Sales Engineer Job Description: Top Duties and Qualifications

A Sales Engineer, or Technical Sales Engineer is responsible for selling technical products or services in the fields of science, technology or engineering. Their duties include arranging client meetings, presenting technical data and analysis to customers and providing after sales troubleshooting for products. 

 

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Sales Engineer duties and responsibilities

A Sales Engineer is responsible for providing customers with technical and scientific information on a particular product or service, with the ultimate goal of making sales and hitting sales targets. A Sales Engineer’s key responsibilities and duties include:

  • Sourcing leads and cold calling potential customers
  • Developing business opportunities by arranging meetings and making sales pitches
  • Presenting technical plans and detailed schematics of products to customers
  • Providing detailed analytics to show customers why a product will help their business
  • Answering customer queries on scientific or technical issues 
  • Providing a point of communication between the client and Account Managers or service providers
  • Arranging follow-up meetings with clients to retain their business and make further sales
  • Maintaining an up-to-date knowledge of their industry and the products or services they sell

 

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Sales Engineer Job Description Examples:

 

Example 1

*The Package - What you could earn: * * Basic salary negotiable depending on experience * Bike to work scheme * Childcare * Company pension * Flexible schedule * Private dental insurance * Private medical insurance * Sick pay * Work from home *Sales Engineer - Main Duties and * * Be able to articulate the company’s ethos, technology, services and product portfolio, positioning to both business and technical users. * Attend meetings with potential Clients to determine technical and business requirements and ensuring that all necessary information is collated prior to producing a solution. * Creation of High-Level Design diagrams, solution flow diagrams, presentations etc to support the customer’s understanding of how a solution would work. * Build productive relationships internally and externally, fostering teamwork by keeping colleagues updated on activities * Supporting and answering technical questions from our customers on our products and current IT security trends, policies and processes. * Demonstrating product effectively either face to face or by web sharing and using slides and/or live product. * Communicate to internal stake holders the status of technical evaluations and any issues that may arise. * Report to sales leadership on status of ongoing sales opportunities * Deliver technical requirements through software implementation to customers post sale. * Plan and follow delivery methodologies to customers environment. * Be able to showcase innovation and adapt to an ever-changing environment *The Person - Skills, Knowledge, Qualifications and Experience: * * Working knowledge of current security issues and technologies concerning the industry, together with a demonstrable interest in keeping abreast with technical developments in this field. * RFP writing experience * Familiarity with Microsoft Windows Server family including but not limited to AD, DNS, DHCP, GPO & IIS technologies * Basic understanding of UNIX/LINUX operating systems * Knowledge of Virtualization technologies, on-premise and cloud based * Current IT Security trends, policies and processes. * Broad knowledge of security products and solutions * Familiar with Secure File Transfer protocols (SFTP, FTPS, HTTPS – AS2 would be a bonus). * Understanding of encryption technologies [website] SSH, SSL, AES, 3-DES, PGP etc * Experience of networks and domains * Experience of working with APIs and understanding of RESTful systems. Job Types: Full-time, Permanent

