Field Sales Representative Job Description: Top Duties and Qualifications

A Field Sales Representative, or Field Sales Rep, is a Salesperson who visits customers in their workplaces, homes and offices to sell in person. Their duties include attracting new customers to a company, nurturing relationships with them and maximising the profit within their territory. 

 

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Field Sales Representative duties and responsibilities 

The primary responsibility of a Field Sales Representative is working prospects through the entire sales process, including generating leads, educating them and turning those interested in long-term customers. Other duties and responsibilities of Field Sales Representatives are: 

  • Converting prospects into successful customers through customer sales methods such as door-to-door, cold calling and presentations 
  • Researching and forecasting sales and developing sales strategies and methods and evaluating their effectiveness 
  • Visiting customers on a regular basis and evaluating customer needs and desires 
  • Creating sales targets and working to meet them individually and as a team 
  • Monitoring the organisation’s competitors, their products and marketing strategies 
  • Acting as a representative for the organisation during customer meetings and presentations 
  • Maintaining customer accounts and records of sales 
  • Reporting and providing feedback to management using financial data collected 

 

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Field Sales Representative Job Description Examples:

 

Example 1

Field Sales Representative / Van Sales/Brand Ambassador - Fixed Term Summer Role

Summer Contract starting 18th July until 7th October

Territory Covers - Irvine & surrounding areas.

Up to £22,000k pro rata per annum + bonus, van & fuel card + other great benefits/incentives

Are you a star at building relationships? Do you love a target? Would you love to represent one of the biggest soft drink brands in the UK?

We have a juicy opportunity to join a new Team we are launching to run a Summer Campaign representing Britvic. You will drive sales of Rockstar maximising brand awareness and presence in Convenience & Independent stores.

In this field based role, you will be responsible for building key relationships with decision makers, in order to agree displays, increase visibility, sell in promotions and drive sales for Rockstar in key locations.

Visiting 12-15 outlets a day, we will tell you which locations to call on and give you full training on all things Rockstar. You will also be provided with a van to enable you to carry stock & other equipment required to carry out your role. Please note this role will involve cash handling and visiting a designated cash & carry several times a week.

Who are we looking for?

Our top performers have “cans” of energy, love speaking with people & are naturals at building a rapport as well as being super-organised. We are ideally looking for someone with experience within a direct sales role (preferably van sales) and/or experience within the convenience/independent channel. However, this is not essential and if you are confident and comfortable being out and about speaking with multiple key contacts on a day to day basis we will give you the tools and training required.

What’s in it for you?

We recognise that people are the key to our success. That’s why we make sure everyone enjoys continuous support, great perks and excellent career development opportunities. Some of the key perks include:
  • No weekend working (40 hours Monday to Friday) hours of work usually 0830-1730 with some flexibility as we operate a smart working policy!
  • 23 days paid holidays + public holidays (increases with length of service) pro rata
  • Company van & fuel card
  • Earn up to £530 bonus - payable at end of campaign
  • Pension (auto enrollment after 3mths)
  • Access to Employee Assistance Programme – 24/7 support on Physical, Mental & Financial Well-being
  • Family-friendly working policies (such as enhanced maternity & paternity leave - minimum length of service applies)
  • Employee Benefits & Discounts portal (discounts from a wide range of retailers plus much more!)

    We have a fantastic track record of retaining many colleagues who initially join us on fixed term contracts within longer term or permanent roles across the wider business so this is a great opportunity to get your foot in the door!

    Please note this role requires a full UK manual driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check. This is a field-based role which will involve regular travel on a daily basis, so you must be comfortable driving distance. Please note this role will also require manual handling/heavy lifting. Overnights may be required on occasion.

    Job Types: Full-time, Fixed term contract
    Contract length: 12 weeks

    Salary: Up to £22,000.00 per year

    Additional pay:
  • Bonus scheme
    Benefits:
  • Company car
  • Company pension
  • Life insurance
  • Store discounts
  • Wellness programmes
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • No weekends

    Licence/Certification:
  • Driving Licence (required)

    Reference ID: RS - start date: 18/07/2022
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    Example 2

    Huggables Ltd is one of the UK's largest importers, wholesalers and distributers of novelty goods. We are a family run business with over 30 years experience and specialise in supplying great quality products into the leisure, amusement and retail sectors.

    We are looking for a field sales representative to sell our products into the amusement & leisure industry across the UK.

