What does a Marketing Assistant do?
Marketing Assistants deal with the day-to-day administration of the marketing team, including clerical tasks and marketing activity. They ensure the smooth running of the team by processing invoices, responding to incoming enquiries and fielding requests from other divisions within the business. Marketing Assistants can work in-house within a company’s marketing team, or for a creative agency, working with a number of different clients.
A Marketing Assistant’s responsibilities might involve analysing the results of previous campaigns, then meeting with members of the design team to share ideas for a new campaign. They organise market research, collate results and compile statistical information.
Marketing Assistant skills and qualifications
Marketing Assistants need a blend of administrative, communication and marketing skills to succeed. They should be interested in what makes a marketing campaign work and are able to multi-task to complete jobs to strict deadlines. A successful Marketing Assistant candidate will have various prerequisite skills and qualifications that typically include:
- Knowledge and understanding of search engine optimisation (SEO)
- Excellent attention to detail
- Flexibility and willingness to learn new skills
- Problem-solving and creative-thinking skills
- Proven time management and prioritisation abilities
- Knowledge of analytics software
- Industry knowledge
- Ability to work under pressure
Marketing Assistant experience requirements
There are no minimum experience requirements for Marketing Assistants. Some roles are entry-level jobs that provide training. Higher-level Marketing Assistants may need some experience of working in a marketing team or specific industry knowledge. Previous experience working in an office environment, dealing with administrative tasks or using a product database is helpful. Some industries are highly regulated when it comes to the way their products are marketed, so any experience of working within regulations is a bonus.
Marketing Assistant education and training requirements
Marketing Assistants need some GCSEs, including maths and English, or equivalent qualifications. A-levels and a degree aren’t usually required but would be an advantage, particularly in more competitive sectors. There are a number of relevant training courses that are advantageous such as, a Higher National Diploma (HND) in marketing, a certificate or diploma from the Chartered Institute of Marketing (CIM) or a college course in public relations, communications or business studies.
Marketing Assistant salary expectations
According to Indeed Salaries, the average salary for a Marketing Assistant is £21,135 per year, but this can depend on the level of seniority, the industry and the level of experience required.
Job description samples for similar positions
If you are recruiting for a position in your marketing team, but a Marketing Assistant isn’t quite what you are looking for, then these job description samples may suit your needs: