Web Designer Job Description: Top Duties and Qualifications

A Web Designer, or Senior Web Designer works on the creative side of producing a website. They are responsible for designing visual elements for use online, reflecting the company’s branding and design aesthetic. They create layouts for landing pages, product pages and other areas of the website and test different designs to see which are most effective.


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Web Designer duties and responsibilities

Web Designers often work closely with marketing and sales teams to create pages that will help to increase engagement with a website. Their duties and responsibilities may include:

  • Taking a key role in the design and layout of a website
  • Creating Photoshop Design File (PSDs) for visual layout of web pages and converting designs into HTML and CSS
  • Working with other teams to meet company-wide targets
  • Using web content management systems
  • Implementing and maintaining high quality SEO policies and incorporating them with web content 
  • Reporting to senior management or clients
  • Collecting and analysing data on website usage to improve performance
  • Responding to reports of technical problems and working with the team to fix them quickly
  • Liaising with Copywriters, Graphic Designers and Developers to ensure that tasks are completed on time


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Web Designer Job Description Examples:


Example 1

We’re looking for a detail-orientated Web Designer to join our Web Department building incredible websites and supporting our growing website client portfolio. As a Web Designer, you’ll develop a strong understanding of every website project to help and support our clients to ensure their websites are well-maintained and supported. You’ll maintain a high-level view across all of our hosted websites to ensure all clients are given a professional and world-class service. *As Web Designer, you’ll be responsible for: * * Taking ownership of the front-end design for client website builds * Supporting the branding process to bring every site to life * Support our existing website design and development team * Providing technical design support to our customers * Providing additional support to our in-house team to maintain and support website projects * Building new websites using WordPress with the support of our Web & Creative teams * Providing website hosting technical support and bug fixes to existing hosted websites * *The successful candidate will have: * * Working knowledge of HTML & CSS * Understanding of Wordpress and page builders (Elementor) * A commercially minded view and understanding * Strong verbal and written communication skills * A track record of supporting website projects * Agency experience, managing multiple projects at once *A little bit about Damteq: * Damteq® started back in 2006 and we are proud of becoming one of the most stable, well-respected, and top reviewed Digital Growth Agencies in the south of England. We've achieved unprecedented growth (over 45% year on year) and we're continuing to grow every single day. We're a really exciting company and we'd love you to get in touch to see what you can bring. *Benefits include: * * A free day off on your birthday * Regular team building * Bonus schemes and incentives * Generous holiday allowance * Modern office environment * Latest equipment * Pension included * Flexible working environment * Free parking – Close to public transport/train station Reference ID: WEB0621 Expected start date: 30/06/2021 Job Types: Full-time, Permanent Salary: per year Additional pay: * Bonus scheme * Performance bonus * Yearly bonus Benefits: * Casual dress * Company events * Company pension * On-site parking * Wellness programmes Schedule: * Monday to Friday Work remotely: * No

Example 2

*Website Designer With a Passion for UX* Our digital marketing and website design agency in Bristol has a vacancy in the company for a full-time website designer. This is an excellent opportunity to play a key role in a fast-growing agency, working in a fun creative team. It is essential that the candidate has excellent communication skills, the ability to work to tight deadlines and manage a busy workload, the ability to use initiative and good judgement, as well as demonstrating an enthusiastic approach to problem-solving with ample common sense. *Responsibilities and Duties* You will be working alongside the project managers and liaising with the clients to create modern, interactive and engaging website designs using WordPress programs. Liaising directly with the client to discuss their sitemaps and site structure to create wireframes prior to designs. Liaising with customers and the team to agree and schedule work via our internal project management system. *Qualifications and Skills* * Expert design skills and a sound understanding of brand and tone of voice. * Creation of WordPress websites using Elementor/Live Canvas an advantage * Advanced knowledge in Adobe Creative Suite. * Knowledge of UI and UX design including wireframing. * Strong interpersonal and organisational skills. * Excellent communication, customer service skills and phone manner. * Ability to craft excellent written email and client correspondence. * Strong attention to detail and consistent accuracy * 2 years of experience working in graphic/website design. * A self-learner, who is passionate about research. *Benefits* * 25 days holiday + bank holidays * Pension Scheme * New Macbook Pro * Funky offices in central Bristol Please feel free to send over a link to your portfolio or any documentation you might have that you think will assist with your application. Job Types: Full-time, Permanent Salary: per year Schedule: * Monday to Friday

