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We're looking for someone who lives and breathes creative-led, data-based, performance marketing.

We're looking for a paid media specialist who understands one fundamental truth: CREATIVE IS THE CAMPAIGN. Not an afterthought, not a nice-to-have – the actual driving force behind every conversion, every click, every customer we acquire.

You'll be the driving force behind planning, booking, launching, testing, iterating, and optimising campaigns at speed. Think rapid-fire video content, scroll-stopping ad variations, and data-driven creative adjustments that move conversion rates. You love the thrill of testing 10 variants, killing 8, doubling down on 2, and watching the numbers climb. You won’t be required to do the actual design work (although great ideas always welcome!) but you’ll be able to feed quality data to our internal design team to help drive creative optimisation.

And performance? You get it. CTR, CPA, ROAS, creative fatigue curves – you know exactly which creative choices impact which metrics. Pretty campaigns are nice, but campaigns that convert are everything.

Reporting to the Head of Marketing, you'll be the driving force behind our paid media campaigns across multiple channels. You'll combine cutting-edge creative development with ruthless performance optimisation to deliver exceptional ROI. No waiting around for design teams or lengthy approval chains – you'll move fast, test faster, and scale what works.

What makes this role perfect for you:

• You won't be managing agencies (at least for now!)
• You will be hands-on building, launching, and optimising campaigns yourself
• You won't need to be a professional designer (though basic skills help!)
• You will need to understand what makes creative perform and iterate accordingly

Right now, you might be in a performance marketing role, or perhaps growth marketing. The title doesn’t matter, we’re looking for someone who understands how to target customers strategically to shape how we communicate TallyMoney's revolutionary value proposition through exceptional campaign execution and data-driven optimisation.

Key Responsibilities: Creative Development & Innovation

• In partnership with our creative and design team, develop high-performing campaign creative assets across all digital (and occasionally some non digital) channels using AI generative tools and traditional design methods
• Create compelling ad creative, social assets, and performance-focused campaign materials that drive conversion
• Collaborate with Creative Director on brand alignment whilst focusing on high-tempo, performance-driven creative optimisation
• Leverage AI tools (ChatGPT, Midjourney, Runway, etc.) to rapidly iterate and test creative concepts at pace
• Build and maintain creative asset libraries and templates for efficient campaign deployment and quick iterations
• Stay ahead of creative trends and platform best practices to maintain competitive advantage
• Develop creative testing frameworks to continuously improve performance through rapid iteration cycles

Campaign Execution & Management

• Execute comprehensive paid media marketing campaigns across paid social, search, display, other traditional (real world) and emerging platforms
• Plan, build, launch, and manage campaigns from briefing through to performance analysis
• Implement sophisticated A/B testing protocols for creative elements, audiences, and campaign structures
• Manage day-to-day campaign optimisation including bid adjustments, audience refinements, and creative rotations
• Coordinate campaign timelines, asset creation, and platform setup to ensure seamless execution
• Execute affiliate campaign creative and landing page requirements

Performance Optimisation & Analytics

• Monitor campaign performance metrics daily and make data-driven optimisation decisions
• Analyse creative performance across channels to identify winning concepts and scale successful elements
• Conduct deep-dive performance analysis to understand creative impact on conversion metrics
• Implement rapid testing cycles to improve key performance indicators (CPA, CVR, ROAS, Payback Period)
• Create performance reports focused on creative effectiveness and campaign optimisation insights
• Use attribution data to understand creative impact across the customer journey

Platform & Technical Management

• Collaborate with Creative Director & the Product Marketing Manager on landing page and app store optimisation whilst focusing on performance elements and conversion testing
• Set up tracking, attribution, and conversion measurement across all campaign channels
• Manage campaign setup across multiple advertising platforms with attention to technical accuracy and industry best practice
• Coordinate with product marketing team on tracking implementation and data accuracy
• Collaborate with the Product Marketing Manager in executing ASO creative assets and optimise app store conversion elements in collaboration
• Implement and maintain marketing automation workflows for lead nurturing

Cross-Functional Collaboration

• Work closely with Head of Marketing to execute strategic campaign initiatives
• Collaborate with Creative Director on brand consistency whilst maintaining focus on performance-driven creative execution
• Manage the creative output required from the in house design resource (with Creative Director oversight)
• Coordinate creative handovers with Creative Director for larger static design projects (landing pages, website, print materials)
• Partner with Owned Media on campaign messaging and positioning development
• Coordinate with compliance team on creative approval and regulatory requirements
• Support affiliate partners with creative assets and campaign requirements

Required Experience & Skills:

• 3+ years of mobile app-focused digital marketing experience with strong focus on campaign creative development and execution
• Proven expertise with AI generative tools (ChatGPT, Midjourney, Runway, Stable Diffusion, or similar) for performance creative development
• Experience with AppsFlyer or similar MMP and Hubspot
• Strong creative skills with ability to develop high-converting ad creative, social assets, and campaign materials at pace
• Experience with creative testing methodologies and performance optimisation through rapid iteration
• Hands-on campaign management experience across multiple advertising platforms
• Strong analytical skills with experience in performance marketing metrics and optimisation
• Experience with mobile app marketing, attribution platforms, and app store optimisation
• Knowledge of conversion rate optimisation and performance-driven creative development
• Understanding of marketing automation and lead nurturing workflows
• Experience with Meta Ads Manager, Apple Search Ads, Google Ads and eager to test emerging advertising platforms

Desirable Skills & Experience:

• Previous experience in fintech, financial services
• Experience in off line / traditional media planning and buying a bonus
• Advanced skills in AI-powered creative development and automation
• Experience with video creative development and motion graphics
• Knowledge of programmatic advertising and advanced targeting capabilities
• Understanding of growth marketing principles and rapid experimentation methodologies
• Familiarity with compliance requirements in financial services marketing
• Understanding of Firebase setup and analytics integration
• Experience with cohort-based marketing and audience segmentation
• Interest in cryptocurrency, alternative currencies, or gold markets

A little about us:

We've built something special – we've turned gold into a global currency. Not metaphorically. Actual gold sitting in a Swiss vault that you can tap to buy coffee anywhere in the world. While banks play casino with your deposits, your TallyMoney Account is real gold that's totally yours and your ticket to money self-sovereignty. Every time you tap, you're spending milligrams of gold, not the monopoly money central banks keep printing.

We need people who get why this matters. If you think watching your savings melt away in a "high-interest" account is brilliant, we’re probably not for you. But if you're tired of the rigged game where banks privatise profits and socialise losses – welcome to the rebellion.

Our values aren't just for motivational posters:

• We protect wealth when the incumbent system's designed to erode it
• We obsess over sound money because people deserve better than what banks offer
• Small team, massive ambitions, actually caring about each other
• Set ambitious targets and always keep pushing for best – comfortable companies don't change anything

What you can expect from us:

• A politically diverse and free thinking environment - we believe in freedom of thought and speech. If you can’t build camaraderie with people who have differing political/social views to you then we’re not the place for you.
• A competitive salary
• An opportunity for equity in the company
• 25 days annual leave
• A fun and vibrant office environment with a mix of days working from home
• Regular team lunches and socials
• Opportunities for personal growth, professional development and further training
• An increasing list of staff benefits as the company scales

Job Type: Full-time

Pay: £45,000.00-£60,000.00 per year

Work Location: In person