exact job duties and responsibilities.

    Job description samples for similar roles

    If you are not looking to hire a Digital Marketing Manager, you may consider the following job description samples for similar roles:

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    Digital Marketing Manager job description FAQs

    What should you look for in a Digital Marketing Manager CV?

    When assessing a Digital Marketing Manager’s CV, look for evidence of proven ability to develop, execute and improve marketing strategies. The ideal candidate must be knowledgeable in marketing automation software for social media campaigns and email marketing. They should also be adept at using web content management software, data and analytics tools and understand SEO and SEM.

    How can you make your Digital Marketing Manager job description stand out?

    To make your Digital Marketing Manager job description stand out, outline your expectations of the candidate in the duties and responsibilities section. Also, describe the skills and qualifications candidates must have to qualify for the role. Mention the education and training requirements and the specific industry tools the candidate will work with if they are recruited.

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