Example 3

*Who we are* We are Liquidline. We supply commercial coffee, water, and juice equipment to the UK's workforce, so they keep refreshed and hydrated every day. Our services are first in class, our products wow our customers, and our staff are forward thinking making our organisation a motivating and innovative place to work. *Who you are* * You are very creative * You like to learn new things * You’re organised and have good time management * You know how to consider both the user and technology in your design * You have a basic understanding of code * You’ve used both Wordpress and Abode Creative Suite for a couple of years *Who you’ll work with* The Marketing Department working with our Head of Marketing, Full Stack Developer, Senior Digital Marketer, Junior Digital Marketer and Senior Graphic Designer *What you’ll do* * Produce wireframes and pixel perfect designs using Photoshop or Abode XD as part of landing pages, customer portals, lead generation campaigns and Paid advertising * Build webpages using Wordpress, Elementor and Bakery across 3 websites * Design re-marketing ads, social media ads, social media graphics * Design email designs using content from our digital marketers with Photoshop, Abode XD, or Illustrator * Add and remove products from the e-commerce website including Image design and optimization, content uploading and setting up redirects * Redesign existing website pages to improve conversion or SEO working closely with our digital marketers * Build online calculators using outgrow * Work with the head of marketing on CRO split tests *Sites you’ll work with* * [website] * [website] * [website] Reference ID: Web02MKTG Job Types: Full-time, Permanent Salary: per year Benefits: * Company events * Company pension * Employee discount * Work from home Schedule: * Monday to Friday Experience: * Adobe XD: 1 year (required) * Adobe Photoshop: 1 year (preferred) * Web design: 1 year (preferred) Work remotely: * Yes

What does a Web Designer do?

Web Designers are employed by businesses to create digital designs for their website. They work closely with Graphic Designers and Web Developers to come up with ideas for eye-catching web pages that will appeal to visitors. They encourage site users to buy or inquire about their products and services.

Many Web Designers work for agencies or clients on a specific project or on a long-term basis. Some Web Designers work for themselves, dealing with all aspects of their clients’ needs from pitching ideas to agreeing on key deliverables and invoicing them on completion.


Web Designer skills and qualifications

Web Designers will have a combination of technical skills and creative ability to create digital designs that improve the site’s performance. A successful Web Designer candidate will have various prerequisite skills sand qualifications such as:

  • A working knowledge of a range of software, hardware and operating systems
  • Excellent attention to detail
  • A flexible approach and a willingness to accept feedback and incorporate it into their designs
  • An understanding of the key principles of branding
  • Knowledge of typography
  • An understanding of colour theory
  • Knowledge of user experience best practices


Web Designer experience requirements

Web Designer candidates that have completed a degree in a relevant field will have experience working on projects as part of their promgramme. Any experience in website creation, graphic design or web development will be an advantage. Experience requirements for a Junior Web Designer may be met by candidates who have a degree or have completed an internship or apprenticeship programme.

Mid-level Web Designers often need a few years’ experience and Senior Web Designers will usually need several years of experience working on a range of different projects. Industry insight can be a plus for companies operating in sectors where Web Designers may need some knowledge of industry best practice or accessibility requirements.


Web Designer education and training requirements

Web Designers typically need a Degree (or equivalent) in Web Design and Development, Multimedia Design, Interactive Computing or Digital media. Some colleges offer NVQs, HNDs or Diplomas in Web Design that include modules on digital media development and creative media.

Qualifications in any other type of design or illustration will be a bonus and specific training may be required for Web Designers working in fields such as medicine or technical disciplines. Web Designers usually have portfolios to showcase their work and to give employers an idea of their technical and design skills. Their portfolio also shows their ability to create a website according to a design brief.


Web Designer salary expectations

According to Indeed Salaries, the average salary for a Web Designer is £26,821 per year. This will depend on the experience required, the level of seniority and the location of the position.


Job description samples for similar positions

If you are recruiting for similar role to a Web Developer, then these similar job description samples may help you:


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Web Designer job description FAQs


What qualities make a good Web Designer?

Web Designers need to be methodical and detail-oriented to ensure that the designs they create are error-free and appealing to users. They need to be able to manage their time effectively to meet deadlines and provide updates to their team, manager or client.


Who does a Web Designer report to?

A company with a large design and technical team may have a number of Junior Web Designers reporting to a Senior Web Designer or a Technical or Creative Director. Smaller companies may have a single Web Designer who works closely with the technical, marketing and sales teams and reports to a Senior IT Manager.


How can you make your Web Designer job description stand out?

To attract a range of candidates, include details of your company values and your company culture in the job description. This will give candidates a broader view of what it is like to work at your company. Be specific about your requirements and list your expectations for experience and qualification. A short list of responsibilities will make it easy for applicants to determine whether they have the required skills.

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