Location: BD4 6HN

Division: Creative

Contract Type: Permanent - Salaried

Shape the future of creativity at Hallmark Europe.

At Hallmark, we create products and experiences that help people care and connect. We're looking for an inspiring Head of Creative to lead our European creative vision and drive innovation across a diverse portfolio of products, brands and customer partnerships.

This is a rare opportunity to lead a talented, multi-disciplinary creative organisation, working with some of Europe's best-known retailers and brands, while influencing how millions of consumers experience our products every day.

Why Join Hallmark?

You'll be part of a dynamic, collaborative European Studio made up of talented creatives. Together, we bring ideas to life across multiple categories, channels and consumer touchpoints.

We proudly partner with leading retailers and household-name brands across Europe, developing creative solutions that delight customers, build emotional connections and deliver commercial success.

Just as importantly, Hallmark is a company built on care. Our culture is supportive, inclusive and people-first. We believe that great creativity thrives when people feel valued, empowered and inspired to do their best work.

The Opportunity

As Head of Creative, you will define and deliver the creative vision that drives our European product and customer propositions. You'll combine consumer insight, trend forecasting, creative leadership and commercial thinking to develop innovative products and compelling brand experiences across both physical and digital environments.

Leading a team of creative leaders and specialists, you'll inspire exceptional creative output while shaping strategy, building capability and forging strong partnerships across the business.

Your Responsibilities

• Define and champion the creative vision for Hallmark and customer brands across Europe.
• Lead creative strategy from insight and ideation through to execution and market delivery.
• Partner with Product, Commercial, Marketing and Customer teams to create differentiated, market-leading propositions.
• Influence how our brands and products show up in-store, online and across all customer touchpoints.
• Drive innovation, trend translation and new product development that delivers both consumer relevance and commercial performance.
• Lead, coach and develop a team of Art Directors and creative specialists.
• Build strong relationships with major retail customers, presenting creative visions that inspire confidence and excitement.
• Champion high creative standards while balancing commercial objectives and operational excellence.

Who We're Looking For

You're a visionary creative leader with a track record of building high-performing teams and delivering exceptional creative work within a fast-paced consumer business.

You'll bring:

• Significant leadership experience within a creative-led FMCG, retail, consumer products or brand environment.
• Deep expertise in a creative discipline, combined with strategic thinking and commercial awareness.
• A natural ability to spot trends, connect insights and translate them into compelling products and experiences.
• Outstanding storytelling and presentation skills, with experience influencing senior stakeholders and customers.
• Strong people leadership capabilities and a passion for developing creative talent.
• Experience delivering creative strategies that drive sales, profitability and business growth.
• A collaborative leadership style that inspires others and builds strong cross-functional partnerships.

What Makes This Role Special?

• Lead one of Europe's most exciting creative teams.
• Shape the creative direction of products seen by millions of consumers.
• Work with leading retailers and globally recognised brands.
• Be part of a genuinely collaborative, multi-disciplinary design studio environment.
• Join a business with a strong purpose, supportive culture and caring employer brand.
• Have the freedom to influence strategy, inspire creativity and make a visible impact across Europe.

Join Us

If you're a strategic creative leader who combines vision, innovation and commercial thinking with a passion for developing people, we'd love to hear from you.

At Hallmark, we help people care and connect. Come and help us create what's next.

Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of:

• Competitive salary
• 26 days holiday plus bank holidays
• Annual bonus scheme
• Private healthcare
• Car Allowance
• Pension benefit
• Flexible working opportunities including working from home
• Free onsite parking for those days you are in the office
• A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance

IND123

Posting Date: 20 Jul 2026