Marketing Specialist Job Description: Top Duties and Qualifications

A Marketing Specialist, or Marketing Consultant, studies specific markets to help companies have a better understanding of their competitors and create more effective marketing campaigns. Their duties include gathering competitor intelligence, analysing price information and guiding the marketing strategies of brands and companies. 

 

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Marketing Specialist duties and responsibilities

Marketing Specialists help develop and execute campaigns to obtain new customers and increase a company’s sales. Other duties and responsibilities of a Marketing Specialist can include:

  • Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
  • Conducting competitor research and analyses
  • Identifying ideal marketing channels for optimal customer engagement
  • Developing promotional materials and marketing plans for traditional and digital advertising channels
  • Guiding the marketing team with expert insights during marketing campaigns
  • Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
  • Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development

 

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Marketing Specialist Job Description Examples:

 

Example 1

*An exciting new role has just arisen for an Events and Marketing Officer, to work with LSPR. The role involves planning for the professional development programmes as events, advising clients on the most suitable programmes for them, booking and arranging the programmes, handling queries, maintaining client relations, PR, digital marketing, and social media.* _This role is eligible for persons on Universal Credit via the Kickstart scheme. Further to making an application on Indeed, please speak to your work coach to be formally referred through your local jobcentre. Once you have been referred, you may then send your CV and cover letter to the Director of Training._ We are a fast-paced company, located in Notting Hill Gate, on Kensington Church Street. The role is focused on organising professional development courses for clients, in PR, branding, digital marketing, communications, and publishing for teams from various sectors. LSPR is a PR training and consultancy, and specialist in delivering professional development programmes in Public Relations, Publishing, Management, media and Communications. LSPR is at the cutting edge of professional development delivery and works with an extensive and impressive list of clients, both from the UK and with a global presence. *Skills*: * Digital marketing and social media know-how and the effective use of social media to gain engagement and * An excellent and confident communicator: verbal and written * Confidence to host events online and in-person (a willingness to learn) * Highly organised and efficient with extensive attention to detail * Ability to work collaboratively and independent ownership of tasks * Able to work to tight timelines and deliver to deadlines
  • Proactive and the ability to use initiative and common sense * A professional manner and well presented Contract length: 6 months with potential for permanent contract. Job Type: Contract Salary: £8.91 per hour COVID-19 considerations: Our offices and training centre in London has been set up to adhere to Government guidelines on Covid-safety measures.

    • Example 2

    We are looking for a Marketing Officer to join our team on a 1 year fixed-term contract. At Ellis-Fermor & Negus Solicitors, we pride ourselves on providing an excellent service to our clients and have a strong reputation in the East Midlands for the quality of our legal work. The Marketing Officer is based at our Beeston office and will travel regularly to our Derbyshire offices in Long Eaton, Ripley and Belper. The Marketing Officer is responsible for the overall marketing activity of the firm and works with colleagues at all levels across the company to promote the firm’s services, manage the external appearance of the firm, and co-ordinate all communications activities. The Marketing Officer is responsible for:  Development of marketing plans and maintaining brand image at all times  Design and production of promotional materials  Managing website content and internal intranet pages  Managing Social Media accounts; Facebook, Twitter and Linkedin  Organisation of key promotional events  Creating content for online and offline communication (blogs, articles, magazines, literature)  Internal newsletter and firm communications  Liaison with external marketing agencies, designers and suppliers for marketing materials  Management of marketing budget  Administration of all marketing initiatives and projects, reporting to the Marketing Committee (made up of Directors and the Firm’s Practice Manager)  Monitoring and processing client feedback responses  Running our charity of the year scheme The successful applicant will be a key part of our Central Administration team and will need to demonstrate the following skills: Essential:  Ability to build strong working relationships with colleagues of all levels across the Firm including Directors  Strong time management skills  Work independently and manage own workload  Work efficiently and prioritise competing tasks  Take ownership of their work, showing integrity in all areas they are responsible for  Excellent IT skills and experience of using Microsoft Office suite Desirable:  Previous work experience or equivalent qualifications in Marketing and Communications  Experience in managing social media accounts and designing social media assets  Understanding of Google Analytics and SEO to monitor website performance  Hold a full Driving Licence and have their own car for travel between offices Full training on our programmes and systems will be provided to enable the Marketing Officer to carry out all duties and responsibilities. Reference ID: MO2021 Contract length: 12 months Application deadline: 09/07/2021 Expected start date: 01/09/2021 Job Types: Full-time, Contract Salary: per year Benefits: * Company events * On-site parking * Work from home Schedule: * Monday to Friday COVID-19 considerations: We follow all covid guidleines and carry out the necessary risk assessments and ensure all staff follow the rules and regulations. Work remotely: * No

