What does a Marketing Coordinator do?
Marketing Coordinators support Marketing Managers by assisting with the planning and execution of marketing, branding and advertising strategies. They help drive sales for a company by staying up-to-date with the latest market and industry trends, analysing sales forecasts and handling the logistics for marketing campaigns and events. Marketing Coordinators also support and assist sales teams by providing them with information regarding marketing campaigns and helping them better understand a brand’s voice.
Marketing Coordinator skills and qualifications
Marketing Coordinators have a wide range of duties and responsibilities that require a variety of skill sets. As the job largely involves working with people, Marketing Coordinators should ideally have excellent interpersonal skills and must also have the ability to cultivate good relationships with clients, colleagues, distributors and other stakeholders. A successful Marketing Coordinator candidate will have various prerequisite skills that typically include:
- Excellent copywriting skills to get a brand’s message across
- Creativity to develop effective strategies and campaigns
- Excellent communication skills to convey innovative ideas and gauge the needs of customers
- Strong analytical skills in order to analyse and interpret information and make recommendations for improved results
- Proficiency in relevant software programs, including word processing, database and data analysis applications
- Solid project management skills, as these professionals often have multiple projects running at the same time
Marketing Coordinator experience requirements
Marketing Coordinators normally need past work experience in a marketing role. They should have solid experience in both digital and traditional marketing and may also need to show that they’ve successfully implemented social media campaigns in the past. Depending on the role and the company, Marketing Coordinators may need the be familiar with content management system (CMS) and customer relationship management (CRM) tools, data analysis software, HTML and graphic design applications. Previous experience in planning and hosting events, as well as project management experience, is beneficial.
Marketing Coordinator education and training requirements
Typically, Marketing Coordinators hold a Bachelor’s Degree or a Higher National Diploma in Marketing, Communications, Advertising or a related field. Many marketing professionals opt to expand their knowledge in the field by obtaining professional qualifications. The Chartered Institute of Marketing (CIM), offers designations like a Level 4 Certificate in Professional Marketing or a Level 6 Diploma in Professional Marketing. Candidates can also gain relevant knowledge and experience through an apprenticeship.
Marketing Coordinator salary expectations
According to Indeed Salaries, the average salary for a Marketing Coordinator is £24,587 per year. Salaries differ, depending on variables like candidate experience, location and exact industry.
Job description samples for similar positions
If this job description isn’t a good fit for the job opening you currently have, here are a few other job descriptions of similar positions to look at: