Social Media Manager Job Description: Top Duties and Qualifications

A Social Media Manager, or Social Media Strategist, is responsible for developing, guiding and monitoring an organisation’s presence across multiple social media platforms. Their duties encompass a wide range of disciplines and skills, including strategy development, project management, customer service, networking and content creation.


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Social Media Manager duties and responsibilities

The duties and responsibilities of Social Media Managers can cover multiple disciplines. Their day-to-day tasks can include the following tasks:

  • Developing social media strategies with the aim of increasing brand awareness and customer engagement
  • Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
  • Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
  • Staying up-to-date with the latest social media trends and digital technologies
  • Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
  • Developing and overseeing competitions and campaigns to draw attention to a brand
  • Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
  • Monitoring and responding to customer feedback, comments and social media posts
  • Managing a social media team and guiding junior members
  • Liaising with other departments and creatives to create a holistic and effective online marketing strategy


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Social Media Manager Job Description Examples:


Example 1

*Job Description: *The Future of Life Institute is hiring a Social Media Manager to represent our organization across a range of social channels and enhance our online presence. The Manager will work under the close supervision of the Director of Communications and within FLI’s outreach team. *Location(s): *Remote within the time zones ET to GMT. *Type: *Full-time equivalent. *Contract: *Consultancy. *Compensation: * $20-$30 per hour, commensurate with experience. *Responsibilities: * * Researching, creating and posting engaging content on our social media platforms. * Creating and managing paid social media campaigns. * Tracking and analysing social media analytics * Writing FLI’s monthly newsletters. * Identifying opportunities for FLI to reactively and proactively contribute to and influence discussions, online and offline, related to our areas of focus. * If proficient in further languages, translating content. * Providing general support to other members of the outreach team. *Required Traits/Qualifications: * * Idealistic, self-motivated, highly organised, detail-oriented, industrious, and generally capable. * Excited by the prospect of joining a small but very influential team looking to improve humanity's future. * Fluency in English; advanced writing skills are particularly important. * An ability to work independently and quickly, with a proactive work-ethic. Physical location is largely immaterial but willingness to travel to occasional events is important. Though the social media manager will work closely with the outreach team, the position requires an ability to work geographically separate from the rest of the team, as well as an ability to manage one’s time responsibly. * A strong interest in technology and existential risk. * Interested in the power and potential of social media. * A bachelor’s degree (or due to receive one in Summer 2021). *Preferred Qualifications: * * Previous experience managing at least one of the following social media platforms: Twitter, Facebook, LinkedIn, Reddit and Instagram. * Strong interest in one or more of the following domains: artificial intelligence, biotechnology, nuclear weapons, lethal autonomous weapons, climate change, global catastrophic and existential risk. * Additional language proficiency, especially Spanish and Portuguese. *Application Procedures: * Stage 1: Access the application form at and respond to the following prompts (max 500 words per answer): * What do you think about existential risk? * What's one thing FLI could be doing better on its Twitter page? Stage 2: If we are interested in pursuing your application, we will provide you with a short writing task. Stage 3: If you perform well in the written task, you will be called for an interview. *Deadline: *18th June, 23.59 GMT, with rolling applications thereafter until the role is filled. Application Deadline: 18/06/2021 Job Types: Full-time, Contract Salary: £14.00-£21.00 per hour Application question(s): * What do you think about existential risk? (max 500 words) * What's one thing you think FLI could be doing better on its Twitter page? (max 500 words)

Example 2

Couture Living are looking for a qualified social media executive to join our ever-growing team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a social media executive, you should perform well under deadlines and be detail oriented. If you are also an expert in content optimisation and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. * · Develop content strategy aligned with short-term and long-term marketing targets with the Couture Living brand. · Create and publish engaging campaigns to drive customers through the purchasing funnel. · Edit, proofread, and improve historical posts both on website and social. · Optimise content according to SEO and PPC to drive revenue. · Use content management systems to analyse website traffic and user’s engagement metrics. · Manage content distribution to online channels and social media platforms to increase web traffic. · Develop an editorial calendar and ensure management team is on board and take in latest market trends as well as competitor activity. · Ensure compliance with law [website] copyright and data protection) · Liaise with existing influencers and work with new influencers to achieve business goals. · Stay up to date with developments and generate new ideas to draw target customers attention and registration. *Requirements: * Previous experience in a social media/digital marketing role. Min 2 yrs. You must also be able to implement and optimise social media to deliver a highly effective response across all digital channels and platforms. Produce creative content campaigns to generate traffic/sales. Strong knowledge of Facebook, Instagram, Twitter and more Reference ID: Reference ID: Couture/Social Media Executive Application deadline: 21/06/2021 Job Types: Full-time, Permanent Salary: From £22,000.00 per year Benefits: * Company pension * On-site parking Schedule: * Monday to Friday COVID-19 considerations: Regular Temperature Checks, Masks to be worn when away from desk, hand sanitiser provided. Education: * A-Level or equivalent (required) Work remotely: * No

