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AWS is looking for a Principal AI Sales Specialist to lead the adoption of AI across UK Public Sector — spanning Healthcare, Local Government, and Non-Profit Organisations. You'll help NHS bodies, councils, and mission-driven organisations harness the power of AI to transform outcomes for citizens, patients, and communities.

This is a rare opportunity to shape the AI go-to-market strategy across some of the UK's most impactful institutions. You'll own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public service transformation.

• Lead complex, high-value AI sales engagements across the NHS, local authorities, and non-profit organisations
• Develop and execute the GTM strategy for AWS AI services including Amazon Bedrock, Kiro, and Quick
• Work with senior public sector leaders to position AWS as the AI platform of choice for transforming services at scale
• Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter

Key job responsibilities

• Drive revenue growth by leading multi-stakeholder sales engagements from opportunity identification through to close across NHS structures, local authorities, housing associations, charities, and arms-length bodies
• Develop and execute a go-to-market plan for AWS native AI services across Healthcare, Local Government, and NPO accounts — identifying the highest-value use cases in areas such as clinical decision support, citizen services, fraud detection, population health, housing management, and operational efficiency
• Apply value-based selling to articulate the impact of AI adoption — connecting technology to patient outcomes, citizen experience, community impact, and cost efficiency
• Compete effectively in a contested market, differentiating AWS AI against alternative platforms with commercially creative deal structures that work within public sector procurement constraints (NHS frameworks, G-Cloud, Government Commercial Agency, charity governance)
• Build and maintain a qualified pipeline, forecast accurately, and report on domain performance including win rates, partner attach, and strategic account progress
• Engage key partners — health technology ISVs, local government solution providers, systems integrators, and specialist AI companies — to build an ecosystem that accelerates adoption
• Feed market insight back to AWS product and specialist teams to influence roadmap priorities around data governance, interoperability, accessibility, and regulatory compliance
• Collaborate with Solutions Architects and technical colleagues to bring the right expertise to every customer engagement

A day in the life
You might start the morning preparing for a strategy session with an NHS Integrated Care System, then jump to a call with a council's digital lead exploring how AI could transform citizen services. Afternoons could see you building a proof-of-concept proposal with your Solutions Architect for a national charity, or shaping a deal structure that navigates public sector procurement. You'll regularly connect with account teams, partners, and AWS product teams — translating frontline insight into action. Your customers range from NHS executives to local authority CDOs to charity CEOs.

About the team
You'll join the AWS UK Public Sector Specialist Sales team — domain experts who combine commercial rigour with genuine mission orientation. We value autonomy, curiosity, and impact: specialists here own their strategies and operate independently, backed by world-class technical support and one of the most innovative platforms on the planet. The UK public sector AI landscape — across health, local government, and non-profits — is fast-moving and high-impact. If you want to shape how AI transforms public services at national scale, this is the team.