Sales Manager Job Description: Top Duties and Qualifications

A Sales Manager organises, teaches and leads a team of Sales Representatives to work towards agreed targets. Their duties include providing guidance, training and mentorship, creating a sales plan and setting sales goals and quotas.


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Sales Manager duties and responsibilities

The duties and responsibilities of an ideal Sales Manager can vary depending on the size of an organisation. Some of the key responsibilities of a Sales Manager include:

  • Developing and implementing strategic sales plans that expand a company’s customer base and solidify its presence
  • Achieving growth and hitting sales targets by successfully managing sales teams and by assessing the teams strengths and weaknesses 
  • Establishing productive and professional relationships with key personnel in assigned customer accounts
  • Building and promoting healthy, long-lasting customer relations by partnering with them
  • Developing and implementing new sales initiatives, strategies and programmes to capture key demographics 
  • Providing daily reports of field sales success and communicating the Voice of the Customer (VOC) data to superiors. 


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Sales Manager Job Description Examples:


Example 1

to join the team in Heaton Mersey. Purpose of the Role Identifying home improvement companies to join the network of approved installers, handling in-bound enquiries, selling our services on the phone and converting prospects into active accounts. Management of existing and new accounts thereafter, identify new opportunities & relationships for the business through prospecting, cold calling and online networking. Main responsibilities include:- Managing the performance of your region to build and maintain installer network Work with network members to increase their return on investment Network member recruitment Proactive B2B sales prospecting Oversee & process account applications Account retention and development Account administration The Candidate must have; Sales experience of selling in a B2B environment Proactive prospecting approach and a can do attitude Excellent telephone manor Be IT literate Excellent organisational skills The ability to multitask and prioritise workload Ideal, but not essential; Experience within the home improvement / contractor Industry Experience of managing multiple commercial accounts Have an understanding of Renewable Energy & Home Improvement markets For more information on the above job vacancy, please contact us today on 0[phone number] and ask to speak to our Sales Manager or alternatively send your CV to:

Example 2

* *Are you a Super Star Sales Machine?* * *Do you want to excel within the Fitness Industry?* * *Do you want to actively help people to change their lives?* * *Do you want to earn an unmatched base salary and generous bonus package?* The DVCC is looking for an exceptional, positive and enthusiastic Sales Manager for our Northampton Personal Training Gym to join our growing team. *What will you be doing?* 1) You will help to grow and drive our Northampton gym forward. 2) You be the lead for all Sales and general management for our Northampton Centre and will be generously rewarded. 3) This is NOT a PT gym floor role, but you will need a passion for fitness, continued learning and a desire to help people transform their bodies and lives! *Here are some of the qualities we’re looking for in a Sales Manager: * * A passion for reaching targets and driving sales * An excellent communicator. You consider yourself a people person and enjoy helping clients achieve their goals. You have the ability to put everybody at ease and to show a deep and truthful understanding of every individual. * A can-do attitude. You’ll be given a ton of help and support here at The DVCC, but the employees who really shine are the ones who can take the lead and show initiative. You will need to be extremely focused and self-motivated. * The desire to help people transform their bodies and lives and the ability to empathise with every client that walks through our door. We take client care very seriously at The DVCC and every member of our team is invested in helping our clients reach their goals. * A strong work ethic. We’re proud of our community spirit and excellent working environment. We’re a friendly, results-oriented team and everyone carries their share. If you’re not willing to work hard, you probably won’t fit in. * A team player. You need to aim for personal growth and career progression, but we value team spirit above all. Our strong sense of community is what sets us apart from regular gyms, and we need people who can strengthen the team, not solo operators. * Persuasive and articulate. The Sales Manager will need to learn fast on the job and understand the types of questions to ask new and existing clients to help them reach their goals. Selling and up-selling of our products and services are involved, so you’ll need to be comfortable asking for money. * A desire for long term career growth. We’re not just offering the right candidate a job; we’re giving them the chance to kickstart or advance their entire career in fitness. There is continued training at The DVCC and access to cutting-edge materials and technology. We offer a long term position with excellent possibilities for the right person. If you’re positive, outgoing and interested in growing a real career in Sales within the fitness industry, please submit your application with an up-to-date CV (with at least TWO previous employment references) and cover letter telling us why you think you are special. We'd love to hear from you! *Applications without a covering letter will not be accepted! We want to know the person behind the CV.* *Benefits: * Bonus scheme, unparalleled in the fitness industry. High level of continued career growth and training. Opportunities to advance. *Job Types: * Full-time *Salary: * £35,000.00 to £45,000.00 /year Job Types: Full-time, Permanent Salary: per year Additional pay: * Performance bonus Benefits: * Gym membership * On-site parking * Sick pay Schedule: * 8 hour shift * Monday to Friday * Weekends Experience: * Management: 2 years (required) * Sales: 4 years (required) Work remotely: * No

