Marketing Executive Job Description: Top Duties and Qualifications

A Marketing Executive, or Marketing Officer drives profit and promotes services and products through coordinated marketing campaigns. Their primary duties include conducting product research, establishing brand awareness and improving customer relations.

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Marketing Executive duties and responsibilities

A Marketing Executive creates pricing strategies based on demand for the services or products being advertised. They also perform sales data analysis to determine the effectiveness of the advertising strategies put into place. Their key duties and responsibilities include:

  • Supporting the Marketing Manager in completing agreed activities
  • Creating and posting blog posts and articles on the company’s website and social media pages
  • Preparing coherent marketing campaign reports using data analysis tools
  • Sourcing advertisement opportunities in radio or TV for products or service
  • Managing the marketing database and email distribution
  • Drafting marketing materials such as flyers, newsletters and posters
  • Monitoring competitor activities and finding leads for the company
  • Liaising with Printers and Designers
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Marketing Executive Job Description Examples:

 

Example 1

Full Job Description

Our client currently has an exciting opportunity in their London office for a talented Marketing Automation Executive looking to join a world leader. They are an expanding global business, offering excellent opportunities for a career-driven marketer looking to establish a fruitful career in a market-leading and ever-growing company.

This role will work as part of a marketing communications team who are responsible for ensuring the go-to-market strategy for each vertical achieves the business goals via the most effective routes to market and provides a return on the marketing investment. This is an excellent opportunity for an analytically minded, database or email marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation for a leading brand with fantastic career development opportunities.

Key Responsibilities
  • Execution of the CRM & Email channel strategy across the vertical within the marketing automation tool – Oracle Eloqua
  • Target customers effectively and creatively by using demographic, personal and behavioural data
  • Use analytics tools & processes to review, adapt, test and evolve email and database performance vs KPIs to drive a higher conversion rates

    The ideal candidate will possess the following
  • Previous experience working in a marketing environment
  • Experience using Marketing Automation Platforms or Email Marketing Platforms (Eloqua or Pardot or Marketo)
  • Experience of B2B marketing (although B2C experience will be considered)
  • Experience of CRM & Email planning and execution at an agency or for a client
  • A team player with strong project management skills and great attention to detail
  • Experience of database marketing and an understanding of all aspects of the marketing mix
  • Holistic understanding of marketing and the sales cycle within B2B sales
  • Highly organised, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator and a desire to improve processes
  • Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results

    Benefits include
  • 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
  • Hybrid working opportunity balanced between home and central London office
  • Work with a high-quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration

    Job Types: Freelance, Temp to perm, Zero hours contract
    Contract length: 6 months

    Salary: Up to £10.00 per hour

    Benefits:
  • Flexible schedule
  • Work from home
    Schedule:
  • Monday to Friday

    Education:
  • Bachelor's (required)

    Experience:
  • Digital marketing: 4 years (required)
  • Marketing: 5 years (required)

    Application deadline: ID: Lcylondon
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    Example 2

    Want to take your marketing career to the next level? Come and join an award-winning UK technology company.
    We’re looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content – supporting exciting growth across multiple solutions and industry verticals.
    In the role, you’ll leverage the full marketing mix to promote our technology products and services. You’ll play a key role helping the Marketing Manager to develop the company’s strategic approach, then lead on the successful execution of our plans.
    Responsibilities

  • Lead on the development of our brand identity, tone of voice and messaging.
  • Identify and execute relevant opportunities for media coverage.
  • Plan and deliver inbound and outbound campaigns in line with the company plan.
  • Create and distribute materials which generate target enquiries for the business.
  • Report on success and areas of improvement across our lead-generation programmes.
  • Understand and bring to life our customer pain points and value proposition.
  • Produce content and collateral that supports successful sales execution.
  • Manage the storage and distribution of our comprehensive asset library.
  • Collaborate with and manage suppliers, agencies, third parties and partners.
  • Represent the company and our brand in the industry as required.
  • Engage in team planning sessions and present updates on project progress.

