Marketing Intern job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so jobseekers can determine if they are qualified, or if the job is a good fit.
Example of a Marketing Intern job summary
Our growing, family-owned Internet company would like to bring in a Marketing Intern for next summer. The successful candidate will be enrolled full-time in a major university or further education college and studying marketing or communications. We’re looking for a driven, ambitious individual who wants to create a career in social media and content marketing. We’re offering a flexible schedule if you continue to take classes in the summer or you wish to pursue other opportunities simultaneously. We provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.
Marketing Intern responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the employee reports to.
- Take over content creation for all of our company social media accounts, including organising cross-platform content strategies
- Develop new social media campaigns from the ground up, considering our clients’ needs and their specific industries
- Monitor social channels for trending news, ideas and memes, then capitalise on those trends through our social media accounts
- Perform research into our clients’ industries and provide actionable tips and advice for expanding their reach in the digital space
- Assist with capturing and analysing social media metrics
Marketing Intern qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful employee. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Enrolment in a Bachelor’s degree program required
- Familiarity with social media strategies and platforms
- Ability to multi-task and take initiative
- Flexible work schedule
- Hardworking and dedicated outlook
- Ability to take direction and absorb information quickly
- Experience with content creation a plus, even if not professionally