    The role will involve:
    Selling toys & gifts to the amusement & leisure industry
    Helping to service our existing customer base
    Opening new customer accounts
    Developing new customer relationships
    Traveling around the UK to see customers
    Taking orders with our ordering system
    Staying away from home for 2-4 nights

    You will have:
    Knowledge of the industry is an advantage but not essential
    Sales experience
    Full UK driving license
    Good IT skills with knowledge of Excel & Outlook
    Confident & Reliable

    Benefits:
    Excellent basic rate of pay
    Generous commission
    Travel Expenses
    Daily Subsistence allowance

    Hours & Salary:
    Flexible Monday – Friday
    Occasional weekends when required
    Excellent basic rate of £22,000 & commission

    Job Type: Full-time

    Salary: From £22,000.00 per year

    Additional pay:
  • Commission pay
    Benefits:
  • Free or subsidised travel
    Schedule:
  • Monday to Friday
  • Weekend availability

    Experience:
  • Sales: 2 years (preferred)

    Licence/Certification:
  • Driving Licence (required)

    Willingness to travel:
  • 75% (required)

    Application deadline: 08/07/2022
    Reference ID:
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    What does a Field Sales Representative do? 

    Field Sales Representatives are typically employed by organisations whose success solely depends on relationship building and long-term contracts. They help organisations generate income and revenue by winning more clients and maintaining the already existing ones. 

    Field Sales Representatives often work for B2B and wholesale industries selling a wide variety of products. They secure sales using various customer sales tactics. With their extensive experience, Field Sales Representatives help organisations develop innovative strategies to boost sales and evaluate their effectiveness. They must evaluate customer needs and requirements to build lasting relationships. 

     

    Field Sales Representative skills and qualifications 

    Field Sales Representatives must be competitive in nature and have excellent interpersonal skills. They are comfortable working with clients in person and on the telephone. Additional skills and qualifications that successful Field Sales Representatives must possess include: 

    • Great confidence and the ability to accept rejection and maintain a positive mindset 
    • Excellent verbal and written communication skills and resilience to transmit passion during a sales interview
    • Active listening skills and the ability to understand the customer’s needs 
    • Persuasion skills and the ability to build rapport using a great personality
    • Proficiency with computer software and Microsoft Office
    • Strong negotiation and presentation skills 
    • In-depth understanding of an organisation’s products and unique selling facts 
    • Excellent data analysis skills 

     

    Field Sales Representative experience requirements 

    Field Sales Representatives typically require at least four years of experience in field sales, retail management or other customer service roles. Depending on the job type, some employers may require candidates with proven experience with CRM tools such as Salesforce. In addition, a proven record of personal quota is essential to show their accomplishments in the industry. 

     

    Field Sales Representative education and training requirements 

    Field Sales Representatives with a bachelor’s degree in business administration, business management, marketing, communications, economics or other related fields can qualify for the positions. They must possess knowledge of various sales techniques and pipeline management. Many companies offer in-house training to new employees, teaching specific strategies and techniques.  

     

    Field Sales Representative salary expectations 

    According to Indeed Salaries, the average salary for a Field Sales Representative is £29,631 per year, depending on factors like experience, education, location and company. 

     

    Job description samples for similar positions

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    Field Sales Representative job description FAQs

     

    What's the difference between a Field Sales Representative and a Sales Representative?

    The main differences between a Field Sales Representative and a Sales Representative are their methods of marketing. Whilst Field Sales Representatives sell their products by visiting their clients door-to-door, through presentations and via telephone, Sales Representatives typically sell things over the phone and using online media. 

     

    What makes a good Field Sales Representative job description?

    An effective Field Sales Representative job description passes information briefly and quickly. It must depict a good impression of your company and describe your sales goals, culture and expectations from candidates. You must carefully compose your list of duties and skills required to enable the candidate to know exactly what is required from them. 

     

    How can you recognise a good Field Sales Representative during an interview?

    Good Field Sales Representatives are excellent at performing product research. Therefore, whilst attending your interview, they must have a clear image of your product benefits and features. They come with pieces of evidence to show their achievements in selling similar products. In addition, Field Sales Representatives are confident and answer questions clearly. 

     

    Who does a Field Sales Representative report to?

    Field Sales Representatives work directly with clients and report to the Sales Manager. Therefore, they must perform other sales related duties requested by the Sales Manager.

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