    What we need from you

  • Experience creating and delivering comprehensive marketing campaigns.
  • Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
  • Proven track record creating various short- and long-form content.
  • Ability to lead projects and support/manage other stakeholders through the process.
  • Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
  • First-class planning and organisation.
  • Enthusiasm, positivity and a solution-focused mentality.

    What we can offer in return
    By working as part of our team, we want all our colleagues to feel:
    Valued

  • Alongside statutory leave, we offer additional holiday for your birthday, and for each year you work with us.
  • Flexitime and flexible breaks to provide that all important work-life balance.
  • Hybrid working between the office and home.
  • Wellbeing support, including flu shots and professional mental health support.
  • Subsidised ‘Hive’ café, offering food and beverage options throughout your day.
  • Team events and perks, including free lunches on ‘Team Days’.

    Rewarded

  • Competitive salary.
  • Regular team and company events, including our annual ‘Colleague Awards’ night.
  • A company gym to use throughout the week.
  • Colleague discounts from local and national providers.
  • We also offer other occupational benefits including death in service and critical illness cover.

    Who We Are
    Wise Software (UK) Ltd. is a modern, exciting, growing and forward-thinking company that develops and sells OrderWise, a market leading business management software solution. OrderWise is used by small, medium and large businesses across the UK and beyond, with over 10,000 users across a wide range of industry sectors. We continue to grow from strength to strength, achieving a turnover of £15.4m in 2021 and demonstrating significant year on year growth.
    We have over 200 employees working across our teams including Developers, Testers, Project Managers, Trainers, Sales Coordinators and Technical Support Advisers, all of whom enjoy working from our purpose-built Head Office near Lincoln. The OrderWise team is dynamic, creative, dedicated and diverse, and we are looking for the best people to join us on our journey in taking the company through our next phase of growth.
    Salary: £25,000 – £35,000 Dependent on Experience
    Hours: 40hrs p/wk (8:45am – 5:15pm, Mon. to Fri.)
    To find out more about life at OrderWiseclick here
    APPLY NOW

    Job Type: Full-time

    Salary: per year
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    Example 3

    An exciting new opportunity has arisen to join our client, a renowned London Private School, as a Marketing Executive on a full time, permanent basis.

    The Marketing Executive requires flexibility, the ability to prioritise effectively and be a proactive member of the team. If you have previous Marketing Executive experience in a Private Education sector, then this could be an excellent next step for you!

    Marketing Executive Key Responsibilities:

    · Keeping advertising schedule up to date

    · Assist with the half termly newsletter

    · Manage social media and parent portal news feed

    · Using Canva

    · Running open days for the school

    · CMS- updating websites

    Marketing Executive Key Skills and Experience:

    · Previous marketing executive experience in the Private School sector

    · Strong IT skills in particular with Microsoft Excel, experience updating websites

    · Previous experience working with data, high attention to detail

    · Excellent written English, be highly organised

    · Ability to multi-task and prioritization skills

    If you possess the necessary skillset and are seeking an exciting opportunity to work with this leading Private School, we look forward to receiving your application!

    Whilst we will endeavour to contact you following your response, occasionally due to the high volume of applications this cannot always be possible. If you have not had notification within 7 days unfortunately your application may not have been successful this time but we will keep your details on file and may contact you with future opportunities.

    Job Types: Full-time, Permanent

    Salary: £28,000.00-£30,000.00 per year

    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • London: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's (preferred)

    Experience:
  • Digital marketing: 1 year 1 year (preferred)
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    Example 4

    ABOUT US
    think3 are a digital marketing agency, based in the city centre of Derby. Founded in 2019, think3 has grown to be a powerhouse in the outsourced digital marketing space, and due to client requirements, we’re looking to increase our team with an exceptional person to work within our marketing function.

    JOB ROLE
    The main purpose of the role will be to help in the daily management and analysis of our client's marketing requirements.

    Working alongside our Client Manager, you will be responsible for the day-to-day execution of various Social Media, Email, Advertising, PR, Content, and SEO tasks.

    Extensive training will be provided, alongside thorough exposure to digital marketing strategy.