Example 3

Area Sales Manager Location: West London Salary: £60,125 + commission (OTE £84,175) Contract Type: Permanent Weekly Hours: Monday to Friday, 0900 - 1700 Closing Date: Monday 21 June 2021 We are looking for an experienced Sales Manager with a background in new homes sales, ideally a mixture of private sales and shared ownership sales. About us We’re one of the UK’s leading housing associations, a member of the G15 group of London’s largest housing associations, with 34,000 homes and 1,200 employees in London and the Home Counties. We are inspired by the benefits of a diverse workforce. We encourage diversity and inclusion at all levels of our organisation and are fully committed to equality of opportunity. We have been voted a Sunday Times top 100 Best Company to Work for, investing care, time and resources in our people. Our purpose Our purpose at Catalyst is to provide ‘homes people love’. That means everything from creating and maintaining great homes, to delivering excellent service to customers every day. We offer a wide range of housing solutions and opportunities for our diverse range of customer needs and requirements including, rent, part ownership or purchase. By doing so, we build more than homes – we build communities. What we’re looking for: Do you have substantial experience in new home sales? Do have a solid understanding of both private and shared ownership sales? Do you have a successful track record of working to sales targets in a fast-paced environment? If so, this is the perfect role for you! We currently have a great opportunity for an Area Sales Manager to join us on a permanent basis. Working in the Sales & Marketing team, you will manage several New Homes Sales developments for Catalyst, ensuring sales and completion targets are delivered in line within budget. Do you have what it takes? To succeed in your role as Area Sales Manager you will: Lead and manage a team of remote Sales Executives to achieve targets ensuring all Key Performance Indicator targets are reached across all sales and customer service. Work collaboratively with the marketing team to achieve lead targets are met, and the sales objectives for every site managing budgets apportioned over a scheme lifetime. Manage performance for the successful delivery of all outright sale, shared equity, and shared ownership residential sales on mixed tenure projects, achieving budgeted income within budgeted cost levels. Work autonomously and with a comprehensive understanding of the corporate environment and the ability to contribute to the organisation’s corporate vision and strategy through detailed multi- site management. Motivate and support your team effectively through coaching and mentoring. This role will require a full driving licence and access to a vehicle. The UK has a housing problem which affects every one of us, because housing is the foundation of the society we live in. Catalyst is part of the solution and you could be too! Additional Documents View the full Role Profile View the Catalyst Privacy Statement The benefits We’re committed to making Catalyst a great place to work. As well as offering a positive culture we offer a competitive pay and benefits package, some of which are listed below: Competitive salaries that are benchmarked regularly against current market rates Up to 27 days paid annual leave up, to a maximum of 30 days Two additional paid volunteering days each year A generous salary sacrifice pension scheme: matching a contribution of 3- 5% of your monthly salary with up to another 9% by us Flexible and agile working Learning and development programme where we invest in your personal development and training as soon as you start work with us To find out more, take a look at our benefits page - Ready to apply? To be considered for the role of Area Sales Manager, please click on the ‘Apply Now’?button and submit your details along with a copy of your CV and a supporting statement.

