Sales Representative Job Description: Top Duties and Qualifications

A Sales Representative meets and communicates with customers to recommend products or services and persuades customers to buy them. Their duties include explaining the features and benefits of products and services to customers, helping customers find offers that meet their preferences and providing after-sales services.

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Sales Representative duties and responsibilities

Businesses hire Sales Representatives to help them achieve their sales objectives. Some of their day-to-day duties include:

  • Contacting existing and new customers to explain the advantages of buying their company’s products or services
  • Communicating with customers before and after a sale
  • Delivering presentations for persuading customers to buy new products or services
  • Processing sales transactions and operating the cash register
  • Resolving customer complaints and concerns
  • Handling customer returns, price changes and discounts
  • Maintaining an in-depth understanding of the company’s products or services to advise and make suitable recommendations to customers
  • Attending conferences to understand industry trends
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Sales Representative Job Description Examples:


Example 1

Citi, the world leading global bank, has approximately 200 million customer accounts and a presence in more than 160 countries and jurisdictions worldwide. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Citi enables clients to achieve their strategic financial objectives by providing them with cutting-edge ideas, best-in-class products and solutions, and unparalleled access to capital and liquidity The Securities & Derivatives Rep 4 is an entry level position responsible for processing orders and transactions originating from trading desks and branch offices in coordination with the Operations - Transaction Services team. The overall objective of this role is to assist in the clearance, settlement and investigation of client securities and derivatives transactions. Monitor errors and ensure transactions adhere to audit and control policies Perform moderately complex transactions efficiently, escalate or perform complex transactions as required Participate in User Acceptance Testing (UAT) implementation and training activities Provide feedback on project related activities to help improve processes Develop and utilize knowledge of required controls and procedures for custody accounts Provide assistance to operational processes as needed Assist with training team members Fulfilling the clients’ necessities while providing an exceptional client experience is the expected behavior from all our employees and it will be measured by specific metrics. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: Proven experience in a related role Consistently demonstrates clear and concise written and verbal communication skills Education: High School diploma or equivalent This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. What we offer: As well as a competitive salary and consideration for a yearly discretionary bonus Citi offer; 23 days paid annual leave Award winning pension scheme Life assurance and Private medical insurance with Bupa healthcare. In addition, we offer a competitive maternity, paternity and adoption leave scheme and employees also have the option (provided they have a student loan from the Student Loan Company) to divert saver and company match contributions to their student loan. We pride ourselves on our ability to offer employees a number of lifestyle benefits including; on site restaurant and coffee shops, online shopping and concierge service and subsidised clubs and societies. Our select benefit package offers you the opportunity to customise your benefits according to your own lifestyle preferences and includes corporate discounts, memberships and a range of additional extras. Our vast range of diversity networks and on site multi faith room demonstrates Citi’s commitment to growing a diverse workforce. - Job Family Group: Operations - Transaction Services - Job Family: Securities and Derivatives Processing - Time Type: - Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View the "EEO is the Law" poster. View the EEO is the Law Supplement. View the EEO Policy Statement. View the Pay Transparency Posting

Example 2

We are looking to grow our Business Development team further and are recruiting several Sales Executives. we are not necessarily looking for previous experience, but we insist on energy, ambition drive and determination to succeed. We operate in a dynamic and fast-paced business; with top-quality people, the successful applicants will have all the guidance and support they need to grow and be successful. * Generate Office Products to new customers * High energy/volume outbound sales calls * Communicate directly and effectively with clients * Generate & Manage ongoing pipeline opportunities * Prepare Sales proposals and reports * Achievement of monthly KPIs and targets * Develop and maintain up to date product/service knowledge Benefits: * Work from home opportunities * On-site parking * Bonus scheme Job Types: Full-time, Part-time, Commission, Permanent Salary: per year Additional pay: * Performance bonus Schedule: * Monday to Friday Work remotely: * No

