Product Marketing Manager Job Description: Top Duties and Qualifications

A Product Marketing Manager, or Solutions Marketing Manager analyses the customer needs and experiences to voice the customer’s concerns effectively. Their duties include developing sales tools, communicating the vision and value of products to the sales team and creating unique selling points for new products.

 

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What does a Product Marketing Manager do?

Product Marketing Managers find and develop effective marketing strategies to communicate the features and benefits of products to their customers. They perform market research on trending products, establish timescales for releasing new products and take part in presentation events.

Product Marketing Managers also act as the voice of customers in an organisation. They analyse the specific customer concerns, needs and experiences. Product Marketing Managers often work in private sector companies that promote and sell products or digital services.

 

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Product Marketing Manager Job Description Examples:

 

Example 1

Buildots is looking for a Product Marketing Manager to join our growing marketing team. As a Marketing Manager at Buildots, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness and product usage. About Buildots Buildots is revolutionizing the construction sector by introducing advanced AI and Computer Vision technologies into the traditional construction world. The platform seamlessly transforms construction sites into digital environments, where data is the key for saving time and minimizing costs. The product is already live on sites in more than 10 countries, creating tremendous value for our clients and users. The Company is backed by a top-notch investors team that includes VCs, construction industry leaders and well-known angel investors. About The Role The primary responsibility is to create effective marketing programs, developing collaterals to promote Buildots’ solutions, and writing engaging content to raise brand awareness and generate leads. You will work closely with the Product team to thoroughly understand the product, its use by different buyer personas and how to adapt it to Buildots market. Ultimately, you should be able to oversee marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. Responsibilities Convert product value proposition to tangible Sales and thought leadership content. Produce high-quality content, including: blog posts, web pages, white papers, videos, brochures, presentations, infographics. Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions. Go-to-Market and Product Launches: collaborate with stakeholders including product, sales, CSMs to plan and execute go-to-market strategies for product launches. Drive market research and develop thought leadership assets. Collaboration with Product Management on product strategy, product roadmap and product go to market. Sales Enablement and Product Training: collaborate with Product & Sales to formulate and execute sales strategy plans to drive growth for our products. Requirements: 3+ years experience in product marketing, technical marketing, or digital content hands-on experience in developing high-quality marketing collaterals for construction tech companies (incl. Briefs, Collaterals, Digital Marketing Assets) Strategic thinking – ability to transform technology into a clear business proposition. Self-starter, team player, and able to work in a fast-paced environment. Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating. Bachelor’s degree or higher in Engineering / marketing / communications / business or other related field Reporting to: VP Marketing

Example 2

Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than thirty years, and people are driving our future as a great SaaS company. We’re writing our next chapter. Be part of it! Experience has taught us that when our customers thrive, we thrive. As a team, we always start with what customers need. Through the good… and more challenging times. Innovating at pace so customers can manage their finances, operations and people. Every one of us shapes our culture at Sage - doing what’s right and succeeding together, united by our commitment to each other. We encourage each other to grow in our roles, in our careers and as individuals. Follow us on our social media sites below to join in conversations about career tips, open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at [email address] for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status. Job Description As a Product Marketing Manager, you will be responsible for defining and delivering global product positioning, go-to-market programs, and sales enablement resources for our mid-market, cloud native Sage People solution. You will develop creative and innovative marketing strategies that addresses key buyers' challenges and business needs, and will have a passion for taking the sophisticated and making it simple through compelling storytelling. Working closely with product management and regional product marketing teams, you will ensure best in class go-to-market execution and an exceptional prospect and customer journey. #LI-SW1 Key Responsibilities
  • Build and manage impactful and innovative product launch plans and frameworks that are fully synced with business and revenue goals, ensuring effective and ongoing relevancy in the market, delighting customers, and driving demand generation
  • Define the positioning and go-to-market messaging for Sage People, ensuring differentiation from competitors and working closely with colleagues to ensure seamless execution
  • Creation of product collateral, website content, data sheets, case studies, white papers and presentations
  • Develop effective sales training materials, making it easy for sales and channel partners to understand our product offerings and key positioning
  • Partner with the Product Management team to distil key functionality and benefits into core product marketing messages
  • Develop strong strategies that will lead us to our ambitious growth targets and realise our significant market opportunity
  • Expertly deliver presentations to audiences of all sizes (ranging from one person to hundreds of people), supporting key customer and external events
  • Partner with wider Product team to define roadmap and deliver solutions to solve key customer problems
  • Understand market dynamics including segmentation, buyer needs, competition, and price to make recommendations for pricing and commercial strategies
  • Deep understanding of the competitive landscape, partnering with the competitive insights team to determine Sage’s relative positioning according to other products
  • Partner with Sage People content specialists to deliver exceptional content and thought leadership To be successful in this role, you will have:
  • Proven success leading and implementing product marketing strategies including planning, development, and execution through the go to market teams
  • Expertise in marketing HCM solutions, preferably cloud native
  • Experience launching new technology products to reinvent markets through innovative ideas and balanced with market research, with a proven record of crafting compelling positioning and thought leadership content
  • Proven ability to engage, energise and enable large, cross-functional teams
  • Proven ability to manage multiple projects, effectively cope with change, shift gears comfortably, decide and act without having the total picture, and handle risk
  • Proven ability to use data-driven insights to drive decisions that lead to superior customer experiences
  • Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks etc)
  • Product Marketing Manager duties and responsibilities

