Director of Sales Job Description: Top Duties and Qualifications

A Director of Sales, or Sales Manager, manages the sales operations of a business or organization. Their duties include leading teams of Sales Representatives, creating and implementing strategic sales plans and building and developing enduring customer relationships. 


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Director of Sales duties and responsibilities

A Director of Sales leads and motivates sales teams to achieve sales goals and objectives. Some duties and responsibilities include:

  • Developing and executing strategic plans to achieve sales targets.
  • Leading and motivating teams of Sales Representatives to develop customer relations, increase market share and sales revenue.
  • Designing programmes to improve customer satisfaction and loyalty.
  • Overseeing sales team recruitment and creating training programmes to train new and existing employees in the sales department.
  • Understanding and communicating the organisation’s value propositions and processes through proposals and presentations.
  • Monitoring supply and demand, competitor offers and costs to determine and adjust selling prices.
  • Forecasting and creating annual sales quotas for regions and territories to determine sales objectives. 
  • Analysing market trends and results to determine annual unit and gross-profit plans.


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Example 1

_Director of Sales Marketing and Communications _ *Director of Sales Marketing and Communications– Complementary Medicine College* *Full time* *£25-30K plus sales bonus* *Office hours based in Brighton (some flexibility needed as occasional evening or weekend working may be required)* *Initial 6 month contract subject to review towards permanent role* *Starting August 4th* We are seeking a Sales and Marketing Director to lead our income generation and digital expansion strategy. You will also be the major student sales and communications liaison at Jing Advanced Massage and training. Jing is an internationally renowned educational institution founded in 2001. It is the largest of its kind in the UK and Europe. Serving over 20,000 massage therapists, physiotherapists, osteopaths and midwives. Jing offers the only UK degree in massage therapy written and delivered by its founders. We deliver online and in-person courses geared toward complementary medical professionals in the area of clinical massage, pathology, musculoskeletal anatomy, and several diverse CPD courses. We are looking for a strong candidate to lead all sales, marketing strategies and support our students through their journey. You have to love people and have a real passion for supporting people to achieve their dreams through education, particularly non-traditional students. This is a creative, demanding, engaging role that is highly diverse. This is a senior management position in an exceptional company. We are a small powerful team. It is a very unique opportunity to straddle both the day-to-day interaction with clients and have a strong input strategically. All team members have a sense of individual and collective responsibility for Jing. That means we all contribute to the big picture and we all roll up our sleeves when needed. We love our work. We change people’s lives for the better. We teach and support professionals to get people out of pain. Jing is an amazing organisation, join us. Jing is innovation in action. We achieved the unachievable and now want to get that education out worldwide. Help change the world for the better. *The successful candidate will be* - Passionate about life, - Believe all things are possible. - Drive for sales at all levels - Believe in what we do - Highly motivated and thrive in a context of creativity and innovation. - Work to deadlines with accuracy and self-motivation - Great team player - Emotionally Intelligent - A confident communicator at all levels including global conferences as well as 1 to 1 on the phone - Understand the role that digital plays in all types of engagement - a natural problem solver - Confident with technology especially with mac based software– MS Office, Cloud-based database(Infusionsoft), and online e-commerce package (woo-commerce) - Have experience in communications, events and brand building - Experience with SEO a plus - Want to make every day the best one yet *Main Duties* · Create annual and 5-year expansion strategy · Oversee and execute all annual sales targets – hands-on and digital courses including a membership site · Report to directors on weekly/ monthly/quarterly and annual sales targets · Lead generation and prospecting · Be both manager and direct sales contact. · Plan promotions and problem solve supportive technology through website and accounting software. · Student support liaison- booking and keeping students on courses, dealing with all student scheduling, cancellations, and rebooking- 1st line of communication · Overseeing website, social media, and brand awareness · Creating digital content and communication · Daily posting on Social Media - create content and all client communications · Report to Directors re: projects sales targets and all relevant communications · Liaise with stakeholders and create partnership opportunities · Manage team of freelancers and work with the management team *We welcome and strongly encourage individuals of all backgrounds to apply for this role.* *Please apply with CV, and a professional statement of interest -outlining your relevant experience and what you feel you can bring to the role. (500-1000 words)* *Deadline: Monday 19th July at 12pm.* *Interviews will be interactive and in-person: Thursday 22nd 1-3pm* Contract length: 6 months Application deadline: 19/07/2021 Expected start date: 09/08/2021 Job Types: Full-time, Contract Salary: £25,000.00-£30,000.00 per year Additional pay: * Bonus scheme * Quarterly bonus * Yearly bonus Benefits: * Bike to work scheme * Casual dress * Company events Schedule: * Monday to Friday COVID-19 considerations: Please see our Covid policy: Experience: * Sales: 1 year (preferred) Work remotely: * No

