Product Manager Job Description: Top Duties and Qualifications

A Product Manager, or a Product Lead, supervises the development of a product to ensure customer satisfaction. Their duties include conducting market research, working with multi-functional teams and overseeing the life cycle of a product. 


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Product Manager duties and responsibilities

Product Managers oversee the whole product development life cycle from conceptualisation to prototyping until it is ready for delivery to customers. Some of their functions include:

  • Developing products through insights from market research and customer buying behaviour 
  • Defining the key features, specifications and requirements of the product based on customer preferences
  • Establishing strategies for product pricing and positioning 
  • Managing the budgets of multi-disciplinary teams involved with product development
  • Assisting with product launches and marketing campaigns 
  • Conducting competitor research to learn more about customers’ needs
  • Performing profit analysis and forecasting to develop or improve product marketing strategies
  • Creating project timeline and implementation schedules
  • Identifying and approaching potential distributors
  • Practising discretion when discussing the production roll-out and maintaining confidentiality


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Product Manager Job Description Examples:


Example 1

Commercial SubSea Craft is looking to recruit an enthusiastic Product Development Manager to join our advanced maritime technology business. The successful candidate will report to the Business Development Director and work closely with the engineering team to understand user needs and bring partnership opportunities to life. This role works across all functional areas of the business to facilitate innovation and drive business value. Primary Duties and Responsibilities include: Drive business value by developing a deep understanding of Subsea Craft products and brand Influence business decisions relating to partnership and innovation opportunities Build market intelligence by understanding, researching, and following technical trends in the industry and in general. Assess emerging products and companies to measure their potential value or threat to the company and its products, as well as make recommendations on which new technologies to invest in or leverage Drive forward initiatives to establish innovation partnerships with both traditional and non-traditional defence-related companies, academic establishments, and commercial enterprises Forge strategic partnership relations at all levels Ensure that existing product top-level requirements remain fit for purpose Follow competitors and conduct capability analysis regularly Answer incoming questions about the product and its capabilities Understand and analyse data and sales pipelines Serve as a subject matter expert to the technical community Enable innovation and prioritise partnership activity by having a deep understanding of the business strategic roadmap Your skills and qualifications as a Product Manager: Ability to work well with internal teams, including developers, engineers, sales, quality assurance, and operations. Ensuring that requirements are fully understood and that implementation plans match expectations. Prior experience within a technical field is an advantage Experience in an environment where time and quality are driving factors Willingness to gain qualifications and pass suitable training Knowledge of industry is an advantage Able to work in a fast-paced environment and be self-motivated Must have excellent written English skills What we're looking for in you: Comfortable working in a fast-paced environment, frequently without supervision Capable of coherent verbal and written communication with a wide range of stakeholders Capable of prioritising to ensure focus on clients Team player and force multiplier What you will gain: Fast-paced development in an exciting SME environment Excellent benefits, including private health care and employee share options Fully flexible working SubSea Craft is a member of the Armed Forces Covenant and welcomes applications from Armed Forces Veterans

Example 2

*About Us: * ishopper is a global e-commerce company based in the UK. Its predecessor, Oriental Bu, found in 2007 and served customers worldwide, providing comprehensive shopping solutions including and not limited to purchases, payments, delivery, transportation, tax refunds and other related services. Our website: [website] *About the role: * You should be a deep internet user with 100 APPS on your mobile phone. You should have a never-ending drive to make products better. And you will corporate with our IT team and MKT team to manage the entire lifecycle of our B2B products from product design, development to launch, operation and maintenance. *Responsibilities: * 1. Understand and analyse customer and user needs, seek out new market opportunities and create a clear product vision and strategy. 2. Collaborate closely with the IT team and MKT team to develop and design the product in the right direction. 3. Conduct product testing and ensure that every new product or release meets pre-agreed standards before being released to our customers. 4. Conduct product presentations to both external and internal audiences. *Requirements: * 1. Good interpersonal skills to connect various departments. 2. Be active and proactive to share product and user information. 3. A never-ending drive to make products better. 4. Good Microsoft office skills. Job Type: Full-time Salary: per year Additional pay: * Bonus scheme * Yearly bonus Benefits: * Casual dress * Company events * Employee discount * Sick pay * Work from home Schedule: * Monday to Friday Education: * Bachelor's (preferred) Experience: * Product management: 1 year (preferred) Language: * Mandarin (preferred) Work remotely: * Temporarily due to COVID-19

