Retail Store Manager Job Description: Top Duties and Qualifications

A Retail Store Manager, or Assistant Store Manager is responsible for the day-to-day management of a shop or department within a retail setting. Their duties include overseeing staff, keeping track of stock to ensure that the store is able to meet demand and monitoring trends to maximise sales in line with seasonal buying patterns. 

 

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Retail Store Manager duties and responsibilities

Retail Managers have a wide range of responsibilities from helping out on the shop floor to making long-term plans for the future, their daily duties typically include:

  • Recruiting and training staff
  • Setting staff targets, motivating them and reviewing their progress
  • Conducting performance reviews and appraisals
  • Maintaining detailed and accurate sales and profit data
  • Dealing with customer complaints and feedback
  • Managing stock levels and devising pricing structures
  • Ensuring compliance with all relevant legislation including health and safety standards
  • Devising and implementing promotional campaigns

 

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Retail Store Manager Job Description Examples:

 

Example 1

JOB ROLE

By becoming one of our Store Managers you will be at the forefront of our luxury business. It’s more than just maximising sales, it’s about redefining our retail offer. Our Store Managers are responsible for driving their business, supporting and developing highly engaged teams and delivering exceptional customer service, ensuring our customer is at the centre of everything we do. You will be responsible for driving KPI results across all of your stores, achieving an effective balance to ensure you are commercial, customers experience exceptional service, you have knowledgeable efficient teams and visual and operational excellence is maintained to maximise sales and create customer loyalty.

Key Accountabilities

o Leading your teams to be as commercial and cost effective as possible, looking for opportunities to drive sales and increase profit across your store.

o Inspire your teams to ensure Brand standards are implemented and maintained in line with company expectations to deliver excellent customer experience.

o Through your team ensure visual and trading guidelines, windows schemes and any promotional activity is implemented to the highest standards across the store within instructed timelines

o Review your sales floor layouts using financial data and market knowledge to ensure your store is as commercial as possible.

o Lead by example with your store team to ensure everyone is focused on achieving all KPI’s.

o Build strong relationships at all levels both internally and externally. Work closely with your Head of Retail Trading and key Head Office functions to maximise your stores performance.

o Build local relationships to maximise store specific knowledge, marketing opportunities and information and support.

o Understand your customer profile, local market and operations and adjust your approach and commercial decisions as appropriate.

o Maximise multi-channel opportunities to drive sales and deliver excellent customer service.

Operations

o Responsible for all Front and Back of House operations, ensuring your teams are aware and understand requirements regarding legal & Company standards compliance.

o Ensure all admin duties e.g. delivery management, cash handling, administration and delivery paperwork, payroll and host processes are completed to required standard.

o Ensure company policies and procedures are adhered to throughout the store and that robust systems are in place to protect the business.

o Manage differences in operating procedures across your store.

o Minimise stock loss and product markdown through good operational and team practices.

Team

o Recruit, train and develop outstanding teams who are passionate about delivering exceptional customer service and achieving great results.

o Maximise the use of all L&D tools available to create a safe, informed and motivated team. Driving excellent service through product knowledge and visual training.

o Establish expectations for all team members, giving regular feedback and supporting with development, identify and tackle performance issues in line with Company policies.

o Implement and maintain clear channels of communication with team to ensure key operational activity is delivered and the team feel informed, empowered and supported.

o Delegate as appropriate, to ensure initiative is taken, activities are completed, and excellent standards are maintained.

o Consistently review scheduling and team rotas to ensure the most effective use of resource.

WHO YOU ARE

o Demonstrates a positive approach & role modelling, delivering excellent team building skills, utilises previous management experience and always acts as a Brand Ambassador.

o Excellent at relationship building and networking, able to influence and negotiate at all levels.

o Actively seeks new commercial opportunities for your business, proactive at sharing suggestions and ideas with your Manager.

o Have excellent commercial and financial awareness, proficient at interpreting sales and stock data.

o Keeps themselves up to date on external factors and trends, demonstrating broad awareness of current product trends, themes and changing customer expectations.

o Exhibits a resourceful and driven approach to challenges, able to show resilience and take feedback on board.

o Able to work collaboratively with both internal and external business partners.

Job Types: Full-time, Permanent

Salary: £29,000.00-£32,000.00 per year

Additional pay:
  • Bonus scheme
    Benefits:
  • Company pension
  • Employee discount
  • Sick pay
  • Store discounts
  • Wellness shift
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    Example 2

    Why join Harvest Energy?

