Regional Sales Director – Used Car Supermarket Group

Location: South of England / Multi-Site Regional Role
Territory: Up to 4 dealership sites
Working Hours: Monday to Friday
Salary: £135,000 – £150,000 OTE + Company Car + Private Medical

Our client is one of the UK's leading used car supermarket groups, operating high-volume retail sites and delivering a customer-focused approach across the automotive sector.

Due to continued growth and expansion, they are now seeking an experienced Regional Sales Director to oversee and drive performance across multiple dealership locations throughout the South of England.

The Role

As Regional Sales Director, you will take responsibility for the commercial and operational success of up to four dealership locations across the region, overseeing a workforce of approximately 300 employees.

Reporting into senior leadership, you will lead dealership management teams, drive sales and profitability, elevate retail standards, and embed a strong customer service culture across all locations.

This is a senior leadership position requiring an analytical, commercially astute individual who can use data, performance metrics and operational insight to improve results while maintaining exceptional customer experience and consistent retail standards.

Key Responsibilities

• Lead and support General Managers and senior leadership teams across up to four dealership sites.

• Oversee and inspire a workforce of circa 300 employees across the region.

• Deliver regional sales, profitability and finance performance targets.

• Analyse operational and commercial data to identify performance trends and improvement opportunities.

• Drive exceptional retail standards and ensure consistency across all sites.

• Champion a customer-first culture focused on service excellence and customer satisfaction.

• Improve conversion rates, finance penetration, stock turn and operational efficiencies.

• Ensure all dealerships operate in line with company processes, FCA regulations and compliance standards.

• Develop and implement regional strategies aligned with company objectives and growth plans.

• Build a high-performance culture through coaching, mentoring, accountability and leadership development.

• Work closely with finance, operations, marketing and compliance departments to maximise business performance.

• Support recruitment, succession planning and talent development initiatives.

Candidate Requirements

• Previous experience in a Regional Sales Director, Group Sales Director, Head of Sales or senior multi-site automotive leadership role.

• Strong background within the motor retail industry, ideally within used car supermarkets or high-volume automotive retail.

• Proven experience managing multiple dealership locations and large teams.

• Demonstrable success in driving sales growth, operational performance and customer satisfaction.

• Highly analytical with strong commercial and operational insight.

• Passionate about retail standards, customer journey and service culture.

• Strong leadership, coaching and people development skills.

• Highly organised with the ability to manage competing priorities in a fast-paced environment.

• Results-driven with a hands-on leadership style.

• Full UK driving licence required.

What's on Offer

• Realistic £135,000 – £150,000 OTE.

• Company car.

• Private medical insurance.

• Executive benefits package.

• Monday to Friday working pattern.

• Opportunity to join one of the UK's leading used car supermarket operators.

• Dynamic, fast-paced leadership environment with genuine career progression opportunities.

Apply

If you are an ambitious automotive leader with multi-site experience and a passion for delivering outstanding commercial results, customer service excellence and operational standards, we would love to hear from you.

For a confidential discussion or to register your interest, please get in touch.