Sales Director Job Description: Top Duties and Qualifications

A Sales Director, or Sales and Marketing Director is responsible for managing the activity of a company’s sales team. Their primary duties include setting sales targets, analysing sales data and performing strategic planning for the sales department.


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Sales Director duties and responsibilities

Sales Directors are responsible for maintaining and increasing sales,they have a range of duties associated with ensuring that the company is profitable, including:

  • Monitoring the performance of the senior sales teams by setting and reviewing goals and identifying any training needs
  • Devising and implementing systems to keep staff motivated and maintain a high level of morale 
  • Recruiting and training sales staff and ensuring that the department is appropriately resourced to deal with fluctuations in sales volumes
  • Researching, analysing and setting price points to maximise sales and maintain healthy profit margins
  • Identifying opportunities by keeping track of competitor activity
  • Using industry knowledge to identify potential new markets and increase the market share
  • Maintaining sales records and design reports to ensure that the data collected is being utilised effectively 
  • Creating sales campaigns including call centre scripts, in-store promotions and e-mail blasts


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Sales Director Job Description Examples:


Example 1

Yext (NYSE: YEXT) is building the next big thing in AI search, and the next big thing is answers. With the explosion of information and data online, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions. Yext, the AI Search Company, offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links. We have a big, audacious mission to transform the enterprise with AI search. To achieve that, we need bright minds and diverse perspectives to join our growing company and help us continue to disrupt an industry. Does this sound like you? As a Director, Enterprise Sales , you are responsible for growing our client base with a focus on Fortune 50-500 clients. You are committed to winning and taking advantage of the untapped customer base that could benefit from Yext's product offering. Individuals should have a proven track record of consultative sales; the ability to negotiate complex six and seven figure contracts; a strong understanding of the digital landscape and a willingness to embrace disruptive, fast paced technology companies. If this is you, we offer best in class compensation with uncapped commissions! What You'll Do Build, lead and grow your own book of business, selling to our top accounts and working with Fortune 50-500 caliber clients Drive significant growth in the market for both existing and new clients, achieving or exceeding individual quota Prior experience of driving sales and business development activities in the Nordics Focus on executing transactions in a assigned territory and prospect for new opportunities Manage complete and complex sales-cycles presenting to C-level executives the value of our product Define, execute, and own an engagement plan for key prospects Develop and manage strong relationships within our Enterprise market segment, looking for opportunities to add value for the customer and develop additional revenue identification and research, to formalise a go to market strategy and create qualified target accounts Forecast sales activity and revenue achievement, while creating satisfied and referenceable customers What You Have BA/BS degree. In lieu of degree, relevant skills or equivalent experience Ideally 10+ years experience selling SaaS technologies Ability to reach and develop relationships with C-level executives in key verticals Understanding of digital ecosystem landscape and relationships Track record of success in carrying a quota, closing Fortune 50-500 deals Successful history of net direct new business sales, with the ability to prove consistent delivery against targets A track record of success in selling business applications and complex solutions Balance a strategic view to an account with a fast-paced transactional approach Track record of over-achieving quota (top 10-20% of company) in past positions Experience managing and closing complex sales-cycles- demonstrated ownership of all aspects of territory management Experience in bringing innovative / market defining products to market Must work well in a team selling environment Ability to travel Bonus Points Experience in a marketing performance environment with a solid understanding of SEO and SEM Local, Display and/or Search market experience #LI-AW1 Yext is committed to building an inclusive and diverse culture where every person is seen, heard and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a reasonable accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form .

