Marketing Coordinator Job Description: Top Duties and Qualifications

A Marketing Coordinator, also known as a Marketing Assistant, is a professional who provides support for a marketing department’s initiatives. Their duties include conducting market and prospect research, organising marketing campaigns and events, creating and coordinating marketing content and facilitating cross-functional team efforts.

 

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Marketing Coordinator duties and responsibilities

The scope of a Marketing Coordinator’s duties and responsibilities varies depending on the size of the company. Typically, they have a wide range of duties that may include the following:

  • Doing market research, analysing forecasts and performing competitive analysis
  • Preparing marketing sales and trend reports 
  • Supporting the development and execution of a company’s marketing and branding strategies
  • Actively taking part in marketing campaigns and organising meetings and conferences
  • Developing original copy for social media platforms, websites and printed advertising materials
  • Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materials
  • Monitoring marketing industry news and submitting reports on emerging trends to management 
  • Informing the sales teams about campaign objectives and deliverables
  • Working with the graphic design team to help deliver content that meets clients specifications
  • Supporting internal communication campaigns to effectively distribute key information

 

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Marketing Coordinator Job Description Examples:

 

Example 1

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and career. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: The EMEA Marketing Coordinator will be responsible for planning, organising and executing events and you’ll be a key participant in the development of multi-touch, multi-dimensional demand creation programs. Your duties will also include sharing content to raise brand awareness, advancing Instructure’s voice as an industry thought leader, and publishing content throughout our channels. This is a contractor position reporting to the Senior Marketing Manager EMEA and the ideal candidate for this role thrives in a fast-paced environment and is detailed and data driven. What you will be doing: Working with internal stakeholders and third parties to identify, plan and deliver and/or participate in virtual customer events. Supporting the creation of multi-touch digital programmes. Publishing engaging content across digital channels (web, email, LinkedIn etc.). Conducting content audits, maintaining content check-ins and scheduled refreshes. Measuring content performance and conducting audits to identify gaps and redundancies in site content. Developing a content calendar for EMEA and working with stakeholders across the region to develop a regular cadence of blogs and articles. Project managing the translation of content, campaigns and sales collateral into multiple European languages. Leveraging metrics to optimise and improve content. Here's what you will need to know/have: 1+ years of B2B digital or event marketing experience. General understanding of B2B lead-to-revenue demand funnels and reporting. Experience using Salesforce or Marketo a plus. Highly motivated individual who thrives in a fast-paced team environment. Ability to consistently produce results on time and within budget. Ability to analyse data and draw upon actionable insights. Confident communicator with fluency in English. Additional European language(s) a bonus. Planning/project management—highly organised and detail oriented. Get in on all the awesome at Instructure! Excellent benefits and perks, because we want you to be happy, healthy: fully paid private medical insurance, pension, life assurance, personal travel insurance, wellbeing fitness tracking, contribution to your commuter and study assistance, study leave, charity leave, childcare vouchers, massages etc. 25 days paid annual leave + bank holidays and flexible work schedules. iMacs or Macbooks. Most importantly, you get to work with a tight knit team who embrace innovation and are committed to being excellent at what they do. We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. All Instructure employees are required to successfully pass a background check upon being hired.