    MAIN Duties & Responsibilities

  • Assist with the management and development of marketing campaigns.
  • Create engaging copy for adverts within our client’s content & copy guidelines.
  • Work toward agreed performance benchmarks, aiming to suggest incremental improvements, where possible, across advertising campaigns.
  • Produce detailed analysis and engaging reports of campaign activities to be shared with internal teams, and clients.
  • Identify trends and insights and optimise performance based on them.
  • Stay up to date with the latest marketing trends and developments
  • Learn and provide support to the Social Media team and other digital channels as necessary

    Experience & Background
  • A self-starter who is passionate about Marketing and eager to learn and gain experience within this field.
  • A college/university background in Digital Marketing, or experience in a similar role, is desired but not essential.
  • Comfortable creating copy and content within the strict tone of voice guidelines.
  • Data-driven and data literate, analytical, and highly passionate.
  • Strong communicator and team player
  • A marketing mindset
  • Consumer approach (lives and breathes the customer)

    This role is ideally based at our studio in Derby. However, we do aim to be as flexible as possible.

    Job Type: Full-time

    Salary: £18,000.00-£24,000.00 per year

    Schedule:
  • Monday to Friday

    Experience:
  • Marketing: 2 years deadline: 08/07/2022
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    Example 5

    Company description

    SB Media Group is a performance marketing company that has been operating in this sector since 2012. Since then, it has grown steadily and is now looking to expand their team to meet the increased demand for their products and services globally. The company is undertaking a large new business expansion – perfect time to join the team! SB Media Group is an innovative company driven by the passion of our excellent employees, we expect our team members to continuously seek to progress, learn and achieve their targets to ensure that the company continues to reach its expansion goals.

    Role description
    SB Media Group is looking for a Trainee Business Marketing Executive who is willing to work hard and grow with the company. The role will work within the Business Development team, as well as with the rest of the team and will be responsible for taking on a variety of tasks that ensure the successful operation of products and digital content services on a daily basis as well as supporting the drive for new business. The successful candidate will have some experience or a significant interest in digital marketing, we are more than happy to train you! They will have the opportunity to get involved in all aspects of the business development and support tasks including, product testing, developing new business opportunities and the creation of new services and products.

    Responsibilities include:
  • Supporting the Business Development team in delivering various projects. Researching and identifying marketing opportunities to assist the company meeting its objectives.

  • Preparing and delivering product presentations.

  • Product and consumer user experience testing.

  • Market research and competitor analysis.

  • Affiliate marketing – assisting in research for advertising partners to drive sales.

  • Learning how to launch a new line of business. Negotiating contractual terms looking after the partner onboarding process.

    Updating websites, terms and conditions and other service supporting documentation as needed to meet the various market regulations.
  • Studying and understanding market and network regulations in order to produce compliant promotional material.

  • Forecasting – building service financial projections for existing and new services

  • Documenting processes to support the numerous roles undertaking in the team

    Skills required:
  • Microsoft office applications – Word, PowerPoint and Outlook for communication and presentation purposes

  • Good understanding of project management and marketing principles

  • Excellent written and verbal communication

  • Accuracy and attention to detail

  • Organisation and planning

  • Knowledge of Photoshop will be a plus but it’s not a requirement

  • Excellent interpersonal skills

  • Good team working skills

  • Highly organised being able to manage complex schedules and ability to multitask

  • Can do attitude. You must take pride in completing a task to set deadlines.

  • Punctuality and strong work ethos.

    The Candidate

    The right candidate will have demonstrable experience of the majority of the skills listed previously but will also have a desire to learn constantly and use the team’s experience to progress at pace. The candidate will be looking to build themselves a career and progress within the company with the growth of the business. Experience with and/ or knowledge of digital content services will be advantageous:

    Additional information
    The company is always looking to expand into new markets, create new products and services. As we work in a friendly environment everyone gets involved in brainstorming new ideas! Our employees are treated to a fun and supportive working environment. We have plenty of company socials and benefits, such as:
  • Friendly and fun office environment – relaxed dress code

  • Great office location in the countryside – patio/garden BBQ area available for meetings in the sun.

