Store Associate Job Description: Top Duties and Qualifications

A Store Associate, or Sales Assistant, helps customers with their shopping experience in a retail store. Their primary duties include selling products, organising the store and attending the sales register. 


Build a Job Description

Store Associate duties and responsibilities

A Store Associate must be familiar with the retail industry and the following duties and responsibilities:

  • Arranging products for display within the store
  • Advising customers and answering any questions
  • Taking inventory of products and ordering replacements
  • Promoting products and upselling to customers
  • Working at the register and balancing the till
  • Meeting quarterly sales targets 
  • Cleaning the store
  • Dealing with customer complaints and product returns


Build a Job Description

Store Associate Job Description Examples:

What does a Store Associate do?

A Store Associate helps customers find what they are looking for in a store. They handle customer complaints and guide customers towards the best possible product for their needs. Under the direction of the Store Manager, a Store Associate will work in shifts and make sure someone is always on hand to help a customer. 


Store Associate skills and qualifications

A Store Associate must have a wide range of practical and creative skills, including:

  • Excellent customer service
  • The ability to work well with others
  • The ability to sell products and services
  • Empathy for customers and what they are looking for
  • Excellent verbal communication
  • Thorough attention to details
  • The ability to remain calm in stressful situations
  • The ability to use the technology associated with the store


Store Associate experience requirements

Prospective Store Associates will usually have previous experience working in a retail shop. Some may only have part-time experience from working temporary jobs during the holidays or at the weekend. For those that don’t have previous work experience, they may have gained experience from performing tasks similar to a Store Associate by volunteering in a charity shop. If this is an entry-level position and candidates are applying with no previous experience, look for candidates that possess the ability to perform simple calculations, have a professional image and enjoy the retail industry. 


Store Associate education and training requirements

Some companies prefer candidates who have taken college courses directly related to the position, such as Level 2 Certificate or Diploma in Retail Skills or Level 3 Certificate or Diploma in Retail Skills. Candidates who have taken these courses will have 4 or 5 GCSEs at grades 9 to 4. 

Some candidates will have taken a route that relies less on formal education and more on practical experience by completing an apprenticeship. This requires them to have some GCSEs, usually including English and maths. Candidates who apply with no formal education or an apprenticeship must be prepared to do in-store training in order to be fully suited to the position. 


Store Associate salary expectations

According to Indeed Salaries, the average salary of a Store Associate is £8.84 per hour in the United Kingdom. The salary amount is dependent on experience, location and the company.


Job description samples for similar positions

Other job description samples are available if this is not quite what you’re looking for:


Ready to Hire? Build a Job Description

Store Associate job description FAQs


What should you look for in a Store Associate CV?

Look for experience related to retail, such as former retail jobs, part-time work or any role where customer service was a necessity. Previous job experience on a candidate’s CV must highlight interpersonal skills, teamwork skills, time management skills and general organisation. 


Who does a Store Associate report to?

A Store Associate reports to the Store Manager. The Store Manager supervises all Store Associates and assigns tasks. A Store Associate must be able to take initiative and go beyond the general tasks that a Store Manager assigns. The Store Associate will have to perform administrative tasks assigned by the Store Manager, including reporting sales and inventory.


What makes a good Store Associate job description?

Begin by listing what makes the company unique and the products worth selling to consumers. Then focus on employee benefits such as a pension scheme, life insurance, cycle to work programs, employee discounts on products and anything else the store is able to offer.

Many candidates look for a job that offers the ability to move up in the company to a managerial position. Highlight any training programmes that the company offers to those who want to move from working on the shop floor to becoming Store Manager or beyond.


Do Store Associates have different responsibilities in different industries?

The general responsibilities of a Store Associate will remain the same throughout most industries — selling products to customers and organising the store. The main difference is the product being sold and how that affects the sales process. A Store Associate selling expensive items such as electric appliances needs a different skill set than someone selling beauty products. A candidate must have familiarity and passion for the products they are selling. 

Job Description Examples

No search results found