Graphic Designer Job Description: Top Duties and Qualifications

A Graphic Designer, or Visual Communication Designer uses symbols, images and text to create visual representations of ideas. Their duties include meeting with clients to gather requirements, decide on project objectives and create images that resonate with consumers.

 

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Graphic Designer duties and responsibilities

Graphic Designers work for a variety of companies and create visual designs for different kinds of products, including adverts, product packaging, book covers, websites, computer games or magazines. As such, the type of duties they have vary depending on their position. In addition, those who work for smaller companies may have a wider scope of duties, which could include tasks for other creatives, such as Illustrators. They generally have the following duties:

  • Coming up with creative concepts that are in line with a client’s demands
  • Developing rough drafts of concepts and presenting these to clients
  • Collaborating with other creatives in a design team to ensure a common vision and consistent branding
  • Keeping a client up-to-date with regard to project progress and applying client recommendations
  • Ensuring that a design project remains within scope, time and budget
  • Keeping up-to-date with design and multimedia trends and the latest developments in software tools
  • Liaising with external parties, such as printers to ensure that a project runs smoothly and a client’s expectations are met
  • Presenting final design concepts, including specifications for fonts, images, colours, text and layout, to clients for their approval

 

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Graphics Designer Job Description Examples:

 

Example 1

Graphic Designer, Harwell - Hybrid - £25,000 - £33,000 plus strong benefits

Why this role?

We are looking for a candidate with a strong and creative background within B2B design, you will have a related degree and over 3 years experience to demonstrate your passion. This is a hybrid position, but we are seeking a candidate within a 20 mile radius of the area (OX11) as you will be expected to be in the office 2 times a week.
  • 25 days annual leave + bank holidays + 1 day off for your birthday.
  • Pension
  • Life Assurance
  • Free parking and modern offices etc
  • Coffee and chocolate / biscuits
  • Development opportunities

    Key Responsibilities
  • Design high-quality marketing assets across a wide range of media (web, email, video, print, PowerPoint, social media, event collateral, etc)
  • Collaborate with product designers to create an innovative, interactive, and unified experience across all customer touchpoints
  • Drive the evolution of the brand through style guides, templates, iconography, typography, illustrations, and visual imagery
  • Effectively develop visual ideas and concepts that enhance the performance of our communications against their objectives
  • Pathway to also get involved with product design
    Skills and Experience

  • Design experience with a portfolio showcasing marketing campaign work (B2B experience is a plus)
  • Strong sense of design sensibilities with an eye for detail and consistency
  • Versatile across media types – able to produce still images, gifs, videos, and templates to a high standard
  • Ability to think “outside the box” and present ideas to stakeholders in an engaging way.
  • Understanding of tools like Figma and Adobe CC, etc.
  • Great communication and time management skills
  • Motivated self-starter who enjoys producing great designs and collateral.
  • Strong written English skills a substantial bonus to your application
    *
    *
    *
    *

    Job Types: Full-time, Permanent

    Salary: £25,000.00-£33,000.00 per year

    Benefits:
  • Casual dress
  • Company events
  • Flexible schedule
  • On-site parking
  • Private medical insurance
  • Sick pay
  • Wellness programmes
  • Work from home
    Schedule:
  • Monday to Friday
  • No weekends

    Ability to commute/relocate:
  • Didcot, OX11 7AD: reliably commute or plan to relocate before starting work Graphic design: 2 years (required)
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    Example 2

    Have you got an amazing portfolio but little/no industry experience? Then this may be the opportunity you've been looking for...

    Springpod is looking for two talented, and creative motion graphics designers with Adobe After Effects and Premiere Pro experience to join our growing team. Springpod is expanding into huge things and we’ve launched a product that is disrupting a market, and it won’t take long until we’re market leading. Fancy being a part of the team?

    We’re looking for graduates who loves creating unique motion graphics to inspire and aid audiences, and wants to get great experience in an amazing team. Our productions really make a difference to thousands of young people, which is incredibly rewarding for us. Your skills will be utilised on an exciting project in the US, and developed further according to the needs of our business. Joining Springpod will give you the opportunity to work on some incredibly interesting projects and get you those all-important CV credits for your future career!

    If you like the idea of getting to be creative, having your work help students across the globe, and being a part of an exciting new product, then you should definitely apply. The role has progression opportunities, and because Springpod is fast-paced, talent is promoted all the time.

