What does a Marketing Manager do?
Marketing Managers are focused on helping a company grow. Marketing Managers should possess a good understanding of human behaviour, so that they cab better help market the company’s products and services to meet the consumers’ needs. Marketing Managers oversee promotional events and marketing activities. They help a company retain existing clients and get new clients to increase the sales of its products or services. A Marketing Manager needs a positive attitude, an aggressive appetite for growth and a good work ethic.
Marketing Manager skills and qualifications
When reviewing candidates’ CVs, it’s essential to note that people can attain the position of Marketing Manager in different ways. These include studying at a university, doing an apprenticeship or gaining relevant work experience in related fields. A successful Marketing Manager candidate will also have various prerequisite skills and qualifications, they typically include:
- Excellent communication and decision-making skills
- The ability and willingness to work after hours in the evenings or over weekends
- Proficiency with HubSpot marketing suite and SalesFUSION360 software
- Familiarity with social media development strategies and online content marketing
- An exceptional level of attention to detail and excellent organisational skills
Marketing Manager experience requirements
Depending on the company’s requirements, a Marketing Manager needs to have demonstrable marketing experience on a national, regional or international level. A Marketing Manager should have broad marketing experience in pricing, promotion, process and people. They should also have experience in developing and executing integrated marketing campaigns to support a company’s sales activities.
Marketing Manager education and training requirements
A Marketing Manager needs to have several years’ experience in marketing and promotion to be successful. Most Marketing Managers have a Bachelor’s Degree in Communications, Marketing or Business Administration. Some Marketing Managers have a Master’s Degree in Business Administration (MBA). Marketing Managers can join the Chartered Institute of Marketing (CIM) for further professional training and development opportunities, which can be a bonus to the company’s needs.
Marketing Manager salary expectations
According to Indeed Salaries, the average salary for a Marketing Manager is £37,560 per year. The salary depends on the company, the location and the experience required for the position.
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