Regional Sales Manager Job Description: Top Duties and Qualifications

A Regional Sales Manager, or Regional Sales Director is responsible for the Store Managers within a region. Their duties include overseeing Store Managers, managing and executing the sales budget and creating strategies to help each store achieve its sales goals, whilst implementing them.


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Regional Sales Manager duties and responsibilities

Regional Sales Managers use their substantial interdisciplinary experience to help the stores in their region achieve sales goals and improve customer satisfaction. Their typical duties and responsibilities include:

  • Developing strategies to promote the company’s products and services
  • Hiring, training and motivating sales teams
  • Preparing sales forecasts, establishing sales goals for the region and communicating these to the marketing and sales teams
  • Collaborating with Store Managers to identify their needs and improve results
  • Establishing best practices and enforcing compliance with industry regulations
  • Performing market research and collecting customer feedback to improve service delivery
  • Evaluating store performances, compiling sales reports and submitting them to senior management
  • Maintaining cordial relationship with suppliers, distributors and brokers in the region


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Regional Sales Manager Job Description Examples:


Example 1

*Area Sales Manager: South London* *Purpose of the Role: * ASD Lighting PLC are looking for an Area Sales Manager to develop, promote and sell interior and exterior Lighting within the South London Area. ASD Lighting PLC are an award-winning company with market leading products, a well-established UK manufacturing business with nearly 40 years’ experience and employing over 200 people throughout the UK and Ireland. Now would be the perfect time for the right individual to join and be part of on-going growth plans backed by serious investment into increasing and improving our total lighting solutions and control systems. The already wide range of LED products has been expanded with four new products launched in 2021 and 4 more also scheduled to be released before the end of the year. *Are you the right candidate?* · Do you possess a positive outlook · Have you a clear focus on achieving high quality profitable business · Can you communicate effectively and positively work within a team You will be supported by different departments within ASD, to meet the increasing demands of customers. Full project support, such as surveys, lighting designs, total cost of ownership solutions, detailed carbon emission savings and full life cycle analysis of products and materials. *You should have: * · A proven track record in selling interior and exterior LED products and control systems · History of dealing with Local Authorities, Consultants, Contractors and Architects. · An understanding of government funded market sectors such as Education, Health Care, Infrastructure, Street Lighting, Lighting Controls and Rail among many other industrial sectors. · Ideally be working for (or have worked for) a lighting manufacturer. *In addition to a competitive package the role offers* · A substantial Bonus Scheme (Bonus is payable on the bonus structure) · Company Car (fully expensed or paid private mileage) or opt out scheme. · Pension with Life Assurance Scheme · Health Cash Plan · 33 Days Annual Holiday (including the 8 usual public holidays) If you are interested in this position, please apply with a CV and covering letter via Indeed. Employment is subject to the provision of proof of eligibility to work in the UK. Apply via Indeed stating salary expectations. The post holder’s duties must be carried out in compliance with the Companies Equal Opportunities Policy, with the Health and Safety at Work Act 1974 and subsequent Health and Safety Legislation. ASD Lighting plc is an equal opportunities employer and all applicants for employment will be given equal opportunities irrespective of sex, age, race, religion or belief, marriage or civil partnership, disability, sexual orientation, gender reassignment, pregnancy or maternity, ethnic or national origin. These duties and responsibilities should be regarded as neither exclusive nor exhaustive and the post holder may be required to undertake other reasonably determined duties and responsibilities within the Company, commensurate with the post without changing the character of the post. This post may require a Disclosure & Barring Service (DBS) enhanced Criminal Records Check (CRC) check with a barred list check. The applicant must be prepared to submit a CRC application if they do not hold a current certificate. Some posts maybe exempt from the Rehabilitation of Offenders Act (1974). Information on all convictions including spent convictions must be declared, in line with the new Government Filtering System. Job Types: Full-time, Permanent Additional pay: * Bonus scheme * Performance bonus Benefits: * Additional leave * Company car * Company pension Schedule: * Monday to Friday COVID-19 considerations: Masks must be worn on site at Head Office and Covid19 protocols must be followed. Experience: * Selling interior and exterior LED products: 3 years (preferred) * Driving Licence (required) Work remotely: * Yes