Example 2

RP Technologies are looking to hire an experienced Technical Sales Engineer to join their Sales & Marketing team at their headquarters in Kingswinford, West Midlands. RP Technologies are the UK’s leading manufacturer of injection moulded prototype and production components. Our service prides itself on the fast turnaround of complex aluminium prototype tooling and plastic injection moulded components from our manufacturing facilities in the West Midlands. *The Role & The ideal candidate will find, contact, and follow-up with prospective customers. Once they discover the customer's needs, they will discuss our technical capabilities and business value with the customer. The candidate should be able to clearly articulate highly technical concepts to all prospective clients. The ideal candidate must establish personal rapport and build long-term relationships with both current and future clients, through managing and interpreting their needs, and identifying current and future requirements and carry out the following: Clearly articulate technical capabilities and discuss projects with customers. Partner with the Sales & Marketing team to generate leads. Find and maintain prospective customers. Provide general technical support to customers. *The Person - Experience & Qualifications* The ideal candidate must be a self-starter, self-motivated and highly driven. The role would very much be yours to take on and grow yourself, you would be mostly working by yourself to agreed targets. The candidate needs to be passionate, supportive, patient and highly organised ensuring they can manage their own workload. They must have a team mentality, a positive attitude, and a sense of humour. It’s very important that the candidate has a proven track record of sales success – selling a technical product or engineering solution to industrial customers. Experience within plastic injection moulding and tooling is highly desirable. The ideal candidate: Must have the ability to discuss highly technical concepts. Must have strong verbal, written, and interpersonal skills. Must be fluent in English, the ability to speak German would be beneficial, but not necessary. Does this person exist? We want to hear from you! *Location* This job will be based at our UK headquarters in Kingswinford, West Midlands with some travelling to visit customers when required. *_STRICTLY NO Agencies._* Reference ID: SalesEng Job Types: Full-time, Permanent Benefits: * Company pension * On-site parking Schedule: * Monday to Friday Experience: * Technical Sales: 5 years (required) Work remotely: * No

Example 3

Trillium Flow Technologies UK Ltd is currently looking for passionate, positive and confident individuals to join our sales team as a Sales Engineer. *Description: * To assess customer enquiries prior to quote preparation and ensuring that the best technically and commercially sound offer is proposed. *Key **Responsibilities and Specific Accountabilities**: * * To work with the external sales teams & agents to secure orders from customers in the region * Correctly interpret customer’s requirements and offer an appropriate solution from our product range * Contact customers at enquiry stage and in order to determine as much information as possible to help the business gain an order * Develop an excellent working relationship with both existing and potential customers * Ensure that quotes / orders are correctly entered into the SAP / CRM (Salesforce etc.) system * Arrange contract handover and/or kick off meetings as required within the time allowed in the contract delivery schedule * Provide customer support through all stages of the project * Work as an effective team member offering flexibility of cover and assistance to other members of staff as required * Work to and manage customer expectations through the quoting process. This may require additional hours of work in order to meet deadlines * Ensure that processes and procedures are followed in accordance with ‘The Way We Work’ * Act in a confidential manner when dealing with the highly confidential departmental sales information. *Person **Specification**: * * The Internal Sales Engineer should have attained a good level of GCSEs (or equivalent), or have completed an engineering apprenticeship * Proven experience in a customer-focused sales environment, ideally in the valve industry * Valve / process industry experience an advantage * IT literate in Microsoft packages and SAP an advantage * Should be highly motivated, self-starting, pro-active and customer-focused The role will be based in Elland, West Yorkshire, close to the M62. Trillium Flow Technologies™ serves customers in the power, oil & gas, general industry and water & wastewater sectors with highly engineered valves, pumps and actuators, as well as complete support in every phase of a project or operation. With Trillium Flow Technologies™, you will get complete project support, starting with highly engineered, reliable product lines for your industry and continuing with a unique level of support and services throughout the life of your operation. With us, you’ll have confidence though every stage of the life of your operation. Trillium Flow Technologies™ is your global partner in advanced flow control, delivering premier quality and a unique level of service and support for the life of your project. Job Types: Full-time, Permanent Schedule: * Monday to Friday

