Sales Coordinator Job Description: Top Duties and Qualifications

A Sales Coordinator, or Sales Manager, manages the sales of products to consumers. Their primary duties include hiring and training sales staff, setting sales goals and creating sales strategies to attract more customers.


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Sales Coordinator duties and responsibilities

Sales Coordinator are responsible for managing the flow of products or services to consumers. Their day to day duties and responsibilities include:

  • Managing and coordinating the activities of the sales team
  • Planning sales drives and scheduling other team events
  • Creating and reviewing sales reports
  • Managing and updating sales presentation materials including brochures, sales decks and posters
  • Offering after-sales support to customers
  • Preparing quotes for potential customers and processing order requests
  • Keeping customers updated with relevant product information
  • Monitoring the sales team’s progress and conducting periodic appraisals


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What does a Sales Coordinator do?

A Sales Coordinator runs an organisation’s sales team. They create and oversee the implementation of the company’s sales strategy. They work with the in-house sales personnel and the field sales team to achieve maximum performance and increase product sales. They analyse previous sales trends to identify what strategies generate the most leads.

Sales Coordinators work across all industries. This position is not entirely an in-office job, as the Sales Coordinator may go out to meet people and convince them to purchase their company’s products. The Sales Coordinator may collaborate frequently with the branding, marketing department and with external consultants such as advertising agencies.


Sales Coordinator skills and qualifications

A successful Sales Coordinator candidate will have various prerequisite skills and qualifications , that typically include:

  • In-depth knowledge of sales and marketing techniques
  • Excellent leadership and management skills
  • Great interpersonal skills
  • Creativity skills
  • Computer literacy and working knowledge of relevant software tools
  • Strong persuasion skills
  • Excellent written and verbal communication skills
  • Attention to detail


Sales Coordinator experience requirements

Sales Coordinators must have three to five years of experience in a sales role. Prior experience in crafting winning sales strategies, designing sales material and performing administrative tasks is a plus. Some employers prefer applicants with at least one year of sales experience, but they must have worked in an entry-level marketing and sales position. Other requirements include previous experience in customer service and consumer research.


Sales Coordinator education and training requirements

Most employers usually prefer that prospective candidates hold a bachelor’s degree in marketing and business. Some employers require candidates to have an advanced degree, such as a master’s in marketing or business administration. Some employers also require candidates to complete on-the-job training or obtain industry-recognised certifications such as those offered by the Chartered Institute of Marketing (CIM) and Institute of Sales Management (ISM). 


Sales Coordinator salary expectations

According to Indeed Salaries, the average salary of a Sales Coordinator in the UK is £21,751 per year. This figure varies depending on factors, including the level of experience, the company, geographical location and educational qualifications.


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Sales Coordinator job description FAQs


Who does a Sales Coordinator report to?

Sales Coordinators typically report to the Head of Sales, Director of Sales or Vice President of Sales.


What is the difference between a Sales Coordinator and a Marketing Coordinator?

Although sales and marketing personnel often work together, they are not quite the same. A Sales Coordinator and a Marketing Coordinator have the shared goal of getting people to purchase. However, while the Marketing Coordinator runs campaigns to attract potential customers, the Sales Coordinator converts these prospective customers to actual customers and maintains a relationship with them.


What should you look for in a Sales Coordinator CV?

Look for the candidate’s prior experience in the job and make sure that it matches what you’re looking for in a Sales Coordinator, take note of of the skills and educational qualifications they will bring to the role. Leadership and management experience will come in handy, especially if your company has a large sales team. It’s useful to have someone with some training in marketing, as they can collaborate with the marketing team. In addition, look out for any unique qualities such as previous achievements and awards.  


How can you make your Sales Coordinator job description stand out?

To make your Sales Coordinator job description stand out, incorporate a personal touch in your job description by describing the company’s overall culture and personality. This will also establish a certain level of understanding and trust between you and the candidates. It may be helpful to include pictures and images in your job description to demonstrate your company’s personality. 

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