Example 2

Regional Sales Manager - Rotherham Please apply via James Fisher and Sons careers site [website] JOB Purpose Responsibility for day to day sales and client relationships. Acting as an expert on new product/service innovations to disrupt markets delivering market leadership and annual profit growth. Full training on products will be provided. Principal Accountabilities * Achieve monthly, quarterly and annual budgets and KPIs. * Build and maintain a sales pipeline through intensive telephone prospecting and qualifying. * Build a network of resellers, agents and partners to maximise sales through all channels. * Create new innovative product ideas by identifying solutions to unsolved customer and industry challenges. * Produce reliable monthly forecasts of profit bookings. * Increase active customers by 20% Primary Targets & KPIs * Profit * Bookings * Billings * % Gross Margin * New customer acquisition * High integrity pipeline Qualifications AND Experience * Proven experience a B2B technical sales environment. * Evidenced track record of exceeding sales targets by rigorous application of challenger sales process from cold calling through to closing. * Experience of introducing disruptive technology products. * Experience of international reseller/agent development. * Entrepreneurial mind set. * Evidence of self-development Critical Competencies AND Skills * Extensive knowledge of the portable gas detection business with a network of contacts within the UK. * Ability to sell a portfolio of products. * A desire and ability to maximise the value from every minute of selling time. * Dynamic, authoritative, high energy and engaging. * Commercially astute, master of handling objections, negotiating and closing business. * Highly developed up-selling and cross-selling skills. * Engaging telephone manner and exceptional cold calling skills. * Skilled and confident presenter. Knowledge of Fire, Gas, Chemicals systems would be an advantage but full training on products will be provided. James Fisher & Sons are committed to taking positive action on diversity and we strongly encourage applications from candidates from all backgrounds and as a Disability Confident employer we are committed to offer an interview to disabled candidates who meet the minimum criteria for the role. Job Types: Full-time, Permanent Salary: per year Additional pay: * Bonus scheme Schedule: * Monday to Friday Experience: * Sales: 1 year (preferred) Work remotely: * Temporarily due to COVID-19

Example 3

Capital Compactors Ltd is the UK's most dynamic Compactor and Baler manufacturer. With headquarters in West Sussex, a modern manufacturing facility in Yorkshire and a fleet of in-house engineers on the road based across the UK, we are seeking a new regional sales manager to become part of our friendly team. This role would suit someone with Sales experience within a Balers / Compactors / Recycling environment looking to work for a market-leading company that offers excellent commission opportunities. The candidate will cover Hertfordshire, Essex, Suffolk, Norfolk, Cambridgeshire but could be required in further counties, dependant on requirements. They will need a good knowledge of the UK Waste industry. Our ideal candidates combine excellent communication skills with a strategic mindset. Ultimately, they ensure their areas of responsibility meet and exceed the expectations of our business objectives and contribute to our company’s long running success. Roles and include but are not limited to: * Securing and retaining new customers using sales techniques· * Making and attending customer appointments * Completing weekly/monthly progress reports * Managing own diary and prioritising accordingly * Regular communication with customers where required * Building strong business relationships with clients and colleagues * Maintaining contact for tendered projects * Negotiating with our diverse and prestigious customer base * Managing existing customer accounts * Report on regional sales results * Working towards monthly KPI’s to contribute to company-wide targets * Providing excellent customer service * Staying up to date with product training and knowledge * Complying with company health and safety policies The ideal candidate will have: * Extensive experience within a sale and target driven role· * Proven track record building and maintaining customer relationships· * Ability to measure and analyse KPIs * A real focus on increasing sales performance * A tech-savvy person who is well informed about modern technology * A strong work ethic and passion for developing performance * A hands-on approach to growing performance and best practice in the field * Excellent analytical, problem-solving skills with the ability to make effective decisions * Excellent communication skills, written and verbal * Hold a full manual driving licence for a minimum of 12 months In return we will offer you: Company pension Generous holiday entitlement A supportive workplace with access to wellbeing programmes Good basic salary and rewarding commission structure and car allowance. Job Types: Full-time, Permanent Additional pay: * Commission pay Benefits: * Company pension Schedule: * 8 hour shift Experience: * Sales: 1 year (preferred) Work remotely: * No

