Social Media Restaurant Food jobs in London

KG Hospitality is behind some of London's most talked-about bars and social venues, including Amazing Grace (Canary Wharf & London Bridge) and The Dial — home of Meantime.

We're growing fast, and we're building an in-house marketing team to match — one that knows our venues, our regulars, and our brand as well as we do.

Paid Media Strategy & Management

• Own and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads for all venues, including Amazing Grace and The Dial
• Set campaign objectives correctly against the actual goal — Purchase/Conversions for ticketed or bookable activity, Traffic only where genuinely appropriate — and be able to justify the choice
• Build and manage audience strategy: interest targeting, lookalikes, retargeting/warm audiences, and Advantage+ settings, kept in structured, separated ad sets rather than blended together
• Plan and manage always-on campaigns (Hero, After Work, What's On) alongside time-limited campaigns (seasonal events, ticketed nights, sports fixtures)
• Manage daily/weekly budget pacing across venues and campaigns, reallocating spend toward what's converting
• Set up and maintain conversion tracking — Meta Pixel, Conversions API, UTM tagging — including working with third-party ticketing platforms (e.g. Tonic/DesignMyNight) to get sales data back into the loop wherever technically possible

Campaign Execution

• Brief the Social Media/Content role on creative needs per campaign, ensuring each active ad set has enough distinct assets (aim for 5–10) to avoid ad fatigue and give Meta's algorithm room to optimise
• Launch, monitor and optimise live campaigns daily — pausing underperformers, scaling what works, adjusting targeting and bids in real time
• Manage Google Ads presence for major campaigns (currently missing entirely for event-based activity)
• Coordinate timing so campaigns for date-locked, capacity-capped events (Oktoberfest-style activations) are front-loaded with urgency and enough runway, rather than spread thin evenly

Data, Analytics & Reporting

• Build and maintain a clear view of cost-per-result by campaign and channel, standardised across all venues
• Produce weekly performance summaries and a monthly paid media report to the Head of Marketing/MD, with clear numbers and next actions — not just platform screenshots
• Flag tracking gaps, audience overlaps, or misconfigured targeting (e.g. geo mismatches, objective mismatches) proactively rather than waiting to be asked
• Provide end-of-campaign reports for major activations (Oktoberfest, sports seasons, festive periods) with spend, results, and a clear read on ROI

Cross-Functional Working

• Work on-site two days a week with the Managing Director, Head of Marketing and on-site teams to stay close to what's actually happening in the venues
• Liaise directly with venue managers on upcoming promotions, capacity, and pricing so campaigns reflect real business priorities, not a generic media plan
• Manage the relationship with any remaining external specialists (e.g. a Google Ads specialist or a design agency), acting as the client-side owner rather than leaving oversight to a third party
• Support the Social Media/Content Manager with paid boosting strategy for organic content that's performing well

Essentials

• Proven experience running Meta Ads Manager and Google Ads independently — not just briefing an agency, hands-on platform experience
• Solid understanding of campaign objectives and when to use Traffic vs. Conversions/Purchase, and why it matters for delivery
• Experience building and separating audience types correctly: interest-based, lookalike, and retargeting
• Experience with pixel/Conversions API setup and troubleshooting, and familiarity with UTM-based tracking for platforms that can't share pixel data (e.g. third-party ticketing)
• Strong Excel/reporting skills — comfortable building a clear, honest performance view without hiding behind vanity metrics
• Hospitality, F&B, or multi-venue/multi-brand experience strongly preferred
• Confident presenting numbers and recommendations directly to senior leadership
• Highly organised and comfortable owning a budget across multiple, simultaneous campaigns

Pay: £15.00-£20.00 per hour

Expected hours: 20.0 per week

Work Location: In person