Marketing Coordinator Job Description: Top Duties and Qualifications

A Marketing Coordinator, also known as a Marketing Assistant, is a professional who provides support for a marketing department’s initiatives. Their duties include conducting market and prospect research, organising marketing campaigns and events, creating and coordinating marketing content and facilitating cross-functional team efforts.

 

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Marketing Coordinator duties and responsibilities

The scope of a Marketing Coordinator’s duties and responsibilities varies depending on the size of the company. Typically, they have a wide range of duties that may include the following:

  • Doing market research, analysing forecasts and performing competitive analysis
  • Preparing marketing sales and trend reports 
  • Supporting the development and execution of a company’s marketing and branding strategies
  • Actively taking part in marketing campaigns and organising meetings and conferences
  • Developing original copy for social media platforms, websites and printed advertising materials
  • Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materials
  • Monitoring marketing industry news and submitting reports on emerging trends to management 
  • Informing the sales teams about campaign objectives and deliverables
  • Working with the graphic design team to help deliver content that meets clients specifications
  • Supporting internal communication campaigns to effectively distribute key information

 

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Marketing Coordinator Job Description Examples:

 

Example 1

Marketing Coordinator

Vision:We are looking for a determined individual to drive better business through strategic thinking, creative problem solving and an unwavering belief in the potential of our product.

Who are we?

We’re accountabl, previously Expensemate, a purpose-driven software company backed by JR Rix and Sons, that designs, builds and markets industry leading products in the FinTech and ESG industry. Our team is growing fast and to meet developing market opportunities, we need new passionate people.

Investing in our team is key. All our staff have development plans and access to training, we have regular social events, and support hybrid working. But you won’t want to miss out on our state-of-the-art waterfront office, complete with an innovation hub, café, and gym.

Together we believe that we can a build a better future for ourselves and for the world. Grow with us and help to change businesses for the better.

To find out more, please visit our new website: [website]

Who Are You?

You’re a passionate brand builder who is full of big ideas for B2B campaigns.

You’ll create campaign plans and execute against them by delivering social posts, organising webinars, creating visuals, and distributing engaging content at relevant times.

You’re a collaborator who can identify talents in others, working across cross functional teams. You’ll draw the best from internal and external stakeholders to develop campaigns that chime with our customers.

You’ll know the latest trends and have ideas about how they can be applied to our reality. Constantly keeping up to date, sharing your knowledge with the team.

You’re experimental, driven by insights. We don’t mind failure, so long as it’s fast and we learn for the future.

You’re excited about making a positive difference to the world and reducing the impact businesses have on the environment.

Key Deliverables:

- Customer persona profiling

- Competitor analysis

- Generating big ideas for marketing campaigns

- Creating and implementing campaign plans

- Managing and tracking marketing spend

- Implementing the brand guidelines

- Building automated campaigns

Skills:

- Curious, insight-driven and customer centric

- Strong written, verbal and communication skills

- Social media platform management

- Campaign management

- Reporting

- Hubspot

- Basic creative skills

Perks:

- State of the art office on the fruit market

- Office Gym

- Casual attire

- Employee expense card

Schedule:

- Monday to Friday

Base Salary:

- £27-35k based on experience

Interview Process:

- Social interview

- Interview task

- Final stage interview

Job Type: Full-time

Salary: £27,000.00-£35,000.00 per year

Benefits:
  • Casual dress
  • Cycle to work scheme
  • Gym membership
  • On-site parking
  • Store to Friday
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    Example 2

    Secret Creation specialises in Personalised Giftsand Wedding Stationery, with our product ranges expanding day by day. We successfully sell across multiple sales platforms with customers all over the globe and over 65000 5
  • star reviews.

    We are a small company with big ambitions, accelerating growth rates and uncompromisable standards. We take pride in upholding an amazing customer experience, and high-quality craftsmanship and offering beautiful, unique designs that follow the latest trends. We are soon to be upgrading to new and larger business premises giving us the opportunity to expand our team, and our audiences and build our brand to the next level.

    We are looking for an experienced Marketing Coordinator to join our friendly and creative team to play a crucial role in our expansion plans. The individual will help us to continue building our online presence and brand awareness, developing and executing marketing strategies and seeking out new growth opportunities. They should also be confident, with a passion for driving results and being part of an exciting growth environment. The position also offers the potential to grow professionally as the company grows.

    Responsibilities and main duties:

  • Developing and implementing Marketing strategies that gain traffic & sales

  • Managing the development and execution of the company’s marketing and branding strategies.

  • Coordinating the marketing team.

  • Embodying the brand guidelines and consistently implementing the brand voice across all channels and marketing materials.

  • Developing original copy for social media platforms, websites and various marketplaces.

  • Ability to plan, create and manage PPC Strategy, Google Ads, Google Shopping, Facebook Ads, and TikTok Ads.

  • Develop and maintain our online presence via our social media platforms

  • Effective social media content creation and page management.

  • Understand the audience and be aware of social topics and trends.

  • Create, curate and manage the content plans for social media, and email marketing.

  • Strategically planning and managing our social media campaigns across all channels – Instagram, Facebook, Twitter, LinkedIn, TikTok and Pinterest – driving continuous growth, reach and engagement

  • Creating and editing relatable, fun and inspiring videos for TikTok, Instagram Reels and Pinterest Ideas Pins

  • Planning and budgetary control of social media marketing

  • Keeping up to date on current trends and proactively producing content across all channels to engage and inspire our audience and grow brand awareness

  • Working with influencers and key journalists to develop brand awareness and curate content

  • Plan and deliver PR strategy to raise the profile of our businesses with relevant media.