Example 3

*About Arctic Traders: *Formed in 1993, Arctic Traders specialising in the procurement of fresh and frozen seafood for leading European processors, Restaurant Groups, Food Service companies and retailers. Arctic Traders are a small dynamic team, and we pride ourselves on our passionate, and flexible approach, utilising the know-how and experience we have gained in over 28 years’ experience within the Seafood sector whilst maintaining our core values. We are looking for a new Technical and Product Development Manager to join our team based in West Sussex. We are looking for an individual who can work at pace whilst maintaining a high level of accuracy in everything that they do. *Ideal Candidate: * · Experience working within a technical function for a food manufacturer or a food importer. If this is within the seafood sector it would be particularly beneficial. · Legal knowledge and experience of food safety and regulatory legislation. · Have had direct working relationships with a range of customers, including Food Service customers, manufacturers or wholesalers and our European customers. · Experience of auditing food manufacturing sites · Experience with both manufacturing BRC standard and Agents & Brokers BRC standard *Qualifications: * A food technology degree would be important covering: - * food, nutrition, and health * food safety and quality management * food science/technology *Duties & responsibilities: * · Management of the company Quality Management System, ensuring a full programme of due diligence is appropriate and implemented. · Guide the team towards BRC accreditation. · Undertake a range of supplier technical visits including accompanying customer visits, supplier onboarding, first productions and routine visits. This role will require regular occasional foreign travel, both Long Haul and within Europe. · Completion and maintenance of product specifications, both on customer portals and internal specifications. · Label and artwork review and approval as and when required, ensuring legal compliance. · Supporting and participating in the incident management process including recall and withdrawal procedures. Including taking part in the out of hours on call rota. · Management of new products from concept to launch, through both internal and customer critical paths. · Day to day management of supply base to ensure they meet business and customer technical requirements. · Management of key customer technical relationships, providing information when requested by the customer. · Leading customer audits including BRC, MSC etc, ensuring the business maintains certification. *Additional information: * · A full UK driving licence and valid passport will be required. Job Types: Full-time, Permanent Salary: per year Schedule: * Monday to Friday

What does a Product Manager do?

The Product Manager manages the product development life cycle to ensure that it meets the requirements of customers. They create the product development strategy and oversee multiple teams involved in the process to deliver a product that will satisfy the customer base. Product Managers work with other department heads such as the sales teams, Project Managers and Customer Service Representatives. They establish the key features of a product and use market trends and customer buying habits data to create specifications and prototypes. Product Managers also develop strategies for positioning and pricing products. 


Product Manager skills and qualifications

A successful Product Manager candidate will have various prerequisite skills and qualifications that include: 

  • Proven experience in product management or related role
  • Knowledge of every aspect of the product development life cycle
  • Excellent written and verbal communication skills
  • Proven ability to manage and supervise multidisciplinary and cross-functional teams 
  • Ability to create product development and marketing strategies
  • Strong leadership and project management skills
  • In-depth knowledge about the industry and product’s users
  • Ability to analyse complex data to identify market trends and customers’ behaviour


Product Manager experience requirements

Product Managers typically need to have working experience in their employer’s industry. Because of the organisational nature of the role, many employers prefer candidates who have management experience or have worked in positions related to the job. Product Managers should be experts in their product and have a good understanding of the business ecosystem. Employers often look for people who have successfully managed commercially successful product development and marketing campaigns. 


Product Manager education and training requirements

The educational and training requirements of a Product Manager depend on the industry and the employer. Most employers consider candidates with a bachelor’s degree or higher national diploma in business management or related fields. Others accept Product Manager candidates with relevant apprenticeships or university short courses. Some employers prefer candidates with degrees in their industry. Certain Product Manager roles may also require industry-specific qualifications, although many employers provide on-the-job training. Candidates with extensive industry experience should also be considered even if they lack academic credentials.


Product Manager salary expectations

According to Indeed Salaries, the average salary for Product Manager candidates in the UK is £40, 207per year. Actual salary may depend on experience, educational qualifications, the employer, job duties and responsibilities, the industry and location. 


Job description samples for similar positions

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Product Manager job description FAQs


What does a Product Manager do day to day?

A typical workday in the life of a Product Manager can involve providing leadership to multiple teams involved in the product development process. It can also include creating, implementing and improving the product development strategy. The Product Manager takes ideas from different people and decides on the best inputs to help achieve the short- and long-term objectives of the project. Managers also need to be actively involved in the project execution. They define product requirements, create goals and manage budgets to ensure timely delivery to the customers. 


What makes a good Product Manager job description?

A good Product Manager product description should start with a captivating headline to attract candidates. It should include specific details of the Product Manager’s day-to-day functions. Describe how the employee’s contribution will help achieve the organisational goals. You should also highlight the experience requirements and the education, skills and qualifications candidates should have before applying. Also include salary and employment benefits as this can be beneficial. 


What should you look for in a Product Manager CV?

A good Product Manager CV should provide information about the candidate’s success in past product development projects. The ideal candidates have extensive knowledge in your industry. Successful Product Manager CVs emphasise expertise in the employer’s product and market. The candidate should be able to analyse data and use it to create efficient product positioning strategies. They also need to have excellent leadership skills and be result-oriented.

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