What does a Director of Sales do?

The Director of Sales manages and supervises the sales operations of a company. Sales Directors are expected to write sales reports, estimate profits from sales revenue and devise strategies for meeting sales targets. They also research the offers of competitors and use the information to improve products or services development and market expansion. The Director of Sales also takes part in negotiations of sales contracts. They assess products and services costs and advise on marketing strategies to increase the customer base. Directors of Sales perform leadership roles, including supervising and motivating the sales team to meet and exceed their targets. 


Director of Sales skills and qualifications

A successful Director of Sales candidate will have various prerequisite skills and qualifications that typically include: 

  • Proven experience in a senior sales role.
  • Excellent customer service skills.
  • Exceptional verbal and written communication skills.
  • Outstanding persuasion, presentation and negotiation skills.
  • Excellent leadership skills and the ability to motivate people.
  • Management experience, including ability to manage multiple projects and achieve sales quotas.
  • Knowledge of competitor research and market trend analysis.
  • Ability to show customers and other client stakeholders the company’s value proposition.


Director of Sales experience requirements

Directors of Sales require several years of sales experience. Employers typically need candidates to have 7 to 10 years of experience in a senior sales role such as Marketing Director or Sales Manager. It helps if the candidate has held senior leadership or managerial positions. Candidates should be knowledgeable in creating client-focused solutions and positioning products and services against competitors. 


Director of Sales education and training requirements

Directors of Sales typically require a bachelor’s degree in business management, sales and marketing management or retail marketing or the higher national diploma equivalent. Employers also consider Director of Sales candidates with a Sales Executive higher apprenticeship. It’s advisable to find candidates with a background in your field, if they will lead a sales team for specialised products or services such as engineering equipment or advanced scientific research software. Proven experience in sales and a solid track record of achieving sales quotas can be used instead of educational qualifications. Desirable professional qualifications for Directors of Sales include those from the Institute of Sales Management. 


Director of Sales salary expectations

According to Indeed Salaries, the average salary for Director of Sales candidates in the Uk is £75,149 per year. Actual pay may depend on the industry, experience, qualifications, the employer, location and the exact job duties and responsibilities. 


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Director of Sales job description FAQs


What qualities make a good Director of Sales?

Great Directors of Sales are passionate about their industry and organisation and do everything to motivate their teams to achieve set goals. They are excellent coaches who know how to train their Salespersons on the latest marketing and sales techniques. Sales Directors should be empathetic to the clients’ challenges. They must also have excellent emotional intelligence and be able to inspire others to grow. Successful Directors of Sales are good listeners with outstanding negotiation skills. 


How can you make your Director of Sales job description stand out?

To make your Director of Sales job description stand out, highlight the specific duties and responsibilities of the position. It’s important to mention the experience requirements, skills and qualifications you want to see on the candidate’s CV. Mention the importance of this role to your company’s success and how the ideal candidate will help you achieve sales targets. You can also state the potential earnings for the position.


Who reports to a Director of Sales?

Several members of the sales team report to the Director of Sales. These include Inside Sales Representatives, Outside Sales Representatives and Sales Associates.

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