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Digital Marketing Manager Job Description: Top Duties and Qualifications

A Digital Marketing Manager, or Digital Marketing Executive, creates, plans and manages a business or brand’s marketing campaigns on the web, social media and other digital marketing platforms. Their duties include identifying market trends, planning campaigns and using web analytic tools to analyse the performance of marketing campaigns.

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Digital Marketing Manager duties and responsibilities

A Digital Marketing Manager works with marketing teams to promote a business or brand’s products and services through social media, websites and apps. Their main duties and responsibilities include:

  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
  • Building and maintaining a brand’s presence across multiple social media channels
  • Creating, executing and monitoring marketing campaign budgets
  • Collaborating with media and sales teams to improve marketing results
  • Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
  • Coordinating with the digital marketing team to identify innovative growth strategies
  • Preparing reports on the performance of marketing campaigns
  • Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
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What does a Digital Marketing Manager do?

A Digital Marketing Manager helps a company or brand market its products or services via digital platforms. They plan digital marketing campaigns and maintain social media presence across multiple digital channels. The Digital Marketing Manager also implements search engine optimisation (SEO) strategies, email marketing, pay-per-click advertising and influencer marketing. They track, measure, improve and report the performance of digital marketing campaigns. They also work with marketing teams and other creatives such as Graphics Designers and Freelance Writers to create, launch and manage online marketing campaigns.

Digital Marketing Manager skills and qualifications

A successful Digital Marketing Manager candidate will have various prerequisite skills and qualifications that include: 

  • A Bachelor’s degree in marketing, journalism or other relevant fields
  • Experience in a digital marketing or advertising role
  • In-depth knowledge of HTML, CSS and JavaScript
  • Working experience with website analytics, social media platforms and digital advertising best practices
  • Excellent written and oral communication skills
  • Knowledge of the latest digital marketing trends and technologies
  • Strong analytical thinking skills
  • Excellent leadership skills and the ability to work as part of a team

Digital Marketing Manager experience requirements

A Digital Marketing Manager must have experience in digital marketing, including social media marketing and SEO. Some employers prefer candidates who understand website analytics tools, paid advertising and content marketing. Experience with website building, content strategy and working with freelance creatives is beneficial. Candidates must also have experience working with different departments to develop marketing campaigns. They should also have experience using various ad serving tools such as Atlas and setting up A/B and multivariate experiments.

Digital Marketing Manager education and training requirements

Digital Marketing Managers usually need a bachelor’s degree or higher national diploma in marketing, management, public relations or business studies. Some employers prefer candidates with a Level 3 Diploma in Digital Marketing. They also consider candidates who have completed a digital marketer advanced or degree apprenticeship or junior advertising creative advanced apprenticeship. Many employers prefer candidates with industry-recognised certifications from various institutions, including the Institute of Data and Marketing, the Chartered Institute of Public Relations and the Chartered Institute of Marketing. Certificates in social media, data and analytics, email marketing, customer relations management and copywriting are a plus.

Digital Marketing Manager salary expectations

According to Indeed Salaries, the average salary of a Digital Marketing Manager in the UK is £26,386 per year. Actual salary may depend on the employer, location, level of experience, qualification and exact job duties and responsibilities.

Job description samples for similar roles

If you are not looking to hire a Digital Marketing Manager, you may consider the following job description samples for similar roles:

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Digital Marketing Manager job description FAQs

What should you look for in a Digital Marketing Manager CV?

When assessing a Digital Marketing Manager’s CV, look for evidence of proven ability to develop, execute and improve marketing strategies. The ideal candidate must be knowledgeable in marketing automation software for social media campaigns and email marketing. They should also be adept at using web content management software, data and analytics tools and understand SEO and SEM.

How can you make your Digital Marketing Manager job description stand out?

To make your Digital Marketing Manager job description stand out, outline your expectations of the candidate in the duties and responsibilities section. Also, describe the skills and qualifications candidates must have to qualify for the role. Mention the education and training requirements and the specific industry tools the candidate will work with if they are recruited.

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