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Job Post Details

Campaign Manager - Marketing - job post

PayItMonthly Ltd
Cheltenham GL50 1XZ•Hybrid work
£35,000 - £45,000 a year - Full-time
Responded to 51-74% of applications in the past 30 days, typically within 3 days.

Job details

Pay

  • £35,000 - £45,000 a year

Job type

  • Full-time

Location

Cheltenham GL50 1XZ•Hybrid work

Benefits

Pulled from the full job description

  • Profit sharing
  • Company pension
  • Discounted or free food
  • Casual dress
  • Cycle to work scheme
  • Company events

Full job description

Campaign Manager - Marketing

Location: Cheltenham Office (minimum 3 days per week)
Full-time | Competitive Salary: £40K | Profit Share (£2K in 2025)

About PayItMonthly

At PayItMonthly, we help businesses of all sizes offer flexible payment solutions to their customers. We work with local independent retailers, including car garages, beauticians, photographers, mobility retailers and plumbers - while also supporting nationally recognised online brands and networks. Our mission is simple: to help every business make big purchases more accessible.

Your Role

As our Campaigns Manager, you will lead the execution of multi-channel marketing campaigns that drive awareness, engagement and growth via qualified leads. This is a hands-on, commercially focused role at the heart of PayItMonthly’s growth strategy responsible for driving partner acquisition, re‑engagement and brand credibility across priority sectors.

Hands-on experience running and optimising PPC, paid social, or PMax campaigns is highly desired but we also welcome applications from individuals who oversee campaigns and promotions.

Working closely with the Brand Marketing Exec, Digital Marketing Exec, UI Designer and external freelance support, you will oversee high‑impact campaigns across paid channels, digital and in-store, PR, content and partnerships — ensuring consistent messaging, strong ROI and measurable growth.

Key Responsibilities (Next 12 Months)

Digital Acquisition Campaigns – Help build our growth engine

Lead and deliver a mixture of always‑on and targeted acquisition campaigns designed to drive partner sign‑ups across priority verticals such as Automotive and Online retail.

Core ownership includes:

  • Own and optimise PerMax and Paid Social campaigns to maximise ROI and lead quality (freelance / agency support available where required)
  • Drive conversion optimisation across key landing pages and partner journeys with the UI Designer and Brand Content Exec
  • Build structured quarterly acquisition pushes aligned to network launches, sector campaigns and national partnerships
  • Lead LinkedIn content and strategic influencer partnerships to drive brand authority, reach and partner acquisition across priority sectors.
  • Maintain and manage the marketing calendar to ensure alignment across campaigns, launches and re‑engagement activity

Success will be measured through partner sign‑ups, cost per acquisition, acquired partner placement and overall marketing ROI.

Re‑Engagement, Loyalty & Partner Growth Campaigns

Own marketing‑led partner re‑engagement and loyalty initiatives designed to increase placements, drive plan upgrades and strengthen long‑term relationships.

Key initiatives include:

  • Develop and launch trigger‑based re‑engagement campaigns across email, in‑app messaging and paid channels
  • Execute an “Awaiting First Agreement” campaign to convert inactive partners into active users
  • Deliver year‑on‑year partner growth campaigns using incentives, success stories and multi‑channel deployment
  • Introduce structured Plan Upgrade campaigns to encourage movement to Plus and Pro plans, improving partner profitability
  • Support the rollout of a tiered partner engagement programme to reward loyalty and advocacy
  • Collaborate with the Brand Marketing Exec to create and promote testimonials, case studies and social proof
  • Support loyalty initiatives such as improved POS materials, helpful content and tailored partner offers

Success will be measured through lapsed re‑activation rates, placement growth, plan upgrades and partner feedback scores.

Social, PR, Brand & Corporate Reputation

  • Support the Head of Marketing with Developing and execute a structured PR and social media strategy to enhance national and sector‑level credibility
  • Support CSR initiatives that reinforce trust, responsibility and brand values
  • Support ambassador partnerships and brand‑level campaigns

Website & Content Optimisation

  • Lead website journey improvements focused on conversion and engagement
  • Deliver a content review aligned to audience needs within priority sectors
  • Support messaging development for national and network partners based on competitor insights

What We’re Looking For

  • 3+ years’ experience in campaign or growth marketing
  • Strong track record delivering data‑driven acquisition and retention campaigns
  • Confident managing multiple projects simultaneously
  • Experience across digital marketing, paid media and content
  • Commercial mindset with clear focus on ROI and performance
  • B2B experience preferred but not essential

Why Join PayItMonthly?

  • Make a real impact on company growth
  • Be part of a collaborative, fast‑moving team
  • Strong development and progression opportunities
  • Competitive salary and profit share
  • Hybrid working and great office culture

Hiring Manager: Rob Catmull, Head of Marketing

Job Type: Full-time

Pay: £35,000.00-£45,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Cycle to work scheme
  • Discounted or free food
  • Profit sharing

Ability to commute/relocate:

  • Cheltenham GL50 1XZ: reliably commute or plan to relocate before starting work (required)

Education:

  • Bachelor's (preferred)

Experience:

  • Marketing: 3 years (required)

Work Location: Hybrid remote in Cheltenham GL50 1XZ

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