Sales Development Representative SDR (Growth Consultant)

Echo Web Solutions
Peterborough PE2
Hybrid work
Permanent, Full-time

Job details

Here’s how the job details align with your profile.

Job type

  • Full-time
  • Permanent

Shift and schedule

  • No weekends
  • Monday to Friday


Peterborough PE2

Pulled from the full job description

  • Additional leave
  • Casual dress
  • Company events
  • Company pension
  • Free flu jabs
  • Free parking
  • Gym membership

Full job description

Competitive salary plus substantial bonus potential

Are you a dynamic, motivated sales professional eager to propel an ambitious marketing website agency to new heights? Join us in shaping a high-performing team to drive our growth strategy forward in alignment with our aspirations.

This exciting new position marks our first dedicated effort to promote our digital services specifically to businesses with whom we see significant potential and alignment with our target market. Key responsibilities include managing the entire deal pipeline, promptly engaging with new leads, and nurturing prospects towards conversion. The role encompasses interaction with both potential and existing clients, effectively showcasing the value proposition Echo offers.

The ideal candidate would be someone who has a comprehensive understanding of websites & marketing, a track record of producing results in a similar environment and the drive to thrive in a dynamic agency environment. However, what is always most important to us is finding an individual who is aligned to our values (check out via our website) and shares our commitment to constant improvement as we navigate through our next period of expansion.

We’re interested in finding someone with a strong passion for the Websites/Digital Marketing sector, particularly within the SME sector, who can demonstrate a history of success in a previous sales role. As this is a new role for the business, we require someone unafraid of challenges, someone who thrives in a fast-paced, dynamic atmosphere, and finds fulfilment in overcoming obstacles.

You will be responsible for progressing leads from both an outbound and inbound basis, alongside collaborating with the marketing activities conducted by our Marketing Coordinator, to ensure the right volume and type of leads are being generated.

We’re serious about building our business and we believe now is a fantastic time for someone to join us in this role, as we continue through a period of sustained growth and evolution. Come and be a pivotal part of our journey!

Full time role in our Peterborough based office, with opportunity for hybrid working.

Objectives: The main areas of this role

  • Pipeline Management - Manage and take responsibility of the overall sales pipeline, for both new business and existing clients
  • Inbound Lead Handling - Reacting to any new leads and taking them through our sales process - initial qualification, requirements gathering, quoting/proposals, conversion and onboarding
  • Outbound Lead Generation - Conduct activities to potential clients in our target market. Create new relationships via outreach (cold and warm) and nurture existing relationships to create new opportunities
  • Lead Volume - Coordinate with our Marketing Coordinator to ensure various marketing channels are creating an effective volume of leads
  • Requirements Handover - Effectively handover any converted sales detail & requirements to the relevant team for onboarding

Day to day responsibilities:

  • Overall sales pipeline management via our CRM (HubSpot), consistently moving prospects along the pipeline
  • Outbound lead generation, reaching out via email, telephone and meetings to potential customers in our target market. This is both cold prospecting and handling warm leads
  • Qualifying and nurturing new leads, becoming the first point of contact and gathering all requirements. Review of requirements and assessment of which services we think would be valuable to the prospect
  • Regularly speaking with various potential and existing customers to build relationships and nurture across the sales process
  • For existing customers, conducting regular reviews for upsell opportunities and effectively increasing the retainer budgets our clients spend with us
  • Communicating with both existing and potential partners, for example other agencies or complimentary businesses to create additional lead generation streams
  • For any opportunity, having a great understanding of each prospect's pain points and opportunities for growth. Effectively pairing how we can help a business grow & improve with our service offering/packages
  • Liaising with the internal team of marketing experts to establish prospect requirements, create appropriate digital strategies & website build packages
  • Keeping the Sales & Marketing team updated with progress. Running the internal sales meetings, reporting on pipeline progress and ensuring effective progress is being made
  • Working alongside our Sales & Marketing team to ensure our channel & content campaigns we have in place are complimenting the efforts of this role, to ensure effective marketing budget spend and lead conversion
  • Handover requirements to both Sales & Marketing team, alongside Digital Marketing experts for audit and proposal creation
  • Post-sale create contracts for newly converted sales, following our standard process, alongside handing over any sales requirements to the Operations team
  • Close collaboration with both our Managing Director and Sales & Marketing team to ensure both monthly performance metrics are always met/exceeded
  • Input on our processes and sales collateral to ensure the overall way of working and promoting to prospects is always being developed