Example 2

Entertainment One (eOne) specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (Nasdaq: HAS), eOne's expertise spans across film, television and music production and sales; family brands; digital content; and live entertainment. Through its extensive reach and scale, and a deep dedication to high-quality entertainment, eOne unlocks the power and value of creativity. eOne’s Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kids entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; global hit PJ Masks; newly-launched pre-school series Ricky Zoom; fashion brands My Little Pony and Jem; as well as action adventure brands Transformers: Rescue Bots and Power Rangers. Role Summary: Proactively support the development, planning and successful activation of integrated local brand marketing campaigns for all properties within eOne Hasbro’s entertainment brands portfolio. This instrumental role will focus on activities including day-to-day coordination of marketing activities, approvals, raising product orders and general marketing support, ensuring they are completed and delivered as required and to a high standard. Key Provide logistical, administrative and creative support to the relevant entertainment brand marketing team, assisting in the implementation and delivery of local marketing plans Be the point of contact for day-to-day marketing enquiries and approvals Coordinate the planning, briefing and delivery of marketing materials Maintain and update franchise brand marketing calendars, sharing these with relevant teams in a timely manner Ownership of aspects of marketing campaigns and projects as directed Support in the approval of relevant third-party marketing materials as directed and ensure that all materials adhere to the brand templates and standards as set out by the Global Franchise Brand Management Teams Provide support on the management of marketing competitions and disseminate prizing as required. Co-ordinate team meetings to discuss activations, market developments and campaign results as required Assist in the preparation of presentation decks Assist with the budget process by raising PO’s, invoice processing, and tracking, as directed by the team Participate in creative brainstorming sessions Undertake general administrative tasks as required Key Competencies: Educated to Degree Level or equivalent Previous experience within a busy marketing team essential, preferably within the entertainment industry A strong understanding of marketing opportunities for family brands First class organisational skills with the ability to juggle several priorities and meet tight deadlines Ability to stay ‘cool’ when the pressure is on Strong communication skills with the ability to communicate clearly and efficiently Resourceful and pro-active with the ability to work independently A team player Good presentation building skills Administrative skills and knowledge of computer packages, Word, Excel, PowerPoint & Outlook essential Adobe Photoshop experience ideal but not essential Passion (for our brands) Dynamism (in finding ways to meet the goal) Excellence (in what you expect and deliver) What you’ll be a part of: Taking care: competitive health and dental coverage Investing in your future: local defined contribution pension plans Break time: reduced hours in summer Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back. Grow: develop your career and shape your future Entertainment One is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. We thank everyone for their interest but only those candidates selected for an interview will be contacted.

Example 3

*Vivienne Westwood Ltd is currently looking for an experienced Retail Marketing Coordinator.* *Reports to: Senior Communications Manager and Retail & Partnerships Marketing Manager* · Support the Retail & Partnerships Marketing Manager to co-ordinate the main brand partnership and special projects from initial brief to final delivery with the relevant teams (commercial, product, buying, press, marketing, digital) maintaining a good communication flow between all departments/ external stakeholders involved · Support the Retail & Partnerships Marketing Manager in implementing international marketing to drive growth, sales and footfall. In order to delivering an effective marketing strategy in each market, co-ordinated with Retail Brand Manager & regional press/ marketing teams for EU/ US territories and with Asian markets team for all Asian partners. · Support the Retail & Partnership Marketing Manager and wider team to devise marketing and comms plans at regional store level (UK/EU/ US), to increase visibility for each store and support on a local level, including local stakeholder relationship building · Report on individual projects, as well as on a monthly and seasonal basis on all retail marketing and partnerships to the wider comms team and directors - demonstrating commercial results, collaboration insight and campaign effectiveness/ learnings, with the Retail & Partnerships Marketing Manager · Ongoing research around luxury competitors retail and comms activity and feeding case studies into the wider team · Constantly analyse VW store retail performance and suggest pro-active marketing solutions and ideas, with the Retail & Partnerships Marketing Manager · Support the Senior Comms Manager with all matters relating to the Asian markets/ partners - products to push, seeding orders, sample collection imagery, press day gift orders and deliveries, budget tracking, press releases and content requests · Work closely with stores and regional retail teams to execute in-store events and promotions as well as creating marketing strategy around individual events and promotions (emails, database, social media, GWP) Working closely with the Digital Marketing Manager and Digital Editor to deliver these objectives also on a digital level when needed. * Support all Vivienne Westwood wholesale client accounts, including special projects, collection launches and the delivery of seasonal assets. · Communicate all FTP content updates to EU/ Asian partner offices, support on content requests/ queries/ issues, ensuring all content is up to date with the Junior Producer/ relevant teams Requirements: * A minimum of 3 years’ experience in marketing, preferably within retail, wholesale and special projects * A business or marketing studies background would be an advantage * Commercially minded with an ability to quickly respond to business/market needs * Fantastic team player with a pro-active attitude * Excellent knowledge of Word, Excel, PowerPoint, Outlook * Strong written and oral communication skills, as well as proven organisational skills * Ability to analyse data, spot trends and develop new ideas * Understanding of customer segmentation * Excellent project management skills, capable of partnering with multiple partners, managing competing priorities, ensuring projects and campaigns are delivered on time * Self-starter with a hands-on approach, good instincts for prioritisation and has the ability to work under pressure in a fast-paced environment Job Type: Permanent Schedule: * 8 hour shift * Monday to Friday Application question(s): * Do you have the right to work in UK? * Do you have previous experience in luxury retail? * What are your salary expectations? Education: * Bachelor's (required) Experience: * Marketing: 3 years (required) Work remotely: * Temporarily due to COVID-19

