What does a Sales Coordinator do?
A Sales Coordinator runs an organisation’s sales team. They create and oversee the implementation of the company’s sales strategy. They work with the in-house sales personnel and the field sales team to achieve maximum performance and increase product sales. They analyse previous sales trends to identify what strategies generate the most leads.
Sales Coordinators work across all industries. This position is not entirely an in-office job, as the Sales Coordinator may go out to meet people and convince them to purchase their company’s products. The Sales Coordinator may collaborate frequently with the branding, marketing department and with external consultants such as advertising agencies.
Sales Coordinator skills and qualifications
A successful Sales Coordinator candidate will have various prerequisite skills and qualifications , that typically include:
- In-depth knowledge of sales and marketing techniques
- Excellent leadership and management skills
- Great interpersonal skills
- Creativity skills
- Computer literacy and working knowledge of relevant software tools
- Strong persuasion skills
- Excellent written and verbal communication skills
- Attention to detail
Sales Coordinator experience requirements
Sales Coordinators must have three to five years of experience in a sales role. Prior experience in crafting winning sales strategies, designing sales material and performing administrative tasks is a plus. Some employers prefer applicants with at least one year of sales experience, but they must have worked in an entry-level marketing and sales position. Other requirements include previous experience in customer service and consumer research.
Sales Coordinator education and training requirements
Most employers usually prefer that prospective candidates hold a bachelor’s degree in marketing and business. Some employers require candidates to have an advanced degree, such as a master’s in marketing or business administration. Some employers also require candidates to complete on-the-job training or obtain industry-recognised certifications such as those offered by the Chartered Institute of Marketing (CIM) and Institute of Sales Management (ISM).
Sales Coordinator salary expectations
According to Indeed Salaries, the average salary of a Sales Coordinator in the UK is £21,751 per year. This figure varies depending on factors, including the level of experience, the company, geographical location and educational qualifications.
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