What does a Regional Sales Manager do?
The primary function of Regional Sales Managers is to ensure that every store in their region achieves its sales quota. They develop and execute strategies to improve the achievements of sales targets. Their work involves visits to each store or office within the region to ensure compliance with sales and customer service best practices. They also manage sales budgets, analyse market and customer data to identify sales trends and oversee the work of Store Managers in their region. Regional Sales Managers collaborate with the human resources department to employ and train sales teams.
Regional Sales Manager skills and qualifications
A successful Regional Sales Manager candidate will have various prerequisite skills and qualifications needed to perform duties effectively. Regional Sales Managers set themselves apart with their foresight and predictive analytics. They use these qualities to set an overall strategy for their region of operation and provide direction at a higher level. Their top skills include:
- Proven experience in sales management, marketing or related roles
- Experience with measuring and analysing key performance indicators for stores and individuals
- In-depth understanding of store operations and market trends
- Leadership and motivational skills to keep morale high in the managed teams
- Outstanding organisational and problem-solving skills
- Proficiency in customer relationship management tools
- Knowledge of basic accounting and the ability to work with data
- Excellent written and verbal communication skills
Regional Sales Manager experience requirements
Regional Sales Manager candidates have significant experience in a specific industry. Depending on the company size, sector and requirements, employers may require two to five years of sales and marketing experience. The role also requires experience in a management or leadership role because the Regional Sales Manager oversees the operations of several Store Managers. In some fields such as the spirits industry, candidates with a specialised background in that industry often have a better understanding of the sales practices and industry regulations.
Regional Sales Manager education and training requirements
A Regional Sales Manager can have a degree in business management, sales and marketing management or retail management. In specific fields such as engineering, pharmaceuticals or information technology, it’s better to employ candidates with a qualification in your field. Some employers require a degree-level education, while others can accept candidates who have completed a Sales Executive higher apprenticeship. The ideal candidate should understand finance and sales team management. Desirable qualifications for Regional Sales Manager are available at the Institute of Sales Management.
Regional Sales Manager salary expectations
According to Indeed Salaries, the average salary for Regional Sales Manager candidates in the UK is £37,835 per year. Actual salary may depend on the industry, experience, qualifications, the employer and specific job duties and responsibilities.
Job description samples for similar positions
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