What does a Marketing Coordinator do?

Marketing Coordinators support Marketing Managers by assisting with the planning and execution of marketing, branding and advertising strategies. They help drive sales for a company by staying up-to-date with the latest market and industry trends, analysing sales forecasts and handling the logistics for marketing campaigns and events. Marketing Coordinators also support and assist sales teams by providing them with information regarding marketing campaigns and helping them better understand a brand’s voice.

 

Marketing Coordinator skills and qualifications

Marketing Coordinators have a wide range of duties and responsibilities that require a variety of skill sets. As the job largely involves working with people, Marketing Coordinators should ideally have excellent interpersonal skills and must also have the ability to cultivate good relationships with clients, colleagues, distributors and other stakeholders. A successful Marketing Coordinator candidate will have various prerequisite skills that typically include:

  • Excellent copywriting skills to get a brand’s message across
  • Creativity to  develop effective strategies and campaigns
  • Excellent communication skills to convey innovative ideas and gauge the needs of customers
  • Strong analytical skills in order to analyse and interpret information and make recommendations for improved results
  • Proficiency in relevant software programs, including word processing, database and data analysis applications
  • Solid project management skills, as these professionals often have multiple projects running at the same time

 

Marketing Coordinator experience requirements

Marketing Coordinators normally need past work experience in a marketing role. They should have solid experience in both digital and traditional marketing and may also need to show that they’ve successfully implemented social media campaigns in the past. Depending on the role and the company, Marketing Coordinators may need the be familiar with content management system (CMS) and customer relationship management (CRM) tools, data analysis software, HTML and graphic design applications. Previous experience in planning and hosting events, as well as project management experience, is beneficial.

 

Marketing Coordinator education and training requirements

Typically, Marketing Coordinators hold a Bachelor’s Degree or a Higher National Diploma in Marketing, Communications, Advertising or a related field. Many marketing professionals opt to expand their knowledge in the field by obtaining professional qualifications. The Chartered Institute of Marketing (CIM), offers designations like a Level 4 Certificate in Professional Marketing or a Level 6 Diploma in Professional Marketing. Candidates can also gain relevant knowledge and experience through an apprenticeship.

 

Marketing Coordinator salary expectations

According to Indeed Salaries, the average salary for a Marketing Coordinator is £24,587 per year. Salaries differ,  depending on variables like candidate experience, location and exact industry.

 

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Marketing Coordinator job description FAQs

 

Who does a Marketing Coordinator report to?

This varies from company to company, but typically a Marketing Coordinator reports to a Marketing Manager, a Marketing Director or a Sales Manager.

 

What are the qualities of a successful Marketing Coordinator?

To be successful at this job, Marketing Coordinators need to be willing to learn, work hard and take risks. They need to be humble and eager in order to execute the tedious tasks during a campaign, but should also be energetic and creative enough to create original and interesting content and contribute to campaign ideas.

 

What's the difference between a Marketing Coordinator and a Marketing Specialist?

Although there’s a clear distinction between these roles in large organisations, Marketing Coordinators who work for smaller companies may take on many of the functions of a Marketing Specialist. In larger organisations, a Marketing Specialist has more of a strategic function and is involved with the development of the overall marketing plan. The role of Marketing Coordinators in this position, however, is more administrative.

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