  • Data analytics to maximise sales for our current product range and future products

  • SEO research and implementation

  • Coordinate and help the eCommerce and marketing team to grow our product range online.

    Who we are looking for?

    The ideal candidate will have:

  • A bachelor's degree in a relevant discipline, such as Marketing, English or Creative Writing.

  • A minimum of 3 years experience working in a similar role.

  • Have proven experience in growing a brand’s following and engagement across all social channels.

  • Experience in a retail eCommerce environment marketing products.

  • Experience planning and running social accounts across multiple channels in an eCommerce business

  • Have a creative eye

  • Copywriting skills

  • Results-focused and driven

  • Research and Data-driven

  • A proactive attitude with the ability to work well in a small team.

  • Excellent spelling & grammar

  • Strong work ethic and a 'can do' attitude & passion for the business

  • Able to juggle several projects at once in a professional and organised manner

    Benefits:

  • Work in an exciting environment of growth in an ever-changing and developing business

  • 20 days holiday plus 8 bank holidays

  • Extra days holidays for length of service

  • Quarterly team get-togethers, from dinners to escape rooms!

  • Ongoing and more in-depth training as required

  • Staff discount

  • Friendly team

  • On-site parking

  • Copious amount of coffee or tea

    Our dog (Labrador) will be in the workshop most days, so the successful applicant must be dog friendly.

    Applicants must be able to get to the studio without relying on public transport, as we are in a rural location.

    Send your CV and cover letter to apply.

    Job Types: Full-time, Permanent, Graduate

    Salary: £25,000.00-£30,000.00 per year

    Schedule:
  • 8 hour shift
  • Holidays
  • Monday to Friday

    Ability to commute/relocate:
  • Brighton, East Sussex: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's (required)

    Experience:
  • Marketing: 3 years ID: Marketing Coordinator
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    What does a Marketing Coordinator do?

    Marketing Coordinators support Marketing Managers by assisting with the planning and execution of marketing, branding and advertising strategies. They help drive sales for a company by staying up-to-date with the latest market and industry trends, analysing sales forecasts and handling the logistics for marketing campaigns and events. Marketing Coordinators also support and assist sales teams by providing them with information regarding marketing campaigns and helping them better understand a brand’s voice.

     

    Marketing Coordinator skills and qualifications

    Marketing Coordinators have a wide range of duties and responsibilities that require a variety of skill sets. As the job largely involves working with people, Marketing Coordinators should ideally have excellent interpersonal skills and must also have the ability to cultivate good relationships with clients, colleagues, distributors and other stakeholders. A successful Marketing Coordinator candidate will have various prerequisite skills that typically include:

    • Excellent copywriting skills to get a brand’s message across
    • Creativity to  develop effective strategies and campaigns
    • Excellent communication skills to convey innovative ideas and gauge the needs of customers
    • Strong analytical skills in order to analyse and interpret information and make recommendations for improved results
    • Proficiency in relevant software programs, including word processing, database and data analysis applications
    • Solid project management skills, as these professionals often have multiple projects running at the same time

     

    Marketing Coordinator experience requirements

    Marketing Coordinators normally need past work experience in a marketing role. They should have solid experience in both digital and traditional marketing and may also need to show that they’ve successfully implemented social media campaigns in the past. Depending on the role and the company, Marketing Coordinators may need the be familiar with content management system (CMS) and customer relationship management (CRM) tools, data analysis software, HTML and graphic design applications. Previous experience in planning and hosting events, as well as project management experience, is beneficial.

     

    Marketing Coordinator education and training requirements

    Typically, Marketing Coordinators hold a Bachelor’s Degree or a Higher National Diploma in Marketing, Communications, Advertising or a related field. Many marketing professionals opt to expand their knowledge in the field by obtaining professional qualifications. The Chartered Institute of Marketing (CIM), offers designations like a Level 4 Certificate in Professional Marketing or a Level 6 Diploma in Professional Marketing. Candidates can also gain relevant knowledge and experience through an apprenticeship.

     

    Marketing Coordinator salary expectations

    According to Indeed Salaries, the average salary for a Marketing Coordinator is £24,587 per year. Salaries differ,  depending on variables like candidate experience, location and exact industry.

     

    Job description samples for similar positions

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    Marketing Coordinator job description FAQs

     

    Who does a Marketing Coordinator report to?

    This varies from company to company, but typically a Marketing Coordinator reports to a Marketing Manager, a Marketing Director or a Sales Manager.

     

    What are the qualities of a successful Marketing Coordinator?

    To be successful at this job, Marketing Coordinators need to be willing to learn, work hard and take risks. They need to be humble and eager in order to execute the tedious tasks during a campaign, but should also be energetic and creative enough to create original and interesting content and contribute to campaign ideas.

     

    What's the difference between a Marketing Coordinator and a Marketing Specialist?

    Although there’s a clear distinction between these roles in large organisations, Marketing Coordinators who work for smaller companies may take on many of the functions of a Marketing Specialist. In larger organisations, a Marketing Specialist has more of a strategic function and is involved with the development of the overall marketing plan. The role of Marketing Coordinators in this position, however, is more administrative.

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