Marketing Assistant Job Description: Top Duties and Qualifications

A Marketing Assistant, or Marketing Executive, is responsible for providing administrative support to the marketing team. Their duties include collecting marketing data, compiling reports on the effectiveness of campaigns and liaising with printers. Marketing Assistants work closely with other teams and departments, including sales, finance and operations.


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Marketing Assistant duties and responsibilities

The role of a Marketing Assistant can involve a variety of different duties, depending on the sector, but there are some tasks that are typically expected for Marketing Assistants, including:

  • Managing social media pages by posting updates and responding to comments and messages
  • Communicating with clients, customers and external agencies
  • Creating and delivering presentations
  • Using website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with the site
  • Submitting ideas for marketing programmes designed to enhance and grow the company’s brand
  • Writing and editing press releases
  • Attending industry events, conferences and trade shows


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Marketing Assistant Job Description Examples:


Example 1

Are you super interested in and enthusiastic about marketing? Looking to begin your marketing career with a supportive team and company? Enjoy being creative? This might be the role for you! *The company* Our client is an established and successful construction company, based in Banbury. Their innovative systems are more durable than traditional systems and less expensive for the customer to buy. They work with both residential and commercial clients across the UK. They have just moved into newly renovated offices and maintain a fun and enthusiastic working environment. *The role* Joining an upbeat and motivated team, you'll provide marketing support for lead generation and building brand awareness. The company has two objectives; to become market leaders and to retain customer loyalty. include: * * Copy and content writing * Some basic designing * Social media marketing * Email marketing * Digital marketing, including Google Analytics, Google Ads, SEO, and more. You’ll have plenty of support and training to get up to speed. There’s never a dull day! *The package* * £17,000 annual salary * High-quality training which will help you develop within the company * Bespoke progression opportunities based on your skillsets * 28 days annual leave (including bank holidays) * Company pension * A modern and enjoyable work environment with a supportive team *To be successful, you will…* …have some knowledge of social media …have some knowledge of design software (Photoshop would be excellent!) …be open-minded …be bubbly …be outgoing …be an idea generator …be a great communicator …be well organised *Super bonus points if you know about…* …Adobe creative cloud …Canva …Mailchimp …SEO *Apply! * If you’re looking to begin an exciting marketing career, apply now! Job Types: Full-time, Permanent Salary: £17,000.00 per year Benefits: * Casual dress * Company events * Company pension * On-site parking Schedule: * 8 hour shift * Day shift * Monday to Friday * No weekends Experience: * Marketing: 1 year (preferred)

Example 2

*Junior Marketing Assistant* *Location*: Southampton RC Talent is looking for a Junior Event Marketing Assistant. *Responsibilities* * To manage our retail kiosks and events over the coming months. * You’ll be the face of our client as you attract the attention of the public and explain our client’s products and services in a friendly, knowledgeable and professional manner. * Previous experience in customer engagement is encouraged. For example, events, marketing, client relations, customer satisfaction and branding techniques. We will provide ongoing product training and support for our team members. *Benefits of Working at RC Talent* * Competitive pay, regular bonuses, product training and ongoing guidance * Regional, national (and possibly international, once the government ease the current restrictions) travel opportunities * A fun, team-oriented work environment with a positive atmosphere * Flexible hours and responsibilities based on individual career goals *We're interested in meeting people that are* * BA in Marketing or 1-3 years industry experience * Excited to work in a diverse and inclusive environment * Thrive in a positive and supportive company culture * Believe customer experience is paramount in all business transactions * Looking for an career with progression and advancement opportunities *For Consideration* Please send us your CV through the application form below. We will be in touch to organise a virtual interview with successful candidates within a week. Job Types: Full-time, Permanent Salary: per year Schedule: * Monday to Friday COVID-19 considerations: We follow all UK guidelines, to ensure our team members are safe at work. Education: * A-Level or equivalent (required) Experience: * Customer service: 1 year (preferred) Work remotely: * No

