What does a Web Designer do?
Web Designers are employed by businesses to create digital designs for their website. They work closely with Graphic Designers and Web Developers to come up with ideas for eye-catching web pages that will appeal to visitors. They encourage site users to buy or inquire about their products and services.
Many Web Designers work for agencies or clients on a specific project or on a long-term basis. Some Web Designers work for themselves, dealing with all aspects of their clients’ needs from pitching ideas to agreeing on key deliverables and invoicing them on completion.
Web Designer skills and qualifications
Web Designers will have a combination of technical skills and creative ability to create digital designs that improve the site’s performance. A successful Web Designer candidate will have various prerequisite skills sand qualifications such as:
- A working knowledge of a range of software, hardware and operating systems
- Excellent attention to detail
- A flexible approach and a willingness to accept feedback and incorporate it into their designs
- An understanding of the key principles of branding
- Knowledge of typography
- An understanding of colour theory
- Knowledge of user experience best practices
Web Designer experience requirements
Web Designer candidates that have completed a degree in a relevant field will have experience working on projects as part of their promgramme. Any experience in website creation, graphic design or web development will be an advantage. Experience requirements for a Junior Web Designer may be met by candidates who have a degree or have completed an internship or apprenticeship programme.
Mid-level Web Designers often need a few years’ experience and Senior Web Designers will usually need several years of experience working on a range of different projects. Industry insight can be a plus for companies operating in sectors where Web Designers may need some knowledge of industry best practice or accessibility requirements.
Web Designer education and training requirements
Web Designers typically need a Degree (or equivalent) in Web Design and Development, Multimedia Design, Interactive Computing or Digital media. Some colleges offer NVQs, HNDs or Diplomas in Web Design that include modules on digital media development and creative media.
Qualifications in any other type of design or illustration will be a bonus and specific training may be required for Web Designers working in fields such as medicine or technical disciplines. Web Designers usually have portfolios to showcase their work and to give employers an idea of their technical and design skills. Their portfolio also shows their ability to create a website according to a design brief.
Web Designer salary expectations
According to Indeed Salaries, the average salary for a Web Designer is £26,821 per year. This will depend on the experience required, the level of seniority and the location of the position.
Job description samples for similar positions
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