    Example 3

    TeamFeePay operate a ‘Sports Management Platform’ for sports clubs across the world. The company operates a SaaS business model. The company are searching for a highly motivated Sales Introducer to drive sales opportunities and leads, to continue the development of our brand. In this position, you will be responsible for increasing our client list through potential sales generation. Your role will involve working as part of the greater sales team in the overall objective of securing new customers for TeamFeePay. * * | *Job title* | Sports Club Sales and Business Development Officers (Part Time) Based in Essex | | *Reports to* | Sales Director / Business Development Officer(s) | | *Location* | Innovation Centre, Queens Road, Belfast, BT3 9DT (however work from arrangements will be put in place) | | *Hours of Work* | Monthly Hours to be Agreed with Applicant | | *Type of Contract* | Casual Worker | | *Salary* | Hourly Rate £15 - £25 per hour depending on experience | | *Annual Leave* | As per hours accrued | * * *Principal Responsibilities * *Key Objectives for Sales Introducer* 1) Support an accelerated customer acquisition process for TeamFeePay 2) Qualify opportunities for potential prospects and then arrange ‘virtual demonstrations’ with our Business Development Officers 3) Develop effective Sales network to increase selling activity and revenue potential. 4) Complete a qualification process with each potential new customer and upload key ‘customer information’ on our Sales CRM. You will become a registered user of the Sales CRM. 5) Work with our marketing team to develop ‘marketing materials’ that will support localized campaigns across sports and geography that the post holder will be responsible for. * * *Specific Responsibilities* * The Sales Introducer will have and duties across several key areas of the business. * Meeting/Exceeding sales opportunities as set by Sales Director * Developing sales strategies tailored to specific client categories (Geographic region and sports specific targets) * Research and develop sales opportunities * Schedule and facilitate client introductions with our Business Development Officers * Develop and grow lead generation within your geographic / sports area of influence * Maintaining communication channels with prospective clients * Personally, review your own sales performance * Advise marketing team on campaigns to support lead generation and brand awareness in the post holder area of influence (sport / location) * Understand TeamFeePay strategic goals and roles of within the business * Have a wide appreciation of the TeamFeePay Product Road Map and Our Captains Club Service so that you can answer key queries in the field. *General* The key above give a broad outline of the functions of the post. However, these duties must be approached in a flexible manner. The post holder will be expected to adapt to changing circumstances and undertake other duties appropriate to the post as allocated by your line manager to deliver TeamFeePay mission, vision and goals. The outline of may change from as according to the needs of the business. * Adhere to existing work practices, procedures, undertake relevant training and development activities and to respond positively to new and alternative systems. * Work with information technology and associated systems in accordance with TeamFeePay Policies and Procedures. * Comply with relevant health and safety legislation, policies and procedures, in the performance of the duties of the post. * Maintain confidentiality and observe data protection and associated guidelines. * Members of staff are expected to treat those with whom they come into contact in a courteous and respectful manner in accordance with the Dignity at Work Procedure. * Carry out duties and of the post in compliance with TeamFeePay’s Equal opportunities policies. * Maintain high standards of personal accountability. *Desirable* * Experience of the sports industry, either as a sports coach, volunteer, administrator, supplier or player. *Note: This job description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, and dimensions for the role. * *In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management* Job Type: Part-time