Example 4

Assistant SALES Manager Training JOB Description
  • Work to ensure we meet our social including adhering to the Think 21 policy and take responsibility of ensuring team members also adhere to the policy.
  • Follow company processes to ensure high Health and Safety standards in your shop.
  • Adhere to cash handling and bet processing procedures at all times.
  • Manage security measures in your shop and ensure that all team members are aware of procedures and adhere to them at all times.
  • Manage the cash control and banking procedures for your shop.
  • Liaise with Studio team at Head Office in regard to trading limits and referencing.
  • Ensure effective management and guidance of staff breaks when managing. On occasions in emergency situations or where there are staff shortages at short notice that may prevent a shop trading, you may be asked to cover a shop as an “emergency manager” before you have completed your training. Application deadline: 20/06/2021 Job Types: Full-time, Permanent COVID-19 considerations: required to wear a face mask, surfaces sanitised regularly, all government guidelines followed.
  • What does a Sales Manager do?

    A Sales Manager is responsible for developing a sales team, coordinating sales operations and implementing sales techniques that allow the business to meet and surpass its sales targets consistently. They work with big profile customers, evaluate budgets and determine ways to simplify and improve the sales process.

    Their tasks often include assigning sales territories, mentoring members of their sales team, setting quotas, assigning sales training, hiring and firing salespeople and building sales plans. They also set goals, identify priorities and eliminate redundant activities to increase sales.


    Sales Manager skills and qualifications

    A successful Sales Manager candidate is the driving force behind any great sales organisation and will have a variety of skills and qualifications that include:

    • Ability to communicate, inspire and motivate
    • Proven ability to drive the sales process from plan to close
    • Excellent mentoring, coaching and good people management skills
    • Excellent time management skills to maximise their ability to reach goals
    • Ability to identify, recruit and hire talented sales reps


    Sales Manager experience requirements

    Prospective Sales Managers should have three to five years’ experience working in the sales field, preferably in the fast-moving consumer goods market. They should also have a successful and verified track record in leading a sales department to achieve its goals.

    The right candidate should be able to identify opportunities in sales and profits and possess knowledge about mobilising Sales Representatives to achieve or exceed set sales performance targets. The candidate must be skilled in data analysis and managing customers using customer relationship management (CRM) as this position involves working with a lot of data and prospects.


    Sales Manager education and training requirements

    A successful applicant needs to have several years of experience in sales, often starting as sales representatives and growing into a managerial position. The ideal candidate should have a Master’s Degree in Business Administration. However, an aspiring Sales Manager must have a Bachelor’s Degree in Business Administration, mathematics and statistics as a minimum. Computer, technology and media skills are also crucial for advertising and media sales. An A level in business and law is a plus, but not essential.


    Sales Manager salary expectations

    The average income for a Sales Manager is £37,405 per year. Some managers earn commissions and bonus for exceeding targets. Note that this figure may vary depending on the applicant’s experience, location and company.


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    Sales Manager job description FAQs


    What is the most important thing to consider when hiring a Sales Manager?

    Skills and personality are the most important things to consider when hiring a Sales Manager. Ensure that the potential candidate has the right skill set for the job. Also, personality can make or break an employee’s ability to perform with excellence. Look for a candidate that can do the job and easily adapt to your organisational culture.


    How long should a Sales Manager job description be?

    Try to keep your job description short and precise. Ideally, it should be in the range of 300 to 700 words. You can create an extended description if you have specific requirements for the vacancy.


    What are customer relationship management skills?

    Customer relationship management (CRM) refers to the attributes and competencies required to manage all your company’s relations and interactions with customers and potential leads. The goal of CRM is to improve business relations. It helps your company stay connected to customers, and it also streamlines processes to improve profitability.


    Should Sales Managers sell?

    A Sales Manager should have excellent sales skills throughout their careers. However, a competent Sales Manager knows that their primary responsibility is to place those they manage in the best possible position to succeed through coaching and mentoring.

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