What does a Digital Marketing Manager do?
A Digital Marketing Manager helps a company or brand market its products or services via digital platforms. They plan digital marketing campaigns and maintain social media presence across multiple digital channels. The Digital Marketing Manager also implements search engine optimisation (SEO) strategies, email marketing, pay-per-click advertising and influencer marketing. They track, measure, improve and report the performance of digital marketing campaigns. They also work with marketing teams and other creatives such as Graphics Designers and Freelance Writers to create, launch and manage online marketing campaigns.
Digital Marketing Manager skills and qualifications
A successful Digital Marketing Manager candidate will have various prerequisite skills and qualifications that include:
- A Bachelor’s degree in marketing, journalism or other relevant fields
- Experience in a digital marketing or advertising role
- Working experience with website analytics, social media platforms and digital advertising best practices
- Excellent written and oral communication skills
- Knowledge of the latest digital marketing trends and technologies
- Strong analytical thinking skills
- Excellent leadership skills and the ability to work as part of a team
Digital Marketing Manager experience requirements
A Digital Marketing Manager must have experience in digital marketing, including social media marketing and SEO. Some employers prefer candidates who understand website analytics tools, paid advertising and content marketing. Experience with website building, content strategy and working with freelance creatives is beneficial. Candidates must also have experience working with different departments to develop marketing campaigns. They should also have experience using various ad serving tools such as Atlas and setting up A/B and multivariate experiments.
Digital Marketing Manager education and training requirements
Digital Marketing Managers usually need a bachelor’s degree or higher national diploma in marketing, management, public relations or business studies. Some employers prefer candidates with a Level 3 Diploma in Digital Marketing. They also consider candidates who have completed a digital marketer advanced or degree apprenticeship or junior advertising creative advanced apprenticeship. Many employers prefer candidates with industry-recognised certifications from various institutions, including the Institute of Data and Marketing, the Chartered Institute of Public Relations and the Chartered Institute of Marketing. Certificates in social media, data and analytics, email marketing, customer relations management and copywriting are a plus.
Digital Marketing Manager salary expectations
According to Indeed Salaries, the average salary of a Digital Marketing Manager in the UK is £26,386 per year. Actual salary may depend on the employer, location, level of experience, qualification and exact job duties and responsibilities.
Job description samples for similar roles
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