General Manager Job Description: Top Duties and Qualifications

A General Manager, or Senior Manager, is responsible for overseeing an organisation’s daily operations and managing the business aspects of the company. Their primary duties include reviewing and implementing operational procedures, assisting departmental heads and managing company finances.


Build a Job Description

General Manager duties and responsibilities

A General Manager’s duties vary across industries and organisations. General Manager main duties and responsibilities are:

  • Preparing and reviewing standard procedural documents for daily operations
  • Supervising staff performance across all levels
  • Reviewing and approving departmental budgets 
  • Releasing requested funds for company expenditure
  • Overseeing procurement and staff recruitment
  • Overseeing staff training and development programs
  • Reviewing periodic reports and adjusting operations to better meet company goals
  • Conducting periodic employee appraisals


Build a Job Description

General Manager Job Description Examples:

What does a General Manager do?

A General Manager handles the day-to-day running of a business. They manage the company’s personnel, physical and financial resources to improve the company’s bottom line. They are also responsible for overseeing customer interactions and resolving any issues. In addition, they interact with other Managers across the organisation and liaise with external contractors and vendors.

General Managers work across industries including retail, hospitality, food and drink, finance and more. They are senior-level staff and could also be in executive management, depending on the company. General Managers have various names across industries. In banking, they are called Branch Managers or Regional Managers. In technology and IT, they are known as Product Managers or Operations Managers.


General Manager skills and qualifications

A successful General Managers candidate  will have various prerequisite skills and qualifications, these include:

  • Knowledge of the principles of business administration
  • Familiarity with process improvement principles
  • Performance management skills
  • Excellent leadership and delegation skills
  • Ability to communicate effectively
  • Patience and attention to detail
  • Working knowledge of marketing strategies
  • Financial analytics and numeracy skills


General Manager experience requirements

A General Manager must have some experience in management. They should have worked in the relevant industry for at least five years. Some companies require candidates to have been employed with them for a number of years before they get promoted to General Manager. Some companies may prefer a candidate who has experience being an Assistant Manager before moving to the General Manager position. 


General Manager education and training requirements

General Managers must have at least te minimum GCSEs and some higher education qualifications such as college diplomas. Depending on the company and industry they work in, many companies prefer a bachelors’ degree in business or a related field. Some companies require candidates to have a Master’s Degree, such as the Master of Business Administration (MBA) and Master of Science in Financial Management. 

Some employers require prospective General Managers to complete a number of training programs, such as the Chartered Management Institute in Management and Leadership (Level 4 to 6), Level 7 Strategic Management and Leadership Practice and Level 8 Strategic Direction and Leadership. Some employers also require candidates to obtain industry-specific certifications, such as the Certified Associate in Project Management and Project Management Professional certification, to prove their general understanding of management and leadership. 


General Manager salary expectations

According to Indeed Salaries, the average salary of General Managers in the UK is £38,557 per year. This figure varies depending on factors, including the years of experience needed for the position, the specific company and the geographical location of the job. 


Job description samples for similar positions

 If this job description not quite what you’re looking for, you may consider the following job description samples for similar positions:


Ready to Hire? Build a Job Description

General Manager job description FAQs


What is the difference between a General Manager and a Managing Director?

General Managers are more involved in the day-to-day operations of a company than a Managing Director. They are more hands-on with staff and clientele. Managing Directors are more focussed with strategic planning and creating policy, especially with regard to company spending and they ensure that the company complies with government regulation. In some cases, a General Manager may report to a Managing Director, Chief Executive Officer (CEO) or Chief Operating Officer (COO), while the Managing Director will report to the board or company President.


Who reports to a General Manager?

Since General Managers are at a higher position within a company, they have a variety of employees that report to them, including Assistant General Managers, Heads of Departments and Shift Supervisors.


Do General Managers have different responsibilities in different industries?

General Managers have the same basic responsibilities across industries. They also have more specific responsibilities unique to their industry. For instance, General Managers in small firms may carry out administrative tasks such as preparing payroll and other accounting activities. In larger corporations, this may be handled by a Human Resources Officer and an Accountant.

Job Description Examples

No search results found