What does a Public Relations Account Manager do?
Public Relations Account Managers are usually responsible for managing a portfolio of clients and marketing them to their target audience. An influencer of public opinion, a Public Relations Account Manager grows brands and helps them drive sales through a variety of PR tools such as social media, product placement, case studies, press releases and news items. They are the key in shaping their client’s profile and reputation and manage their press coverage and advertising.
Public Relations Account Manager skills and qualifications
A successful Public Relations Account Manager candidate will have a range of various prerequisite skills and qualifications that typically include:
- Excellent verbal and written communication skills
- Good interpersonal and listening skills
- Effective problem-solving skills and ability to understand client needs
- Excellent negotiation and presentation skills
- Proficiency in various software, including Microsoft Office, content management systems and photo editing tools
- Excellent analytical skills and ability to work strategically
- Impressive creativity and imagination skills
- Ability to stay on top of newest business affairs and trending topics
Public Relations Account Manager experience requirements
Individuals with previous experience in advertising, marketing and public relations fill most PR management positions. These promotions are usually made from within a company. Some employers may offer training, management certification or continuing education for their employees who want to become Managers. By accepting an entry-level position, candidates can prepare for professional accreditation and acquire work experience, which are vital to advance in the field. They can also gain experience through internships in public relations and marketing departments.
Public Relations Account Manager education and training requirements
Most Public Relations Account Manager positions require a bachelor’s or master’s degree in mass communication, journalism or public relations or related field. These programmes are usually offered through the communications or business department of a university. In some universities, a public relations degree is offered as a combined public relations and marketing or advertising programme.
Many employers provide candidates with training on public relations, media and marketing before being promoted or hired as Managers. Some employers may ask candidates to complete courses or attend seminars about useful topics such as business writing and administration, public speaking and advertising.
Public Relations Account Manager salary expectations
According to Indeed Salaries, the average salary of a Public Relations Account Manager in the UK is £1,991 per month. This figure varies depending on factors, including experience, education, location and company.
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