Marketing Assistant Job Description: Top Duties and Qualifications

A Marketing Assistant, or Marketing Executive, is responsible for providing administrative support to the marketing team. Their duties include collecting marketing data, compiling reports on the effectiveness of campaigns and liaising with printers. Marketing Assistants work closely with other teams and departments, including sales, finance and operations.


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Marketing Assistant duties and responsibilities

The role of a Marketing Assistant can involve a variety of different duties, depending on the sector, but there are some tasks that are typically expected for Marketing Assistants, including:

  • Managing social media pages by posting updates and responding to comments and messages
  • Communicating with clients, customers and external agencies
  • Creating and delivering presentations
  • Using website analytics to ascertain the relative effectiveness of ongoing campaigns and understand the way users interact with the site
  • Submitting ideas for marketing programmes designed to enhance and grow the company’s brand
  • Writing and editing press releases
  • Attending industry events, conferences and trade shows


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What does a Marketing Assistant do?

Marketing Assistants deal with the day-to-day administration of the marketing team, including clerical tasks and marketing activity. They ensure the smooth running of the team by processing invoices, responding to incoming enquiries and fielding requests from other divisions within the business. Marketing Assistants can work in-house within a company’s marketing team, or for a creative agency, working with a number of different clients.

A Marketing Assistant’s responsibilities might involve analysing the results of previous campaigns, then meeting with members of the design team to share ideas for a new campaign. They organise market research, collate results and compile statistical information.


Marketing Assistant skills and qualifications

Marketing Assistants need a blend of administrative, communication and marketing skills to succeed. They should be interested in what makes a marketing campaign work and are able to multi-task to complete jobs to strict deadlines. A successful Marketing Assistant candidate will have various prerequisite skills and qualifications that typically include:

  • Knowledge and understanding of search engine optimisation (SEO)
  • Excellent attention to detail
  • Flexibility and willingness to learn new skills
  • Problem-solving and creative-thinking skills
  • Proven time management and prioritisation abilities
  • Knowledge of analytics software
  • Industry knowledge
  • Ability to work under pressure


Marketing Assistant experience requirements

There are no minimum experience requirements for Marketing Assistants. Some roles are entry-level jobs that provide training. Higher-level Marketing Assistants may need some experience of working in a marketing team or specific industry knowledge. Previous experience working in an office environment, dealing with administrative tasks or using a product database is helpful. Some industries are highly regulated when it comes to the way their products are marketed, so any experience of working within regulations is a bonus.


Marketing Assistant education and training requirements

Marketing Assistants need some GCSEs, including maths and English, or equivalent qualifications. A-levels and a degree aren’t usually required but would be an advantage, particularly in more competitive sectors. There are a number of relevant training courses that are advantageous such as, a Higher National Diploma (HND) in marketing, a certificate or diploma from the Chartered Institute of Marketing (CIM) or a college course in public relations, communications or business studies.


Marketing Assistant salary expectations

According to Indeed Salaries, the average salary for a Marketing Assistant is £21,135 per year, but this can depend on the level of seniority, the industry and the level of experience required.


Job description samples for similar positions

If you are recruiting for a position in your marketing team, but a Marketing Assistant isn’t quite what you are looking for, then these job description samples may suit your needs:


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Marketing Assistant job description FAQs


Which types of qualities does a good Marketing Assistant need?

Marketing Assistants need to be reliable and conscientious. They often work as part of a team, so excellent communication skills are a bonus and the ability to follow instructions and processes is an advantage. Creativity is an ideal attribute for a Marketing Assistant to have, as they may need to come up with ideas for campaigns, contribute to designs and write slogans.


What should you look for in a Marketing Assistant CV?

Marketing Assistants need to develop a variety of marketing skills, so experience in writing for websites, managing social media accounts or using search engine optimisation  (SEO) to improve a website’s performance is an advantage. Applicants without direct marketing experience may have transferable skills that could benefit your business. If they have worked in sales, business administration or any customer-facing role, then they may have expertise in customer behaviour, persuasive language or the most effective sales techniques.


Who does a Marketing Assistant report to?

Marketing Assistants in larger organisations may be part of a large department, reporting to a Marketing Manager, Marketing Executive or Marketing Officer. Smaller organisations may hire a Marketing Assistant to provide support directly to a Marketing Manager or Creative Director as part of a smaller marketing team. Marketing Assistants with a specific area might report to the manager of their division, such as a SEO Manager, a Social Media Manager or an eCommerce Manager.

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