Director of Marketing Job Description: Top Duties and Qualifications

A Director of Marketing, or Marketing Director is responsible for the planning, development and effective execution of a company’s branding strategies and marketing plans. Their duties include guiding the Marketing Manager and marketing team, developing and managing marketing budgets and overseeing various marketing projects.


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Director of Marketing duties and responsibilities

The duties of a Director of Marketing varies depending on the structure and size of a company. Directors of Marketing, who work for smaller companies may have a more hands-on role, whereas those who work at larger firms may have a more strategic function. In general, their main duties include:

  • Identifying and analysing a company’s target audience to ensure the company offers what they need
  • Developing effective initiatives and strategies to reach a target audience, through digital platforms or traditional mediums
  • Conducting product research to establish factors like demand and pricing 
  • Conducting global market and competitive research to ensure that marketing campaigns are effective and current
  • Developing creative advertising solutions across multiple platforms to deliver brand growth
  • Using research, tools and KPIs to measure the effectiveness of marketing campaigns
  • Attending trade shows, conferences and marketing events to stay up to date and cultivate business relationships


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Director Of Marketing Job Description Examples:


Example 1

OpSec Security is a well-established and recognized global leader in the provision of physical, digital and online anti-counterfeiting and brand protection solutions. Employing approximately 1,000 colleagues it operates from multiple locations including business hubs in the USA, UK and has other sales and support offices in the EU and the Far East. OpSec is on a very steep growth curve with a big agenda embracing significant marketing opportunities. OpSec is on a very steep growth curve with a big agenda embracing significant marketing opportunities. We are looking to hire a Director of Marketing who will lead a team of seasoned marketing communications professionals, writers, and designers to create compelling content, lead-converting campaigns, and other sales enablement tools. You will support product and sales stakeholders, including product management, Business Division GMs. Goals include driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations. * Develop strategic marketing plans by participating in both annual and long-range planning, developing recommendations and proposals, reviewing the organization’s capacity to carry forward those strategies and present plans to senior management and peers. * Develop and deploy successful strategies to create awareness for and drive demand for OpSec’s products and services through the marketplace using conventional and unconventional marketing activities in conjunction with standard promotional activities spearheaded by Sales and Product Management teams. * Increase brand awareness for the company in the B2B space in general, as well as in vertical categories (such as Fashion, Automotive, Sports, and Entertainment), through advertising, PR, web, events, and other marketing activities. * Develop lead generation plans and tactics to deliver sales opportunities to Sales organization. * Develop go-to-market internal and external collateral incl. email blasts, sales enablement material and videos, sales promotion announcements, etc. * Perform other related duties as required. Requirements: * 10+ years of Marketing and management experience in specific or related industry. * Ability to thrive in multi-cultural business environment required. * 4-year [website] College degree required. MBA a plus. *_It is the policy of OpSec Security, Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, OpSec Security, Inc. will provide reasonable accommodations for qualified individuals with disabilities._* Job Type: Full-time

Example 2

Communication has changed for people. It's changed for businesses, too. Intercom is the only suite of customer messaging products that drives growth at every stage of the customer lifecycle—across acquisition, engagement, and support. Today more than 30,000 businesses use Intercom to connect with a billion people worldwide. Join the company helping businesses grow revenue through live chat, and so much more. What's the opportunity? This position offers the opportunity to join an exciting and fast growing company that aims to fundamentally change the way that companies interact with their customers. In this role you will report to the VP of Global Demand Generation and have an opportunity to directly influence the overall company trajectory, build and scale Intercom's Regional EMEA Marketing, interact with Intercom's senior leadership, all while helping to create a successful Marketing organisation that delivers results. What will I be doing? Lead and drive the creation of EMEA marketing plans to deliver on regional pipeline and bookings goals based on global positioning and demand generation strategies Drive and execute scalable marketing campaigns to penetrate and expand opportunities around pipeline building and acceleration in key markets AInfluence corporate created integrated campaign strategy and plans, providing regional input into key marketing themes, messages and offers throughout the year Partner with corporate central functions such as campaigns, web, digital, outreach, operations and analytics to ensure brand, website, digital marketing and processes in region are creating a positive impact on the brand, growth, demand and conversion in the region Grow our outbound motion in collaboration with our xDR and corporate partners Build strong collaboration and partnership with local GTM teams to ensure we are leading, supporting and delivering as one team in the region Lead the planning and ongoing measurement efforts to forecast, measure and analyze the region performance against goals and help refine, improve and then report on impact on pipeline and revenue Drive accountability within all the teams for the delivery of pipeline targets and goals within the region Build and grow a region-based partner marketing competency that includes overall program structure, partner targeting support, development and maintenance of partner recruitment tools and content A leader with a data and numbers-driven approach to marketing is critical for success in this role What skills do I need? 10+ years experience in marketing with a minimum 8+ years in B2B marketing required; specific expertise in software and models strongly preferred. Track record of building and driving successful marketing organisations, strategies, plans and results while tightly aligned with sales leadership and corporate marketing Enterprise and Commercial segment experience; Industry marketing experience preferred Strong leader who is committed to the job and drives empowerment and accountability within their teams Highly motivated leader who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics Additional language skills an advantage Benefits We are a well treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us! : ) Competitive salary and equity in a fast-growing start-up We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen Regular compensation reviews - we reward great work! Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents Open vacation policy and flexible holidays so you can take time off when you need it Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones If you're cycling, we've got you covered on the Cycle-to-Work Scheme. With secure bike storage too MacBooks are our standard, but we're happy to get you whatever equipment helps you get your job done We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organisation. We're committed to an inclusive and diverse Intercom! We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. v

Example 3

Overview: When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come. Responsibilities: As Director/Associate Director – Property Marketing with Hines, you will support the marketing of a variety of exciting developments across Europe. You will liaise closely with the local project team to develop a clear vision and marketing strategy for each project, tailored to the specific local audience. You will oversee and coordinate the creation of branding and marketing materials to support best-in-class properties with the goal of achieving success across product types including residential, commercial office, retail, industrial, and mixed-use. You will be comfortable offering guidance and feedback on topics/deliverables including strategy and positioning, naming, visual identity, brand standards, stationery, brochures, websites, sales center design, print and digital advertising, and social media. You will have experience of working extensively in or with branding/creative agencies and be an expert project manager, overseeing the project marketing process from inception through to delivery and leasing. You will have a strong eye for creative and razor-sharp attention to detail and be adept at juggling multiple projects at once. You will be passionate about understanding the latest market trends and emerging technologies to support effective promotion and leasing of projects in exciting and engaging ways. You will be a true collaborator, sharing these insights and best practices with marketing and communications peers across the organisation. Responsibilities include, but are not limited to: Working closely to support real estate project teams across Europe on branding and marketing strategy for various developments, acquisitions and initiatives Support marketing of projects, managing agency selection, overseeing project brand creation and developing the launch marketing plan and materials Develop direct marketing and branding to achieve established KPIs Support the leasing of properties, with guidance on marketing plans in collaboration with local marketing and leasing team and agency Oversee production, coordination and delivery of logo designs, collateral creation, website development, renderings, photography, signage, etc Source, vet, and work with third-party agencies to create marketing strategies for projects across Europe Stay informed and in-the-know on market trends and emerging technologies in order to activate, promote, and market projects in new and exciting ways Assist with development of annual marketing, media and communications strategies and budgets Share best practice in marketing strategies, agency selection and relevant tools across our marketing teams Qualifications: Minimum Requirements include: Bachelor's degree from an accredited institution Seven or more years of experience Experience of working in a brand/ creative agency or working extensively with brand/ creative agencies Experience of the real estate sector essential; Experience of the hospitality sector a benefit Experience of working across Europe preferred Excellent project management and planning skills Strong attention to detail An eye for beautiful creative Ability to work under pressure and manage multiple deadlines A strong team player and ability to work in a dynamic, matrixed organization Ability to interact with senior leaders, project teams and team members with knowledge and diplomacy Experience with Adobe Suite (InDesign, Photoshop, Illustrator) preferred Familiarity with social media (Instagram, Twitter, Facebook, LinkedIn) and associated advertising platforms European languages a strong advantage Closing: Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 240 cities in 27 countries. Hines oversees a portfolio of assets under management valued at approximately $160.9 billion¹, including $81.7 billion in assets under management for which Hines serves as investment manager, and $79.2 billion representing more than 172.9 million square feet of assets for which Hines provides third-party property level services. Historically, Hines has developed, redeveloped or acquired approximately 1,450 properties, totaling over 485 million square feet. The firm has more than 180 developments currently underway around the world. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to ESG, Hines is one of the largest and most-respected real estate organizations in the world. Visit [website] for more information. ¹Includes both the global Hines organization as well as RIA AUM as of December 31, 2020. We are an equal opportunity employer and support workforce diversity. No calls or emails from third parties at this time please.