What we need from you:

  • Proven sales skills to seek & create opportunities, negotiate deals and close sales successfully
  • Someone with a passion for the Digital Marketing sector, ideally with knowledge of SEO, CRO, PPC & Digital Strategy
  • A motivated person that sees value in developing long term sustainable relationships
  • An individual with integrity that aligns with our values. We never allow for any sleazy sales! And only ever want to offer value to the businesses we partner with
  • Previous agency experience would be beneficial and the candidate must have some background in the marketing/technology space
  • Ability to use HubSpot (CRM) with ease, although training can be provided
  • Enjoys working towards goals and can significantly contribute to our company targets
  • Confident and comfortable to speak to prospects of all shapes and sizes
  • Occasional travel to clients premises

What we can offer you:

  • Key Role in Business Growth - This position will play a pivotal role in driving the growth trajectory of our business, offering an opportunity to shape and significantly impact our business development strategy as we continue our upward trajectory.
  • Ownership & Impact - You have the chance to mould this newly created role according to your strengths, making substantial contributions to the ongoing evolution of our business as we expand and refine our operations.
  • Progression & Recognition - As you bring greater value to the organisation, you'll have the chance to progress in your career and be duly rewarded for your contributions.
  • Clear Performance Metrics - Performance will be measured against straightforward KPIs, providing clarity and transparency in assessing success.
  • Influence on Business Direction - Your voice matters in shaping the future trajectory of our company, offering the opportunity to instigate positive changes and steer our collective progress.
  • Diverse Business Exposure - Engage with a broad spectrum of businesses, accelerating your learning curve and honing your skill set through varied challenges and experiences.
  • Hands-On Development - Benefit from a hands-on, agile, and consistent approach to training and personal development, ensuring continuous growth and skill enhancement.
  • Senior Team Support - Receive regular guidance and support from our experienced senior team, fostering an environment conducive to your professional and personal advancement.
  • Collaborative Expertise - Join forces with a team of skilled professionals dedicated to excellence, fostering collaboration and collective efforts aimed at delivering optimal outcomes.

What to expect:

Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge!

Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like-minded, approachable people all with the same drive to be the best.

We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.

Our values

Our mantra is to "Be Better" and we encourage all of our team to consistently improve and develop. Below are the values that are most important to us:

  • Be the Best - Always positively strive to be better
  • Be a Go Getter- Relentlessly chase success for our clients
  • Be Straightforward - Always keep it simple
  • Be Daring - Think differently, creatively and challenge the norm
  • Be Responsible - Look after and care about our team, clients and projects


  • Team outings, social events and a friendly workplace
  • Industry related events (both internal and external)
  • Free Gym membership
  • 31 days annual leave
  • Employee pension scheme
  • Casual dress
  • Personal Development Plans from Day 1 with regular reviews
  • Regular training courses and sessions
  • Free Flu Jabs
  • Huge range of office snacks including fruit, cereal bars and sweet treats.
  • Birthday off & flexible bank holiday use
  • Published salary banding & pathways

Job Types: Full-time, Permanent


  • Additional leave
  • Casual dress
  • Company events
  • Company pension
  • Free flu jabs
  • Free parking
  • Gym membership
  • On-site parking
  • Work from home


  • Monday to Friday
  • No weekends

Supplemental pay types:

  • Commission pay
  • Performance bonus

Application question(s):

  • Have you worked in a Digital Agency before? If so, for how long?

Ability to Commute:

  • Peterborough, PE2 6LR (required)

Ability to Relocate:

  • Peterborough, PE2 6LR: Relocate before starting work (required)

Work Location: In person

Reference ID: SDRFEB24