    Example 4

    TeamFeePay operate a ‘Sports Management Platform’ for sports clubs across the world. The company operates a SaaS business model. The company are searching for a highly motivated Sales Introducer to drive sales opportunities and leads, to continue the development of our brand. In this position, you will be responsible for increasing our client list through potential sales generation. Your role will involve working as part of the greater sales team in the overall objective of securing new customers for TeamFeePay. * * | *Job title* | Sports Club Sales and Business Development Officers (Part Time) Based in Surrey | | *Reports to* | Sales Director / Business Development Officer(s) | | *Location* | Innovation Centre, Queens Road, Belfast, BT3 9DT (however work from arrangements will be put in place) | | *Hours of Work* | Monthly Hours to be Agreed with Applicant | | *Type of Contract* | Casual Worker | | *Salary* | Hourly Rate £15 - £25 per hour depending on experience | | *Annual Leave* | As per hours accrued | * * *Principal Responsibilities * *Key Objectives for Sales Introducer* 1) Support an accelerated customer acquisition process for TeamFeePay 2) Qualify opportunities for potential prospects and then arrange ‘virtual demonstrations’ with our Business Development Officers 3) Develop effective Sales network to increase selling activity and revenue potential. 4) Complete a qualification process with each potential new customer and upload key ‘customer information’ on our Sales CRM. You will become a registered user of the Sales CRM. 5) Work with our marketing team to develop ‘marketing materials’ that will support localized campaigns across sports and geography that the post holder will be responsible for. * * *Specific Responsibilities* * The Sales Introducer will have and duties across several key areas of the business. * Meeting/Exceeding sales opportunities as set by Sales Director * Developing sales strategies tailored to specific client categories (Geographic region and sports specific targets) * Research and develop sales opportunities * Schedule and facilitate client introductions with our Business Development Officers * Develop and grow lead generation within your geographic / sports area of influence * Maintaining communication channels with prospective clients * Personally, review your own sales performance * Advise marketing team on campaigns to support lead generation and brand awareness in the post holder area of influence (sport / location) * Understand TeamFeePay strategic goals and roles of within the business * Have a wide appreciation of the TeamFeePay Product Road Map and Our Captains Club Service so that you can answer key queries in the field. *General* The key above give a broad outline of the functions of the post. However, these duties must be approached in a flexible manner. The post holder will be expected to adapt to changing circumstances and undertake other duties appropriate to the post as allocated by your line manager to deliver TeamFeePay mission, vision and goals. The outline of may change from as according to the needs of the business. * Adhere to existing work practices, procedures, undertake relevant training and development activities and to respond positively to new and alternative systems. * Work with information technology and associated systems in accordance with TeamFeePay Policies and Procedures. * Comply with relevant health and safety legislation, policies and procedures, in the performance of the duties of the post. * Maintain confidentiality and observe data protection and associated guidelines. * Members of staff are expected to treat those with whom they come into contact in a courteous and respectful manner in accordance with the Dignity at Work Procedure. * Carry out duties and of the post in compliance with TeamFeePay’s Equal opportunities policies. * Maintain high standards of personal accountability. *Desirable* * Experience of the sports industry, either as a sports coach, volunteer, administrator, supplier or player. *Note: This job description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, and dimensions for the role. * *In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management* Job Type: Part-time

    Example 5

    TeamFeePay operate a ‘Sports Management Platform’ for sports clubs across the world. The company operates a SaaS business model. The company are searching for a highly motivated Sales Introducer to drive sales opportunities and leads, to continue the development of our brand. In this position, you will be responsible for increasing our client list through potential sales generation. Your role will involve working as part of the greater sales team in the overall objective of securing new customers for TeamFeePay. * * | *Job title* | Sports Club Sales and Business Development Officers (Part Time) Based in Kent | | *Reports to* | Sales Director / Business Development Officer(s) | | *Location* | Innovation Centre, Queens Road, Belfast, BT3 9DT (however work from arrangements will be put in place) | | *Hours of Work* | Monthly Hours to be Agreed with Applicant | | *Type of Contract* | Casual Worker | | *Salary* | Hourly Rate £15 - £25 per hour depending on experience | | *Annual Leave* | As per hours accrued | * * *Principal Responsibilities * *Key Objectives for Sales Introducer* 1) Support an accelerated customer acquisition process for TeamFeePay 2) Qualify opportunities for potential prospects and then arrange ‘virtual demonstrations’ with our Business Development Officers 3) Develop effective Sales network to increase selling activity and revenue potential. 4) Complete a qualification process with each potential new customer and upload key ‘customer information’ on our Sales CRM. You will become a registered user of the Sales CRM. 5) Work with our marketing team to develop ‘marketing materials’ that will support localized campaigns across sports and geography that the post holder will be responsible for. * * *Specific Responsibilities* * The Sales Introducer will have and duties across several key areas of the business. * Meeting/Exceeding sales opportunities as set by Sales Director * Developing sales strategies tailored to specific client categories (Geographic region and sports specific targets) * Research and develop sales opportunities * Schedule and facilitate client introductions with our Business Development Officers * Develop and grow lead generation within your geographic / sports area of influence * Maintaining communication channels with prospective clients * Personally, review your own sales performance * Advise marketing team on campaigns to support lead generation and brand awareness in the post holder area of influence (sport / location) * Understand TeamFeePay strategic goals and roles of within the business * Have a wide appreciation of the TeamFeePay Product Road Map and Our Captains Club Service so that you can answer key queries in the field. *General* The key above give a broad outline of the functions of the post. However, these duties must be approached in a flexible manner. The post holder will be expected to adapt to changing circumstances and undertake other duties appropriate to the post as allocated by your line manager to deliver TeamFeePay mission, vision and goals. The outline of may change from as according to the needs of the business. * Adhere to existing work practices, procedures, undertake relevant training and development activities and to respond positively to new and alternative systems. * Work with information technology and associated systems in accordance with TeamFeePay Policies and Procedures. * Comply with relevant health and safety legislation, policies and procedures, in the performance of the duties of the post. * Maintain confidentiality and observe data protection and associated guidelines. * Members of staff are expected to treat those with whom they come into contact in a courteous and respectful manner in accordance with the Dignity at Work Procedure. * Carry out duties and of the post in compliance with TeamFeePay’s Equal opportunities policies. * Maintain high standards of personal accountability. *Desirable* * Experience of the sports industry, either as a sports coach, volunteer, administrator, supplier or player. *Note: This job description is not intended to be exhaustive in every respect, but rather to clearly define the fundamental purpose, and dimensions for the role. * *In addition to the contents of this role description, employees are expected to undertake any and all other reasonable and related tasks allocated by line management* Job Type: Part-time

