Marketing Manager Job Description: Top Duties and Qualifications

Marketing Managers, or Promotions Managers, are responsible for planning the promotion of a company’s products, brand and services in order to help them grow. Their duties include overseeing a company’s marketing activities and brand awareness including the overall outreach strategy and training a team of Marketing Executives. Marketing Managers can work as in-house marketing resources or as consultants in an agency where they handle clients’ marketing activities.

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Marketing Manager duties and responsibilities

A Marketing Manager’s duties and responsibilities depend on the size and structure of a company. They typically perform the following tasks:

  • Communicating with senior management about existing and new marketing activities.
  • Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by
  • coordinating with staff
  • Working with advertising departments or agencies to increase customer acquisition.
  • Managing and creating appropriate content for a variety of channels.
  • Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints.
  • Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the company.
  • Recruiting and training Marketing Assistants to assist with event coordination and sales.

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Marketing Manager Job Description Examples:


Example 1

Duties will include: -Social media planning & management and creating imaginative content primarily for Facebook, Instagram, Twitter and LinkedIn -Increasing traffic to the company website through a variety of marketing campaigns, including creating and running email campaigns – Maintaining content on our website, writing and adding new content pages and producing insightful, relevant blogs to maintain SEO, liaising with our web development agency – Leading on the creation of a company product brochure – Liaise with customers to organise professional photographs of their installations – Reporting on marketing activity and deliverables making recommendations – Support the sales team and deal with customers in the showroom and by phone and email. -Designing other advertising, marketing and promotional literature working with various 3rd party contacts You will have: *Ability to work well as part of the team. *Excellent IT, writing and editing skills with attention to detail. *Ability to communicate effectively at all levels in writing, face to face and by phone. * Confident and charismatic – able to build rapport quickly. A flexible approach and able to balance different aspects of this role. *Ability to travel when required * A relevant degree in Marketing or Business, or a related field or proven sales/marketing expertise is desirable. You will work Monday to Saturday with a day off in the week. Normal working hours are 9am to 5pm. To apply for a position with our company, please email your CV to

Example 2

At Grid, we have a desire to innovate and make a positive impact on how everyone can use the kerb, through a patented concept, building it out with some government funded projects and progressive partners. We have also developed and established internal teams that bring Design Thinking and new Software Development as close together as possible, in order to develop products that meet the needs of users and stakeholders. What we need now is someone to help us not only translate all that we have built to those that need to know about it, but to help us understand the market, the users and stakeholders more closely. We don't just have a strong story to tell, but we have strong teams that need feeding, pushing and exploiting. Grid needs someone that is comfortable with the day-to-day along with setting out the strategy for way beyond tomorrow. As the need is immediate and includes the day-to-day, deadlines will be tight, so working in that environment against dynamic needs is key, as is being strong to ensure Grid delivers the best it can against its ambitious plans. Grid is an investor-backed start-up, and as such we have a growing and evolving culture. At times our week can change rapidly, but we do so with a focus on a target. Anyone who comes in will need to not only work with us in this way but be able to help Grid evolve and mature in its processes and practices. The opportunity is here to establish Marketing as a function at Grid, and also establish Marketing in the Senior Management of Grid. Objectives of this Role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Daily and Monthly Working in partnership with Design, develop creative briefs and support creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Bachelor's degree in marketing, business, or related field. Excellent written and verbal communication skills. Proven experience developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills. Metrics-driven marketing mind. Experience with marketing automation and CRM tools. Skills and Qualifications Preferred Qualifications / Experience Proficiency with online marketing and social media strategy. Experience or working with / communicating to Local Authorities / Government. Established press and media contacts (Logistics, Construction)

Example 3

Carvansons is an established and trusted UK Fragrance House. We innovate, develop, and manufacture high quality fragrance compounds. Our passion for fragrance is apparent in everything we do, from applying creativity and technical expertise to delivering bespoke fragrances with exceptional service. Our heritage is just one of many features that makes our business the unique fragrance innovator we are today. Established in 1941 and to this day its founding family, now in third generation, continues to create, inspire, and lead the way. Our foundation was built on innovation, energy and vision which remains to be the very core of our business growth. Job Title: Marketing Manager Salary: TBC Location: Hollins, Bury relocating to Haslingden, Rossendale in Autumn 2021 Contract Type: Full Time Permanent Working Pattern: Monday – Friday 8am to 5pm We are looking for a self-motivated Marketing Manager to implement a new marketing division within our growing business. The ideal candidate will possess a wide range of marketing experience from creating marketing tools and materials up to digital marketing and carrying out market research. Experience of working within the Personal Care Industry, in particular finished products, is desirable and the desire to innovate is essential. You will report directly to the Sales Director, whilst working in collaboration with Perfumers, Creations, and Global Sales Teams. This is a great opportunity for the right person to create awareness of and develop the Carvansons brand. The scope of the set up will be significant, therefore motivation and drive are essential requirements. *Principle * * Setting marketing objectives aligned to proactive sales strategies * Collaborating with Key Stakeholders that results in equipping Global Sales Teams with unique promotional marketing tools * Preparing marketing content for digital and printed media *Requirements: * This role requires the ability to analyse and evaluate. You will have effective decision making skills alongside strong planning and organisational abilities are essential. The role is suited to a visual creator with copywriting and design skills and an eye for detail. You will ideally have strong problem solving skills and be solutions driven. Job Types: Full-time, Permanent Benefits: * Company pension * On-site parking * Private medical insurance * Work from home Schedule: * Monday to Friday Work remotely: * Temporarily due to COVID-19