Example 3

Are you a creative individual with a passion for design and digital marketing? If this resonates with you, keep reading! Kissdental is an award-winning cosmetic dental practice with a formidable client list and online presence. We currently staff a full-time social media team of two who ensure the social channels are active and reflect current trends. Come July, we will be recruiting a new, full-time member of staff to replace one of our current media members as they relocate city. The ideal candidate will have experience in marketing and/or social media management and will not be afraid to throw themselves into the practice social life. As this is a creative role, it is integral that the candidate has basic photo and video editing skills (Adobe Creative Studio a bonus) and feels comfortable creating regular content. The clinic has recently grown particular attention on TikTok & IG reels, so a knowledge and passion for these apps is beneficial too! *Responsibilities include (but not limited to): * * Devise and post daily content including interactive IG Stories /IGTV/Reels/TikTok/YouTube. * Drive innovative, seasonal campaigns such as user-generated giveaways and competitions. * Analyse marketing insights to improve future campaigns and strategy. * Produce interesting and unique copyright for social media posts. * Liaise with the dental staff to manage your diary and weekly content calendar. *Essential skills: * * 1-year+ experience in a marketing position OR relevant university degree [website] Digital Marketing, Media Comms, Film & Television Production, Creative Advertising etc) * Basic photo and video editing skills * High level of written communication * Unfaltering eye for detail * Professional customer etiquette * Imaginative thinker * Ability to adapt to new environments (you will be required to film clinical treatments) *Desired skills: * * Adobe CC (Inc. After Effects) is desired but not essential * DSLR Photography and Videography * Experience boosting/sponsoring paid posts online * Knowledge of Facebook Creator Studio * A TikTok-whiz This position is office-based as the content you post will feature the daily happenings of the clinic. As a dental practice, we are dedicated to making the clinic a safe environment and will continue to follow government guidance regarding the Covid-19 Pandemic. You will be required to wear a mask/visor whenever you’re communicating with patients and colleagues. You will be expected to travel between two of our three clinics on select days. Job Types: Full-time, Permanent Salary: per year Benefits: * Casual dress * Employee discount Schedule: * 8 hour shift * Monday to Friday COVID-19 considerations: As a dental practice, we are dedicated to making the clinic a safe environment and will continue to follow government guidance regarding the Covid-19 Pandemic. You will be required to wear a mask/visor whenever you’re communicating with patients etc. Education: * A-Level or equivalent (preferred) Experience: * Marketing: 1 year (required) Work remotely: * No

What does a Social Media Manager do?

Social Media Managers are responsible for boosting the visibility of an organisation’s online presence and cultivating improved customer engagement. These professionals need to work closely with other departments and teams, including  the marketing, sales and public relations teams. In larger companies, social media management is typically a distinct role. Social Media Managers may be expected to take on marketing and communications tasks as well, when working for small- to medium-sized businesses (SMBs).


Social Media Manager skills and qualifications

A successful Social Media Managers needs a wide range of various prerequisite skills and qualifications that include sales, management, strategic thinking, teamwork and creativity. Although this is not a comprehensive list, these professionals need the following skills:

  • Extensive experience in working with various social media platforms
  • Great communication skills in order to liaise with multiple stakeholders, creatives and departments
  • Strong leadership to successfully manage a team
  • Good networking skills to form relationships with influencers and other key players
  • An ability to multitask and perform under pressure
  • Sound knowledge of the English language
  • The ability to think strategically and creatively
  • Solid knowledge of computers and relevant operating systems and software programs
  • A sound understanding of SEO, web traffic metrics and keyword search


Social Media Manager experience requirements

A Social Media Managers role covers various skill sets. They typically need to prove their experience in a range of fields and skills. This can include proven experience in delivering successful social media campaigns, working with a range of social tools, conducting audience and buyer persona research, managing projects and working closely with various departments and teams. Social Media Managers may also be required to have at least one to two years of experience working as a Social Media Executive or Assistant.


Social Media Manager education and training requirements

Although there are no fixed education and training requirements for Social Media Managers, many of these professionals have degrees in related fields, such as marketing, media and communications and business management. Increasingly, universities in the U.K. are also introducing Bachelor Degrees in Social Media Management and Marketing, and various post-graduate courses are also available in the field. Candidates may also choose to complete a qualification through a professional body, such as the Institute of Data and Marketing or The Chartered Institute of Marketing.


Social Media Manager salary expectations

According to Indeed Salaries, the average salary for a Social Media Manager is  £31,079 per year and Senior Social Media Managers can expect to earn around £43,030 per year. These estimates will vary depending on the location, work environment and level of experience.


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Social Media Manager FAQs


Can a Social Media Manager work remotely?

A Social Media Manager can do most of their work remotely, as it involves digital platforms,  metrics, and campaigns. In addition, they can also conduct virtual meetings with stakeholders, team members and other creatives.


How many hours does a Social Media Manager work per week?

Social Media Managers typically work a 40-hour week. However, when there are strict deadlines or they are working on rush campaigns, these may work longer hours.


Does a Social Media Manager need formal qualifications?

While Social Media Managers are not necessarily required to have formal qualifications, they may be required to have on-the-job knowledge and experience of social media channels and marketing. They may also be required to possess the necessary personality traits and skills to build a brand and lead a team. 

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