Special offer 

Jumpstart your hiring with a £100 credit to sponsor your first job.*

Sponsored Jobs deliver 85% more applicants on average than non-sponsored jobs.**
  • Attract the talent you’re looking for
  • Get more visibility in search results
  • Appear to more candidates longer

Indeed Pricing: Job Posting Costs

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Note: product features not available to all users at this time.

With Indeed you can post either a free* or paid job listing, also known as a Sponsored Job. Free listings are featured in relevant jobseeker search results, but then fall back in search as new jobs are added. Paid jobs (Sponsored Jobs) retain their optimal visibility in search results for as long as they’re sponsored; they’re visible for a longer time and to more prospective candidates. Additionally, you’ll only pay for quality applications that meet your minimum criteria.

So how much does it cost to post a job on Indeed? It’s helpful to understand how pricing on Indeed works to figure out which option is right for you. Let’s take a look.

*Terms, conditions, quality standards and usage limits apply

Free job postings vs Sponsored Jobs

Here are some questions to consider to help you decide whether sponsoring a job on Indeed is right for you:

  • How fast do you need to hire? If you’re trying to hire someone ASAP, paying to post a job can yield more applicants in less time.
  • How specialised is the role? If you’re trying to hire someone for a hard-to-fill position (e.g. nurses, engineers, tax professionals), sponsoring will ensure your job post appears for a longer time. That way, you can reach more quality and/or niche candidates.
  • Where are you located? If you live in a place where there just isn’t a large pool of industry talent, sponsoring can provide the visibility you need to find a great fit.
  • Are you having a hard time hiring? As a general rule of thumb, if you have a good job description and job title, but are still having trouble hiring, sponsoring can help.

Read more: Free vs Sponsored Jobs on Indeed


Benefits of paid job posts on Indeed

Sponsoring makes a big difference for employers who are serious about hiring. In fact, our data shows us that employers are 4.5 times more likely to hire someone when sponsoring.[1]

With paid job posts, you’ll only pay for quality applications from jobseekers whose responses meet the questions you marked as deal-breakers. You can also pause or close jobs at any time – no long-term contracts.

Sponsored Jobs provide three major benefits:

Only pay for quality applications

Only pay for applications that meet your deal-breakers. Deal-breakers are must-have requirements you set when posting your job. If an application doesn’t meet your needs, you can reject it within 72 hours of submission and we won’t charge you for that application.

Get better visibility in search results

Sponsored Jobs appear for longer than non-sponsored jobs in search results, which means there’s a better chance that the right person will see and apply for your job.

Unlock Instant Match

Sponsoring a job post automatically unlocks Instant Match. Instant Match goes to work for you right away, presenting you with a list of candidates whose CVs on Indeed fit your job description. You can then invite as many of these candidates as you’d like to apply.

Instant Match represents a more proactive approach to hiring. When you nudge jobseekers – even a bit – they’re more likely to apply. Our data shows us that candidates you invite to apply through Instant Match are 4 times more likely to apply[2] to your job than those who only see it in search.   


How Indeed pricing works

Note: our new pricing model outlined below started in 2022. See the difference between our old pricing model (CPC) and our new pricing model (PPA).

You may be wondering: how much does Indeed cost? To answer that question, let’s explore how Indeed pricing works:

1. Set your requirements with deal-breakers

When you post a job on Indeed, you’ll be prompted to set your minimum criteria for quality applications by adding screener questions (also known as applicant qualifications). These questions tell Indeed what you need from applicants by using questions that require a specific response, such as valid licences, certifications or years of experience.

For each screener question, you can choose to make it a minimum response required by ticking a box called ‘deal-breaker’ next to each question. Deal-breakers are mandatory requirements for a job. When you set deal-breakers, you give Indeed permission to place applicants who do not meet these requirements into your Rejected tab.

Note: you’ll still be able to access all applications, even the ones that don’t meet your deal-breakers.

2. Agree to the price before you pay

Before you spend, we’ll recommend a price per application based on historical hiring data from jobs similar to yours and an estimated number of applications you’ll likely need to help you hire a candidate. You can set a target for the number of applications you need or manually pause the sponsored job post any time.

We set the price per application based on local job market conditions in your area and the information you provide in your job post, like job title and location. Indeed will show you the price per application so you can stay on budget. That means the cost to post jobs on Indeed will be transparent from the get-go, but it will be dependent on your specific hiring needs.

3. Only pay for qualifying applications

When an applicant meets the criteria for all questions you marked as ‘deal-breakers’, their application will be sent to you for review. If you’re not satisfied with an application, you can reject it within 72 hours of receiving it and we won’t charge you for it. Indeed will show you the next application that meets the criteria you’ve set with deal-breakers.

You will continue to receive new applications, and the job post will be visible to jobseekers on Indeed until the application goal is met (in which case the job is auto-paused), or if you pause or close the job yourself – whichever comes first.

CPC vs PPA pricing*

With our old pricing model, known as cost per click (CPC), employers paid for every click made on their job post, even if those clicks did not turn into a completed candidate application. Employers specified a ‘daily budget’, which was the average amount they wanted to spend per day to promote their job.

With our new pricing model, starting in 2022 you’ll now price for application submitted, not per click. This new model is known as price per application (PPA). Instead of pay-per-click, which may or may not have resulted in an application, you’ll now only pay for quality applications from jobseekers whose responses meet the questions you mark as ‘deal-breakers’ in your job post. Unlike CPC, with PPA you have more control over your quality and spend, because Indeed lets you review applications before you’re charged, giving you the final say on which applications you pay for.

*Pay per application is not available to all users

When your search is complete

Your job will continue to be sponsored on Indeed until you get your target number of applications. You won’t be charged for overages. Once Indeed provides you with your target number of applications, your job will be paused.

What’s the difference between closed vs paused job postings? Both statuses remove your job from search results and stop your spending. However, changing your job’s status to paused keeps it visible in your dashboard. This option may be best if you’re receiving a lot of applications and need more time to review the candidates you already have. Closing your job is recommended if you hire someone or no longer need to fill the position. You can pause or close your job at any time from your Employer Dashboard – even before you reach your application threshold.


Indeed pricing FAQs

When will I be billed?

You will be billed on the first of the month or when you spend £500, whichever comes first.

What if my budget doesn’t match the recommended number of applications?

If our recommendation doesn’t align with your budget, you can always adjust the number of applications you need. We provide our best prediction based on past hiring data from employers who have hired on Indeed.

How do I reject an application?

You have a 72-hour window to review each application and decide whether or not to keep it. If you decide not to accept an application, you can reject the application in your Employer Dashboard. Indeed will then send you a new application that meets your deal-breaker requirements as soon as one becomes available.

How does Instant Match work with pay per application pricing?

You’ll only be charged when a jobseeker applies in response to your invitation.

Are all jobs now priced per application?

No. We price per application when we possess sufficient data about the estimated number of applicants you will need to hire someone and the cost for Indeed to deliver those applicants. If we do not have sufficient data to offer per applicant pricing, you will be offered the opportunity to pay per click.


Back to Hiring with Indeed


  1. Indeed data (worldwide)
  2. Indeed data (UK)
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