    Harvest Energy operates its own convenience fuel sites in partnership with Morrisons, Spar and Londis with fuel brands such as Total, Shell, Texaco and BP. Many of our sites provide additional food to go services from our retailing partners Costa, Greggs and Subway.

    Harvest Energy can offer you the opportunity to take the next step in your career, develop your skills further and make an impact within a fast-paced and supportive environment.

    What will you be doing?

    The Retail Site Manager will manage all aspects of the store operation, leading the delivery of excellent customer service and high operational standards. Managing store performance, stock, finances, facilities and daily routines against KPI’s and with HSSE awareness. Leading and developing a team delivering to brand and customer experience standards.

    What will you need?

    You will need experience within Retail as a Supervisor, Team Leader, Assistant Store Manager or Store Manager gained at Superstores, Convenience or Big Box Retail or Petrol Station Forecourts. You will also need working knowledge of HR activities within Retail. You will need to be an outstanding communicator with experience managing the performance of a team, resulting in increased sales.

    If you think this is the role for you, apply now!

    Job Type: Full-time

    Salary: £24,000.00-£26,000.00 per year

    Additional pay:
  • Performance bonus
    Benefits:
  • Employee discount

    Licence/Certification:
  • Driving Licence ID: Kelbrook- RSM
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    What does a Retail Store Manager do?

    Retail Store Managers recruit, train and oversee the work of retail associates. They create staffing schedules, ensure that appropriate training is delivered and review sales targets. Retail Store Managers work on the shop floor, monitoring customers and staff and ensure that store policies are adhered to. They are also responsible for compiling data about sales and promotions, producing reports for senior management and identifying ways to increase footfall and sales.  They also make high-level decisions about the future of the business. 

     

    Retail Store Manager skills and qualifications 

    A successful Retail Store Manager candidate will have various prerequisite skills and qualifications that typically include:

    • Financial skills and the ability to calculate profit and expenditure
    • Organisational skills
    • Time management and prioritisation skills
    • Delegation and staff management skills
    • Excellent communication and interpersonal skills
    • A confident and calm approach to dealing with customers and staff
    • Commercial awareness and industry knowledge

     

    Retail Store Manager experience requirements

    Retail Store Managers must have several years of experience working in retail as a Sales Assistant or Cashier. Most employers expect a couple of years working in an Assistant Manager or other leadership role. Applicants who have already held a management position, or led a team will have many of the skills needed for a Retail Store Manager position. Experience working in customer service is ideal, as is any previous jobs that involved handling money, operating a till or point of sale (POS) system. 

    Candidates who have worked in finance or have experience of managing a budget will be an asset to a retail team. Applicants with experience in visual merchandising, design, sales techniques or marketing is also helpful.

     

    Retail Store Manager education and training requirements

    There are no specific education or training requirements for Retail Store Managers, but  typically they should have GCSE passes in maths  and English, or equivalent, to demonstrate basic literacy and numeracy. A-levels and a degree would be an advantage, particularly if they are in a relevant subject such as business studies, marketing or economics. There are a number of vocational qualifications that demonstrate useful skills such as a City and Guilds in retail knowledge or a National Vocational Qualification (NVQ) in retail skills such as management or visual merchandising.

     

    Retail Store Manager salary expectations

    According to Indeed Salaries, the average salary of a Retail Store Manager in the UK,  is £27,649 per year. This is dependent on the level of experience and qualifications required and will vary depending on the size and location of the store.

     

    Job description samples for similar positions

    If you are recruiting for a position that is similar to a Retail Store Manager, then these job description samples might help:

     

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    Retail Store Manager Job Description FAQs

     

    What makes a good Retail Store Manager job description?

    Retail Store Manager’s duties can be varied, so use your job description to highlight the key responsibilities for the role. Include details of the number of staff reporting to the Retail Store Manager and mention any perks or benefits that are available through your company. Also, provide information about the company culture as this can help attract the most qualified and suitable candidates. 

     

    Who do Retail Store Managers report to?

    The reporting structure for Retail Store Managers varies. In smaller businesses, Retail Store Managers report directly to the Business Owner or a General Manager. In larger organisations, Retail Store Managers can report to a Department Manager, District Manager or Area Manager. 

     

    What should you look for in a Retail Store Manager CV?

    Retail Store Managers need to be versatile and flexible, so evidence of the ability to multi-task and respond effectively to the pressures of a varied and rapidly-changing role is an advantage. Applicants who have worked in a prior sales or customer service role have the relevant skills needed. Retail Store Managers need to be well organised therefore administrative experience or time spent in an office environment is an advantage. 

    Job Description Examples

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