Marketing Executive Job Description: Top Duties and Qualifications

A Marketing Executive, or Marketing Officer drives profit and promotes services and products through coordinated marketing campaigns. Their primary duties include conducting product research, establishing brand awareness and improving customer relations.

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Marketing Executive duties and responsibilities

A Marketing Executive creates pricing strategies based on demand for the services or products being advertised. They also perform sales data analysis to determine the effectiveness of the advertising strategies put into place. Their key duties and responsibilities include:

  • Supporting the Marketing Manager in completing agreed activities
  • Creating and posting blog posts and articles on the company’s website and social media pages
  • Preparing coherent marketing campaign reports using data analysis tools
  • Sourcing advertisement opportunities in radio or TV for products or service
  • Managing the marketing database and email distribution
  • Drafting marketing materials such as flyers, newsletters and posters
  • Monitoring competitor activities and finding leads for the company
  • Liaising with Printers and Designers
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What does a Marketing Executive do?

A Marketing Executive manages a company’s marketing strategy, public relations and advertising activities for maximum profitability. They carry out market research to assess the potential demand for services or goods that the company offers, and then plan, implement and assess marketing campaigns designed to meet that demand. 

Marketing Executive skills and qualifications

A Marketing Executive should have creative flair, a positive attitude and the ability to articulate and influence strategic decisions. They should also know how to build and manage relationships with multiple stakeholders.  A successful Marketing Executive candidate will also have various prerequisite skills and qualifications that typically include:

  • Basic knowledge of marketing concepts and principles
  • Excellent copywriting, editing and proofreading skills
  • Proficiency in MS Office, including Word, PowerPoint and Excel
  • Working knowledge of content management systems and automated marketing software
  • Strong communication and interpersonal skills
  • Excellent organisational and time management skills
  • In-depth understanding of digital and social marketing best practices

Marketing Executive experience requirements

Marketing Executive positions usually require relevant work experience. Employers usually prefer candidates who have several years of experience in marketing or related areas. Candidates who have worked as a Junior Marketing Executive or Marketing Assistant is preferable. Any job that offers experience in public relations, market research, customer service or sales will be helpful. Experienced marketing or sales professionals who have distinguished themselves with advanced training and outstanding job performance may be promoted to the position of Marketing Executive. 

Marketing Executive education and training requirements

A career in marketing is open to all graduates, but an HND or degree in areas such as psychology, marketing, IT, computer science, business management and advertising may be particularly useful. Employers may consider candidates without a degree, but they must enter the position at Marketing Assistant level and build up their experience and skills. Some employers may require candidates to complete apprenticeships and obtain industry-recognised professional qualifications, such as the Chartered Institute of Marketing (CIM) Level 3 Foundation Certificate in Marketing. Other employers may require candidates to have a relevant postgraduate qualification. 

Marketing Executive salary expectations

According to Indeed Salaries, the average salary of a Marketing Executive in the UK is £25,684 per year. Their actual salary varies depending on their experience, company, geographical location and the scope of their job. 

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Marketing Executive job description FAQs

What is the difference between a Marketing Executive and a Marketing Manager?

Marketing Managers and Executives both play a role in assisting a company in promoting its business. While a Marketing Executive focuses on developing and planning promotional and advertising material, a Marketing Manager gathers information about markets for a company’s services or products. These positions work together, making sure that all members of the marketing department are on the same page.

How can you make your Marketing Executive job description stand out?

To make your Marketing Executive job description stand out describe the benefits candidates will receive. The concise description of your company and the role must be complemented by a list of benefits candidates can expect to get on an individual level, should they be successful. By doing this, it will help candidates envision themselves benefiting from what you’re offering them. Also, let them know who they’ll be working with and give them more detail about what they’ll be doing. 

What are the working hours of Marketing Executives?

The working hours of Marketing Executives are typically 9 a.m. to 5 p.m., Monday to Friday. However, they may need to work some weekends or evenings when attending or organising events, or when working on a large marketing campaign. Some Marketing Executives work part-time, while others work on short-term contracts. 

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