Example 4

*ABOUT US: * Capital Refractories is a family run company established over 70 years ago with a global presence and customers in over 40 countries. We are a leading manufacturer in a wide range of high quality refractory linings and associated products to metal melting, foundry and cement industries around the world. We currently have over 300 employees based at 9 sites in the UK, US, Europe, China and India, with the Head Office based in Chesterfield, Derbyshire (UK). *JOB Purpose: * As the Technical Sales Engineer, you will be responsible for the development of sales and expand the company's business relationships whilst ensuring budgeted sales targets are met with agreed profit levels. The ideal candidate for this position will be dynamic, organised, self-motivated and ambitious, and preferably from a technical background looking to adapt into a sales role or those with previous experience dealing with a technical product/service. *Responsibilities: * * Develop profitable sales of new and existing products and materials * Regular visits to new potential and existing customers * Proactively communicate and build strong relationships with existing customers in order to maintain a consistent high level of service, whilst pursuing new business opportunities/sales * Use own initiative to plan and optimise sales activities and develop new business opportunities * Monitor and following up trials * Visit customers to resolve complaints or help problem solving * Help identify new products for the market * Input into UK technical development and involvement with UK re issues * Achieve sales revenue and margin targets * Update customer database * Issue quotations and follow up reports * Assist with credit control and dept collection * Liaise with various internal stakeholders * Provide additional support to the wider sales team, including undertaking project work and participating in team meetings *Qualifications & KEY Skills Required: * * Technical qualification or equivalent experience in Engineering, Metallurgy, Material Science or a similar subject * IT Literate with good Microsoft Office skills * Technical aptitude to provide technical credibility with customers * Good interpersonal and communication skills * 2+ years of relevant sales experience, although this is not essential * Strong negotiation and decision making skills * Entrepreneurial skills applied to market growth - continually searching for new products/areas of sales for new opportunities Job Types: Full-time, Permanent Benefits: * Company pension * On-site parking * Work from home COVID-19 considerations: COVID-19 Risk Assessments Temperature Screenings Social Distancing Guidelines in place Cleaning and hygiene procedures in place The use of face coverings/masks in all work settings Experience: * Technical, Engineering, Metallurgy or Material Science: 2 years (preferred) * Technical Sales or Sales: 2 years (preferred)

Example 5

Date Posted: 2021-06-01-07:00 Country: United Kingdom Location: TCUK Leatherhead United Technologies House, Guildford Road, Leatherhead, Surrey KT22 9UT, UK Regional Sales Engineer, CIAT We take the wellbeing of our staff and stakeholders seriously. During the Covid-19 pandemic, CIAT continues to ensure that our customer premises, assets and people remain safe and secure. Every CIAT employee will work within government guidelines to minimize interaction and maintain social distancing, on our own premises and beyond. To that end, our talent acquisition team and hiring managers will utilize phone and video interviewing to ensure candidates remain safe whilst receiving the best possible interview experience. CIAT, a part of TCUK (a joint venture between Toshiba & Carrier Corporations) is currently recruiting for a Regional Sales Engineer. The main goal of this role is to develop solution sales for the CIAT range of equipment including Air Handling Units, Chillers, Heat Pumps & Fan Coils via M&E Contractors and Consultants. What will I be doing as a Regional Sales Engineer? You will achieve set targets and achieve growth targets in line with the 2021 vision, ensuring effective key account management and achieve all targets set, taking responsibility for identifying new customers. Liaise with the factories and Pre-Sales team when required to obtain price support to effectively price and win large projects. Develop and grow the specification channel as well as the service and refurbishment market. Prepare and monitor a key projects/pipeline report to increase sales awareness and knowledge. Offer guidance and assistance on the correct use and application of our products to all. To be successful in this role you will: HNC/HND or City & Guilds Engineering or related subject (or equivalent) Proven sales track record in the HVAC market, ideally selling AHUs via M&E Contractors Experience of working within a fast moving and dynamic environment Competitor knowledge Good Communication skills – verbal, written and presentation Current UK driving licence What can we offer you? Competitive Basic and OTE +£20k (uncapped) Company vehicle or cash allowance 25 days holidays plus bank holidays, plus option to purchase additional days Generous pension scheme More about us: Creating solutions for people and our planet, our company values are our absolutes - Respect, Integrity, Inclusion, Innovation & Excellence. We work and win together, while never compromising our values. Experts in sustainable solutions, for 80 years CIAT (a Carrier company) has been committed to your comfort. At the heart of our expertise lies heat exchange, air-source, geothermal energy and heat pumps, environmentally friendly renewable energy solutions. CIAT offer a wide range of products in the fields of air conditioning, heating, refrigeration and air handling and provides expert guidance in sustainable solutions for comfort, air quality and energy optimisation. We design, manufacture and market solutions for the residential, tertiary, healthcare and industrial sectors. A major player in the heat pump, refrigeration and air handling sectors, CIAT invents cleaner, more economical and safer solutions. The group is also strongly committed to protecting the environment, which is a major part of its development strategy. Carrier is An Equal Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

What does a Sales Engineer do?

