Social Media Intern Job Description: Top Duties and Qualifications

A Social Media Intern, or Digital Media Intern is a trainee working to gain experience managing an organisation’s social media platforms. Their primary duties include writing posts and crafting captions, creating social media campaigns and performing research for the social media team. 


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Social Media Intern duties and responsibilities

Social Media Interns perform a wide range of duties, including administrative tasks, depending on the hiring organisation’s requirements. These tasks will all be carried out under the supervision of a more senior staff member. Some of their main duties and responsibilities include:

  • Writing social media posts and captions and updating the social media pages
  • Responding to customer feedback and maintaining communications online
  • Creating social media campaigns to increase engagement and target new audiences
  • Creating graphic and visual content for dissemination on social media pages
  • Carrying out research for team projects 
  • Sharing related content from partner brands and organisations with their social media audience
  • Analysing social media numbers regularly 
  • Preparing periodic reports for review by a supervisor


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Social Media Intern Job Description Examples:


Example 1

*Job Description* Job: Social Media and Web Content Manager. Salary: £16-20k Annually Position: Full-time, Permanent. Part Remote, Part Travel. Offices based in Essex/Herts border and Kent. The new team member will join a small, but very busy marketing team. * You will work closely with Marketing Consultants on a wide range of projects across multiple clients. * You'll be tasked with managing social media and engaging with digital customers to expand and develop our client's businesses. * With your experience with Wordpress you will update websites with new images, content, products and promotions. * Review and schedule content and promotions across a variety of social networks and website/s. * Optimise content for social media. * Monitor social media accounts, gather performance data to aid your promotions and expansion proposals, plus communicate and engage with customers. * Analyse social performance and generate reports and recommendations. * Simple analysis of Google Analytics for performance reports and recommendations for the website/s development. * Brainstorm with the team on social content and digital activation ideas. * Help us grow our client's business reaching new audiences and customer base on social platforms and funnel traffic to the new website/s. * Any other similar or related duties that may be required *You will need to have: * * The ability to prioritise workload and complete tasks to deadlines. * Unparalleled attention to detail. * Strong organisational skills. * High work ethic and self-motivation. * Excellent written and communication skills. This is essential. * Experience working with Wordpress a bonus The right person will be eager to learn, gain experience and excited to take on responsibility. They will appreciate the opportunity to work in a small team, being hands-on and speaking to clients. If you have Equestrian and/or Country Living knowledge let us know! The role is Monday-Friday, 8 hours a day, with flexible start and finish times, as this role will allow you to work partly from home if you wish. You will be required to travel to work with the company owners and at some client offices. Application deadline: 25/06/2021 Job Types: Internship, Permanent Salary: per year Benefits: * Casual dress * Company events * Flexible schedule * On-site parking * Work from home Schedule: * 8 hour shift COVID-19 considerations: COVID-19 considerations: All of our client's sites of business are operating safely and following government guidelines. Initial interviews and enquires will be conducted via telephone or Zoom. Education: * A-Level or equivalent (preferred) Experience: * social media: 1 year (preferred) Work remotely: * Yes

Example 2

*The Company* Based in West London, we supply healthier cakes to cafes, shops and direct to consumer. With over 25 flavours, we use real ingredients from free range eggs to Belgian chocolate and fresh fruit purees to create healthy cakes. We love to experiment so you may find some unusual ingredients in our cakes from tofu to sweet potato. You will join a friendly team in our warehouse in Park Royal. We’re a small team working closely together in all aspects. Our office and production are on the same site, located in Kendal Court trading estate with other small – medium sized businesses from charities to garages. We bake, pack, market, sell and ship under one roof. *The Role* We require a Social Media Intern to join our team. This role reports to and supports our Head of Marketing. This is a part time, flexible role ideally suited to someone able to commit a number of working hours every weekday, Monday – Friday. · Work directly with Head of Marketing on partnerships with influencers and other brands · Communicate with customers via our busy social platforms · Report on success of social campaigns · Help generate engaging content for our recipe community · Help administer our affiliate marketing programme · Creative opportunity for Stories content creation *Requirements* · Keen interest in marketing, social media and e-commerce · Avid social media user keeping up to date with latest features and updates to key platforms · Fluent English speaker · Understanding of e-commerce business model · Interest in baking and healthy eating beneficial Part time – 3 months minimum term Expenses paid Immediate start Contract length: 3 months Part-time hours: 20-30 per week Job Types: Part-time, Temporary Salary: £10.00 per day Benefits: * Discounted or free food * Free or subsidised travel * On-site parking Schedule: * Monday to Friday Education: * Bachelor's (preferred) Experience: * Social Media Marketing: 1 year (preferred) Work remotely: * No