Example 3

Marketing Assistant £18,000 plus bonus Old Trafford, Manchester PHMG is the world's leading audio branding agency, working with more than 36,000 clients in 54 countries and trusted by globally renowned brands such as Audi, Adidas and Coca-Cola. Our success is all down to the talented individuals in our Manchester and Chicago offices – and we'd like you to join them. We require an energetic, ideas driven individual to be our Marketing Assistant in the Manchester office. Providing vital global support to the organisation and working across all areas of marketing, you'll be involved in a wide variety of projects involving sales material, recruitment marketing, client care marketing, internal communications and events. The position demands a skilled, confident and dedicated all-rounder with the ability to work independently and as part of a busy team. You'll have outstanding attention to detail, strong initiative and the level head necessary to work under pressure – and be comfortable working with Adobe creative suites. This role presents an incredible opportunity to join a varied, fast-paced department at an exciting time for the business, so we require a quick-witted, experienced individual who can hit the ground running. Responsible to: External relationships: Salary: Responsibilities: Assisting the Marketing team with all internal and external communications Supporting the digital team with campaign driven marketing materials Providing Sales, Client Care, Operational and Recruitment departments with on-brand materials Helping to roll-out any company event - from departmental team building initiatives to company- wide conferences and Christmas parties Assisting with global stock management - liaising with printers, merchandise companies and staff to ensure the smooth running of all globally distributed materials Skills, knowledge and experience required: Experience of working in marketing and business An understanding of how to add content to websites and intranets. Educated to degree level or equivalent, preferably in Marketing or Business Studies. Competency in Microsoft Office programs, the Adobe creative suites and the use of PC and Excellent interpersonal and communication skills, both written and spoken. Hard worker with commitment, dedication and initiative. The ability to work under pressure, independently and as part of a team. Outstanding levels of organisation and attention to detail. The creativity and confidence to introduce new ideas. What you'll get in return: Competitive salary and rewards Career development and progression directly linked to your performance Free gym membership at PureGym Time off to celebrate life events Smart pension scheme following a three-month probationary period Life insurance and critical illness cover About PHMG: Established in 1998, PHMG has grown from a renowned Manchester-based business to the world's leading audio branding agency – working with 36,000 clients in 54 countries across the globe. This expansive client list includes household names of the calibre of Samsung, Audi and Adidas, as well as SMEs in every sector of the global market. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive ™ – strengthening their business identity in the most memorable, emotive way.

Example 4

*Role: *Marketing Assistant *Salary: *£18,000 - £19,000 depending on experience *Hours: *Monday to Friday 9-5 *Your Insync Journey* At Insync Insurance, we are passionate about our customers! Every product we create and deliver is inspired to bring the best quality, price and user experience. As a marketing assistant you will assist the Marketing Manager with the management and development of marketing automation flows, including creative web and print-based design and implementation; including landing pages, email, printed promotional material and digital assets. *About the Company* A nimble and innovative insurance broker, Insync serves over 35,000 SME’s throughout the UK from our Head Office in Poole. We pride ourselves in our positive working environment and a great team-based culture. Founded in 2014, Insync is one of the UK’s fastest-growing business insurance providers and we always on the lookout for role-model talent to join our current team of over 75 employees. *About you* The ideal candidate will have a passion for marketing and automation flows, combined with strong attention to detail supported by logical thinking. *Responsibilities: * * Develop robust Salesforce set-up * Assist in development and management of marketing automation flows * Assist in developing and managing digital marketing campaigns * Assist in the development and monitoring of marketing leads & ROI vs. plan *Requirements: * * A design background is advantageous and the ability to demonstrate the design capabilities at the interview stage. * To be confident in Web-based Design, preparing landing pages, email designs and elements of marketing automation (This is not coding but graphic design) *Training: * We will help you learn all about our products and service levels and will also support you in gaining the relevant qualifications which in turn will help you reach your full potential. *Benefits: * * 22 days’ holiday (plus bank holidays), increasing with length of service * 35 hours per week, Monday to Friday 9-5 * Life Assurance to the value of 4 times your basic salary * Joint contribution company pension scheme * Secure off-road parking Job Types: Full-time, Permanent Salary: per year Schedule: * 8 hour shift Experience: * Marketing: 1 year (preferred) * Web design: 1 year (preferred) Work remotely: * Temporarily due to COVID-19

