What does a Director of Marketing do?
As Directors of Marketing oversee a company’s marketing strategies and often engage with research and market analysis, they typically have a broad range of knowledge that incorporates most aspects of a business. Apart from providing guidance for a company’s sales and marketing teams, they work closely together with other departments. These may include finance, business development, technology and research and development. Directors of Marketing also collaborate with other executive members when deciding on performance metrics for a marketing team, developing marketing campaigns, or establishing marketing budgets.
Director of Marketing skills and qualifications
A large part of a Director of Marketing’s job involves interacting with people. Apart from guiding various teams and working closely together with other executives in a company, Marketing Directors need to foster strong business relationships. They must therefore have excellent interpersonal and communications skills, including the ability to listen to coworkers and stakeholders and to also effectively verbalise ideas. A successful Marketing Director will have various prerequisite skills and qualifications to excel at their job, these typically include:
- Strong financial skills to effectively review financial forecasts and set targets
- Knowledge of social media platforms and SEO to effectively lead digital marketing campaigns
- A solid understanding of strategic marketing and business issues
- Strong leadership skills to effectively lead a company’s sales and marketing operations
- Excellent analytical skills to effectively analyse market trends and competitors
- Creative and out-of-the-box thinking to devise innovative marketing campaigns
Director of Marketing experience requirements
To successfully cope with the demands of the job, Directors of Marketing need previous experience in a senior marketing role. These professionals must show proven success in leading a company’s marketing operations and creating and executing effective marketing strategies. In addition, candidates need experience in handling major accounts and must have a solid track record of developing creative advertising solutions.
Director of Marketing education and training requirements
Although there are no fixed education and training requirements for this profession, Directors of Marketing often have a degree or Higher National Diploma (HND) in marketing, communications, advertising, business or management. A masters in Business Administration (MBA) is also advantageous, as it develops skills in various business principles, including economics, marketing, finance, operations and accounting.
Candidates can further grow their knowledge and obtain professional recognition by earning a professional qualification. The Chartered Institute of Marketing, for instance, offers various courses, including a Level 4 Certificate in Professional Marketing and a Level 7 CIM Marketing Leadership Programme.
Director of Marketing salary expectations
According to Indeed Salaries, the average salary of a Director of Marketing in the UK is $68,219 per year. Salaries will vary depending on factors like location and industry.
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