    The primary responsibility of Product Marketing Managers is to create demand for products and services through effective marketing strategies. They ensure that products have shorter sales cycles and higher revenue returns. Other duties and responsibilities of Product Marketing Managers include:

    • Crafting product marketing messages and unique selling points that set the product apart from the rest in the market
    • Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process
    • Planning and participating in the launch of new products and services in a company
    • Briefing the press, PR teams on new products and services to be launched in the market
    • Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing
    • Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities
    • Agreeing on timelines and deadlines of new product development with the product management teams to 
    • Recruiting and managing a team of product marketing executives and creating marketing content such as case studies, website copy and blog posts

     

    Product Marketing Manager skills and qualifications

    Successful Product Marketing Managers focus on using their excellent empathetic skills to understand the mindset of customers. They use this knowledge to improve existing products or devise new strategies for increasing interest and awareness of their products or services. A successful Product Marketing  Manager candidate will have various prerequisite skills and qualifications, these include:

    • Excellent collaborative skills and ability to work with multiple teams and departments across the business
    • Good verbal and written communication skills to create engaging copy and capture unique stories that help sell more products
    • Excellent market research skills and the ability to gain insight into the customers’ needs and experiences
    • Outstanding social media marketing skills for connecting with audiences and growing relationships with them
    • Excellent copywriting and design skills to produce compelling sales material for both online and print media
    • Accurate analytical skills for evaluating and discovering effective marketing strategies
    • A keen eye for detail
    • Ability to work with multi-national companies

     

    Product Marketing Manager experience requirements

    Employers require Product Marketing Managers to have at least three years of experience in budget management, project management, marketing management or other related fields. Ideal candidates possess proven expertise in strategy development, forecasting and ROI calculations. Those who’ve worked in marketing, sales or public relation also have a good chance of managing the position.

     

    Product Marketing Manager education and training requirements

    Most employers require Product Marketing Managers to have a bachelor’s degree in Business Management with a major in marketing. They expect candidates to have a basic understanding of marketing principles and project management theories. Employers also consider diplomas in digital strategy or planning and experience as Assistant Marketing Managers. Such candidates can improve their skills by acquiring marketing or product management degrees from online institutes.

     

    Product Marketing Manager salary expectations

    According to Indeed Salaries, the average salary for a Product Marketing Manager in the UK is £51,325 per year, depending on factors like experience, education, location and company.

     

    Job description samples for similar positions

    If the Product Marketing Manager is not what you’re looking to for, here are other job description templates that may fit your needs:

     

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    Product Marketing Manager job description FAQs

     

    What's the difference between a Product Marketing Manager and a Product Manager?

    Product Managers are responsible for the creation and improvement of a product by guiding the development teams. They identify the customer needs, focus on the business objectives and rally a team to fulfil these objectives. A Product Marketing Manager, on the other hand, is responsible for leading the go-to-market strategy for the product.

     

    How can you make your Product Marketing Manager job description stand out?

    To make your Product Marketing Manager job description stand out, ensure that it’s clear and concise. State your expectations from the candidate and any qualification requirements precisely. Utilise copywriting and marketing terms across your job summary. Mention the exact salary and any benefits or bonuses to attract quality candidates.

     

    Who does a Product Marketing Manager report to?

    Product Marketing Managers often play an intermediary role in their organisations. Therefore, they report to the Directors of Product Marketing, Marketing Directors or the Head of Product Marketing.

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