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Technical Sales Executive (Full Time)

Merlin Power
£30,000 - £45,000 a year - Permanent, Full-time



Pulled from the full job description

  • Canteen
  • Company events
  • Company pension
  • Free parking
  • Gym membership
  • On-site gym
  • On-site parking

Full job description

Job Description – Technical Sales Executive

Merlin Power is a leading supplier of electrical power products and systems to the marine, specialist vehicle and defence industries. With over 28 years in business, our systems have been fitted to everything from Formula 1 Trucks to front-line Main Battle Tanks and surveillance vehicles to yachts.

As a small business, all our roles are somewhat multi-functional, but your focus will be on identifying, canvassing and making appointments with brand new and existing customers, attending those appointments, following up with system designs, quotations and closing those sales. More complex system/product sales need to be handled by our engineering team – this is when your role changes to one of facilitator between engineering and the customer.

You will need to be well presented, organised and planned. Experience and knowledge of power systems and products is essential as our customers will expect you to be able to assist with their technical questions. Training on Merlin Power’s products will be given but embracing the technical advantages of our products with enthusiasm is essential. Honesty, attention to detail and ensuring discipline to return calls and enquiries methodically is also required.

Some of the sales appointments may be non-technical, others very much so. Customers may include small marine chandleries and traders through to multi-national corporates involved with boat or vehicle building.

An example of this could be, identifying a new or existing product, understanding who can sell or use the product, features & benefits, creating a hit list and categorising it into dealers, trade or OEM sales, attacking that hit list, meeting qualified sales targets and closing them down. Follow up account management will also be key.

Since our focus has changed from defence to commercial business, our company objective is to double commercial sales in the next 12 months. This will involve planning, execution and following up of a sound sales plan (of which you will have input).

Responsibilities Include:

Sales Strategy and Planning:

  • Develop and implement effective sales strategies to meet or exceed sales targets and revenue goals.
  • Identify and prospect potential customers through market research, cold calling, networking, and other lead generation methods.
  • Build and maintain strong relationships with existing customers to ensure customer satisfaction and foster repeat business.
  • Conduct product presentations and demonstrations to showcase the features, benefits, and technical specifications of our products or services.
  • Understand customer requirements and pain points, and offer customized solutions that address their specific needs.
  • Collaborate with the technical team to provide technical expertise, support, and guidance during the sales process.
  • Prepare and deliver sales proposals, quotes, and contracts, ensuring accuracy and compliance with company policies.
  • Negotiate pricing, terms, and conditions of sales agreements to maximize profitability and customer satisfaction.
  • Keep abreast of industry trends, market conditions, and competitors' activities to identify new business opportunities and maintain a competitive edge.
  • Attend industry conferences, trade shows, and events to network with potential customers and promote our products or services.
  • Provide regular sales reports, forecasts, and updates to the sales manager, highlighting achievements, challenges, and action plans.
  • Any other reasonable task or duty as requested by management.

Requirements Include:

  • Proven experience in technical sales, preferably in a B2B environment.
  • Proven experience in technical sales or a similar role, preferably within the same industry.
  • Strong technical aptitude and understanding of complex technical products or services.
  • Excellent communication and interpersonal skills to effectively engage with customers and build relationships.
  • Demonstrated ability to drive sales and meet or exceed sales targets.
  • Solid understanding of sales principles and techniques, including prospecting, negotiation, and closing deals.
  • Self-motivated and results-driven with a proactive approach to sales.
  • Strong problem-solving skills and ability to provide innovative solutions to customer needs.
  • Proficient in using CRM software and other sales tools to manage customer interactions and track sales activities.
  • Willingness to travel as required to meet with customers and attend industry events.
  • Valid driver's license and clean driving record.

Reporting to our Sales Director.

Job Types: Full-time, Permanent

Salary: £30,000.00-£45,000.00 per year


  • Canteen
  • Company events
  • Company pension
  • Free parking
  • Gym membership
  • On-site gym
  • On-site parking

Supplemental pay types:

  • Bonus scheme
  • Commission pay
  • Performance bonus
  • Quarterly bonus


  • Technical Sales: 1 year (preferred)


  • Drivers License (required)

Work authorisation:

  • United Kingdom (required)

Ability to Commute:

  • Exeter (required)

Work Location: In person

Reference ID: TSE