Marketing Manager

Due to the high volume of applications, we will only be able to accept applications until midnight on Thursday the 15th May.

About Red Whale

Red Whale is a leading UK medical education provider, serving thousands of primary care professionals every year. Red Whale was started in 2007 by two practising GPs, who had a dream of helping themselves and their colleagues by taking CPD from a tick box exercise to a practical tool that could support them in everyday practice. They formed GP Update.

Over 15 years later, we have a new name (Red Whale), more than 50 team members and over 30,000 primary care clinicians learning with us each year. Yet we still have our roots firmly in that dream of helping our colleagues. The desire to be a force for good remains at the heart of our business.

A remote first and flexible organisation since our inception, we continue to hold true to our values to inspire, empower and care through trustworthy, top quality and interactive medical education so that primary care colleagues can deliver their best care possible. We are shamelessly proud of never ever EVER taking pharmaceutical company sponsorship of any kind, not even a biscuit, a pen, or a sticky note! Originally a face-to-face course provider, we now deliver the majority of our learning through our website application www.redwhale.co.uk

Acquired by the Medical Defence Union (MDU) in 2023, we are now on an exciting journey to broaden our impact beyond the primary care market. 

Your Role

As Marketing Manager, you will be responsible for creating and executing the marketing plan to drive the sales of our educational offering (i.e. attendance on courses and purchase of our memberships/ subscriptions). This will include responsibility for the marketing budget and for the development of all marketing and communication activities. We maybe a small organisation, but we have big ambitions…so we are looking for someone who can bring strategic thinking as well as a practical, hands-on approach to make things happen!

We offer flexible working hours (30 to 37.5 hours per week) with a weekday schedule tailored to your needs. The role is primarily remote within the UK, with the expectation to attend approx. 10 in-person events per year mainly at our offices in Reading or London.

Your Main Responsibilities:

• Create brand messages and communications that are consistent across all touchpoints and deliver a seamless customer experience. Update the marketing sections of our website (www.redwhale.co.uk).
• Create demand for our products - achieve the sales forecast for Direct sales (courses, subscriptions) by creating and executing a comprehensive communication and marketing plan across all channels.
• Support our Sales team (B2B channel) to reach their sales target through creating and maintaining suitable marketing materials/ sales tools.
• Collaborate with other teams – including Sales, Clinical, Operations and more. As we are a small organisation, you will be collaborating with people at all levels of the organisation, and you will also be expected to lead multi-functional teams on specific projects.
• Line management of the Marketing team (currently 4 direct reports)

Competency Requirements:

Right to Work in the UK:

Kindly note we cannot provide with a Certificate of Sponsorship.

Education:

Ideally degree educated (does not need to be in Marketing, though would be a bonus)

Marketing Skills:

Marketing experience (ideally at least 10 years)

People management experience required (ideally at least 5 years)

Project management experience (managing resources to timelines & budget)

Expertise in Content Marketing, Email Marketing, eCommerce

Ideally experience in both B2C and B2B businesses

Healthcare and/or Education industry experience a bonus

Technical skills:

Confident with IT, CRM (we use HubSpot) and Social Media platforms.
Proficient in MS office – Outlook, MS Teams, PowerPoint.

Communication:

Excellent written and verbal communication – attention to detail is key.
Experience of copy writing desirable.
Assertive, able to be firm and have direct (but courteous) discussions when needed. Able to challenge others constructively.

Decision making:

Confident decision maker, ensuring all outcomes have been explored and knowing when escalating is required.

Initiative:

Proactive – looks for solutions, thinks creatively.

Innovator, able to spot how things can be improved and get it done. Able to work independently, and under minimal supervision, taking the initiative and managing own priorities.

Relationship building:

Strong and warm interpersonal skills, ability to build and maintain relationships with Marketing team, other teams/functions and customers

Working capacity:

Efficient, organized, disciplined with strong attention to detail
Flexible, adaptable, keen and willing to lend a hand.

Able to consider the bigger picture and the impact of their actions on others.

Able to manage a variety of projects simultaneously.

Possessing a genuine desire to help healthcare professionals across the UK

Fun factor:

Able to demonstrate a sense of humour (often).

How to apply?

After submitting your application via Indeed, the recruitment process will consist of three key stages:

1. Initially, applications will be reviewed, and a shortlist of candidates will be contacted for a few short pre-screening questions and then selected based on the above criteria.

2. Those shortlisted will then be invited to complete a presentation task designed to assess their analytical thinking, communication skills, and ability to develop effective recommendations.

3. Following this, selected candidates will be invited to a remote interview, which may involve one or two rounds depending on the final shortlist.

Application will be reviewed in a rolling basis and we reserve the right to close the application window earlier than the deadline if the number of applications exceeds expectations.

All applicants will be updated on the outcome of their application by early July.

Job Types: Full-time, Part-time, Permanent

Pay: From £45,000.00 per year

Expected hours: 30 – 37.5 per week

Benefits:

• Casual dress
• Company pension
• Sick pay
• Work from home

Schedule:

• Day shift
• Flexitime
• Monday to Friday
• No weekends

Work authorisation:

• United Kingdom (required)

Location:

• United Kingdom (required)

Work Location: Remote

Application deadline: 17/05/2025