Marketing Manager Job Description: Top Duties and Qualifications

Marketing Managers, or Promotions Managers, are responsible for planning the promotion of a company’s products, brand and services in order to help them grow. Their duties include overseeing a company’s marketing activities and brand awareness including the overall outreach strategy and training a team of Marketing Executives. Marketing Managers can work as in-house marketing resources or as consultants in an agency where they handle clients’ marketing activities.

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Marketing Manager duties and responsibilities

A Marketing Manager’s duties and responsibilities depend on the size and structure of a company. They typically perform the following tasks:

  • Communicating with senior management about existing and new marketing activities.
  • Organising promotional events such as trade shows and ensuring the prompt delivery of materials and products by
  • coordinating with staff
  • Working with advertising departments or agencies to increase customer acquisition.
  • Managing and creating appropriate content for a variety of channels.
  • Evaluating and improving marketing campaigns with possible solutions to fit within budgetary constraints.
  • Identifying measuring marketing outcomes to increase the efficiency of marketing activities within the company.
  • Recruiting and training Marketing Assistants to assist with event coordination and sales.

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Marketing Manager Job Description Examples:

 

Example 1

Husky is the UK’s biggest name in branded drinks refrigerators and a leading supplier of commercial refrigeration to retail and hospitality sectors. We are currently looking for a Marketing Manager to join our friendly team in Lutterworth, Leicestershire.

This is a fantastic opportunity for a dynamic and creative individual to play an integral role in driving sales and brand awareness.

The Husky culture strives for excellence and our continued growth and investment brings exciting opportunities for the right candidate.

The role includes:

· Management of our ecommerce websites.

· Market and consumer research to identify new customer/product opportunities.

· Developing and implementing of marketing plans and control of marketing budgets.

· Marketing through various channels, including email marketing, PPC, social media and digital advertising.

· Creating engaging content for all marketing collateral.

· Managing our graphic design resource.

Requirements include:

· Knowledge of Wordpress, Woocommerce & Google Adwords & Analytics.

· SEO optimisation knowledge.

· Good all round marketing experience.

· B2B and B2C experience.

· Knowledge of retail and/or hospitality sector would be desirable.

If you think that you have the qualities we are looking for then please click ‘ apply’ today and send your CV together with your current salary details.

No agencies please.

Job Type: Part-time
Part-time hours: 10-15 per week

Salary: Up to £16,000.00 per to Friday
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Example 2

JOB Description

TITLE: Group PR & Marketing Manager

ROLE:The PR & Marketing Manager will be responsible for the planning and implementation of the communication strategy, social media activity, Crisis PR and executing content marketingacross Caridon Group whom specialise in Social Housing

Reports TO:Group Executive Director

Reports IN:Marketing Executive, External PR firm

Salary:£30-40k

HOURS:9am – 5.30pm

Responsibilities:

· Develop and implement a content strategy to increase brand awareness.

· Develop strategic relationship with media partners to promote positive output from company group activity

· Engage and interact across all group companies to understand, promote and propagate positive impact through housing and supporting tenants

· Write short article and press releases for various functions of the group for milestones and achievements

· Develop brand messaging and marketing material as and when required

· Execute the bi-monthly internal newsletter

· Execute the quarterly external newsletter

· Engage and interact with local community events and initiatives collaborating with Caridon group operations and aspirations

· Build rapport with our partner organisations and promote collaborative messaging around community and social impact

· Support Group Executive Director with PR communications

· Assisting with the planning and delivery of research reports.

· Delivering marketing outputs on time and on budget, reporting regular updates to Group Executive Director

· Monitoring ongoing campaign spend against budget.

· Manage external PR agency and internal Marketing Executive

· Manage company profile in the press

· Write press releases as and when required

Maintain a list of advertising contacts and negotiate rates on a regular basis.

Experience:

· Ideally educated to degree level

· 2 – 5 years PR experience engaging with top tier media outlets and experience in crisis PR

· Excellent written and oral communication skills

· Excellent attention to detail

· Team player

· Ability to think both strategically and commercially with a good understanding of overall business dynamics.

· Excellent planning and organisational skills

· Advanced knowledge of Microsoft applications

Job Types: Full-time, Permanent

Salary: £30,000.00-£40,000.00 per year

Schedule:
  • 8 hour shift
  • Monday to Friday

    Experience:
  • Public Relations: 2 years 2 years (required)
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    What does a Marketing Manager do?

    Marketing Managers are focused on helping a company grow. Marketing Managers should possess a good understanding of human behaviour, so that they cab better help market the company’s products and services to meet the consumers’ needs. Marketing Managers oversee promotional events and marketing activities. They help a company retain existing clients and get new clients to increase the sales of its products or services. A Marketing Manager needs a positive attitude, an aggressive appetite for growth and a good work ethic.

    Marketing Manager skills and qualifications

    When reviewing candidates’ CVs, it’s essential to note that people can attain the position of Marketing Manager in different ways. These include studying at a university, doing an apprenticeship or gaining relevant work experience in related fields. A successful Marketing Manager candidate will also have various prerequisite skills and qualifications, they typically include:

    • Excellent communication and decision-making skills
    • The ability and willingness to work after hours in the evenings or over weekends
    • Proficiency with HubSpot marketing suite and SalesFUSION360 software 
    • Familiarity with social media development strategies and online content marketing
    • An exceptional level of attention to detail and excellent organisational skills
    • Skills to analyse and monitor trends in the market

    Marketing Manager experience requirements

    Depending on the company’s requirements, a Marketing Manager needs to have demonstrable marketing experience on a national, regional or international level. A Marketing Manager should have broad marketing experience in pricing, promotion, process and people. They should also have experience in developing and executing integrated marketing campaigns to support a company’s sales activities.

    Marketing Manager education and training requirements

    A Marketing Manager needs to have several years’ experience in marketing and promotion to be successful. Most Marketing Managers have a Bachelor’s Degree in Communications, Marketing or Business Administration. Some Marketing Managers have a Master’s Degree in Business Administration (MBA). Marketing Managers can join the Chartered Institute of Marketing (CIM) for further professional training and development opportunities, which can be a bonus to the company’s needs.

    Marketing Manager salary expectations

    According to Indeed Salaries, the average salary for a Marketing Manager is £37,560 per year. The salary depends on the company, the location and the experience required for the position.

    Job description samples for similar positions

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    Marketing Manager job description FAQs

    Do Marketing Managers have different responsibilities in different industries?

    The duties and responsibilities of Marketing Managers can vary slightly between different companies and industries, but most of the duties and responsibilities are generally the same. In smaller companies, a Marketing Manager may be more involved in related activities, such as advertising or public relations, whereas larger companies will have dedicated employees for these functions.

    Who reports to a Marketing Manager?

    In a small company, the Marketing Manager may not have any direct reports. In medium-sized companies, one or more interns may report to the Marketing Manager. In larger companies, the Marketing Manager may handle multiple teams of Marketing Assistants or Content Producers.

    What are the qualities of a good Marketing Manager?

    A Marketing Manager needs to have experience with both print and digital marketing channels. They should also be analytical and able to work well in a team. A Marketing Manager also needs to prove excellent skills in project management and budgeting. They should also be to be innovative.

    Who does a Marketing Manager report to?

    The reporting lines of a Marketing Manager depend on the size of the company. Most Marketing Managers report to the Marketing Director, Vice President of Marketing or the Chief Marketing Officer. In smaller companies, the Marketing Manager may report directly to the CEO.

    Job Description Examples

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