What does a Director of Marketing do?

As Directors of Marketing oversee a company’s marketing strategies and often engage with research and market analysis, they typically have a broad range of knowledge that incorporates most aspects of a business. Apart from providing guidance for a company’s sales and marketing teams, they work closely together with other departments. These may include finance, business development, technology and research and development. Directors of Marketing also collaborate with other executive members when deciding on performance metrics for a marketing team, developing marketing campaigns, or establishing marketing budgets.


Director of Marketing skills and qualifications

A large part of a Director of Marketing’s job involves interacting with people. Apart from guiding various teams and working closely together with other executives in a company, Marketing Directors need to foster strong business relationships. They must therefore have excellent interpersonal and communications skills, including the ability to listen to coworkers and stakeholders and to also effectively verbalise ideas. A successful Marketing  Director will have various prerequisite skills and qualifications to excel at their job, these typically include:

  • Strong financial skills to effectively review financial forecasts and set targets
  • Knowledge of social media platforms and SEO to effectively lead digital marketing campaigns
  • A solid understanding of strategic marketing and business issues
  • Strong leadership skills to effectively lead a company’s sales and marketing operations
  • Excellent analytical skills to effectively analyse market trends and competitors
  • Creative and out-of-the-box thinking to devise innovative marketing campaigns


Director of Marketing experience requirements

To successfully cope with the demands of the job, Directors of Marketing need previous experience in a senior marketing role. These professionals must show proven success in leading a company’s marketing operations and creating and executing effective marketing strategies. In addition, candidates need experience in handling major accounts and must have a solid track record of developing creative advertising solutions.


Director of Marketing education and training requirements

Although there are no fixed education and training requirements for this profession, Directors of Marketing often have a degree or Higher National Diploma (HND) in marketing, communications, advertising, business or management. A masters in Business Administration (MBA) is also advantageous, as it develops skills in various business principles, including economics, marketing, finance, operations and accounting. 

Candidates can further grow their knowledge and obtain professional recognition by earning a professional qualification. The Chartered Institute of Marketing, for instance, offers various courses, including a Level 4 Certificate in Professional Marketing and a Level 7 CIM Marketing Leadership Programme.


Director of Marketing salary expectations

According to Indeed Salaries, the average salary of a Director of Marketing in the UK is $68,219 per year. Salaries will vary depending on factors like location and industry.


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Director of Marketing job description FAQs


What are the hours of a Director of Marketing?

A Director of Marketing usually works a normal Monday to Friday, 40-hour workweek. However, the job also often requires working after hours, attending events, working on the annual marketing budget or travelling for work.


What's the difference between a Marketing Manager and a Director of Marketing?

Whereas a Marketing Manager is typically responsible for coordinating the activities within a marketing team, a Director of Marketing has a more strategic function. A Director of Marketing oversee the marketing efforts of an entire company as opposed to just the marketing department, they have a wider range of duties and more decision-making power.


Who does a Director of Marketing report to?

This varies depending on the structure and size of a company. Those who work in large firms may report to a Chief Marketing Officer (CMO) or Vice President of Marketing, whereas those who work in a smaller company may report directly to the CEO or owner.

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