Building jobs in Halifax

ROLE PURPOSE

To own and drive a customer-first, SEO- and AEO/GEO-informed content strategy for 247 Blinds and 247 Curtains — and to translate that strategy into a consistently high-quality, on-time content output. You will be responsible for creating and optimising content that attracts new audiences, supports customers through the buying journey and drives commercial growth.

KEY RESPONSIBILITIES

1. Content Strategy

· Own and continuously evolve our holistic search and content strategy

· Identify keyword opportunities, content gaps and growth areas, and turn them into a prioritised plan

· Define content pillars, topic clusters and internal linking architecture

· Align content plans with commercial priorities and marketing campaigns

· Build and maintain a long-term content roadmap, with clear milestones and owners

· Track changing search behaviour and the wider digital landscape to keep content optimised for AI/AEO/GEO visibility

2. Delivery & Execution

· Take the content roadmap from plan to published output on schedule — you are accountable for delivery, not just direction

· Produce and oversee SEO-led content across categories, blogs, guides, FAQs, email and product pages

· Manage a live content calendar, prioritising and resequencing work as commercial needs shift

· Run multiple concurrent workstreams without dropping quality or deadlines

· Audit and optimise existing content to improve rankings, UX and conversion

· Apply SEO best practice (metadata, structure, internal linking, formatting) consistently across all output

3. Performance, Reporting & Continuous Improvement

· Review performance data (rankings, traffic, conversion) and refine content and strategy accordingly

· Track and report on the impact of delivered content against agreed KPIs

· Continuously improve the content briefing process and workflows to increase output quality and speed

4. Collaboration & Stakeholder Management

· Partner with SEO, product, design and wider marketing teams to deliver integrated campaigns

· Brief and manage freelancers or agency support where used, ensuring output meets brand and quality standards

· Represent content priorities and trade-offs to senior stakeholders, with the confidence to push back on unrealistic timelines

5. Wider Content Support

· Ad-hoc support to the business for content writing tasks

· Produce and distribute the internal staff newsletter

· Ensure all content maintains a consistent tone of voice, is technically accurate and aligns with brand messaging

EXPERIENCE & SKILLS

· 3+ years in a content strategy, content marketing or senior content writing role, ideally in e-commerce or retail

· Demonstrable track record of both building a content strategy/roadmap and personally delivering against deadlines

· Strong working knowledge of SEO fundamentals and ideally hands-on experience with GA4, Google Search Console, and a keyword/rank-tracking tool (e.g. SEMrush, Ahrefs)

· Comfortable working in a CMS

· Familiarity with emerging AEO/GEO and AI-search optimisation practices, or a demonstrated ability to learn fast in this space

· Excellent written English and editing skills, with the ability to adapt tone across formats and audiences

· Strong prioritisation skills — able to hold a long-term roadmap and a busy weekly delivery schedule at the same time

BEHAVIOURS

· Strategic ownership — thinks beyond the next brief; connects content decisions to commercial outcomes and can articulate the “why” behind the plan

· Delivery discipline — owns projects end-to-end, manages multiple projects simultaneously, and consistently delivers high-quality content to agreed deadlines even under pressure

· Proactivity — you don’t wait to be told what to improve

· Audience & brand focus — strong understanding of target audiences; content aligns with brand voice, tone and marketing objectives

· Collaboration & communication — works effectively with cross-functional teams, especially SEO, product and creative

· Creativity & content ideation — generates engaging ideas while maintaining commercial relevance

· Adaptability & continuous improvement — responds well to feedback and keeps refining based on performance data

· Commercial & digital awareness — understands how content supports SEO, lead generation, engagement, brand awareness and conversion

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

· Strategic outcomes:

o A clear, prioritised long-term content roadmap exists and is kept current

o Content strategy is visibly aligned with commercial priorities and campaign calendars

o Organic visibility (rankings, traffic, AI/AEO surfaces) grows quarter on quarter

· Delivery outcomes:

o Agreed content output is published on schedule, month over month

o Content improves user journeys and measurably supports conversion

o Messaging is consistent, clear and on-brand across every published piece

Every piece of content published should serve a clear purpose:

· Education — buying confidence

· Inspiration — style & trends

· Navigation — UX clarity

· Conversion — commercial performance

· Visibility — SEO and AI-search growth

Pay: £41,000.00-£45,000.00 per year

Work Location: In person