Shop Assistant Job Description: Top Duties and Qualifications

A Shop Assistant, or Salesperson, offers assistance and sells products to customers in a shop or retail outlet. Their primary duties include arranging products on the display shelves, processing payments and keeping the shop clean. 

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Shop Assistant duties and responsibilities

A Shop Assistant will need to fulfil the following important duties and responsibilities to excel at their job:

  • Receiving, unpacking and arranging new shipments from suppliers and vendors
  • Arranging and labelling goods in the display shelves
  • Assisting customers in finding the products they’re looking for
  • Processing customer payments at the checkout point/till
  • Addressing customer complaints and inquiries
  • Providing shopping advice and recommendations to customers
  • Cleaning and rearranging the store after hours
  • Performing periodic price audits to resolve price discrepancies
  • Collaborating with other team members to keep the sales floor area clean and organised at all times
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Shop Assistant Job Description Examples:


Example 1

We are a Swansea based bakery, offering UK wide postal delivery along with pop up shops based in Swansea City Centre, Parc Trostre Llanelli, Cardiff City Centre, McGarthur Glen Bridgend, and soon to be Bristol Cabot Circus. We offer wholesale supply to local cafes/bars and restaurants and a main collection service for personalised cakes and bakes. Get Caked has an ever growing team, from bakers and decorators, to delivery drivers, pop up shop managers/ sales assistants and admin assistants. Becoming a part of our close knit team means taking ownership from day one and producing a high standard of cakes bakes and other tasks. We are looking for someone to start a successful, rewarding and exciting career with us, our team are continuously working to achieve more and grow with us as the business grows. Main You’ll be expected to; Work well in a team and alone Manage your own tasks Be thorough and pay attention to detail Use problem solving skills Bring a positive attitude to the work place Manage your own time well Be productive Work in a fast paced environment Work well under pressure Manage staff Create content for our social pages and use social media on a regular basis Specific tasks of the role; Using your initiative Provide exceptional customer service. Complete daily task sheets Use problem solving skills Use a variety of kitchen equipment and appliances Unloading deliveries and creating displays Washing kitchen appliances, work surfaces, floors and walls thoroughly on a daily basis Desirable traits; Familiar with social media A good eye for displays and social media content Experience in sales and EPOS systems Knowledge of flavours and trends we always encourage our team to bring new ideas to Get Caked. We value your input. Application deadline: 26/05/2021 Expected start date: 28/05/2021 Job Types: Full-time, Contract Salary: From £9.00 per hour Schedule: * 10 hour shift * 12 hour shift * 8 hour shift * Day shift * Weekends COVID-19 considerations: Visors/Masks worn at all times Temperature taking

What does a Shop Assistant do?

A Shop Assistant serves customers in a store and assists them with completing their purchases. They also help out in the store by ensuring the smooth running and proper maintenance of the sales floor, under the supervision of a Shop Manager. They identify the needs of customers and make suitable recommendations, increasing sales in the store.

A Shop Assistant ensures that shelves are properly stocked, they keep an eye on customers to prevent shoplifting and any damage to goods and help process refunds and exchanges. They work in retail across small corner shops, department stores and large chain shops.

Shop Assistant skills and qualifications

A Shop Assistant will have various prerequisite skills and qualifications to perform their duties effectively. These typically include:

  • Strong team spirit
  • Excellent verbal and oral communication skills
  • Ability to work in a high-pressure environment
  • Working knowledge of relevant POS software and retail equipment
  • Good mathematical skills
  • Sales and persuasive skills
  • Customer service and good interpersonal skills
  • Physical fitness and excellent stamina

Shop Assistant experience requirements

Typically, a Shop Assistant requires one or two years of experience working in retail or customer service. Internships, apprenticeships and volunteer opportunities are acceptable as work experience for this role. Prior experience in attending to customers, creating and updating product inventories, managing a stock list and selling products will be useful. Other experience requirements are determined by the employer.

Shop Assistant education and training requirements

The minimum educational requirement for a Shop Assistant is a General Certificate of Secondary Education (GCSE). Other education requirements include a retailer intermediate apprenticeship and university courses like a Level 2 Certificate or Diploma in Retail Skills or Level 3 Diploma in Retails Skills Sales Professional. 

Possible training requirements include short courses in retail skills and retail knowledge, introduction to retail knowledge, customer service, retail traineeship, understanding retail operations, and extended diploma in fashion business and retail.

Shop Assistant salary expectations

According to Indeed Salaries, a Shop Assistant earns an average salary of £8.59 per hour. Their salary depends on their level of education and experience, geographical location, industry and employer.

Job description samples for similar positions

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Shop Assistant job description FAQs

Do Shop Assistants have different responsibilities across different industries?

Yes, Shop Assistants across different industries have specific duties related to their industry. For instance, Shop Assistants who work in fashion must be up to date with the latest fashion trends to assist customers in making purchases. In the beauty industry, Shop Assistants need some understanding of skincare and may apply test products on customers’ skin. Likewise, Pharmaceutical Shop Assistants need some knowledge of the products they sell.

Who does a Shop Assistant report to?

A Shop Assistant reports to a Shop Manager or a Retail Manager.

What should I look out for in a Shop Assistant's CV?

Look for qualities that show that the applicant is qualified for the role. Make sure that they have the relevant experience, education and training in retail fundamentals and operations. Their CV must also demonstrate good customer service and sales skills. Also, take note of any unique achievements or awards (e.g., Employee of the Week) that set the applicant apart from others. 

How do I make my Shop Assistant job description stand out?

A good job description gives applicants all the information they need to know about the open position so they can decide if it’s a good fit for them. To make your job description stand out, start with a brief overview of your company, including some information about your company’s mission and core values. Outline the key responsibilities they will need to perform and the skills they need to have in order to do the job effectively. If you require any specific experience,  indicate it in your job description. Make sure to include training requirements for the position as well. 

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