    Responsibilities
  • Create a wide range of animation in the style of Vox (see Netflix Explained)
  • Assist with the creation of storyboards for videos requiring motion graphics by contributing unique ideas to in-person meetings with the Post-Production Lead and Content Lead
  • Make your own creative decisions to turn complex explanations into easy-to-understand visuals
  • Work to tight deadlines as a team without compromising on quality
  • Create drafts for internal review
  • Attend review sessions and make fast amendments to projects, taking in constructive criticism to produce quality work
  • Meet the other internal creative needs of the business where required

    Here’s a link to a compilation of animation examples to give you an idea of what you will be working on: [website]

    Requirements
  • Highly proficient in Adobe After Effects with a strong understanding and passion for 2D motion design
  • Must have a good understanding and experience of Adobe Premiere Pro and Illustrator
  • Multi-skilled candidates with video editing skills will be favoured
  • Must be well-organised and able to work efficiently in collaboration with other team members
  • Ability to work with degree-level concepts and translate these ideas for younger audiences
  • An outstanding portfolio with plenty of experience in either education or personal work
  • A creative eye to provide ideas that can further the quality of the content for our users
  • Good communication skills - to be able to present your ideas and your thinking
  • Work from the Liverpool Office in Baltic Triangle

    We’re looking to move quickly, so a quick start time is preferable. Applications with no showreel will be rejected. Please provide a cover letter detailing how your experience/expertise applies to this role. This is a great opportunity for university graduates but we would recommend applying if you fit the description.

    Job Type: Full-time

    Salary: £23,000.00-£26,000.00 per year

    Benefits:
  • Casual dress
  • Company events
  • On-site parking
  • Store discounts
  • Work from home
    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Liverpool, L1 0AX: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's After Effects: 1 year (preferred)
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    Example 3

    E Direct Link Ltd have an exciting new position available for a Motion Graphic Designer in our Leeds office.

    E Direct Link is a creative digital marketing agency with offices in Leeds, Vancouver, Dubai, London and our Head Office in Bournemouth.

    Established for over 21 years with over 2,500 clients, the last 6 years has allowed E Direct Link to enjoy an incredible period of growth.

    This position will allow you to join a close-knit and talented team of Online Marketing Experts Web Designers, Developers and ex-Googlers.

    You will be able to assist in the marketing of businesses, across a huge number of different industries.

    We are looking for a talented, passionate, fresh and enthusiastic Motion & Graphics Designer. Someone special to add to our talented team of graphic designers, developers, content writers and online marketing experts.

    If you love to do motion graphics, videos, animations, and editions focused on digital marketing and social media, then maybe you’re a fit for us!

    We need someone Creative with prior experience and a killer portfolio of work as a Motion Graphic Designer. Sound a bit like you? Can’t wait to meet with you.

    Requirements:

    The position will be focused on the creation of animated videos for social media, web, apps or relatives. Apart from that, you might be requested to support the team on logotypes, brochures, stationery and digital presentations.

    Must be able to comfortably and quickly develop animated videos including editing real shoot videos and creating from scratch 2D/3D animation in After Effects. We need somebody with previous experience working in a graphic studio or advertising or digital agency (more than 2 years experience).

    Proficiency in the following Adobe Creative Suite software is required:
  • After Effects

  • Premiere Pro

  • Adobe Animate

  • Illustrator

  • Photoshop

  • Adobe Dimension

    Responsibilities:
  • Support the Head of Advertising, Social Media Accounts & Graphics manager in the development of motion graphics projects.

  • Create supporting motion graphics for Websites and Social Media

  • Plan and create Motion graphics based on project briefs

    Other skills that we look for in an ideal candidate:
  • Minimum 2 year experience using 2D and 3D software

  • Adobe XD Experience, web and apps designs will be valuable

  • Ability to Multitask and Manage Time Effectively

  • Creativity / Able to come up with new, insightful ideas

  • Precision

  • Enthusiastic and ambitious

  • Highly organised

  • Good communication skills

  • Friendly & Sociable

  • Strong technical skills, with the ability to quickly understand how to use new software.

    Benefits:
  • Work with a rapidly growing talented Agency

  • Friendly team with different areas of expertise

  • Exciting projects and a variety

  • Relaxed environment

    Salary depends upon experience.

