Brand Development Support jobs in Swindon SN1

We’re transforming how we use personalisation to create more relevant, timely and valuable experiences for our customers, using data and insight to better understand what customers need and how we can help.

As a Consultant in our Personalisation Strategy team, you’ll help shape and deliver personalised experiences that strengthen customer relationships and support better outcomes. Working alongside our Personalisation Managers, you'll contribute to the delivery of our personalisation strategy across new and existing channels, including Business Banking.

You'll play an important role in extending personalisation beyond traditional marketing communications into digital, service and colleague-led experiences, helping us create more relevant and individually tailored interactions throughout the customer journey.

This is an exciting opportunity to join a growing team that is helping shape how Nationwide uses personalisation to support customers through meaningful and connected experiences.

This is a 12-month Fixed Term Contract opportunity.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You'll support the development and delivery of key elements of our personalisation strategy across our new and existing channels, including Business Banking, helping to translate strategic priorities into tangible customer communications and experiences.

Working closely with Customer Marketing squads and colleagues across Digital, COO, Data Privacy and Retail, you'll coordinate activity, build strong stakeholder relationships and help align delivery across multiple teams.

You'll use customer insight and performance data to identify opportunities to enhance personalised experiences, facilitating regular triage sessions with stakeholders to define, prioritise and optimise use cases across our channels.

You'll also support the governance and operational processes that enable delivery, recording decisions and actions, identifying risks and blockers, and helping drive activity through to completion.

About you

As a minimum you’ll have:

• Demonstrable experience of planning and delivering one-to-one customer communications, with the ability to develop relevant and personalised customer use cases

• Proven experience of using customer insight and performance data to identify opportunities and improve customer communications or experiences

• Experience of building and managing stakeholder relationships across multiple business teams to coordinate activity and deliver shared priorities

• Practical experience of facilitating regular meetings and managing team processes, including recording decisions and actions, identifying risks and blockers, and driving actions through to completion

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

  
  

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consultant.