Example 2

*Job Summary* As Sales and Letting Director, you would be responsible for getting the ultimate performance from your designated town or area. This includes generating sales and letting leads, increasing awareness of the Gatekeeper brand and looking after the marketing of your property portfolio. You would have a team of Sales and Letting Managers to look after and crucially, you would need to ensure that your customer service is second to none. Once new properties are signed up following valuation, you would be responsible for obtaining the very best result for the customer. Client relationships are very important at Gatekeeper, so updating clients frequently to understand their needs and make sure they are fulfilled is a key part of the role. You would be responsible for a team who will also support you by completing viewings at properties, assessing local marketing and helping to drive lead generation. You would be constantly aiming to build the company's profile in your area and finding the best ways to promote our advantages over the competition. An important aspect of this is motivating your team by setting targets and helping individuals to reach them. It's therefore vital that you're a great communicator with an entrepreneurial streak who is able to build strong, lasting relationships. *The Nuts and [website] In most cases you work 5 days a week from 8:30am until 5:30pm, but some evenings are necessary too. You would be required to work every Saturday (you will get a day off in the week) and extra hours would be expected on some occasions. This role is based at our central office in Witney, but much of your time would be spent in your local area promoting the business and managing your team. For this reason, a driving license is essential. Due to the senior position, business dress is required at all times. The [website] You will enjoy On Target Earnings (OTE) of between £40,000 and £50,000, as well as a mobile phone and private health cover for you and your family. You will of course receive expenses for your business travel. As well as this you will receive plenty of support and training in the role, and we will genuinely spend a huge amount of time on your own personal development. If you are successful in your interview then you will have the opportunity to spend some time with the team and get a full unbiased view for yourself before you join. _****As a Director, you will also be offered the opportunity to join our Partnership Program enabling you to buy an equity stake in the company****_ The [website] There is a lot to juggle and you have to be extremely organised. You will need to be able to, not only look after your own local area, but also think about the impact on other departments and the overall business. The Ugly… The role is hugely varied; One minute you might be in a Board meeting helping to shape the strategy for the next quarter, the next you might be knocking on doors in the rain to generate leads. *Job Type / Category* Gatekeeper is an estate and letting agent, but our approach is a little different. We expect a lot from our team; hard work, drive and excellent customer service are crucial, but we offer an exceptional level of training, support and development in return. Since we first opened our doors in 2004, we have grown hugely. We look after properties in and around Aylesbury, Banbury, Bicester, Swindon and Witney - all from our flagship Central Office in Witney. Having undergone a re-branding process in 2014, we continue to expand and grow, and we are always looking for great people to join us. Our Sales and Letting Team are at the front of our business, meeting clients, selling and letting properties and generating new business on a daily basis! *Required Education, Skills and Qualifications* * The right attitude is the most important attribute * Excellent communication skills, both written and verbal * Tactful and articulate * Strong sales and listening skills * Analytical and methodical approach to problem-solving * An excellent judge of character * Highly motivated and results driven * Able to act quickly and decisively * Good IT skills * Sharp eye for detail * Excellent organisational skills Job Types: Full-time, Permanent Salary: per year Experience: * Sales & Management: 1 year (Preferred) Flexible Working Options Available: * Not offered Work remotely: * No

What does a Sales Director do?

A Sales Director typically works with the board of directors to plan for the future of the company. This includes forecasting future  trends, launching new products and services and reviewing sales data to identify buying among their customer base. They manage the activities of the sales department, set realistic targets, oversee the Mangers that report to them and work with staff to keep them motivated. Sales Directors also often work closely with the marketing department to ensure that they are operating as effectively as possible. 


Sales Director skills and qualifications

Sales Directors need to have an approach which combines creativity with hard facts and figures. A successful Sales Director will have various prerequisite skills and qualifications that typically include: 

  • Computer skills including sales and finance software and expertise in spreadsheets, presentations and databases
  • Excellent communication and interpersonal skills
  • Time management skills, including prioritisation and delegation
  • Leadership and management skills
  • Flexibility and ability to accept feedback and input from other departments
  • Ability to manage budgets
  • Excellent negotiation skills
  • Planning and forecasting skills


Sales Director experience requirements

Sales Directors need to have significant sales experience and a proven track record of increasing sales. They should be able to show their success in previous roles using figures that demonstrate the impact of their activity on the results of projects. Successful Sales Directors usually start working in direct sales before gaining management experience and developing higher-level skills. Many businesses will expect Sales Director applicants to have some experience in business-to-business (B2B) or business-to-consumer (B2C) sales. 

Some industries are highly regulated, such as finance or medical sales, so Sales Directors in those sectors need a thorough understanding of industry best practices and any legal restrictions that may apply. 


Sales Director education and training requirements

Sales Directors must have at least a bachelor’s degree in  sales management or sales strategy and operations. Some employers accept candidates who have vocational sales qualifications, including a City & Guilds qualification in sales or an NVQ diploma in sales and business administration. The Institute of Sales Management offers sales qualifications such as a sales professional certificate or strategic sales planning.


Sales Director salary expectations

According to Indeed Salaries, the average salary for a Sales Director in the UK is £74,264 per year. This depends on the size of the company and the sales team as well as the area of the country in which the role is based.


Job description samples for similar positions

If you are recruiting for a sales role, but Sales Director isn’t quite right, then have a look at these similar job descriptions to see if they are closer to what you need:


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Sales Director job description FAQs


What should you look for in a Sales Director CV?

Sales Directors need to be results-focused, so look for an applicant that can give tangible examples of how their work improved sales or increased engagement. Candidates who can demonstrate their creativity and ability to adapt their approach to best suit the market will have an advantage. Skills that are relevant to the industry can be helpful, such as specific product knowledge or experience of working with the target demographic. 


Who reports to a Sales Director?

Larger companies may hire Sales Directors to cover different business streams, regions or aspects of the sales channel. They may have Heads of Sales or Regional Sales Managers reporting to them. Sales Directors in smaller businesses may manage all the sales channels directly and have reports from roles such as Sales Team Leaders and Call Centre Managers.


How can you make your Sales Director job description stand out?

Be clear about the scope of the Sales Director role you are recruiting for and ensure that you specify the level of seniority and responsibility. Include details of the company culture and ethos as well as information about any benefits packages to attract as wide a range of candidates as possible.

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