    Job Types: Full-time, Permanent

    Salary: £18,000.00-£20,000.00 per year

    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Leeds, LS27 0BZ: reliably commute or plan to relocate before starting work Graphic Design: 2 years (required)
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    Example 4

    The Ascot Group is an award-winning group of companies employing 90+ staff with an HQ in Worle, Weston-super-Mare.
    Business Leader is a media and publishing business that publishes a print magazine, hosts regular digital and live events and awards and also publishes daily content both online and in it’s digital e-newsletter.
    We are seeking an experienced Motion Graphics Designer and Video Editor to join our Business Leader team. The aim of this job role is to conceptualise, create and execute the production of video and animated content. To own deliverables and provide guidance and expertise on all video editing assets and motion design.
    As a member of a small team, you will work in collaboration with the team to perform and execute the following tasks for various media assets, but not limited to:

  • Video editing: highlights and sizzle reels, case study videos, interviews, cinematics, b-roll, etc.
  • Motion Graphics: animated slates, rotoscoping, motion/camera tracking, typography, keying etc.
  • Post-production: colour grading, sound design and mixing, encoding, mastering, archiving etc.

    Furthermore, to assist in the development of project scripts and outlines, giving technical feedback during the process.
    Deliver final animations and video optimised in a format chosen for your dissemination (web, social media, large presentation screen, etc.)
    Continually work on enhancements and suggest new approaches and features, striving for efficient workflow.
    Day to Day Responsibilities:

  • Owning the video editing and motion design process and, together with the Head of Content, manage the production of interviews, virtual events, promotional videos, dynamic animations and motion graphics and any other animated and video content.
  • Video and image sourcing, creating rough and final cuts, inputting music, dialogues, graphics, and effects.
  • Taking ownership of projects assigned, ensuring they meet agreed deadlines assigned by the Head of Content.
  • Quality control of video content / motion design output.
  • Cooperate closely with the Head of Content and Head of Social Media & Community.
  • Build strong relationships within the wider Business Leader team through regular and clear communication and a collaborative approach to work.
  • Working with internal teams to help create pitching and proposal documents.
  • Educate colleagues in video and animation best practice when required

    About You:

  • Proficiency in using the Adobe suite, with a particular focus on Premiere Pro and After Effects.
  • A proactive individual who is passionate about creating meaningful solutions that meet our operational needs.
  • A strong problem solver, capable of approaching situations diplomatically to find the best outcome.
  • Impeccable attention to detail and process driven.
  • An approachable resource for the team to utilise; someone who provides support with enthusiasm and energy towards achieving a common goal.
  • Organised and admin focused with the ability to adapt quickly and positively to high pressured and ever evolving situations.
  • Strong time-management skills.

    The Role:

  • Based from our HQ next to Worle train station
  • A fun, sociable working environment
  • Hours: Monday to Friday 8:30am to 5pm (4pm finish on Fridays)
  • 23 days holiday rising to 28, plus bank holidays
  • Pension Plan
  • Free on-site parking and cycle racks
  • Regular social events and activities
  • Opportunity to develop in a fast-growing group
  • A financially stable and secure company

    Job Types: Full-time, Permanent

    Edit Types: Full-time, Permanent
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    Example 5

    The Ascot Group is an award-winning group of companies employing 90+ staff with an HQ in Worle, Weston-super-Mare.

    Business Leader is a media and publishing business that publishes a print magazine, hosts regular digital and live events and awards and also publishes daily content both online and in it's digital e-newsletter.

    We are seeking an experienced Motion Graphics Designer and Video Editor to join our Business Leader team. The aim of this job role is to conceptualise, create and execute the production of video and animated content. To own deliverables and provide guidance and expertise on all video editing assets and motion design.

    As a member of a small team, you will work in collaboration with the team to perform and execute the following tasks for various media assets, but not limited to:
  • Video editing: highlights and sizzle reels, case study videos, interviews, cinematics, b-roll, etc.
  • Motion Graphics: animated slates, rotoscoping, motion/camera tracking, typography, keying etc.
  • Post-production: colour grading, sound design and mixing, encoding, mastering, archiving etc.

    Furthermore, to assist in the development of project scripts and outlines, giving technical feedback during the process.

    Deliver final animations and video optimised in a format chosen for your dissemination (web, social media, large presentation screen, etc.)

    Continually work on enhancements and suggest new approaches and features, striving for efficient workflow.

    Day to Day Responsibilities:

  • Owning the video editing and motion design process and, together with the Head of Content, manage the production of interviews, virtual events, promotional videos, dynamic animations and motion graphics and any other animated and video content.
  • Video and image sourcing, creating rough and final cuts, inputting music, dialogues, graphics, and effects.
  • Taking ownership of projects assigned, ensuring they meet agreed deadlines assigned by the Head of Content.
  • Quality control of video content / motion design output.
  • Cooperate closely with the Head of Content and Head of Social Media & Community.
  • Build strong relationships within the wider Business Leader team through regular and clear communication and a collaborative approach to work.
  • Working with internal teams to help create pitching and proposal documents.
  • Educate colleagues in video and animation best practice when required

    About You:

  • Proficiency in using the Adobe suite, with a particular focus on Premiere Pro and After Effects.
  • A proactive individual who is passionate about creating meaningful solutions that meet our operational needs.
  • A strong problem solver, capable of approaching situations diplomatically to find the best outcome.
  • Impeccable attention to detail and process driven.
  • An approachable resource for the team to utilise; someone who provides support with enthusiasm and energy towards achieving a common goal.
  • Organised and admin focused with the ability to adapt quickly and positively to high pressured and ever evolving situations.
  • Strong time-management skills.