A Sales Engineer is employed to sell advanced technical and scientific products to businesses and organisations. They work in industries where detailed technical information and analysis is requested before a customer makes a purchase. Examples include the IT industry, automotive industry or pharmaceutical industry. A Sales Engineer needs a scientific or engineering background alongside the ability to sell products. It’s their job to convince a customer that a product or service can provide the technical solutions that their business needs. 

 

Sales Engineer skills and qualifications

A Sales Engineer needs a mixture of scientific, technical or engineering skills that are relevant to their field alongside excellent sales and communication skills. A Sales Engineer selling pharmaceutical products needs chemistry knowledge while a Sales Engineer selling computer software requires IT skills. A successful Key Sales Engineer candidate will have various prerequisite skills and qualifications that typically include: 

  • Ability to communicate technical or industry-specific information in an easy-to-understand format
  • Excellent product or service knowledge including technical aspects, as well as the potential benefits a product could have for a customer
  • Ability to provide excellent customer service, including excellent after-sales communication and care
  • Ability to set their own schedule to manage and make appointments with clients
  • Ability to work within a sales team to hit wider company targets and goals and personal sales targets
  • Ability to analyse and present sales data to management
  • Knowledge of the latest industry trends, discoveries and developments
  • Excellent knowledge of sales and marketing techniques such as cold emailing or networking at events

 

Sales Engineer experience requirements

A successful Sales Engineer needs both technical and sales experience. Employers must look for candidates with at least five years of experience in their specific industry, such as IT or chemistry. This demonstrates that a candidate has technical expertise and knowledge to present the functionality of products in detail and answer customer queries. Employers should also look for experience working in sales roles, including successfully meeting with clients, developing business and hitting targets. Technical, industry-specific experience is often more important to employers than sales experience, however. 

 

Sales Engineer education and training requirements

A Sales Engineer needs to demonstrate that they have an exceptional academic background in technical or scientific subjects. Strong results at GCSE and A-level in English, maths and science subjects such as physics or chemistry are essential. Employers must look for candidates with a degree-level education that’s relevant to their industry. For example, candidates need a degree in computer science or computer engineering if they are selling hardware or solutions for company-wide networks or communications systems. Candidates with a postgraduate education in a relevant technical subject demonstrate advanced technical skills that are desirable for the role. 

 

Sales Engineer salary expectations

According to Indeed Salaries, the average salary for a Sales Engineer is £34,126 per year. Salary may be dependent on experience, location and company. 

 

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Sales Engineer job description FAQs

 

What makes for a good Sales Engineer job description?

A good Sales Engineer job description outlines the products or services that need to be sold and the technical knowledge and level of education needed to sell them to customers. For example, a good job description in the pharmaceutical industry outlines which specific drugs or treatments a successful candidate has to sell to clients. A good job description also outlines whether a Sales Engineer works primarily on commission for products sold, or on a salary basis. 

 

What's the difference between a Sales Engineer and a Sales Manager?

A Sales Engineer is specialised in a particular technical field, whereas the role of Sales Manager is found across a wide range of industries that won’t always require technical knowledge. A Sales Manager capacity is always in a managerial and leadership role, as well as a sales role. A Sales Engineer won’t necessarily take on leadership duties unless specifically appointed to lead and manage a sales team. 

 

Are technical skills more important than sales skills for the role of Sales Engineer?

A Sales Engineer needs to be able to provide advanced technical knowledge and data to clients. In scientific fields, for instance customers will make informed choices based on the technical capacities of a product rather than on the sales techniques of the Salesperson. 

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