Example 3

*Who we are: * Born in 2020, Dose Magazine is an independent skate magazine based in the cultural capital of Berlin. Our team of skate and fashion enthusiasts aim to bring you the latest global news and updates from the skating world. Get ready for exclusive features, the latest sneaker and fashion drops, and much more. Stay tuned. *Job Summary: * If you gravitate towards social media and skateboarding culture, then DOSE Skateboarding has an opening for someone just like you (m/f/d); someone who lives and breathes all things skating. We’re on the lookout for exceptional social media Interns who are up for working closely with the whole social media team. We want you if you can: multitask like a boss, have a ‘can-do’ attitude and are happy to work remote. * - Assisting with the day-to-day management of our official accounts throughout Instagram. - Help create a social media content calendar and strategize reader engagement opportunities - Providing competitive research and analysis support. - Working with various databases - Drafting content for social media *Job Requirements: * - Profound skateboarding knowledge - Strong visual and writing skills - Highly Dependable - Strong interest in social media and skateboarding culture - Good sense of what is relevant to a story - Understanding of what appeals to the reader’s emotions *Facts: * - Start of internship immediately or scheduled to your availability - Duration of Internship to be arranged on a flexible basis (approx. 3 months) - Must be enrolled at university. *To apply: * If you are interested in joining the DOSE crew, please send a cover letter and your CV. Please note: Applications without a cover letter will not be considered. Job Type: Internship Benefits: * Work from home Schedule: * Monday to Friday Work remotely: * Yes

Example 4

*Important: * Please *download an application pack* if you wish to apply for this role. Application packs can be downloaded on our website: For a late September/ early October start, Cheltenham College is seeking to recruit a Marketing & Social Media Intern for a six-month placement. This would be a fantastic opportunity for a Marketing student or recent graduate to gain valuable insight in to the role a successful Marketing team plays in a thriving boarding school. This post supports the Director of Marketing in a wide range of marketing related initiatives and the post-holder will gain on-the-job experience in all marketing disciplines, from assisting with the production of high-spec printed collateral such as the Prospectus, to updating web content and daily social media entries, organising events and advertising, to PR and weekly parent news communications. The marketing department is responsible for marketing all aspects of College to all stakeholders. This post is primarily responsible for marketing College [13-18], but there will also be occasions when their marketing effort will be focused on other areas including supporting the Development Office, The Lettings team, the activity and sports camps, and at times, the Prep School Marketing Department [3-13]. Although small, the Marketing office can be a busy environment so the postholder should be confident in working with minimal supervision, building relationships with key staff, as well as being a flexible and committed team player. Salary: Competitive and dependent on previous experience - starting at £18,000 per annum *How to apply* *Applicants must visit the Cheltenham College website to download an application form: * *Closing date: * 5pm, Wednesday, 7 July 2021 Application deadline: 07/07/2021 Job Types: Full-time, Internship Salary: From £18,000.00 per year Benefits: * Discounted or free food * Gym membership * On-site parking * Wellness programmes Schedule: * Monday to Friday COVID-19 considerations: Employees and pupils are taking weekly lateral flow tests. Work remotely: * No

What does a Social Media Intern do?

A Social Media Intern handles social media communications for an organisation. They are employed as part of an internship programme to gain practical experience working with various social media platforms. These programmes can last for a few weeks or up to a year. Social Media Interns work under the supervision of a Social Media Manager and carry out different tasks as assigned to them. They may be required to collaborate with other teams to achieve the company’s goals and objectives. Social Media Interns may work full time or part time. They typically work in an office environment and carry out most of their duties seated at a computer.


Social Media Intern skills and qualifications

Social Media Intern must be internet savvy. They must also have good interpersonal and marketing skills. A successful Social Media Intern candidate will have various prerequisite skills and qualifications necessary to perform their duties effectively, these include:

  • Excellent written and verbal communication skills
  • In-depth understanding of social media platforms and scheduling tools
  • Creativity 
  • Attention to detail and excellent organisation skills
  • Customer service skills


Social Media Intern experience requirements

Typically, a Social Media Intern requires some experience working with various social media platforms. However, experience gained during a relevant degree program will come in handy. A strong background in media communications, copywriting and visual design could be useful to a Social Media Intern. Previous experience in growing a social media following is key. Volunteer work is also a plus. Other experience requirements vary based on the length of the internship, the hiring organisation and other factors.


Social media Intern education and training requirements

A Social Media Intern should be a recent graduate of a media and communications, media studies, mass communication or related degree programs. They could also be in their second year of university. Some employers accept Social Media Interns who don’t have a degree, but have completed an apprenticeship in digital marketing or digital community management. 

Relevant Social Media Intern training programs include a Level 3 Foundation Certificate in Professional Marketing or Professional Digital Marketing issued by the Chartered Institute of Marketing (CIM), Level 5 Professional Certificate from the Institute of Data and Marketing (IDM) and the Advanced Certificate in Digital Copywriting from IDM.


Social Media Intern salary expectations

According to Indeed Salaries, the average salary for a Social Media Intern in the UK is £9.95 per hour. Salary varies based on the hiring company, industry, geographical location of the business and the applicant’s level of experience. 


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Social Media Intern job description FAQS


Who does a Social Media Intern Report to?

A Social Media Intern typically reports to a Senior Social Media Manager or the Head of Digital Media.


What is the difference between a Social Media Intern and an Assistant Social Media Manager?

While both roles are for entry-level professionals, there are a few differences between a Social Media Intern and an Assistant Social Media Manager. Unlike a Social Media Intern, an Assistant Social Media Manager may be a full-time or part-time employee, while Social Media Interns are contract workers who are employed to work for a finite period, often only a few weeks to a year. A Social Media Intern may be assigned to work with an Assistant Social Media Manager on their team.


What should I look out for in a Social Media Intern CV?

Look out for the relevant training requirements, including courses and certifications. Also, note candidates who are willing to learn and hardworking. This will be evident in any volunteer experience and through awards received at school.

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