    The Role:
  • Based from our HQ next to Worle train station
  • A fun, sociable working environment
  • Hours: Monday to Friday 8:30am to 5pm (4pm finish on Fridays)
  • 23 days holiday rising to 28, plus bank holidays
  • Pension Plan
  • Free on-site parking and cycle racks
  • Regular social events and activities
  • Opportunity to develop in a fast-growing group
  • A financially stable and secure company

    Job Types: Full-time, Permanent

    Benefits:
  • Casual dress
  • Company events
  • On-site parking
  • Referral programme

    Ability to commute/relocate:
  • Weston-super-Mare: reliably commute or plan to relocate before starting work suite: 2 years (preferred)
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    What does a Graphic Designer do?

    Graphic Designers create digital and physical visual concepts that effectively communicate the messages their clients wish to convey. As such, the job entails more than just creating pretty visual designs. These professionals design visual solutions that are in line with a company’s brand strategy. This includes always keeping the relevant audience in mind and producing visual concepts that they’ll find informative and inspiring. Graphic Designers either form part of a company’s in-house design team and create visual concepts for that brand, or work for agencies and provide creative services for a variety of clients.

     

    Graphic Designer skills and qualifications

    Graphic Designers need a wide range of technical, business and artistic skills. They also need excellent interpersonal and communication skills to effectively interact with people. They need to actively listen to the requirements and ideas of customers and team members and be able to clearly verbalise ideas and information. A successful Graphic Designer will have various prerequisite skills and qualifications that typically include: 

    • Creative thinking to devise original and exciting visual concepts
    • Good organisational skills and the ability to prioritise tasks, as they often work on multiple projects concurrently
    • Solid knowledge of media production and communication
    • The ability to adapt, including shaping their ideas to meet a client’s vision
    • Solid knowledge of design software, such as Illustrator and InDesign, and photo-editing packages, such as Photoshop
    • Excellent teamworking skills to effectively collaborate with other creatives 
    • An understanding of the application of design across various digital and social platforms

     

    Graphic Designer experience requirements

    The level of experience a Graphic Designer needs depends on the position. Employers often ask to view a Graphic Designer’s portfolio to gain an understanding of the type of work they do. They may also expect that candidates have a solid track record of delivering successful design projects from conception to completion. Candidates may also need to show knowledge of relevant design and photo-editing software, as well as basic CSS and HTML. Project management experience is beneficial.

     

    Graphic Designer education and training requirements

    Although it’s not a requirement, Graphic Designers often have a foundation degree, a higher national diploma or a degree in graphic design, illustration, visual communication, product design or a related field. Some also gain valuable skills and knowledge in the field by completing an apprenticeship in design. Candidates can develop their professional skills by completing courses that are recognised by professional bodies like the Chartered Society of Designers. Examples of relevant qualifications include a Professional Diploma in Creative Arts and Design: Game Art Design from the International School Of Creative Arts (ISCA).

     

    Graphic Designer salary expectations

    According to Indeed Salaries, the average salary for a Graphic Designer is £24,976 per year. Salaries vary, depending on factors like location and level of experience.

     

    Job description samples for similar positions

    If this job description doesn’t adequately describe the job opening you have, here are a few job description samples of similar positions to consider:

     

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    Graphic Designer job description FAQs

     

    What are the hours of a Graphic Designer?

    Graphic Designers typically have regular Monday to Friday, 40-hours work schedules. However, the job may require working longer hours for eaxmple when deadlines are looming.

     

    Which companies can benefit from hiring a Graphic Designer?

    Graphic Designers work for various types of companies. Examples include advertising agencies, signage companies, publishers, multimedia companies, brand agencies, large print houses and television and broadcasting companies.

     

    What's the difference between an Art Director and a Graphic Designer?

    Art Directors manage creatives who design and develop artwork and design layouts for projects. As opposed to Graphic Designers, Art Directors don’t physically create or design anything themselves. Rather, they review and direct design work.

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