Sales Assistant Job Description: Top Duties and Qualifications

A Sales Assistant, or Shop Assistant, is responsible for assisting customers and ensuring the smooth transaction of goods in a retail setting. They help customers by answering questions regarding products or services, process the sale of merchandise in the store or online and supervise the regular restocking of the store’s product shelves. 


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Sales Assistant duties and responsibilities 

A Sales Assistant needs to fulfill several duties and responsibilities proficiently to excel at their work. These include: 

  • Serving customers and dealing with enquiries 
  • Processing cash, card and online payments
  • Updating customer records in the company’s database as required
  • Handling product returns and payment refund requests
  • Reporting any inventory or service issues to management and the appropriate Account Manager immediately 
  • Promoting products based on the company’s directives
  • Arranging products on the shelves and on promotional displays
  • Unpacking and sorting new stock delivery
  • Managing product inventory at the store 
  • Keeping the store clean


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Sales Assistant Job Description Examples:


Example 1

Retail Sales Assistant - SPAR Colwyn Bay, LL29 7NN Type: Part-time / Permanent *Overall Purpose of the Job* As a retail assistant you will be at the forefront of our stores driving customer service; excellent interpersonal and communication skills are essential for this role as you will be working closely with the customers and other members of your team to maximise sales. Although sales are important we want our customers to enjoy visiting our shops and ultimately come back again. Your job is to provide help and assistance to the customer and ensure they find everything they need so product knowledge and initiative is essential for you to respond to customer enquiries and also make appropriate recommendations. *Duties and * Maximise sales by delivering excellent customer service. * Controlling costs and waste. * Till operation and cash handling. * Food-to-go preparation. * Controlling and replenishing stock levels. * Maintaining security within the store according to Company procedures. * Ensuring that all store standards including customer service, health and safety, and food and hygiene are maintained. * General cleaning duties. * To maintain and up date administration in accordance with existing procedures. *Applicants will need* * Previous experience in retail is preferred. * GCSE Maths and English at grade C or above (or equivalent). * To be enthusiastic, committed and self motivated. * To be able to work as part of a team but also on their own initiative. *Benefits: * * Excellent career progression * NEST pension * Training and development Benefits: * Flexible working hours Job Types: Part-time, Permanent Salary: National mimimum wage Part-time hours: 16 per week Job Types: Part-time, Permanent Salary: £6.56-£8.91 per hour Part-time hours: 16 per week Job Types: Part-time, Permanent Salary: £6.56-£8.91 per hour Benefits: * Discounted or free food * Flexible schedule Schedule: * Day shift * Holidays * Monday to Friday * Weekends Experience: * customer service: 2 years (required) Work remotely: * No

What does a Sales Assistant do? 

A Sales Assistant is expected to provide good customer service. They may be asked to answer questions about products or services in the store or online and provide customers with product recommendations. A Sales Assistant may also be asked to promote products that are discounted or new to the store. They may also assist with business operations by maintaining a good inventory of products at the store and ensuring that items are placed on the proper shelves and with product displays. A Sales Assistant is also expected to help keep the store tidy and clean.  


Sales Assistant skills and qualifications 

A successful Sales Assistant candidate should be able to have several prerequisite skills or qualifications to perform their duties effectively. These include: 

  • Customer service skills 
  • Proficiency in using a point of sale system (POS) and inventory management software
  • Proficiency in Salesforce platform
  • Strong knowledge of MS Office suite
  • Knowledge in product promotions
  • Ability to conduct effective sales  
  • Excellent communication skills
  • Ability to work in stressful situations 
  • Ability to work well with a team


Sales Assistant experience requirements 

Sales Assistant candidates should have previous relevant work experience. This may include a former job at a store that sells similar products or products in the same type of industry. For instance, a Sales Assistant candidate applying for a job at a store selling fashion apparel may have previous experience in selling fashion accessories. Similarly, a candidate applying for a job to sell women’s apparel may apply to sell children’s apparel. 


Sales Assistant education and training requirements 

The ideal Sales Assistant candidate must be able to present relevant educational background and training certifications when applying for a position. This may include: 

  • A college degree such as  Bachelor’s Degree in Business Administration or related field preferred 
  • A Level 2 diploma or certificate in Retail Skills
  • A minimum of two General Certificates of Secondary Education (GCSEs) at grades 9 to 3 for a level 2 course or the equivalent
  • A Level 3 diploma in Retail Skills Sales Professional
  • A minimum of four GCSEs at grades 9 to 4 for a level 3 course or the equivalent 
  • Previous apprenticeship in the industry 


Sales Assistant salary expectations

According to Indeed Salaries, the average salary for a Sales Assistant is £8.65per hour. However, the starting salary may vary depending on the candidate’s level of experience, the location of the job and the company. 


Job description samples for similar positions

It is possible that a Sales Assistant is not quite what your business is looking for. In this case, you may consider hiring for the following related positions: 


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Sales Assistant job description FAQs


What qualities make a good Sales Assistant?

An effective Sales Assistant can be a great asset to any retail business. One of the most important qualities that a Sales Assistant must have is good brand knowledge. Since Sales Assistants also serve as brand ambassadors, they are expected to be knowledgeable about the company’s profile, its target market and most importantly, about its products and services. They must also possess good problem-solving skills since they are expected to attend to customer complaints when they arise. They should also have a positive personality when greeting customers.


What should you look for in a Sales Assistant CV?

An ideal Sales Assistant candidate must already have several years of work experience. It would also be helpful if the candidate’s previous work experience is in the same industry as your business. This would make it easier for the candidate to quickly become familiar with your company’s products or services. Having previous relevant experience also means that the candidate may already know the best ways to promote your products or services. 


How can you make your Sales Assistant job description stand out?

Retail stores and other businesses hire for this position on a fairly regular basis, so its important to ensure that your own Sales Assistant job description stands out. You can do this by giving clear information about the duties and responsibilities and detailing incentives and bonuses that come with the job.

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