What does a Regional Sales Manager do?

The primary function of Regional Sales Managers is to ensure that every store in their region achieves its sales quota. They develop and execute strategies to improve the achievements of sales targets. Their work involves visits to each store or office within the region to ensure compliance with sales and customer service best practices. They also manage sales budgets, analyse market and customer data to identify sales trends and oversee the work of Store Managers in their region. Regional Sales Managers collaborate with the human resources department to employ and train sales teams.


Regional Sales Manager skills and qualifications

A successful Regional Sales Manager candidate will have various prerequisite skills and qualifications needed to perform duties effectively. Regional Sales Managers set themselves apart with their foresight and predictive analytics. They use these qualities to set an overall strategy for their region of operation and provide direction at a higher level. Their top skills include:

  • Proven experience in sales management, marketing or related roles
  • Experience with measuring and analysing key performance indicators for stores and individuals
  • In-depth understanding of store operations and market trends
  • Leadership and motivational skills to keep morale high in the managed teams
  • Outstanding organisational and problem-solving skills
  • Proficiency in customer relationship management tools
  • Knowledge of basic accounting and the ability to work with data
  • Excellent written and verbal communication skills


Regional Sales Manager experience requirements

Regional Sales Manager candidates have significant experience in a specific industry. Depending on the company size, sector and requirements, employers may require two to five years of sales and marketing experience. The role also requires experience in a management or leadership role because the Regional Sales Manager oversees the operations of several Store Managers. In some fields such as the spirits industry, candidates with a specialised background in that industry often have a better understanding of the sales practices and industry regulations.


Regional Sales Manager education and training requirements

A Regional Sales Manager can have a degree in business management, sales and marketing management or retail management. In specific fields such as engineering, pharmaceuticals or information technology, it’s better to employ candidates with a qualification in your field. Some employers require a degree-level education, while others can accept candidates who have completed a Sales Executive higher apprenticeship. The ideal candidate should understand finance and sales team management. Desirable qualifications for Regional Sales Manager are available at the Institute of Sales Management.


Regional Sales Manager salary expectations

According to Indeed Salaries, the average salary for Regional Sales Manager candidates in the UK is £37,835 per year. Actual salary may depend on the industry, experience, qualifications, the employer and specific job duties and responsibilities.


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Regional Sales Manager job description FAQs


What qualities make a good Regional Sales Manager?

Regional Sales Managers are passionate about helping their teams succeed. They are keen to understand customers, the market and the industry. Regional Sales Managers are also adept leaders who can motivate others. They have a strong character and a positive attitude. These professionals can develop strategic goals for their organisation and have the problem-solving skills to achieve goals. They are also resilient, confident and innovative.


How can you make your Regional Sales Manager job description stand out?

To make your Regional Sales Manager job description stand out, include all the information the right candidate will need to decide on the role. Describe your work environment, the job duties and responsibilities and the kind of impact you expect from the person on your operations. It’s also important to include information about the years of experience, qualifications and professional courses relevant to your industry. Including details of the salary and employment benefits can also encourage candidates to apply to your organisation. 


Who reports to a Regional Sales Manager?

Area Managers, Sales Representatives, Sales Associates and other members of the sales and marketing teams in a region usually report to the Regional Sales Manager.

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