Four Season jobs in Mansfield NG18

Job Title: Marketing Executive

Location: Four Seasons Shopping Centre, Mansfield, Nottinghamshire, NG18 1SU

Reporting to: Centre Manager

Employment: Permanent Full-time. This is a site-based role working 5 days out of 7 (Some weekend and evening work required as operationally required)

Salary: £28,000 to £30,000

Previous Applicants need not apply

Job Summary:

Four Seasons is a vibrant, community-focused shopping centre at the heart of Mansfield. We’re looking for a creative and enthusiastic Marketing Executive in this new role to drive our marketing efforts & footfall, support our tenants, and wow our visitors!

We have over 40 stores including Primark, River Island, JD, plus a lovely mix of handpicked local independents….but we’re proud to be more than just a shopping centre – we’re a community hub that brings our local community together!

Overview of the Role

Working closely with the Centre Manager and as a key part of the centre management team, the Marketing Executive will be responsible for assisting with the formulation and delivery of all elements of the centre's marketing strategy and annual plan.

They will work collaboratively with the centre team, tenants, supply partners and local stakeholders to embed the essence of our brand and present and promote the centre as the place people want to be and a reason to visit our lovely town.

We seek a unique individual who is creative, organised, commercially astute; yet hands-on; a true self-starter with a passion for creating engaging social media content, event management and community engagement.

You will need to be determined and hardworking, bursting with ideas and enthusiasm and ready to learn and help bring exciting ideas to life in a dynamic environment

If you feel you are ready to join our friendly and ambitious team, then please send your CV and covering letter to Rebekah.Oneill@fourseasonsshopping.co.uk, or mail to

Rebekah O’Neill

Centre Management Suite

Four Seasons Shopping Centre

Mansfield

Notts

NG18 1SU

We look forward to hearing from you!

Key Responsibilities:

• Help to formulate and deliver an annual marketing strategy and events plan
• Work closely with the managing agents and the Centre Manager to ensure the centre strategy dovetails with the asset's wider business objectives.

Marketing Campaigns & Events

• Assist to design and deliver high-impact and innovative marketing campaigns that reflect the centre's positioning, appealing to the wide spectrum of needs and wants of all our visitors
• Help curate and deliver a program of targeted, fun and impactful events and place-making activations to elevate the customer experience, to increase footfall and dwell time
• Build strong partnerships with local and national stakeholders to promote the centre as a venue for hosted events.
• Work closely with colleagues within the centre team to ensure that all events are delivered efficiently and safely and that all relevant stakeholders are adequately briefed on all required elements and roles.
• Undertake honest and effective analysis of all campaigns and events, including feedback from tenants and visitors, to ensure genuine, continuous improvement.
• Monitor competitor activity and industry best practice to enhance and shape future events.

Digital & Content Marketing

• Oversee the management and development of the centre’s website and digital assets
• Manage and deliver the ongoing social media strategy by curating exciting and relevant content across all platforms, including powerful influencer and stakeholder partnerships.
• Work closely with our tenants to showcase their offer in an exciting way to help drive their sales.
• Stay aware of trends and developments across all platforms to capitalise on viral moments and opportunities.
• Deliver a market-leading program of social media activations and touchpoints within the centre, to establish the asset as an unmissable destination and place where local people want to be
• Regularly monitor analytics to ensure and develop delivery to achieve maximum reach.

Tenant & Stakeholder Engagement

• Nurture relationships with creative, PR, and media agencies
• Work closely with tenants to support their own marketing initiatives and maximise their integration into centre campaigns and events.
• Encourage genuine and productive relationships with local stakeholders to optimise the benefits of joint activity and gain relevant local intelligence.
• Attend local events and meetings to represent the centre, being a true ambassador for Mansfield
• Work with the Centre Manager, to plan and deliver an informative, collaborative, and inspiring Retailer Workshop quarterly, to ensure our marketing activities are achieving their business objectives, and use their feedback to shape future strategy.
• Champion the liaison with tenants in terms of collating their monthly turnover performance.
• Produce a quarterly newsletter to keep our tenants informed
• Attend the monthly portfolio marketing group meetings to share best practice and maximise portfolio objectives and activity

Customer Insights, Analytics & Reporting

• Obtain and interpret relevant data and research to understand the centre's customers and catchment.
• Use data and insights to understand customer behaviour, and track campaign performance and ROI, to inform strategic decisions.
• Monitor competitor activity and retail trends to maintain a competitive edge.
• Specifically record, review, and interpret tenant sales performance, footfall and anecdotal feedback to shape and review the marketing strategy.
• Provide regular (formal and informal) reports to the Centre Manager on all aspects of the marketing function.

Budget

• Manage the marketing budget for the centre effectively, ensuring maximum value for money and maximum ROI on all expenditure.
• Work with the Centre Administrator to check and verify marketing invoices for payment

General

• Support the Centre Manager and other colleagues with the day-to-day management of the centre.
• Ensure all Health & Safety policies and procedures are adhered to at all times.
• Undertake all other reasonable requests from the Centre Manager, Asset Managers or Managing Agent colleagues.

Qualifications & Experience:

• 2+ years of marketing experience in a hands-on and customer-facing marketing role
• Degree in Marketing, Placemaking, Communications, or a related field (Desirable but not essential)
• Experience in event delivery and managing a number of projects simultaneously
• Hands-on digital marketing expertise and a flair for compelling content creation, in addition to a strong technical understanding of all current and emerging platforms
• Excellent stakeholder management and communication skills (ideally within a retail environment)
• Proven experience of managing a budget
• Experience of working with/in creative agencies/PR agencies, and media
• Experience in delivering compelling copywriting, creative and print
• Working knowledge of all Microsoft platforms
• Good Health & Safety awareness (IOSH Managing Safely desirable)

Pay: £28,000.00-£30,000.00 per year

Benefits:

• Company pension
• Free parking
• Life insurance
• On-site parking

Work Location: In person