Sales Executive Job Description: Top Duties and Qualifications

A Sales Executive, or Sales Manager, runs the sales departments of a business to offer goods and services to customers for profit. Their primary duties include approaching prospective customers, winning new clients, maintaining good relationships with businesses and setting sales goals.

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Sales Executive duties and responsibilities

Sales Executives are responsible for negotiating sales, costs, deliveries and specifications with buyers and business executives. When their customers make a purchase, they also liaise with shipping companies to track the progress of orders. Other duties and responsibilities of Sales Executives include:

  • Acting as a point of contact between customers and companies
  • Negotiating terms of sales and agreements and closing sales with customers
  • Gathering market and customer information to figure out the customer needs
  • Responding to customer queries and resolving their objections to get them to make a purchase
  • Advising product developers on improvements to include in forthcoming product developments and discussing special promotions
  • Creating proposal documents as part of the formal bidding procedure
  • Inspecting inventory in stock and the quality of the product on display
  • Providing customers with detailed and accurate quotations and cost calculations
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What does a Sales Executive do?

Employers typically hire Sales Executives to help analyse the needs of customers, research the market and related products and present products or services to customers in a professional manner. They also listen to customer requirements and make appropriate presentations to make the sale.

Sales Executives often have to make cold calls and arrange meetings with clients, respond to emails and telephone calls and meet with clients face-to-face. They work both in the office and on the field, where they find clients and negotiate prices.

Sales Executive skills and qualifications

Successful Sales Executives are versatile in both Business-to-Business (B2B) and Business-to-Customer (B2C) sectors. These industries are target driven and require determined people who can work in high-pressure situations. Additional skills and qualifications of Sales Executives include:

  • Excellent verbal and communication skills and the ability to speak foreign languages
  • Good listening skills and attention to details
  • High level of resilience and the ability to handle rejection well
  • Excellent interpersonal skills and the ability to flourish in a competitive industry
  • A great sense of self-motivation, ambition and determination
  • Ability to achieve desired results both individually and as a part of a team
  • Excellent presentation and negotiation skills
  • Good self-management skills and ability to prioritise tasks effectively

Sales Executive experience requirements

Sales Executives typically require at least five years of experience in sales and management, public relations, retail marketing and other related positions in the commercial industry. Candidates who have worked directly with customers and in sales departments have a better chance of succeeding in the role. Experience in public speaking, negotiation, CRM systems or social media marketing can also be beneficial.

Sales Executive education and training requirements

Employers usually prefer candidates with a bachelor’s or master’s degree in marketing, promotions, advertising, sales, business administration or other financial fields. In some sectors, employers may prefer candidates with a degree relevant to the particular industry. For example, employers in the pharmaceutical industry may require candidates to have a degree or diploma in medicine or pharmacy. Most employers also offer in-house training for new recruits.

Sales Executive salary expectations

According to Indeed Salaries, the average salary for a Sales Executives is £25,800 per year, depending on factors like experience, education, location and company.

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Sales Executive job description FAQs

What's the difference between a Sales Executive and a Sales Representative?

Sales Executives focus mainly on product advertising and marketing by offering advice, answering queries and promoting new products. In contrast, Sales Representatives distribute products to the market and ensure that they are accessible to customers.

What should you look for in a Sales Executive CV?

An excellent Sales Executive CV must be well-organised, clear and presentable. Try to look for key indicators such as percentage of sales quota achieved or exceeded, the number of clients acquired and knowledge of CRM systems. Check if their previous working experience is related to your industry to verify their ability to work successfully in conditions similar to yours.

What makes a good Sales Executive job description?

A good Sales Executive job description focuses on the duties and responsibilities of the Sales Executive in your organisation. Since there are many different types of sales companies, it’s good to describe what services or products your company offers and how you often contact your prospective customers. An effective job description also mentions the salary, your preferred qualifications, benefits and bonuses available to successful candidates.

Who does a Sales Executive report to?

Sales Executives often report to the Sales Area Manager with all progress of the sales staff towards the achievements of sales targets.

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