What does a Marketing Executive do?
A Marketing Executive manages a company’s marketing strategy, public relations and advertising activities for maximum profitability. They carry out market research to assess the potential demand for services or goods that the company offers, and then plan, implement and assess marketing campaigns designed to meet that demand.
Marketing Executive skills and qualifications
A Marketing Executive should have creative flair, a positive attitude and the ability to articulate and influence strategic decisions. They should also know how to build and manage relationships with multiple stakeholders. A successful Marketing Executive candidate will also have various prerequisite skills and qualifications that typically include:
- Basic knowledge of marketing concepts and principles
- Excellent copywriting, editing and proofreading skills
- Proficiency in MS Office, including Word, PowerPoint and Excel
- Working knowledge of content management systems and automated marketing software
- Strong communication and interpersonal skills
- Excellent organisational and time management skills
- In-depth understanding of digital and social marketing best practices
Marketing Executive experience requirements
Marketing Executive positions usually require relevant work experience. Employers usually prefer candidates who have several years of experience in marketing or related areas. Candidates who have worked as a Junior Marketing Executive or Marketing Assistant is preferable. Any job that offers experience in public relations, market research, customer service or sales will be helpful. Experienced marketing or sales professionals who have distinguished themselves with advanced training and outstanding job performance may be promoted to the position of Marketing Executive.
Marketing Executive education and training requirements
A career in marketing is open to all graduates, but an HND or degree in areas such as psychology, marketing, IT, computer science, business management and advertising may be particularly useful. Employers may consider candidates without a degree, but they must enter the position at Marketing Assistant level and build up their experience and skills. Some employers may require candidates to complete apprenticeships and obtain industry-recognised professional qualifications, such as the Chartered Institute of Marketing (CIM) Level 3 Foundation Certificate in Marketing. Other employers may require candidates to have a relevant postgraduate qualification.
Marketing Executive salary expectations
According to Indeed Salaries, the average salary of a Marketing Executive in the UK is £25,684 per year. Their actual salary varies depending on their experience, company, geographical location and the scope of their job.
Job description samples for similar positions
If a Marketing Executive is not quite what you’re looking for, here are other job description samples that may fit your needs: