What does a Marketing Specialist do?
Marketing Specialists are responsible for creating effective marketing programmes to help companies and brands achieve sales and reputational goals. They collect information such as market trends, demographics and competitor products and services to create effective marketing campaigns, or provide recommendations on how a company can improve its advertising campaigns, marketing materials and enhance external communications.
Marketing Specialist skills and qualifications
A successful Marketing Specialist candidate will have various prerequisite skills and qualifications that typically include:
- Proven experience in a marketing role
- Proficiency in analytics software
- Working knowledge of Microsoft Office Suite, CRM and CMS software and Adobe Creative Suite
- Outstanding verbal and written communication skills
- Attention to detail, leadership skills and ability to solve problems
- Excellent organisational and time management skills
- Knowledge of marketing strategy and traditional and digital media channels
- Excellent research and data analysis skills
Marketing Specialist experience requirements
Marketing Specialists must have several years of experience in a marketing role. Some employers prefer candidates who have worked as Marketers and related roles for at least three years. Experience in specific areas, such as digital marketing can attract more employers. Having experience using a variety of software tools, including applications for graphic design, data analysis and publishing is also helpful.
Marketing Specialist education and training requirements
Marketing Specialists must have at least a bachelor’s degree in marketing, communications, journalism and other relevant disciplines. Some employers require candidates to have training in social media marketing, writing, editing, Adobe Creative Suite and Microsoft Office Suite. Optional certifications for Marketing Specialists include the Chartered Institute of Marketing certification, the Institute of Data and Marketing certification and the Chartered Institute of Public Relations certification.
Marketing Specialist salary expectations
According to Indeed Salaries, the average salary of a Marketing Specialist is £33,569 per year. This figure varies depending on factors, including the employer, location, experience, skills and the exact job duties and responsibilities.
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