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Digital Marketing Coordinator - job post

Fabweld Steel Products Ltd
5.0 out of 5
TelfordHybrid work
£14.50 an hour - Part-time
Responded to 75% or more applications in the past 30 days, typically within 3 days.

Job details

Here’s how the job details align with your profile.


  • £14.50 an hour

Job type

  • Part-time

Shift and schedule

  • Day shift

Pulled from the full job description

  • Company pension
  • Free parking
  • On-site parking

Full job description

Digital Marketing Coordinator

FSP are seeking a passionate and skilled Digital Marketing Coordinator to join our team and take charge of managing our company website, with a primary focus on Google Analytics and SEO optimisation. Our website platform primarily operates on WordPress, and we utilise Mailchimp for email marketing campaigns.

As the Digital Marketing Coordinator, you will play a pivotal role in enhancing our online presence and driving digital marketing initiatives to achieve our business objectives. You will be responsible for managing our company website, implementing SEO strategies, analysing website performance using Google Analytics, and executing email marketing campaigns through Mailchimp. This role requires a creative mindset, strong analytical skills, and a deep understanding of digital marketing best practices.

Key Responsibilities:

Website Management:

· Oversee the day-to-day operation and maintenance of the company website on WordPress.

· Regularly update website content, including product/service information, blog posts, and landing pages.

· Ensure website functionality, responsiveness, and user experience are optimised for maximum engagement and conversions.

· Collaborate with web developers/designers to implement website improvements and enhancements.

SEO Optimisation:

· Develop and implement SEO strategies to improve organic search rankings and drive website traffic.

· Conduct keyword research, on-page optimisation, and content optimisation to enhance website visibility.

· Monitor and analyse SEO performance metrics using tools like Google Analytics

· Stay updated on SEO trends and algorithm changes to adapt strategies accordingly.

Google Analytics:

· Utilise Google Analytics to track website traffic, user behaviour, and conversion rates.

· Generate regular reports on website performance metrics and provide actionable insights to improve marketing efforts.

· Identify areas for optimisation and implement strategies to increase website engagement and conversions.

Email Marketing:

· Design, create, and execute email marketing campaigns using Mailchimp.

· Segment email lists based on customer demographics, preferences, and behaviour.

· Monitor email campaign performance, including open rates, click-through rates, and conversions.

· Continuously optimise email campaigns to improve engagement and deliverability.

Content Creation and Management:

· Collaborate with the marketing team to create compelling and relevant content for the website, blog, and email campaigns.

· Ensure all content aligns with brand voice, messaging, and SEO best practices.

· Manage content calendar and publishing schedule to maintain consistency and timeliness.

Qualifications and Skills:

· Proven experience in digital marketing, with a focus on website management, SEO optimisation, and email marketing.

· Proficiency in WordPress, Mailchimp, and Google Analytics.

· Strong understanding of SEO principles and best practices.

· Excellent analytical skills with the ability to interpret data and generate actionable insights.

· Creative mindset with the ability to generate engaging content.

· Strong communication skills, both written and verbal.

· Detail-oriented with the ability to manage multiple projects simultaneously.

Job Type: Part-time

Pay: £14.50 per hour

Expected hours: 10 per week


  • Company pension
  • Free parking
  • On-site parking

Flexible Language Requirement:

  • English not required


  • Day shift

Supplemental pay types:

  • Bonus scheme


  • Certificate of Higher Education (preferred)


  • Marketing: 3 years (preferred)

Work Location: Hybrid remote in Telford

Expected start date: 13/05/2024

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