  • Regular company events (annual Christmas and Spring/Summer drinks parties, regular office lunches in pubs and restaurants around the office)

  • On-site Gym facility available

  • Breakfast available (toast, eggs, fruit, milk etc)

  • Nespresso coffee, variety of teas and hot drinks available

  • Hours of Work 9.00 am - 5.30 pm

  • Opportunity to work from home two days a week subject to probation completion and ongoing performance in the role.

  • Immediate start

  • Job Types: Full-time

  • Driving license and own car is essential as our office is based in the countryside near Flitwick and there are no public transport links.

    Job Types: Full-time, Permanent

    Salary: £18,000.00-£21,000.00 per year

    Additional pay:
  • Bonus scheme
    Benefits:
  • Casual dress
  • Company events
  • On-site parking
    Schedule:
  • Monday to Friday

    Education:
  • A-Level or equivalent ID: Trainee Business Marketing Execuetive
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    What does a Marketing Executive do?

    A Marketing Executive manages a company’s marketing strategy, public relations and advertising activities for maximum profitability. They carry out market research to assess the potential demand for services or goods that the company offers, and then plan, implement and assess marketing campaigns designed to meet that demand. 

    Marketing Executive skills and qualifications

    A Marketing Executive should have creative flair, a positive attitude and the ability to articulate and influence strategic decisions. They should also know how to build and manage relationships with multiple stakeholders.  A successful Marketing Executive candidate will also have various prerequisite skills and qualifications that typically include:

    • Basic knowledge of marketing concepts and principles
    • Excellent copywriting, editing and proofreading skills
    • Proficiency in MS Office, including Word, PowerPoint and Excel
    • Working knowledge of content management systems and automated marketing software
    • Strong communication and interpersonal skills
    • Excellent organisational and time management skills
    • In-depth understanding of digital and social marketing best practices

    Marketing Executive experience requirements

    Marketing Executive positions usually require relevant work experience. Employers usually prefer candidates who have several years of experience in marketing or related areas. Candidates who have worked as a Junior Marketing Executive or Marketing Assistant is preferable. Any job that offers experience in public relations, market research, customer service or sales will be helpful. Experienced marketing or sales professionals who have distinguished themselves with advanced training and outstanding job performance may be promoted to the position of Marketing Executive. 

    Marketing Executive education and training requirements

    A career in marketing is open to all graduates, but an HND or degree in areas such as psychology, marketing, IT, computer science, business management and advertising may be particularly useful. Employers may consider candidates without a degree, but they must enter the position at Marketing Assistant level and build up their experience and skills. Some employers may require candidates to complete apprenticeships and obtain industry-recognised professional qualifications, such as the Chartered Institute of Marketing (CIM) Level 3 Foundation Certificate in Marketing. Other employers may require candidates to have a relevant postgraduate qualification. 

    Marketing Executive salary expectations

    According to Indeed Salaries, the average salary of a Marketing Executive in the UK is £25,684 per year. Their actual salary varies depending on their experience, company, geographical location and the scope of their job. 

    Job description samples for similar positions

    If a Marketing Executive is not quite what you’re looking for, here are other job description samples that may fit your needs:

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    Marketing Executive job description FAQs

    What is the difference between a Marketing Executive and a Marketing Manager?

    Marketing Managers and Executives both play a role in assisting a company in promoting its business. While a Marketing Executive focuses on developing and planning promotional and advertising material, a Marketing Manager gathers information about markets for a company’s services or products. These positions work together, making sure that all members of the marketing department are on the same page.

    How can you make your Marketing Executive job description stand out?

    To make your Marketing Executive job description stand out describe the benefits candidates will receive. The concise description of your company and the role must be complemented by a list of benefits candidates can expect to get on an individual level, should they be successful. By doing this, it will help candidates envision themselves benefiting from what you’re offering them. Also, let them know who they’ll be working with and give them more detail about what they’ll be doing. 

    What are the working hours of Marketing Executives?

    The working hours of Marketing Executives are typically 9 a.m. to 5 p.m., Monday to Friday. However, they may need to work some weekends or evenings when attending or organising events, or when working on a large marketing campaign. Some Marketing Executives work part-time, while others work on short-term contracts. 

    Job Description Examples

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