Example 3

[website] Previously trading as Ginsters Van Sales, Fresh Food for Now Company specialises in delivering short shelf-life products for the food-to-go market. We have 16 regional sales offices and a fleet of chilled distribution vehicles delivering sandwiches, savoury pastries and snacking options across the UK up to 7 days a week, 363 days a year. We need ambitious, hard-working people with a proven track record in delivering great customer service in a competitive marketplace. As part of our fantastic team you will need to use your influencing skills to build business to impact the team’s reward for their success. Attention to detail and the ability to maintain your enthusiasm and energy throughout the day is essential. This role is at our Wessex Sales Office, based in Winchester, Hampshire (post code SO23 7RX) and you should live within a maximum commuting distance of 30 minutes to this sales office. As a Van Sales Representative you will work up to an 11 hour day, 5 days per week. Your days off will vary within a pre-planned rota system; however, you will get a minimum of one in every three full weekends off. Your duties will include: - * Delivering chilled products to our customers on a defined journey each day. * Early morning start times of 0430 hrs, to beat the rush hour traffic. * Providing outstanding customer service and to be able to think on your feet. * Managing stock effectively to maximise your customers’ sales. * Driving our branded 3.5 tonne vans in a safe and responsible manner. * Making between 20 and 40 customer calls daily depending on your route. In return we offer: -- · A base pay element of £364 per week, with commission based on the team’s performance, paid on top. Any pay quoted in this advert is OTE. · An ongoing training programme to ensure you deliver excellent customer service. · 28 days paid annual holiday. * Full, smart uniform and safety footwear. * Profit Share Scheme. * Retirement Savings Plan (with life assurance). * Private Health Insurance (for a small contribution). * Company benefits website including access to many discounts through major retailers. *Find out more please go to: **[website] Job Types: Full-time, Permanent Salary: Up to £27,000.00 per year Benefits: * Company pension * Private medical insurance * Profit sharing * Full UK Driving Licence (required) Work remotely: * No

What does a Sales Representative do?

Sales Representatives work in an office, contact centre, or from home to help companies identify and acquire more customers to increase their client base and boost revenue. They help develop, plan and implement their company’s sales strategies. In some cases, a Sales Representative may work as a contractor. They typically work up to 40 hours per week. Sales Representatives may travel to meet customers and may also work in the evenings, weekends and on bank holidays.

Sales Representative skills and qualifications

A successful Sales Representative candidate will have various prerequisite skills and qualifications that typically include: 

  • Excellent customer service skills
  • Ability to sell products and services
  • Excellent verbal communication and presentation skills 
  • Strong networking skills to build relationships with prospective and existing clients
  • Proficiency in using smartphones and digital technologies to enhance communication
  • Adept at using Customer Relationship Management (CRM) tools and data
  • In-depth knowledge of sales strategy, product demonstration and sales reports 
  • Public speaking skills

Sales Representative experience requirements

A strong background in sales and customer service is an essential requirement for Sales Representative positions. Previous experience in retail and digital advertising is also helpful. Other experience requirements may depend on the role, industry and employer. For example, a Sales Representative selling medical products or services may need to have a background in the healthcare industry. Junior Sales Representative positions may not require specific experience requirements. However, mid-level candidates may need up to two or more years of experience, while senior-level Sales Representatives require five or more years of experience.

Sales Representative education and training requirements

A Sales Advisor typically needs a degree in a business-related subject such as business administration or customer service management. A Sales Representative selling products or services in specialised fields such as the medical, scientific or pharmaceutical industries may require additional training. Some employers consider Sales Representative candidates who have completed an intermediate or advanced Apprenticeship in Sales and Telesales or Sales Executive Higher Apprenticeship. Optional certifications and training for Sales Representatives are available from the Institute of Sales Management if you need to train candidates after employment. Most employers often prefer Sales Advisors with GCSEs and work experience.

Sales Representative salary expectations

According to Indeed Salaries, the average salary for Sales Representative candidates is £21,714 per year. Actual pay depends on the employer, the industry, location, job duties, responsibilities, experience and qualifications.

Job description samples for related positions

Here are job description samples for related positions if you are not looking to recruit Sales Representatives:

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Sales Representative job description FAQs

What qualities make a good Sales Representative?

Being flexible, reliable and adept at working as part of a team are the qualities of a good Sales Representative. Sales Representative have to be professional at all times. They need to have a polite attitude and a calm temperament to communicate effectively with different customers. Other desirable qualities include being enthusiastic about helping customers and solving their problems.  Sales Representatives should also be confident and well organised.

How can you make your Sales Representative job description stand out?

A good Sales Representative job description needs to highlight the specific skills, experience, education and professional achievements candidates need to qualify for the role. Describe your company culture, mission and how the Sales Representative will help you achieve your sales goals and strategic objectives. Mention the day-to-day job duties and responsibilities of the position and provide details of work hours per week. Include information about the salary and any unique employment benefits for the candidates after joining.

What is the difference between a Sales Representative and a Sales Assistant?

The primary difference between a Sales Representative and a Sales Assistant is that Sales Assistants advise customers on products and services and also perform in-store duties such as operating cash registers and restocking shelves. However, Sales Representatives are only concerned about implementing a company’s sales strategy and persuading people to buy their products and services.

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