Example 5

*Job Role –* Are you looking for an exciting new opportunity in the world of Marketing? Due to our continued expansion we are looking to grow our team to include an Apprentice Marketing Assistant to enhance our online presence and implement new systems, in order to promote the business of One to One Support Services. One to One Support Services is an award winning domiciliary care company and training provider in the Health and Social care sector that operates throughout the East Midlands. You will receive on the job training from our experienced Marketing Officer, alongside completing an accredited marketing qualification. *Purpose: * The role is to support the Marketing Officer in carrying out various tasks which will include; building and enhancing company social media presences, launching a new staff intranet, promoting brand-focused interactive and engaging social content, supporting the Managing Director and Marketing Officer in creating an online platform for training courses, creating innovative social media campaigns and expanding opportunities for revenue. *Key Responsibilities: * · Developing and monitoring online marketing material alongside implementing strategies for electronic media · Developing and expanding company social media presence into new social platforms, alongside increasing presence on existing platforms including Facebook, LinkedIn, Twitter and Instagram · Designing, updating and maintenance of company websites · Creating and distributing engaging written or graphic content in the form of e-newsletters, webpage and blog content · Assist in planning company events, both face-to-face and virtual · Working alongside the Marketing Officer to create a long term marketing strategy which is consistent with the aims of One to One Support Services *Benefits: * · Longevity awards · Access to Bupa Health Care Scheme · Access to a fantastic Enhanced Pension Scheme · Uniform provided · Regular supervisions and meetings · Staff incentives such as, spa days, gift vouchers · A Full DBS check is required. This post is a fixed term contract for 18 months from the commencement of post, with the possibility of extension. This post is paid at the Apprentice Rate. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy. Contract length: 18 months Job Types: Full-time, Apprenticeship Salary: £4.30 per hour Benefits: * On-site parking Schedule: * 8 hour shift * Monday to Friday Work remotely: * No

What does a Marketing Assistant do?

Marketing Assistants deal with the day-to-day administration of the marketing team, including clerical tasks and marketing activity. They ensure the smooth running of the team by processing invoices, responding to incoming enquiries and fielding requests from other divisions within the business. Marketing Assistants can work in-house within a company’s marketing team, or for a creative agency, working with a number of different clients.

A Marketing Assistant’s responsibilities might involve analysing the results of previous campaigns, then meeting with members of the design team to share ideas for a new campaign. They organise market research, collate results and compile statistical information.


Marketing Assistant skills and qualifications

Marketing Assistants need a blend of administrative, communication and marketing skills to succeed. They should be interested in what makes a marketing campaign work and are able to multi-task to complete jobs to strict deadlines. A successful Marketing Assistant candidate will have various prerequisite skills and qualifications that typically include:

  • Knowledge and understanding of search engine optimisation (SEO)
  • Excellent attention to detail
  • Flexibility and willingness to learn new skills
  • Problem-solving and creative-thinking skills
  • Proven time management and prioritisation abilities
  • Knowledge of analytics software
  • Industry knowledge
  • Ability to work under pressure


Marketing Assistant experience requirements

There are no minimum experience requirements for Marketing Assistants. Some roles are entry-level jobs that provide training. Higher-level Marketing Assistants may need some experience of working in a marketing team or specific industry knowledge. Previous experience working in an office environment, dealing with administrative tasks or using a product database is helpful. Some industries are highly regulated when it comes to the way their products are marketed, so any experience of working within regulations is a bonus.


Marketing Assistant education and training requirements

Marketing Assistants need some GCSEs, including maths and English, or equivalent qualifications. A-levels and a degree aren’t usually required but would be an advantage, particularly in more competitive sectors. There are a number of relevant training courses that are advantageous such as, a Higher National Diploma (HND) in marketing, a certificate or diploma from the Chartered Institute of Marketing (CIM) or a college course in public relations, communications or business studies.


Marketing Assistant salary expectations

According to Indeed Salaries, the average salary for a Marketing Assistant is £21,135 per year, but this can depend on the level of seniority, the industry and the level of experience required.


Job description samples for similar positions

If you are recruiting for a position in your marketing team, but a Marketing Assistant isn’t quite what you are looking for, then these job description samples may suit your needs:


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Marketing Assistant job description FAQs


Which types of qualities does a good Marketing Assistant need?

Marketing Assistants need to be reliable and conscientious. They often work as part of a team, so excellent communication skills are a bonus and the ability to follow instructions and processes is an advantage. Creativity is an ideal attribute for a Marketing Assistant to have, as they may need to come up with ideas for campaigns, contribute to designs and write slogans.


What should you look for in a Marketing Assistant CV?

Marketing Assistants need to develop a variety of marketing skills, so experience in writing for websites, managing social media accounts or using search engine optimisation  (SEO) to improve a website’s performance is an advantage. Applicants without direct marketing experience may have transferable skills that could benefit your business. If they have worked in sales, business administration or any customer-facing role, then they may have expertise in customer behaviour, persuasive language or the most effective sales techniques.


Who does a Marketing Assistant report to?

Marketing Assistants in larger organisations may be part of a large department, reporting to a Marketing Manager, Marketing Executive or Marketing Officer. Smaller organisations may hire a Marketing Assistant to provide support directly to a Marketing Manager or Creative Director as part of a smaller marketing team. Marketing Assistants with a specific area might report to the manager of their division, such as a SEO Manager, a Social Media Manager or an eCommerce Manager.

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