Growth Marketing Manager

Aim of this role:

To design, deliver, and optimise a growth-focused marketing engine that drives measurable commercial outcomes. This role combines inbound, outbound, sales enablement, and data-driven marketing to accelerate Nurture Group’s growth across priority sectors.

The Growth Marketing Manager will act as the bridge between marketing and sales, ensuring campaigns generate pipeline, equip sales with high-value tools, and strengthen the Group’s category leadership position.

Key Responsibilities:

Growth Strategy & Market Focus

• Identify and prioritise key verticals and buyer personas.
• Develop go-to-market strategies aligned with business development priorities.
• Partner with service line leaders to shape messaging and launch new offerings.
• Design and execute light-touch Account-Based Marketing (ABM) campaigns for priority accounts.

2. Demand Generation & Outbound

• Lead deployment of outbound platforms (Apollo.io, LinkedIn Sales Navigator, PhantomBuster, Leadfeeder).
• Create automated outreach and nurture sequences to scale pipeline.
• Establish interim CRM/tracking processes until Dynamics is live; then lead marketing’s integration into CRM (Microsoft Dynamics), building automation, lead scoring, and campaign workflows once live.
• Leverage events, sponsorships, and partnerships as part of integrated demand generation.

3. Website, Conversion & Inbound Growth

• Optimise website for conversions (CRO, lead magnets, CTAs, landing pages).
• Drive SEO, AEO, and content optimisation strategy.
• Manage PPC, retargeting, and paid amplification campaigns (LinkedIn Ads, Taboola).
• Run structured test-and-learn cycles (A/B testing, new channel pilots, messaging experiments).

4. Sales Enablement & Commercial Toolkit

• Develop sector-specific toolkits, proposals, and cross-sell menus.
• Provide ESG and innovation proof points for pitches and tenders.
• Create seasonal/campaign-driven assets for proactive sales conversations.

5. Data, Insight & Marketing Ops

• Build dashboards to track traffic, MQLs, SQLs, pipeline contribution, and win rates.
• Develop attribution models to understand marketing’s impact across inbound, outbound, and sales touchpoints.
• Manage interim “light CRM” until impending launch of Microsoft Dynamics; then lead marketing’s integration into Dynamics, building automation, lead scoring, and campaign workflows.
• Own and optimise the marketing technology stack (automation, enrichment, analytics, CRM integrations).

6. Customer Journey & Lifecycle Marketing

• Map and manage the full buyer journey from awareness to decision.
• Design nurture journeys for inbound and outbound leads.
• Develop lifecycle campaigns for existing clients to support retention, upsell, and cross-sell.

7. Thought Leadership & Category Visibility

• Work with PR to secure coverage and backlinks in trade/sector media
• Amplify coverage through digital channels (LinkedIn, Taboola, retargeting).
• Position the Group as a thought leader by integrating PR, content, and demand-gen into unified category-building campaigns.
• Explore AI tools for campaign optimisation, content creation, and data-driven audience segmentation.

8. KPIs & Accountability

• Marketing-sourced pipeline contribution (MQL → SQL → revenue).
• Sector campaign performance and engagement.
• Website conversion rate improvements.
• Outbound lead volume and quality.
• Content/toolkit adoption by sales.
• Category visibility metrics (backlinks, impressions, PR reach).

Qualifications & Skills:

• Proven track record in growth, demand generation, or performance marketing.
• Strong knowledge of SEO, CRO, PPC, and inbound optimisation.
• Experience with outbound platforms and enrichment tools (Apollo, Sales Nav, PhantomBuster, Leadfeeder).
• Commercial mindset with accountability for pipeline and revenue contribution.
• Experience running structured test-and-learn programmes (A/B testing, funnel optimisation)
• Excellent data and analytical skills, including attribution modelling.
• Ability to collaborate with sales and service line leaders.
• Experience with CRM integration (Microsoft Dynamics, HubSpot, Salesforce).
• Knowledge of ABM frameworks for high-value accounts.
• Familiarity with AI tools in marketing.
• Background in B2B services, FM, or professional services.

In return we offer:

• Competitive salary, with annual reviews
• Employee contribution pension scheme
• A friendly customer focused team atmosphere
• Training and Development with exciting opportunities to further your career
• Laptop & company mobile phone provided
• Cycle to work scheme

Nurture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Job Types: Full-time, Permanent

Pay: Up to £55,000.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• On-site parking
• Referral programme

Ability to commute/relocate:

• Windlesham GU20 6LQ: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Marketing: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person