Retail Store Manager Job Description: Top Duties and Qualifications

A Retail Store Manager, or Assistant Store Manager is responsible for the day-to-day management of a shop or department within a retail setting. Their duties include overseeing staff, keeping track of stock to ensure that the store is able to meet demand and monitoring trends to maximise sales in line with seasonal buying patterns. 


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Retail Store Manager duties and responsibilities

Retail Managers have a wide range of responsibilities from helping out on the shop floor to making long-term plans for the future, their daily duties typically include:

  • Recruiting and training staff
  • Setting staff targets, motivating them and reviewing their progress
  • Conducting performance reviews and appraisals
  • Maintaining detailed and accurate sales and profit data
  • Dealing with customer complaints and feedback
  • Managing stock levels and devising pricing structures
  • Ensuring compliance with all relevant legislation including health and safety standards
  • Devising and implementing promotional campaigns


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What does a Retail Store Manager do?

Retail Store Managers recruit, train and oversee the work of retail associates. They create staffing schedules, ensure that appropriate training is delivered and review sales targets. Retail Store Managers work on the shop floor, monitoring customers and staff and ensure that store policies are adhered to. They are also responsible for compiling data about sales and promotions, producing reports for senior management and identifying ways to increase footfall and sales.  They also make high-level decisions about the future of the business. 


Retail Store Manager skills and qualifications 

A successful Retail Store Manager candidate will have various prerequisite skills and qualifications that typically include:

  • Financial skills and the ability to calculate profit and expenditure
  • Organisational skills
  • Time management and prioritisation skills
  • Delegation and staff management skills
  • Excellent communication and interpersonal skills
  • A confident and calm approach to dealing with customers and staff
  • Commercial awareness and industry knowledge


Retail Store Manager experience requirements

Retail Store Managers must have several years of experience working in retail as a Sales Assistant or Cashier. Most employers expect a couple of years working in an Assistant Manager or other leadership role. Applicants who have already held a management position, or led a team will have many of the skills needed for a Retail Store Manager position. Experience working in customer service is ideal, as is any previous jobs that involved handling money, operating a till or point of sale (POS) system. 

Candidates who have worked in finance or have experience of managing a budget will be an asset to a retail team. Applicants with experience in visual merchandising, design, sales techniques or marketing is also helpful.


Retail Store Manager education and training requirements

There are no specific education or training requirements for Retail Store Managers, but  typically they should have GCSE passes in maths  and English, or equivalent, to demonstrate basic literacy and numeracy. A-levels and a degree would be an advantage, particularly if they are in a relevant subject such as business studies, marketing or economics. There are a number of vocational qualifications that demonstrate useful skills such as a City and Guilds in retail knowledge or a National Vocational Qualification (NVQ) in retail skills such as management or visual merchandising.


Retail Store Manager salary expectations

According to Indeed Salaries, the average salary of a Retail Store Manager in the UK,  is £27,649 per year. This is dependent on the level of experience and qualifications required and will vary depending on the size and location of the store.


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Retail Store Manager Job Description FAQs


What makes a good Retail Store Manager job description?

Retail Store Manager’s duties can be varied, so use your job description to highlight the key responsibilities for the role. Include details of the number of staff reporting to the Retail Store Manager and mention any perks or benefits that are available through your company. Also, provide information about the company culture as this can help attract the most qualified and suitable candidates. 


Who do Retail Store Managers report to?

The reporting structure for Retail Store Managers varies. In smaller businesses, Retail Store Managers report directly to the Business Owner or a General Manager. In larger organisations, Retail Store Managers can report to a Department Manager, District Manager or Area Manager. 


What should you look for in a Retail Store Manager CV?

Retail Store Managers need to be versatile and flexible, so evidence of the ability to multi-task and respond effectively to the pressures of a varied and rapidly-changing role is an advantage. Applicants who have worked in a prior sales or customer service role have the relevant skills needed. Retail Store Managers need to be well organised therefore administrative experience or time spent in an office environment is an advantage. 

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