    What does a Marketing Specialist do?

    Marketing Specialists are responsible for creating effective marketing programmes to help companies and brands achieve sales and reputational goals. They collect information such as market trends, demographics and competitor products and services to create effective marketing campaigns, or provide recommendations on how a company can improve its advertising campaigns, marketing materials and enhance external communications. 

     

    Marketing Specialist skills and qualifications 

    A successful Marketing Specialist candidate will have various prerequisite skills and qualifications that typically include:

    • Proven experience in a marketing role
    • Proficiency in analytics software 
    • Working knowledge of Microsoft Office Suite, CRM and CMS software and Adobe Creative Suite
    • Outstanding verbal and written communication skills 
    • Attention to detail, leadership skills and ability to solve problems 
    • Excellent organisational and time management skills 
    • Knowledge of marketing strategy and traditional and digital media channels 
    • Excellent research and data analysis skills 

     

    Marketing Specialist experience requirements

    Marketing Specialists must have several years of experience in a marketing role. Some employers prefer candidates who have worked as Marketers and related roles for at least three years. Experience in specific areas, such as digital marketing can attract more employers. Having experience using a variety of software tools, including applications for graphic design, data analysis and publishing is also helpful.

     

    Marketing Specialist education and training requirements

    Marketing Specialists must have at least a bachelor’s degree in marketing, communications, journalism and other relevant disciplines. Some employers require candidates to have training in social media marketing, writing, editing, Adobe Creative Suite and Microsoft Office Suite. Optional certifications for Marketing Specialists include the Chartered Institute of Marketing certification, the Institute of Data and Marketing certification and the Chartered Institute of Public Relations certification. 

     

    Marketing Specialist salary expectations

    According to Indeed Salaries, the average salary of a Marketing Specialist is £33,569 per year. This figure varies depending on factors, including the employer, location, experience, skills and the exact job duties and responsibilities.

     

    Job description samples for similar roles

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    Marketing Specialist job description FAQs

     

    How can you make your Marketing Specialist job description stand out?

    To make your Marketing Specialist job description stand out, outline the specific duties and responsibilities required for the job so you can attract the candidates that best fit the role. Avoid using unfamiliar language such as acronyms and jargon, instead write the job description in plain English.  Include information about the function of the position in the company and who the Marketing Specialist will work with. Additionally, outline the key qualifications you want the ideal candidate to have and keep the description brief. 

     

    What is the difference between a Marketing Specialist and a Marketing Manager?

    A Marketing Specialist researches and analyses market data to find the best marketing strategies a company can use to advertise and promote their products or services. Marketing Managers use the information a Marketing Specialist provides to learn about competitors’ services and to design more effective marketing strategies and campaigns. While a Marketing Specialist helps develop marketing campaigns through research, the Marketing Manager supervises product and service development based on market trends and consumer buying habits.

     

    Who does a Marketing Specialist report to?

    The person a Marketing Specialist reports to depends on the structure of the company. In some organisations, the Marketing Specialist reports to a Marketing Manager or the equivalent executive.

     

    What should you look for in a Marketing Specialist CV?

    When reviewing the CV of a Marketing Specialist, check the professional summary or objective for evidence of work experience in marketing. You must also look for digital marketing experience, especially if your target audience are online. It also helps to look at their relevant skills, including research, data analytics and strategy and the results they achieved in previous roles.

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