Example 4

Do you have 15-20 hours a week to invest in a part-time opportunity that could lead to a full-time career! Do you feel it's time to revamp your life and to learn and implement new skills? Are you serious about creating an executive income and creating your own future? We are a global company in the Personal Development and Leadership Sector expanding in Europe we are looking for professionals to meet this growing demand. You do not need to have a specific skill set as we provide full and ongoing training, but you do need to be a self-starter and be able to work autonomously. We Offer:  Flexible working hours and location  Full training and ongoing support from our Global Leaders  Executive earning potential  Supportive community You would be someone who:  Has a courteous manner and a positive outlook  Be coachable and a have willingness to learn  Is a self-starter and can work autonomously  Is serious about creating success  Enjoys learning new skills and implementing new strategies. By applying for this role, you agree to receive information by email and phone from Sarah and the Inspired Team. This is not a job but an Online Opportunity for candidates who already have several years of work experience. Please NO Students Part-time hours: 15 -20 per week Job Types: Full-time, Part-time Additional pay: * Commission pay Benefits: * Flexible schedule * Work from home Education: * GCSE or equivalent (required) Experience: * Workday: 3 years (preferred) Work remotely: * Yes

What does a Marketing Manager do?

Marketing Managers are focused on helping a company grow. Marketing Managers should possess a good understanding of human behaviour, so that they cab better help market the company’s products and services to meet the consumers’ needs. Marketing Managers oversee promotional events and marketing activities. They help a company retain existing clients and get new clients to increase the sales of its products or services. A Marketing Manager needs a positive attitude, an aggressive appetite for growth and a good work ethic.

Marketing Manager skills and qualifications

When reviewing candidates’ CVs, it’s essential to note that people can attain the position of Marketing Manager in different ways. These include studying at a university, doing an apprenticeship or gaining relevant work experience in related fields. A successful Marketing Manager candidate will also have various prerequisite skills and qualifications, they typically include:

  • Excellent communication and decision-making skills
  • The ability and willingness to work after hours in the evenings or over weekends
  • Proficiency with HubSpot marketing suite and SalesFUSION360 software 
  • Familiarity with social media development strategies and online content marketing
  • An exceptional level of attention to detail and excellent organisational skills
  • Skills to analyse and monitor trends in the market

Marketing Manager experience requirements

Depending on the company’s requirements, a Marketing Manager needs to have demonstrable marketing experience on a national, regional or international level. A Marketing Manager should have broad marketing experience in pricing, promotion, process and people. They should also have experience in developing and executing integrated marketing campaigns to support a company’s sales activities.

Marketing Manager education and training requirements

A Marketing Manager needs to have several years’ experience in marketing and promotion to be successful. Most Marketing Managers have a Bachelor’s Degree in Communications, Marketing or Business Administration. Some Marketing Managers have a Master’s Degree in Business Administration (MBA). Marketing Managers can join the Chartered Institute of Marketing (CIM) for further professional training and development opportunities, which can be a bonus to the company’s needs.

Marketing Manager salary expectations

According to Indeed Salaries, the average salary for a Marketing Manager is £37,560 per year. The salary depends on the company, the location and the experience required for the position.

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Marketing Manager job description FAQs

Do Marketing Managers have different responsibilities in different industries?

The duties and responsibilities of Marketing Managers can vary slightly between different companies and industries, but most of the duties and responsibilities are generally the same. In smaller companies, a Marketing Manager may be more involved in related activities, such as advertising or public relations, whereas larger companies will have dedicated employees for these functions.

Who reports to a Marketing Manager?

In a small company, the Marketing Manager may not have any direct reports. In medium-sized companies, one or more interns may report to the Marketing Manager. In larger companies, the Marketing Manager may handle multiple teams of Marketing Assistants or Content Producers.

What are the qualities of a good Marketing Manager?

A Marketing Manager needs to have experience with both print and digital marketing channels. They should also be analytical and able to work well in a team. A Marketing Manager also needs to prove excellent skills in project management and budgeting. They should also be to be innovative.

Who does a Marketing Manager report to?

The reporting lines of a Marketing Manager depend on the size of the company. Most Marketing Managers report to the Marketing Director, Vice President of Marketing or the Chief Marketing Officer. In smaller companies, the Marketing Manager may report directly to the CEO.

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